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Journal of Creative Student Research
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 29635942     EISSN : 29634776     DOI : 10.55606
Core Subject : Humanities, Science, Education, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation
Ilmu Sosial,Ilmu Ekonomi,Akuntansi,Manajemen,Kebudayaan,Pendidikan,Sejarah,Pariwisata,Gender,Humaniora,Seni Budaya Linguistik,Sastra,Filsafat,Studi Agama,Studi Media dan Komunikasi,Berbagai bidang penelitian yang relevan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 500 Documents
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Framing Robert N. Entman pada Isu Kebijakan Publik Global dan Lokal: Studi Komparatif pada Konten Mata Rakyat YouTube Astronacci Miqdad Miqdad; Wahyu Budi Priatna
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6107

Abstract

YouTube has emerged as a contemporary discursive space where non-journalistic actors participate in interpreting public policy. Content creators with financial expertise, such as Astronacci through its Mata Rakyat segment, present policy framing distinct from mainstream media narratives. This research aims to analyze and compare the framing construction of public policy issues with global and local dimensions in two Mata Rakyat YouTube Astronacci videos from the 2025 period. The approach used is qualitative descriptive-comparative with Robert N. Entman's (1993) framing model, encompassing four main elements: defining problems, diagnosing causes, making moral judgements, and treatment recommendations. Data were collected through verbal narrative transcription and thumbnail documentation, then analyzed in layers and juxtaposed element by element. The findings reveal contrasting framing patterns between the two videos. On global issues, the creator constructs an educated nihilism narrative with concrete causal actors but no structural solutions, directing audiences toward individual financial adaptation. Conversely, on local issues, the creator builds conditioned optimism with vague causal actors yet highly specific solution actors, accompanied by moral shaming toward skepticism. These findings indicate that geographical dimension of issues influences framing strategies employed by creators.
Strategi Komunikasi Internal Berbasis Media Digital untuk Meningkatkan Employee Engangement di Asuransi Astra M.Fadli; Suparman Suparman
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6110

Abstract

The purpose of this study is to analyze internal communication strategies through digital media in enhancing employee engagement at Asuransi Astra. A qualitative approach was employed, utilizing in-depth interviews, observation, literature review, and documentation involving informants engaged in organizational internal communication. The findings indicate that internal communication does not merely function as a means of information dissemination, but also serves as an integrated strategy for fostering employee engagement. The use of digital media such as WhatsApp and email facilitates information distribution and supports participatory two-way communication. Informative, persuasive, and integrative communication functions are carried out through various internal activities, including events, competitions, and campaigns, which are capable of enhancing employee participation. An open and flexible communication climate further cultivates a supportive work environment, while the quality of internal services reinforces positive employee experiences within the organization. These findings demonstrate that effectively managed digital media-based internal communication strategies can serve as a critical factor in enhancing employee engagement. This study offers practical implications for organizations to optimize the use of digital media and to improve the quality and creativity of message delivery, with the aim of sustaining employee engagement, fostering harmonious and productive working relationships, and effectively supporting the achievement of organizational goals.
Perbedaan Engagement Rate Berdasarkan Format Konten (Feed, Carousel, dan Reels) pada Akun Instagram @spbupertamina Sylvania Lucky Bahar; Wahyu Budi Priatna
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6120

Abstract

This study aims to analyze the differences in engagement rate based on Instagram content formats on the @spbupertamina account. The research employed a quantitative comparative approach using primary data obtained from Instagram Insight during the period of September–December 2025. The sample consisted of 107 organic posts categorized into Feed, Carousel, and Reels formats, excluding advertisements, collaboration posts, and giveaway content. Data were analyzed using descriptive statistics, Shapiro-Wilk normality test, Levene homogeneity test, One-Way ANOVA, Kruskal-Wallis, and Tukey HSD post hoc test. The results showed that there were significant differences in engagement rate among content formats, with a significance value of 0.008 in the ANOVA test and 0.033 in the Kruskal-Wallis test. Feed content had the highest average engagement rate, followed by Carousel and Reels. However, post hoc analysis indicated that significant differences only occurred between Feed and Reels. These findings indicate that content format influences engagement rate, although its effectiveness depends on the context of communication, audience characteristics, and information needs. In institutional accounts such as @spbupertamina, informative and straightforward content formats tend to generate higher audience engagement than more dynamic formats.
Tanggung Jawab Perdata Notaris Atas Akta Autentik yang Mengandung Cacat Hukum: Analisis dalam Perspektif Hukum Perjanjian dan Undang-Undang Jabatan Notaris M. Hamdil Ulya; Aminah Aminah
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6124

