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INDONESIA
Jurnal Ilmu Komunikasi Andalan
Published by Universitas Majalengka
ISSN : 26203111     EISSN : 26853957     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
IKA (Jurnal Ilmu Komunikasi Andalan) adalah media publikasi civitas akademika dalam bidang Ilmu Komunikasi. JIKA merupakan jurnal ilmiah yang bertujuan untuk mempublikasikan hasil kajian serta Penelitian Dosen, Mahasiswa, Praktisi, dan Ilmuwan dibidang Ilmu Komunikasi yang meliputi bidang Media, Periklanan, Komunikasi Pemasaran, Komunikasi Politik, Komunikasi Bisnis, Komunikasi Visual, Komunikasi Dakwah, Psikologi Komunikasi, Public Relation, Jurnalistik dan lain-lain. Jurnal ini juga sebagai media tukar pikiran, informasi dan hasil penelitian ilmiah antar pemerhati Komunikasi. JIKA (Jurnal Ilmu Komunikasi Andalan) mulai terbit pada bulan Januari 2018 dan telah terregistrasi dengan nomor P-ISSN 2620-3111 dan E-ISSN 26885-3957. JIKA terbit secara berkala dua kali dalam satu tahun, yaitu bulan Januari dan Juli.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Strategi Komunikasi Foodgram dalam Konten Review Kuliner Di Instagram TV Firmansyah Firmansyah; Ida Ri'aeni; Rizki Budhi Suhara
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. `1 (2021): Vol 4. No. 1 (2021)
Publisher : Universitas Majalengka

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Abstract

The Instagram account @kulinercirebon is one of the foodgrams that presents various kinds of culinary information which is quite famous among Cirebon culinary hunters, many people use it to find recommendations for places to sell food or drinks in Cirebon with a number of followers reaching 163,000 Instagram users (March 2021) targeting viewers from among the people of Cirebon and tourists from outside Cirebon who are looking for a culinary place for food and drinks. Communication strategies are very important for the development of culinary review video content on Instagram social media, the strategies used in content are used to attract the number of followers and viewers. This research is qualitative which aims to analyze using Harold D. Lasswell's communication theory and use swot analysis to analyze the strengths, weaknesses, opportunities, and threats in the communication strategy used by the @kulinercirebon instagram account.The data collection method that the author uses in this study is the interview method as the main method, while other methods that support to complete this research use the method of observation and documentation.The conclusion in this study is that the role of the @kulinercirebon instagram account is as a medium for disseminating information about recommendations for culinary places to communicants to increase sales of companies or culinary business actors who have collaborated to advertise through the @kulinercirebon instagram account. In formulating a strategy, it is quite interesting so that the contents in the Instagram content can be easily understood by the audience so that it can influence the attitude of the audience who are interested in visiting and trying the culinary that he has recommended. In promoting culinary places in culinary review video content using Instagram TV, because Instagram TV is considered more effective in showing videos because in its use it is better and maximal.
Komunikasi Interpersonal Pada Komunitas dalam Mencapai Aktualisasi Diri Orangtua tunggal Perempuan Dikala Pandemi Elke Alexandrina; Prischa Nova; Chrisdina Chrisdina
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

Being a single female parent is a challenge in itself. It is not uncommon for the stigma of society to underestimate or degrade women who are divorced or separated because they are not meant for each other or losing their spouse due to death. The condition of being a single parent who is required to be able to raise children and play a dual role sometimes presents its own problems. Social conditions that label widows make female single parent increasingly trapped in negative views. As social human beings, single parent also need self-actualization in order to be strong and empowered for their families. The presence of the Purple Women Community as a forum for single female parents is one way to shape the self-actualization of its members. Communication that goes through social media makes it easier for members to strengthen each other, share, and solve problems. During this pandemic, members communicate more often both in the form of conversations and attending various virtual seminars. Maslow divides the stages of human needs into 5 which lead to self-actualization. Through qualitative data that is strengthened by quantitative data, it is found that members of the Purple Women Community do feel that the communication that has been established helps the formation of self-actualization. Feeling comfortable in expressing their feelings and discussing both through forums and private channels using internet platforms occurs and forms self-actualization.
Pengawasan Partisipatif Sebagai Upaya Menciptakan Siaran Sehat dan Berkualitas Di Provinsi Bengkulu Fonika Fonika; Gushevinalti Gushevinalti; Lisa Adhrianti
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

