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INDONESIA
Jurnal Ilmu Komunikasi Andalan
Published by Universitas Majalengka
ISSN : 26203111     EISSN : 26853957     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, Periklanan, Komunikasi Pemasaran, Komunikasi Politik, Komunikasi Bisnis, Komunikasi Visual, Komunikasi Dakwah, Psikologi Komunikasi, Public Relation, Jurnalistik dan lain-lain. Jurnal ini juga sebagai media tukar pikiran, informasi dan hasil penelitian ilmiah antar pemerhati Komunikasi. JIKA (Jurnal Ilmu Komunikasi Andalan) mulai terbit pada bulan Januari 2018 dan telah terregistrasi dengan nomor P-ISSN 2620-3111 dan E-ISSN 26885-3957. JIKA terbit secara berkala dua kali dalam satu tahun, yaitu bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Strategi Marketing Public Relations Dealer Daihatsu Dalam Meningkatkan Penjualan Mobil Di Masa Pandemi Covid-19 Edi Satrio Utomo; Suhendra Atmaja; Nur’aeni Nur’aeni
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

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Abstract

This study aims to analyze the marketing public relations strategy used by the Daihatsu Pondok Pinang Dealer Branch to increase car sales during a pandemic, using a pull, push, and pass strategy. This study uses descriptive qualitative research methods with data collection techniques using observation, interviews and documentation. The results showed that the marketing public relations strategy of the Daihatsu Pondok Pinang Dealer Branch used push, pull, and pass to increase car sales, each having a role. However, in implementing this strategy there are several obstacles, namely cost and budget constraints in carrying out the program, the increasing number of competitors in the automotive industry business world, and structurally the public relations position does not have its own division still under a senior executive salesman who does not have full authority over decisions designed.
Analisis Gaya Storytelling dalam Konten Animasi “Vernalta” Arjunli Bagus Amorta; Dimas Loveian Dwi Nugroho; Herdian Putra Lokananta; Sabri Sabri
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

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Abstract

This research is a qualitative research which will later seek supporting information for this journal from existing journals. Data collection techniques use document techniques where later data collection will be searched through a collection of facts contained in activity journals in searching for information. The results of this study describe the story in animation divided into 3 rounds, namely at the beginning, middle, and end of the story with a forward plot. The beginning of the story provides information about the title of this story. The middle/core part of the story contains conversations, song movements to get to know the characters in the vernalta animation. At the end of the animation, the closing of the animated content in the video is conveyed. Vernalta uses 4 methods, namely Character and Characterization, Setting of Place and Time, Theme and Story Plot, and Visual Storytelling. Vernalta animated content themes tend to have cute and unique themes. Especially the themes that are being liked by all circles today, such as horror or heroes. Vernalta's animated content adapts to the target audience of the lower middle class, with the Martin character and the tutu that many fans idolize. The nuances of humor are used as an attraction and entertainment for readers. Messages that. want to be conveyed through animated content regarding the problems of people's daily lives.
Video Safety Brifing sebagai Salah Satu Strategi Komunikasi dalam Implementasi Program Kesehatan Keselamatan Kerja (K3) di Industri Pariwisata Wina Puspita Sari; Asep Soegiarto
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

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Abstract

The strategy implemented in communication planning begins with several steps (Wijaya, n.d.). The approach and method used in this research is descriptive qualitative. Data collection techniques with in-depth interviews and observation. The results of this study address strategic steps in communication planning including 1. Forming communicators. 2. Setting targets and analyzing audience needs. 3. Write a message. 4. Choose media and communication channels. Meanwhile, the communication channel intended for visitors is by using signs and a safety briefing video which will be broadcast on the website and on Cisaat Village's social media as well as on the social media of visitors or tourists. 5. Communication effect. The desired goal is a change in knowledge. An understanding of Occupational Safety and Health in the tourism industry is expected to change attitudes, become concerned and apply them in the form of behavior.
Analisis Retorika Pidato Presiden Jokowi di Ibu Kota Nusantara (IKN) pada Kanal Youtube Official iNews Atef Fahrudin; Diding Bajuri; Syamsul Arif Billah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

