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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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Strategi Pengembangan Dan Inovasi Bisnis UD. Barokah Berbasis Sumberdaya Manusia Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.384

Abstract

Development of products and services to the community is the key to success in business ventures. UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.
Prosedur Pemberian Pembiayaan Pada PT BPR KARANGWARU PRATAMA Fabhi Nur Laksana; Nugraeni Nugraeni
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.393

Abstract

In Indonesia, Law no. 07 of 1992 concerning Banking stipulates two categories of banks: Commercial Banks and Rural Banks. The number of BPRs in Indonesia, according to the Indonesian Banking Statistics Report, totaled 1,552 as of November 2019. Historically, BPRs have existed since the colonial era and have been in contact with small and rural communities. In light of this, the government's policy regarding the establishment of BPRs was facilitated through Pakto 88 and Presidential Decree No. 38 of 1988, which aimed to improve public services. BPRs are currently facing many challenges from the rapidly changing external environment of the industry, including government policies, macroeconomic conditions, competition, and advances in fintech. The purpose of this paper is to analyze the challenges faced by BPR KWP in providing loans and their roles and development efforts, so that BPR KWP continues to develop and play a role in supporting the real sector, especially MSMEs. On the other hand, the changes referred to have indirectly reduced the profitability performance of BPRs over the last five years
RESILIENSI UMKM POST COVID PASAR LARANGAN SIDOARJO UMKM RESILIENCE POST COVID BAN MARKET Moh. David amirulloh
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.394

Abstract

Selama lebih dari dua tahun, penduduk Indonesia berada dalam situasi yang sangat kritis akibat dampak dari penyakit Corona virus Disease 2019 atau lebih dikenal dengan COVID-19. Minimnya kesadaran masyarakat tentang cara pencegahan COVID-19 menyebabkan masyarakat Indonesia mengalami dampak yang tidak konsisten di berbagai bidang kehidupan. Begitu juga untuk usaha kecil dan menengah yang memiliki banyak pembatasan di tempat mereka selama COVID untuk menjaga kelangsungan bisnis. Salah satu tempat yang terdapat beberapa UMKM adalah pasar LARANGAN SIDOARJO. Banyak pedagang telah memutuskan untuk tutup karena pandemi COVID. Namun setelah melewati adanya pandemi, para pedagang UMKM memulai usahanya dengan strategi baru. Karena di masa new normal, akan banyak perubahan yang terjadi di berbagai bidang, terutama terkait pemasaran di pasar. Namun, di era New Normal ini bisa dijadikan angin segar untuk memulai pengembangan usaha, bahkan saat mereka menyusun strategi baru untuk beradaptasi dengan kondisi yang berlaku atau New Normal. Di era new normal juga banyak pesaing, terutama persaingan dengan perkembangan teknologi. Tujuan penelitian ini untuk mengetahui strategi resiliensi umkm past COVID terutama pada pasar LARANGAN SIDOARJO. Metode penelitian ini menggunakan metode kualitaif dengan analisis data, observasi lapangan, dan wawancara.
SOCIAL MEDIA MARKETING ON CAMPUS I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.395

Abstract

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.
Pertukaran Anggota dan Pemimpin (Leader Member Exchange) Khoirul Anam; Javier Rizqi Baiturrahman; Bagus Alamsyah Bahari; Moch. Isa Anshori
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.398

Abstract

This study aims to provide insights and understanding of the importance of the relationship between leaders and members in creating a healthy and productive work environment, as well as assisting organizations in designing more effective leadership development programs. The study utilizes a literature review method to compile research frameworks based on relevant previous studies. The findings of the study indicate that the quality of the relationship between leaders and members significantly influences organizational performance. A better relationship between leaders and members has positive impacts on employee performance, innovative attitudes, work ethics, employee loyalty, job engagement, employee performance, organizational citizenship behavior, effective communication, job satisfaction, and significant reduction in turnover intention. This highlights the importance for organizations to pay attention to the quality of the relationship between leaders and members in creating a healthy and productive work environment. Additionally, organizations should also focus on leadership development that enhances the quality of the relationship between leaders and members.
Analysis on Problematic Financing Maria Lusiana Yulianti; Yuliana Yuliana; Dedy Suryadi; Andiena Nindya Putri; Syamsu Rijal
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.400