This research is entitled "Participatory Monitoring as an Effort to Create Healthy and Quality Broadcasts in Bengkulu Province". The purpose of this study is to understand the concept of participatory monitoring of broadcast content by the public, both on television and radio. Furthermore, participatory supervision will encourage the public to participate in determining healthy and quality broadcast content. A qualitative approach with a descriptive method is used as a reference for writing articles, because the data studied are in the form of social realities. The results of the study indicate that in controlling the content of state television and radio broadcasts, independent state institutions have been established at the Center and the Regions, namely KPI and KPID. The number of KPID commissioners is limited to only 7 (seven) people assisted by limited staff and monitoring staff with their main tupoksi. Not to mention that broadcasting institutions spread throughout Bengkulu Province are still monitored manually, have not used streaming technology and the majority of broadcasting institutions have not adapted to technological changes in the current digitalization era. Broadcasting institutions have not yet carried out media convergence that can be accessed on various new media platforms quickly. So this condition certainly requires the participation of the community as participatory supervision to become an extension of the eyes and ears of the Bengkulu KPID. Strengthening media literacy for audiences is a necessity, so that audiences have the competence to be able to understand which broadcast content is good and which is not. If the audience already has the competence to receive information or known as media literacy and in the end they will be empowered in front of the media.
Analisis Komunikasi Pemasaran Berbasis Online di Masa Pandemi pada Perusahaan Penerbit Buku RGP Gita Garliani; Yandi Hermawandi; Haryadi Mujianto
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

Along with the sophistication of technology and the behavior of people who prefer to move at home using the internet during a pandemic, product marketing can now be integrated with online-based marketing. Online-based marketing strategies are important, especially when the COVID-19 pandemic hits Indonesia, where people prefer to do activities at home using the internet. The background of this research is the existence of community activities in cyberspace (internet) during the pandemic which makes companies need to optimize their online-based marketing communications. One of the business fields that are required to follow the online-based marketing style during this pandemic is the book publishing company PT Raja Grafindo Persada (RGP). This study will analyze online-based marketing communications during the pandemic at the book publishing company PT RGP. The research method used is a qualitative method that will describe the marketing of book products during a pandemic which can be seen from PT RGP's online-based marketing communications. The data collection method in this study will use the method of observation, documentation, and literature study to produce data validity. The activity that was chosen purposively was the online marketing communication activity of the publisher PT RGP during the pandemic. The results showed that the publisher of PT. RGP, especially during this pandemic, carried out online-based marketing communications optimally. They perform 5 stages of optimally integrated marketing communications.
Pengaruh Promosi Akun Instagram @Badjoelama.Co Terhadap Keputusan Pembelian Barang Preloved Pada Followers Aktif Dhina Khoerunisa; Nur’aeni Nur’aeni; Adhie Surachman
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

This study aims to determine the effect of the promotion of the @badjoelama.co Instagram account on purchasing decisions on active followers. This study uses a quantitative method with an associative approach. respondents in this study are active followers of @badjoelama.co. The source of the data used is from questionnaire data with active followers @badjoelama.co which is then processed using SPSS version 25. In this study, the significance correlations value is 0.000, so it can be said that there is a relationship between promotions and purchasing decisions, while the Pearson correlation value is 0.490. the level of promotion relationship with purchasing decisions is moderately correlated. The results of significant research taken from the ANOVA table, the significant value of the promotion variable (X) on the purchasing decision variable (Y) is 0.00 <0.05 and f-count 30.909 > f-table 3.09. This proves that Ho is rejected, Ha is accepted, meaning that there is a significant effect of promotion on purchasing decisions.
Strategi Integrated Marketing Communication di Pariwisata Pulau Morotai sebagai Wisata Bali Baru Muthi'ah Ishak; Irmulan Sati Tomohardjo
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

Although Morotai island was included in the top 10 tourist attractions or as a new Bali tourist object by the central government in 2016, it did not undergo a significant development. Moreover, the regional revenue of the Department of Tourism Morotai Regency is the lowest compared to other departments. The Department of Tourism stated that they did not reach the revenue target. In terms of their promotion strategy, it is still far from their expectation. However, in 2020, the Department of Tourism made a move to their promotion strategy by implementing the Integrated Marketing Communication Strategy began to empower local communities to become tourism-aware people in order to develop Morotai tourism. This research is descriptive qualitative research using Case Study method. The data were collected from related documents and by conducting participant interview. In this study, researchers want to find out how the government's strategy is to empower the community to become a tourism-aware community to build island tourism. The result of this study showed that the Department of Tourism Morotai regency began to implement the concept of Integrated Marketing Communication Strategy in 2020. The Department applied promotional advertising, personal selling, interactive marketing, as well as maximizing the community relationship to achieve an effective marketing communication. Furthermore, the Department of Tourism has received supports from the central government and regional government; thus, it led to a more effective implementation of their promotional strategy. The Morotai Tourism Office is also taking advantage of the current pandemic situation by conducting trainings for business people and the community as a whole to satisfy tourists who will later visit Morotai.
Analisis Media Sosial Facebook Dalam Menyiarkan Kegiatan Gerejawi di GMIM Baitani Paslaten Pada Masa Pandemi Covid-19 Tahun 2020 Sonia Christy Pepah; Richard Gordon Mayopu
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