Abstract

Notaries, as public officials, hold the constitutive authority to create authentic deeds with full evidentiary force. However, in practice, authentic deeds are found to contain legal defects, both formal and material, which are detrimental to interested parties (Adjie, 2008, p. 23). This study aims to analyze the form of notary civil liability for authentic deeds containing legal defects from the perspective of contract law and Law Number 2 of 2014 concerning Amendments to Law Number 30 of 2004 concerning the Office of Notaries (UUJN-P). The method used is normative juridical with a statutory, conceptual, and case-based approach. The results of the study indicate that notary civil liability can arise through two channels: contractual liability based on Article 1243 of the Civil Code and delictual liability based on Article 1365 of the Civil Code (Fuady, 2013, p. 10). Legal defects in a deed can lead to a decrease in evidentiary force, cancellation, or even nullity, opening the door to a lawsuit for damages against a notary. This study recommends harmonizing the norms between the UUJN-P and the Civil Code and strengthening the oversight mechanism by the Notary Supervisory Board.
Kajian Semantik Makna Kultural pada Leksikon Pande Besi di Koripan, Kabupaten Klaten Renggita Nanda Alviani; Eka Yuli Astuti; Ermi Dyah Kurnia
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6133

Abstract

This study aims to describe the lexicons used in the work activities of pande besi, especially in the process of making lading in the Koripan, Klaten Regency, and to explain the lexical and cultural meanings contained in them. This research uses a semantic approach with a descriptive qualitative method. The data sources in this study are the utterances of pande besi during work activities and interviews related to the lexicons used in the process of making lading. The data were collected through observation, interviews, and documentation involving 18 pande besi who are still actively producing lading. The results show that 38 lexicons are used in the work activities of pande besi. These lexicons are classified into three categories: 19 tool lexicons, 5 material lexicons, and 14 activity lexicons that appear in various stages of production. The analysis indicates that these lexicons not only have lexical meanings as names for elements in the production process, but also reflect work practices and knowledge developed within the pande besi community. These findings imply the importance of preserving traditional lexicons as part of cultural heritage and as a potential resource for language learning.
Implementasi dan Pemanfaatan Komunikasi Digital dalam Program Desa Berdaya oleh CSR PT. PLN Corporate University Alkayla Karuni; Vivien Febri Astuti
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6144

Abstract

The success of PT PLN Corporate University’s Corporate Social Responsibility (CSR) initiative through the Desa Berdaya Program reflects the company’s strategic role in designing, managing, and communicating sustainable community empowerment programs. This study aims to examine the implementation of the Desa Berdaya Program and the use of social media by PT PLN Corporate University’s CSR initiative, which received the CSR Nusantara Awards 2025. This research employs a descriptive qualitative method to describe the program implementation process, the empowerment approach, and the application of digital communication support. The findings indicate that PT PLN Corporate University implemented its CSR program systematically through community asset identification, local potential mapping, integration of individual, group, institutional, and environmental assets, and active community participation. The program was also supported by the formulation of milestones, evaluation, and continuous monitoring as part of a measurable management mechanism. The Asset-Based Community Development (ABCD) approach is reflected in literacy strengthening, skills training, entrepreneurship development, circular economy practices, and the enhancement of added value in local commodities. The findings further reveal that program sustainability is determined not only by corporate support, but also by the community’s capacity to independently manage and develop local potential. In addition, the use of media relations and social media contributes to expanding public exposure, strengthening corporate image, and reinforcing the social legitimacy of the program. However, the implementation of digital communication still faces limitations, particularly in the consistency of disseminating program-related information. Therefore, social media management needs to be further optimized to support social documentation, community participation, and the continuous circulation of field-based information.
Penerapan Continuity Editing pada Konten Creative Video Interview di Akun Instagram @Tspsquad_ Naufaldi Risha Pamungkas; Hudi Santoso
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6149

Abstract

The development of social media has increased the use of audiovisual content as an effective communication medium, especially on Instagram through video-based content. The Instagram account @tspsquad_ owned by The Sounds Project and Co developed creative video interview content to present community members’ stories and experiences in a more personal and communicative way. However, abrupt visual transitions and inconsistent editing rhythm may reduce audience focus. This study aims to analyze the implementation of continuity editing techniques in creative video interview content on the Instagram account @tspsquad_. This study used a descriptive qualitative approach with a project-based research method, where the researcher was directly involved as the editor during post-production. Data were collected through observation, documentation, and literature review. The analysis referred to the Attentional Theory of Cinematic Continuity (AToCC). The results show that continuity editing was implemented through the use of B-roll, cutaway shots, matching action, and editing pacing to maintain visual, audio, and narrative continuity. These techniques created smoother shot transitions, improved viewing comfort, and supported visual storytelling. Based on the AToCC analysis, continuity editing successfully maintained audience attention through consistent visual focus and editing rhythm.
Implementasi Teori 5C Sinematografi dalam Proses Pengambilan Gambar Brand Generated Content (BGC) Akun Tiktok @Kita_Kelana Karina Adinda Maharani; Abung Supama Wijaya
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6151