Abstract

This study explores the funding issue of PT. N usa BPR Cianjur in anticipation of a financial disaster. This study adopts a descriptive qualitative research style and relies on interviews and other primary and secondary data sources. The results of the analysis show that problematic financing at PT. N usa BPR Cianjur includes incorrect or money-shortening financing. Every financial organisation that offers funding aspires to keep problems at bay, but they frequently arise. In order to avoid losses when dealing with problematic financing, a financing settlement strategy must be established. Financing issues can be resolved by rearranging, rescheduling, and upgrading.
Peluang dan Tantangan Santri di Era Digital (Studi Kasus Pada Pondok Pesantren Al Amin Sidoarjo) Dhifan Hariz Kinansyah; Wahyu Eko Pujianto
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.402

Abstract

Digitizing Islamic boarding schools in Era Society 5.0 is an opportunity as well as a challenge for all Islamic boarding schools in Indonesia, apart from branding for their Islamic boarding schools, digitizing Islamic boarding schools also aims to inform the public that education is important. One of them is education at Islamic boarding schools as one of the printers of superior generations, especially in the fields of religion, self-reliance, manners, and social life. This study aims to describe the importance of digitizing education at the Al-Amin Sidoardjo Islamic Boarding School in the Era of Society 5.0. This research was conducted through a qualitative approach using descriptive analytic methods and included in field research. In Era Society 5.0, digital-based Islamic boarding school education is urgently needed, especially at the Al-Amin Sidoardjo Islamic Boarding School, which is still in the process of digital literacy. As for some of the efforts that have been made by the Al-Amin Sidoardjo Islamic Boarding School in digitizing, among others, by not conducting digital literacy training for students through graphic design courses so that students have IT competencies needed by the world of work and society, providing a computer laboratory with internet access for finding sources and references. religious and general knowledge that is difficult to access directly, and the use of websites and social media as a means of branding, dissemination of pesantren information dissemination, as well as pesantren administrative needs. Meanwhile, the challenges faced by the Al-Amin Sidoardjo Islamic boarding school are more in the unavailability of a special team of operators who are technically in charge both in terms of planning, organizing, implementing, and evaluating related to the pesantren's website and social media. In addition, the maintenance of digital systems and devices that are used for digitalization is not yet optimal.
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada nurfadillah; intisari Haryanti; M Syukur Dwiriansyah
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.483

Abstract

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Pengaruh Customer Experience Dan Kepuasan Terhadap Keputusan Pembelian Ulang Di Foodbox Kota Bima Miftahul Janah; Intisari Haryanti; Sri Ernawati
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.496

Abstract

This type of research is associative research which aims to determine the effect of Customer Experience and Satisfaction on Repurchasing Decisions at Foodbox Kota Bima. The population in this study were all people in Kota Bima who had bought from Foodbox Kota Bima. The sample was determined by accidental sampling technique with 70 respondents. The data collection method used was observation, questionnaire (questionnaire), and library research. Data analysis techniques used in this study were instrument tests (validity and reliability tests), multiple linear regression analysis, correlation coefficients, coefficients of determination, T-tests, and F-tests, using the SPSS program. The results of the analysis using the t test show that the independent variable, namely Customer Experience (X1), has no significant effect on the repurchase decision (Y), and satisfaction (X2) has a positive and significant effect on the dependent variable, namely the repurchase decision (Y). Then the results of the analysis using the F test show that the two independent variables, namely Customer Experience (X1) and Satisfaction (X2), simultaneously have a significant effect on the dependent variable, namely Repeat Buyer Decision (Y).
Kebijakan Pemerintah Kota Makassar Dalam Pembinaan Gelandangan Di Kota Makassar Ambo Masse; Abdul Sahid
Journal of Management and Social Sciences Vol. 2 No. 2 (2023): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i2.498

Abstract

Urbanization has been rapidly increased to Makassar the cities, In the other hand, the job opportunities in the cited cities have not fully fitted those who urbanize, thus bring them to be homeless.This research is a kualitatif descriptive taking a sample of 100 out of 269 homeless in Makassar city with using non random (purposive sampling) technique. The research pointed out that there are some reasons of being homeless, namely internal and external factors. These factors could be partially and mutually influenced the homeless. Internal factors consist of (i) the low of education; (ii) personality. Meanwhile, the external factors are : (i) urbanitation; (ii) environment; (iii) geographys; and (iv) economy.The alternative solutions should be comprehensively paid attention to the two aspects (i) namely the village condition and (ii) destination cities conditions. It is principally that the solutions should be able to protect them leaving their village to look for job in the cities by opening job opportunities in the village itself. Meanwhile, the homeless in the cities should be handled by making them have no chance to gain money as homeless.

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