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Journal of Creative Student Research
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 29635942     EISSN : 29634776     DOI : 10.55606
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation
Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang relevan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 500 Documents
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Pemberdayaan Kelompok Tani dalam Pengembangan Varietas Unggulan Guna Mendukung Ketahanan Pangan Daerah Perbatasan Japo Alberto; Linda Wahyuni; Septiana Septiana; Deffrinica Deffrinica; Dedy Dedy; Aloysius Hari Kristianto
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6198

Abstract

Border regions play a strategic role in maintaining national sovereignty and food security; however, their agricultural sector continues to face structural limitations, including weak institutional capacity of farmer groups, limited access to superior seed varieties, and insufficient technological extension services. These conditions contribute to low agricultural productivity, high vulnerability to climate change, and unstable food availability for border communities. This study aims to analyse the institutional capacity of farmer groups, identify the potential and constraints in developing locally-based superior varieties, and formulate an effective and contextual empowerment model to support food security in the border area of Bengkayang Regency. A mixed-methods approach with participatory design was employed, combining quantitative descriptive analysis and qualitative exploration. Data were collected through structured questionnaires, in-depth interviews, and Focus Group Discussions (FGDs), and were analysed using SWOT analysis with IFAS and EFAS matrices. The results indicate that farmer groups possess relatively strong internal conditions (IFAS score = 2.489) and highly supportive external conditions (EFAS score = 3.207), positioning them in Quadrant I and recommending an aggressive S–O strategy. The principal strategies formulated include the collective adoption of superior varieties, the development of group-based demonstration plots, and the strengthening of group administrators as technology adoption facilitators. This study contributes to the development of a participatory empowerment framework grounded in local potential, which can be adapted to sustainably strengthen food security in border regions.  
Respons Pertumbuhan dan Hasil Dua Varietas Tomat terhadap Konsentrasi Pupuk Organik Cair pada Sistem Hidroponik Kratky Falah Fadlillah; Rusmana Rusmana; Endang Sulistyorini; Sulastri Isminingsih
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6203

Abstract

The use of hydroponic systems in tomato cultivation has increased due to limited agricultural land and the need for efficient nutrient management. This study aimed to determine the effect of liquid organic fertilizer (POC) concentration on the growth and yield of two tomato varieties cultivated using the Kratky hydroponic system. The experiment was conducted in a greenhouse at the Faculty of Agriculture, Sultan Ageng Tirtayasa University from September to November 2025. The study used a factorial randomized block design consisting of two factors: POC concentration (0, 5, 10, and 15 mL/L) and tomato varieties (Servo and Gustavi), with three replications. Parameters observed included plant height, number of leaves, stem diameter, fruit number, fruit weight, fruit length, and fruit diameter. The results showed that POC concentration significantly affected plant growth and yield parameters, especially at 10–15 mL/L concentrations. The Gustavi variety demonstrated better vegetative growth during the early growth stages compared to Servo. No interaction effect was found between POC concentration and tomato varieties. The application of liquid organic fertilizer at appropriate concentrations has the potential to improve tomato cultivation efficiency in the Kratky hydroponic system.
Corporate Governance and Environmental Social Governance on Audit Quality Hariz Salim Bangsawan
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6204

Abstract

This study aims to examine and synthesize the literature on the relationship among corporate governance, Environmental, Social, and Governance, and audit quality, with particular attention to how these variables interact within corporate accountability systems. The study employed a Systematic Literature Review approach guided by PRISMA to ensure a structured, transparent, and traceable review process. The literature search focused on journal publications from 2022 to 2026, and the review process proceeded through identification, screening, eligibility, and inclusion stages. From 249 records identified in the source, 16 studies were retained for final synthesis after applying predefined relevance and eligibility criteria. The results show that the literature converges on a central pattern in which substantive governance mechanisms are more effective than formal governance structures alone in strengthening oversight quality and reducing opportunistic behavior. Audit quality generally plays a constraining role in tax avoidance and strengthens governance effectiveness, although its influence is often conditional on institutional setting, audit committee quality, and broader governance arrangements. By contrast, ESG remains the least consistent and least integrated dimension, as it appears in some studies as a complementary governance mechanism but in others does not clearly restrain tax avoidance. This review highlights role in GCG, ESG, audit quality
Strategi Customer Relations BMW Eurokars sebagai Luxury Automotive Brand dalam Membangun Eksklusivitas dan Mempertahankan Loyal Customer Amanda Putri Fakhrana; Burhanuddin Burhanuddin; Al-May Abyan Izzy Burhani
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6208