Abstract

The rapid proliferation of short video comments on TikTok has heightened the importance of visual quality in digital marketing, particularly in creating brand-generated content (BGC) as an authentic and engaging brand communication strategy. This study seeks to elucidate the application of Joseph V. Mascelli’s 5C Cinematography theory, which encompasses Camera Angle, Continuity, Cutting, Close Ups, and Composition, in the production process of BGC content on the TikTok account @kita_kelana. This account serves as a soft-selling communication strategy for the Susu Mbok Darmi brand. Additionally, the study explores the Hybrid Look approach, with data collected through the documentation of seven shotlists and production scripts generated from March to June 2026. The findings indicate that all five elements of the 5C theory were consistently applied throughout the production process of the course. Furthermore, the study identifies the Hybrid Look approach, which integrates static and handheld shots using natural lighting, as a production solution that allows BGC content to appear cinematographic while maintaining authenticity. This study serves as a practical reference for digital content practitioners to produce high-quality BGC on social media platforms.  
Hybrid Subword–Character Representation for Robust Sentiment Classification on Multilingual and Code-Mixed Indonesian Text Danang Danang; Toni Wijanarko Adi Putra
Journal of Creative Student Research Vol. 2 No. 6 (2024): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i6.6153

Abstract

User-generated Indonesian text frequently exhibits code-mixing with English (“Indonglish”), informal spelling, elongation, and keyboard typos. These phenomena break subword tokeniza tion assumptions and may degrade multilingual Transformer performance in deployment. This paper studies a hybrid representation that fuses XLM-R sentence features with a character-level CharCNN branch designed to capture orthographic patterns and mitigate character noise. We evaluate (i) a standard XLM-R fine-tuning baseline, (ii) an ablation that removes the character branch (NusaX only), and (iii) the proposed hybrid model on two datasets: NusaX-Senti (12 regional languages) and Indonglish (Indonesian–English code-mixed sentiment). Beyond clean test performance, we introduce a controlled robustness protocol by injecting character-level perturbations with probability p=0.18 and measuring performance drop. Results show that the XLM-R baseline achieves the best clean Macro-F1 on both datasets, while the hybrid model substantially improves robustness on Indonglish by reducing Macro-F1 drop from 0.030 to 0.007 under noise. We analyze common error confusions and discuss when character-aware features help or harm across languages.
Analysis of EfficientNet-B0 with Sample Reweighting and Early-Learning Regularization for Food Recognition under Label Noise Danang Danang; Toni Wijanarko Adi Putra
Journal of Creative Student Research Vol. 3 No. 6 (2025): Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v3i6.6154

Abstract

Food recognition systems are commonly developed under the assumption that training labels are fully accurate. In real-world applications, however, food image datasets frequently contain noisy annotations caused by incorrect user inputs, weak labeling mechanisms, or automated data collection processes. This study investigates the robustness of supervised food recognition under synthetic label noise using the Food-101 dataset Food-101. The research employs EfficientNet-B0 as a computationally efficient backbone model and compares conventional cross-entropy learning with a robust training approach that integrates two mechanisms: (1) small-loss sample reweighting to reduce the influence of potentially corrupted samples, and (2) an early-learning stopping strategy based on the memorization gap between noisy training accuracy and clean validation accuracy. Symmetric label noise levels of 20% and 40% are introduced only into the training data, while validation and testing datasets remain unaffected. Experimental results on a 20-class subset demonstrate that the proposed approach substantially improves clean test accuracy from 0.6476 to 0.8176 under 20% noise and from 0.5636 to 0.6928 under 40% noise. In addition, probability calibration performance measured by Expected Calibration Error (ECE) is improved from 0.1474 to 0.0813 at the 40% noise setting. Additional experiments on the complete 101-class dataset also reveal consistent performance improvements despite shorter training durations. The findings suggest that combining loss-aware sample weighting with memorization-aware early stopping can provide an efficient and practical solution for building robust and reliable food recognition models in noisy-label environments.

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