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Abstract

This research was made to analyze the rhetoric of President Jokowi's speech at the IKN on the iNews Official Youtube Channel. The method used in this study is descriptive qualitative through an interpretive paradigm. The data collection technique used is watch, listen and note. Then it is analyzed by interpreting Aristotle's rhetorical concept. The results of this study show that the speech delivered by President Jokowi belongs to the type of deliberative (political) rhetoric, namely rhetoric whose content is in the form of calls and prohibitions which are usually carried out by leaders such as the president or regional heads when setting policies and oriented to the future. These results are evidenced by the findings of 9 data related to the type of deliberative (political) rhetoric. The speech delivered by President Jokowi also fulfilled the elements of a rhetorical triangle. This is because based on the results of research on Jokowi's speech there is ethos (credibility), where Mr. Jokowi as the person delivering the speech has the status of president and forestry person, and contains elements of phatos (emotions) and logos (logical evidence) in it. President Jokowi's speech also fulfilled the five canons of rhetoric, namely five rhetorical principles: (1) inventio (invention); (2) disposition (arrangement); (3) elocutio (style); (4) actio (delivery) and memoria (memory). These results are evidenced by the findings of 25 data related to rhetorical principles.
Makna Keindahan dalam Iklan Digital Pariwisata Bahari Pantai Sawarna Banten di Youtube (Analisis Semiotika Charles S. Prierce) Dudi Hartono
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Tourism is a potential regional income, so that various regions are competing to market the tourism potential in their respective countries. Tourism promotion using video has become a popular choice because it is easy to place it on the youtube channel. The problem that arises is how then the video reaches the expected target audience. Seeing these data, it is important how to use digital advertising on the YouTube channel as a promotional and marine media, in this case Sawarna beach. Digital advertising, audio-visual, has advantages on the visual side because the audience can see firsthand the beauty of the beach. In addition, the YouTube channel supports its worldwide reach. YouTube audio-visual ads have elements such as shots, colors, backsound and graphics, as semiotic signs, all of which work to form a unified meaning. Through semiotic analysis the author wants to see how the signs used by advertising producers in forming the expected meaning? And how do the producers of these advertisements use certain signs to form the desired meaning?
Analisis Fenomena Culture Shock Mahasiswa Kepulauan Riau dalam Melakukan Interaksi Sosial di Kota Yogyakarta Rizky Amalia; Erfina Nurussa’adah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Culture shock is a natural thing experienced by someone who migrates as a reaction to different cultures, environments and things that become a person's habits. This happens when someone enters and migrates to an area that has never been inhabited before, this phenomenon occurs to Riau Archipelago students who will migrate to Yogyakarta and adapt in Yogyakarta, and at first they experience anxiety, worry, and fear of the new things they will experience. face, the symptoms of culture shock that are felt cause social interaction to be hampered. This study aims to determine the phenomenon of culture shock experienced by Riau Islands students in social interaction and what efforts they make in overcoming the problem of culture shock. The method used in this study is a qualitative method using a phenomenological approach. Data collection used using observation and interview methods. This research was conducted on seven students from the Riau Islands who were in Yogyakarta. The results of the study found that there were four main problems that caused culture shock including weather factors, language, character, food, in the interaction process students from the Riau Islands were required to adapt themselves. This difference makes students from the Riau Islands experience culture shock, but to overcome this problem, students from the Riau Islands have their own way of dealing with it by increasing positive activities and conducting social interactions with their new environment.
Penggunaan Media Digital Marketing Sebagai Media Promosi Pada Akun @hijup.com (Studi Etnografi Virtual Pada Akun Instargam Khoerunnisa Khoerunnisa; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