Abstract

The luxury automotive industry emphasizes not only product quality, but also service experience and emotional relationships with customers as part of building a premium brand image. BMW Eurokars, as an official BMW dealer in Indonesia, builds exclusivity through customer relations strategies oriented toward personalized service, continuous communication, and premium customer experiences. This study aims to identify the forms of exclusivity developed by BMW Eurokars and the customer relations strategies used to maintain loyal customers. The study employed a descriptive qualitative approach with data collection techniques consisting of in-depth interviews, observation, documentation, and literature review. The results show that exclusivity is built through various premium services such as private events, fast lane service, personalized gifts, personal communication, and customer lounge facilities designed to provide comfort and special treatment for customers. Customer relations strategies are implemented through consistent two-way communication, responsive aftersales services, and a relational approach focused on customer needs and comfort. These forms of service are able to create emotional attachment, increase customers’ sense of appreciation, and strengthen customer loyalty toward BMW Eurokars. This study indicates that exclusivity and relationship quality are important factors in maintaining loyal customers in the luxury automotive industry.
“Puput Puser” Siklus Hidup Manusia Jawa di Desa Kluwih, Kecamatan Bandar, Kabupaten Batang Is Dayanti; Sri Prastiti Kusuma Anggraeni; Didik Supriadi
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6214

Abstract

The Puput Puser tradition is one of the life-cycle traditions of Javanese society, performed when a baby’s umbilical cord has fallen off. This tradition is still preserved by the community of Kluwih Village as an expression of gratitude, as well as prayers and hopes for the baby’s safety and future. Although widely known, research specifically addressing the practice and symbolic meaning of the Puput Puser tradition in Kluwih Village remains limited. Furthermore, changes over time have also influenced the practice of this tradition. This study aims to examine the implementation and symbolic meanings of the Puput Puser tradition. The method used is qualitative descriptive with a folklore approach. Data were collected through observation, interviews, and documentation with informants selected through purposive sampling. The results of the study indicate that the Puput Puser tradition is carried out in three stages: preparation, implementation, and conclusion. Each stage involves ritual items and offerings that hold symbolic meanings, such as expressions of gratitude, prayers for safety, and hopes for the baby’s future life. This tradition falls under the category of oral folklore because it is passed down through generations via community practices and beliefs, and serves to strengthen social bonds. Thus, the Puput Puser tradition is not merely a ritual within the birth cycle but also functions as a means of preserving cultural, social, and religious values amidst the changing times. 
Content Marketing Blyss Laundry Melalui Instagram dalam Membangun Brand Awareness Thiflatul Lathifa; Aceng Hidayat
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6215

Abstract

The growth of social media has encouraged businesses, including micro, small, and medium enterprises (MSMEs), to utilize digital platforms as Marketing tools to build Brand awareness. Instagram has become one of the most widely used platforms due to its visual and interactive features that support attractive and rapid information delivery. This study aims to analyze the content Marketing strategy implemented by Blyss Laundry through Instagram in building Brand awareness and to identify the characteristics of Blyss Laundry’s Instagram content based on the stages of Brand awareness. This study employed a qualitative method with a descriptive approach. Data were collected through interviews, observation of Blyss Laundry’s Instagram account, and documentation, then analyzed using the stages of content Marketing within the Marketing 4.0 concept, including goal setting, Audience mapping, content ideation and planning, content production, content distribution, content amplification, evaluation, and improvement. The findings reveal that Blyss Laundry utilizes Instagram as its primary digital Marketing medium through educational, entertaining, promotional, service information, and visually consistent content. Content distribution is carried out through feeds, reels, and stories to expand Audience reach and enhance customer interaction. The findings also indicate that Blyss Laundry’s content characteristics contribute to building Brand awareness through the stages of Unaware of Brand, Brand Recognition, Brand Recall, and indications toward Top of Mind. This study implies that consistent and relevant content Marketing strategies can help MSMEs strengthen Brand awareness on social media.  
Relevansi Doktrin Promissory Estoppel dalam Pembentukan Hukum Kontrak Bisnis Indonesia Margareta Gita Sirait; Ery Agus Priyono
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6218