The Digital Era is a situation where technology provides convenience for the Global community, especially during the Covid-19 pandemic. Thus, happened to the GMIM Baitani Paslaten congregation, where the use of social media, especially Facebook, became a medium that provided convenience in carrying out worship services. This research uses Two-Step Flow Communication Theory according to Paul Lazarsfeld's models. This research explains how the analysis of Social Media, specifically Facebook, broadcasts ecclesiastical activities at GMIM Baitani Paslaten during the 2020 Covid-19 pandemic. GMIM Baitani Paslaten uses Facebook features such as live streaming as an alternative for congregations in carrying out ecclesiastical services. This study uses a qualitative analysis approach with explanatory descriptive writing methods and uses primary and secondary data sources. The results and conclusions of this study are The use of Facebook in church services during the Covid-19 pandemic, The use of Facebook during the pandemic, The impact of live streaming which Consists of attendance screening, Network connections, Broad coverage, Freedom of expression for the congregation, and Analysis of the occurrence of two step flow communication theory on the implementation of ecclesiastical activities. In this case, it is analyzed from the response of the GMIM Baitani Paslaten congregation when worshiping online using social media Facebook.
Pengaruh Country Image Terhadap Minat Berkunjung Ke Korea Selatan Pada Komunitas Korean Jjang Garut Ridian Gusdiana; Novie Susanti Suseno; Zikri Fachrul Nurhadi; Yulia Yulistina
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

This research is motivated by the increasing number of Indonesian tourists visiting South Korea every year and the growing popularity of the phenomenon of South Korean popular culture in Indonesia. The purpose of this study is to explain the effect of country image on interest in visiting South Korea, explain the effect of cognitive country image on South Korea's affective country image, explain the respective effects of cognitive country image and affective country image on interest in visiting South Korea. This research approach is quantitative with hypothesis testing using path analysis technique. The subjects in this study were members of the Korean Jjang Community Garut with a total sampling of 77 people, so this research is a population study. The data collection uses an online questionnaire with the help of Google Form media. The results showed that country image consisting of cognitive country image and affective country image influenced the interest in visiting South Korea at the Korean Jjang Community Garut by 49.8%. If further reviewed, cognitive country image has an effect on the formation of South Korea's affective country image by 32.9%, then the influence of cognitive country image on interest in visiting South Korea is 17.4% and affective country image has an influence on interest in visiting South Korea by 32.4%. while the effect of cognitive country image through affective country image on interest in visiting South Korea is 16.2%.
Strategi Public Relation PT. Yogyakarta Tugu Televisi dalam Meningkatkan Minat Klien Terhadap Perusahaan di Era New Normal Muhammad Fariq
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 1 (2023): Vol. 6 No. 1 (2023)
Publisher : Universitas Majalengka

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Abstract

ABSTRACT             Since Covid-19 hit Indonesia, many companies were affected by the virus. The impact caused by the virus has been in the form of declining company revenues, reductions in employees, and many companies closing due to a lack of income. And in the current new normal era, many companies are starting to bounce back from the downturn they have felt for about two years due to the Covid-19 virus. This research was conducted with the aim of knowing the strategy used by the Public Relations of PT. Yogyakarta Tugu Television (Jogja TV) is increasing client interest in the current new normal era. This study used a qualitative research method with a descriptive approach. Data collection techniques used are observation, interviews, and documentation. Data analysis in this study used data triangulation, namely data collection, data reduction, data presentation, and drawing conclusions or verification. Based on the results of research conducted on the Public Relations of PT. Yogyakarta Tugu Television uses interview and observation techniques that show the Public Relations of PT. Yogyakarta Tugu Television (Jogja TV) designed various strategies to increase the number of clients in the new normal era. The strategies used by Jogja TV Public Relations can be said to be successful in increasing client trust and being able to increase client interest in working with the company PT. Yogyakarta Tugu Television (Jogja TV).   Keywords: Client, New Normal, Public Relations, Strategy, Yogyakarta TV   ABSTRAK             Sejak Covid-19 melanda Indonesia banyak perusahaan yang terkena dampak dari virus tersebut. Dampak yang ditimbulkan oleh virus tersebut berupa pendapatan perusahaan yang menurun, terjadi pengurangan karyawan, dan banyak perusahaan yang tutup karena tidak adanya pemasukan. Dan di era new normal saat ini, banyak perusahaan yang mulai bangkit kembali dari keterpurukan yang mereka rasakan selama kurang lebih dua tahun lamanya akibat adanya virus Covid-19. Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi yang digunakan oleh Public Relation PT. Yogyakarta Tugu Televisi (Jogja TV) dalam meningkatkan minat klien di era  new normal saat ini.  Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Analisis data dalam penelitian ini menggunakan triangulasi data yaitu pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Berdasarkan hasil penelitian yang dilakukan terhadap Public Relation PT. Yogyakarta Tugu Televisi dengan menggunakan teknik wawancara dan observasi yaitu menunjukkan bahwa Public Relation PT. Yogyakarta Tugu Televisi (Jogja TV) merancang berbagai macam strategi untuk meningkatkan jumlah klien di era new normal. Strategi-strategi yang digunakan oleh Public Relation Jogja TV tersebut dapat dikatakan berhasil dalam meningkatkan rasa percaya klien dan mampu meningkatkan minat klien untuk bekerja sama dengan perusahaan PT. Yogyakarta Tugu Televisi (Jogja TV).   Kata-kata Kunci: Jogja TV, Klien, Public Relation, New Normal, Strategi
Pembingkaian Berita Penangkapan Irjen Polri Teddy Minahasa Putra dalam Kasus Peredaran Narkoba di Media Online Detik.com dan MinangkabauNews Heni Dwi Lestari
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 1 (2023): Vol. 6 No. 1 (2023)
Publisher : Universitas Majalengka