With the advent of the internet, the development of marketing to a new level, marketing through the internet is called digital marketing. This study discusses the digital marketing media strategy carried out by HijUp.com. HijUp.com is a fashion e-commerce company that is successful in gaining sales. This study aims to explain how the analysis of Hijup.com's digital marketing media strategy is centered on Instagram social media. In this research approach, the author uses a virtual ethnography study which is widely used in online research. The research subject is focused on examining the experiences of users of the snapgram feature. The technique that will be used in selecting informants or subjects will be chosen purposively based on their activities that can explore and articulate their experiences consciously, which are used as key informants or main data sources or Creswell calls them participants. Data collection was obtained from key informants or main data sources as participants through online interviews. The data obtained are arranged in one unit and then categorized and coding is carried out. Based on the results of Hijup.com's research, it involves digital roles starting from the marketing mix and using concepts in the form of visuals, designs and captions. and digital marketing in almost all marketing and sales activities HijUp.com markets its products online by optimizing digital marketing tools in an integrated manner. The use of digital media really helps HijUp.com in carrying out its marketing functions efficiently and effectively.
Dinamika Public Relations dalam Komunikasi Korporat di Indonesia Pasca Pandemi Covid-19 Marlinda Irwanti; Siska Armawati Sufa; Miftahol Horri; Agustin Mulyono; Ivendriana Aprillia
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

The ability of corporate PR practitioners to be able to manage relations with internal publics is a prerequisite for building good relations with external publics. In advancing their profession, corporate PR practitioners must be able to strategically manage management roles, communicate values to top management, advise executive leadership, and achieve internal stakeholder support for corporate communication activities. This paper aims to photograph the dynamics of Public Relations in corporate communication in Indonesia after the COVID-19 pandemic. The existence of the COVID-19 pandemic has made the public place trust and credibility in the first place when accessing information. Leaders in corporate communications act as catalysts and spokespersons on behalf of the organization. Public Relations needs to study more about messages if they need to be conveyed by leaders and messages that can be conveyed by Public Relations. In corporate communication after this pandemic, PR needs to make empathetic communication a principle in communicating. It is very important for a PR person to be able to convey messages transparently, clearly, and according to the public's needs while still prioritizing empathy. The researcher hopes that this article can be a reflection for PR people in Indonesia who carry out corporate communication activities in their daily lives.
Representasi Perempuan Berhijab Dalam Iklan Televisi (Analisis Semiotika pada Iklan Rejoice 3 In 1 Versi Hijabisa dan Sariayu Hijab Care Series Versi Bebas Berhijab) Sri Rahayu; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Every advertisement have a message, including advertisement for Rejoice 3 In 1 Hijabisa version and Sariayu Hijab Care Series Hijab Free version. Two messages that are interconnected and interpreted as a sign who interpret and present concepts and ideas or feelings in such a way which allows one to read and interpret the meaning. Advertisements that both promote a product for women, especially muslimah with hijab, not only to strengthen the product but there is an interesting message especially about hijab women (muslimah). The purpose of the study was to find out the representation of hijab women in the denotation, connotation and. This study uses qualitative method with Roland Barthes's semiotic analysis. Barthes divides the process of tagging order, namely denotation, connotation and myth. This research resulted in research findings on the two advertisements which model activities, settings, interesting ways, jingles and narratives and other properties presented in both advertisements.
Peran Customer Service PT. Sriwijaya Air dalam Meningkatkan Pelayanan Di Bandara Soekarno-Hatta Ahmad Ferdy Ramadhan
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

Soekarno-Hatta International Airport is the main airport that serves flights to Jakarta, Indonesia. The airport is the most important means of air transportation for the sake of transportation both between islands and between countries. Soekarno-Hatta Airport is one of the gateways for the entry of domestic or international tourists. Limitation The problem in this study is the role of Customer Service in improving services at Soekarno-Hatta Airport. The purpose of this study is to explain how important the task of PT. Sriwijaya Air's Customer Service is in improving services at Soekarno-Hatta Airport. The method in this research is a case study for 2 months. The research is Customer Service in serving passengers. Customer Service has a role which is very important in the operation of airport activities, where Customer Service must provide information regarding departure schedules, arrivals, departure delays and departure cancellations. Customer Service in improving services must also know all the information needed by Soekarno-Hatta Airport users. efforts in carrying out their duties in order to improve services.

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