Abstract

This study examines the relevance of the doctrine of promissory estoppel in the formation of business contract law in Indonesia. The development of modern business transactions demonstrates that legal relationships are no longer solely based on formal written contracts, but also arise during pre-contractual stages such as offering letters, memorandums of understanding, purchase orders, and electronic communications. This condition often creates legal uncertainty when one party withdraws a promise after the other party has relied on it and suffered losses. This research employs a normative legal method using conceptual and statutory approaches supported by literature studies. The findings indicate that the doctrine of promissory estoppel is relevant to strengthening legal protection, good faith, proportionality, and legal certainty within Indonesian business contracts. Although originating from the common law system, the doctrine substantively aligns with principles recognized in Indonesian contract law. The study concludes that harmonizing promissory estoppel with the national civil law system may contribute to a more adaptive and equitable business contract framework in Indonesia.
Strategi Program Infotainment Starpro dalam Menentukan dan Mengemas Isu untuk Menarik Perhatian Penonton Winda Lestari; Rici Tri Harpin Pranata
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6221

Abstract

Television infotainment programs require strategies in presenting issues to attract viewers attention amidst the intense competition in digital dan television media. This study aims to analyze the strategies used by the Starpro infotainment program in determining and packaging issues to attract viewers attention and to identify the role of internal media actors in this process. This study uses a descriptive qualitative method th   6rough observation, literature review, and in-depth interviews with executive producer, producer, associate producer, gathering team, and editor as research informants. This study analyzed using agenda setting theory and news flow theory. The results of the study indicate that Starpro applies strategies in determining and packaging issues by highlighting topics that have high attention value, adapting the content of the program to the characteristics of the audience, and packaging attractive audio-visual to retain viewers on television. The novelty of this study lies in the analyze of the internal processes of infotainment media, which are analyzed through the role of internal media actors and program presentation strategies in maintaining television audience interest. The findings in this study indicate tahe the strategy in determining and packaging issues in Starpro infotainment program is not only influenced by the virality of an issue, but also by the editorial process and the role of internal media actors in attracting audinece attention.
Analisis Strategi Digital Marketing dalam Membangun Brand Awareness Dixie Art Space Aulia Nur Hasna; Hadiyanto Hadiyanto
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6227

Abstract

The development of digital technology has encouraged businesses to adopt digital marketing strategies to increase competitiveness and expand market reach, including building brand awareness. This study aims to analyze the digital marketing strategy implemented by Dixie Art Space in building brand awareness through social media, particularly Instagram. The research method used is descriptive qualitative with data collection techniques through interviews and observations of digital content activities. The results show that the implemented strategy includes consistent and creative content marketing, the use of Key Opinion Leaders (KOL), and collaboration with various parties to expand audience reach. In addition, a user-generated content-based approach also contributes to increasing organic brand interaction and exposure. The research findings indicate that the digital marketing strategy implemented is able to increase brand awareness to the brand recall stage, although it has not yet reached optimal top of mind awareness. The implications of this study demonstrate the importance of managing a structured and sustainable digital marketing strategy in strengthening a brand's position in the creative industry.
Deteksi Anomali Serangan Siber Pada Log Server SIAKAD STKIP DDI Pinrang Menggunakan Algoritma Random Forest Berbasis Analisis Real-Time Ismail Sulaeman; Hazriani Hazriani; Yuyun Yuyun
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6229

Abstract

This study aims to develop a machine learning-based cyber attack anomaly detection system on the Academic Information System (SIAKAD) server logs of STKIP DDI Pinrang using the Random Forest algorithm. The research employed a quantitative experimental approach using server log data from July 2022 to December 2024, complemented by brute force and HTTP flood attack simulations conducted from January to March 2025. The research stages included log preprocessing, behavioral feature extraction, data labeling, model training, and system performance evaluation. The main features used were request rate, error ratio, path diversity, and access frequency to the sensitive /lupapassword endpoint. The results showed that the Random Forest algorithm achieved an accuracy of 98.3%, precision of 97.5%, recall of 96.8%, and F1-Score of 97.1% with a False Positive Rate of 1.2%. In addition, the system demonstrated an average inference time of 28 ms, enabling near real-time detection without affecting server performance. This study proves that Random Forest is effective as a cyber attack anomaly detection solution for academic environments with limited technological infrastructure.  

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