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Abstract

ABSTRACT News about drugs is one of the hot topics for the media, both television, newspapers, and online media. Drug cases are often the topic of media debate today because it often happens to community leaders in Indonesia the involvement of the National Police in smuggling drug cases receives attention from the wider community because it is in the spotlight of the media. One of them is detik.com and Minangkabaunews which are quite active in exposing the case of the arrest of Inspector General Teddy Minahasa Putra who was involved in drug smuggling and circulation. This study raised how framing or frames that detik.com and Minangkabaunews were covered in the arrest of Inspector General of Police Teddy Minahasa Putra in the case. The purpose of this study was to find out how the framing portal detik.com and Minangkabaunews on the arrest of Inspector General of Police Teddy Minahasa Putra. This study uses a type of qualitative research with a descriptive approach using primary and secondary data sources. To find out the fushing portal detik.com and Minangkabaunews used the framing model Robert M. Entman by dividing them into four important elements namely, define problems, diagnose causes of the problem, making moral judgement, and treatment recomendation.The results of the analysis of Framing Robert M. Entman stated that detik.com and Minangkabaunews provide information and clarification space for the government and the National Police institution in carrying out all efforts to enforce the law and justice in Indonesia. Through the findings of this research, it is hoped that the media will be able to help the government and the community as an extension not only to convey controversial messages but also positive news content so that they can run in the same direction to stop, lighten and sell drug cases in Indonesia. Keywords: Framing, Online Media, Drugs, Polri ABSTRAK Berita tentang narkoba menjadi salah satu topik hangat bagi media, baik televisi, koran, maupun media online. Kasus narkoba sering menjadi topik perdebatan media saat ini karena sering menimpa para tokoh masyarakat di Indonesia Keterlibatan oknum Polri dalam penyelundupan kasus narkoba mendapat perhatian dari masyarakat luas karena menjadi sorotan dari media. Salah satunya Detik.com dan MinangkabauNews yang cukup aktif dalam mengekspos kasus penangkapan Irjen Teddy Minahasa Putra yang terlibat dalam penyelundupan dan peredaran narkoba. Penelitian ini mengangkat bagaimana Framing atau bingkai yang Detik.com dan MinangkabauNews terhadap pemberitaan Penangkapan Irjen Polri Teddy Minahasa Putra dalam kasus tersebut. Tujuan penelitian ini yaitu untuk mengetahui bagaimana framing portal Detik.com dan Minangkabaunews terhadap penangkapan Irjen Polri Teddy Minahasa Putra. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan deskriptif dengan menggunakan sumber data primer dan sekunder. Untuk pengetahui pembingkaian portal Detik.com dan Minangkabaunews digunakan model framing Robert M. Entman dengan membaginya pada empat elemen penting yaitu, pendefinisian masalah, memperkirakan penyebab masalah, membuat pilihan moral, dan menekankan penyelesaian. Hasil analisis framing Robert M. Entman menyatakan bahwa Detik.com dan Minangkabaunews memberikan ruang informasi dan klarifikasi bagi pemerintah dan lembaga Polri dalam melakukan segala upaya untuk menegakkan hukum dan keadilan di Indonesia. Melalui temuan penelitian ini diharapkan media mampu membantu pemerintah dan masyarakat sebagai perpanjangan tangan bukan saja menyampaikan pesan – pesan yang kontroversial tetapi juga konten berita yang positif sehingga mampu berjalan searah dalam upaya menghentikan, meringankan dan menanggualangi kasus narkoba di Indonesia. Kata-kata Kunci: Framing, Media Online, Narkoba, Polri

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