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INDONESIA
Jurnal Indonesia Sosial Sains
Published by CV. Publikasi Indonesia
ISSN : 27236595     EISSN : 27236692     DOI : 10.36418
Core Subject : Economy, Humanities, Science, Social,
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences
The Jurnal Indonesia Sosial Sains is a scientific journal in the form of research and can be accessed openly. This journal is published once a month by CV. Publikasi Indonesia. The Jurnal Indonesia Sosial Sains provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be empirically examined. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context. Published articles are from critical and comprehensive research, studies or scientific studies on important and current issues or reviews of scientific books.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 2,696 Documents
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Enhancing the Impact of Indonesian Scientific Publications: Policy Strategies for Improving the FWCI Parama Tirta Wulandari Wening Kusuma
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2417

Abstract

The rapid growth of scientific publications has shifted research evaluation from publication quantity toward scientific quality and citation impact. One of the most widely accepted indicators of research influence is the Field-Weighted Citation Impact (FWCI), which measures citation performance relative to the global average within the same discipline, publication type, and year. Although Indonesia has experienced remarkable growth in publication output and international visibility, its FWCI remains below the global average, indicating that increased visibility has not been translated into proportional scientific influence. This study aims to formulate evidence-based policy strategies to improve the FWCI of Indonesian scientific publications through a comparative analysis of publication performance and policy interventions. An explanatory comparative research design with an ex post facto approach was employed using secondary data obtained from SciVal, national policy documents, and relevant international literature. Data were analyzed descriptively and comparatively using the Ultrasound (Urgency–Seriousness–Growth) method, the Five Whys analysis, Dunn’s policy evaluation framework, and an Impact–Feasibility Priority Matrix. The findings reveal that Indonesia occupies a unique position in ASEAN, characterized by high publication visibility but relatively low citation impact. The analysis identifies quantity-oriented publication policies, limited international collaboration, insufficient researcher competencies, and inadequate support for high-impact publications as the principal barriers to improving FWCI. Among the evaluated policy alternatives, strengthening researcher competencies achieved the highest priority because of its high feasibility, broad institutional reach, and long-term effectiveness. The study concludes that integrating competency development, impact-based incentives, strategic international collaboration, and support for publication in reputable journals is essential to enhance Indonesia’s global research competitiveness and sustainably improve its FWCI.
The Effect of Price Perception, the Physical Evidence Dimension, and the Responsiveness Dimension on Customer Satisfaction at Ah Pek Kopitiam in Depok Titiek Irewati
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2423

Abstract

The rapid growth of the culinary industry in Indonesia, particularly the increasing popularity of Kopitiam establishments, has intensified competition. To succeed, businesses like Ah Pek Kopitiam must understand the key drivers of customer satisfaction. Objective: This study aims to analyze the effect of price perception, the physical evidence dimension, and the responsiveness dimension on customer satisfaction at Ah Pek Kopitiam, Depok. Methods: This research employs a quantitative approach with a causal design. A sample of 100 respondents was selected using a convenience sampling technique. Data were collected through a structured questionnaire using a Likert scale and analyzed using multiple linear regression. Findings: The results show that price perception (X1), physical evidence (X2), and responsiveness (X3) each have a partial and significant positive effect on customer satisfaction. The regression model is Y = 6.439 + 0.221X1 + 0.225X2 + 0.233X3. Simultaneously, these three variables have a significant effect on customer satisfaction, with an R² value of 0.452. This indicates that 45.2% of customer satisfaction can be explained by these three variables, while the remaining 54.8% is influenced by other factors not examined in this study. Conclusion and Implication: This study confirms that price perception, physical evidence, and responsiveness are important determinants of customer satisfaction at Ah Pek Kopitiam. To enhance customer satisfaction, the management should focus on improving the speed of service, optimizing competitive pricing, and maintaining the quality of the physical environment, as these aspects are highly valued by customers. Keywords: Price Perception, Physical Evidence, Responsiveness, Customer Satisfaction, Kopitiam.
The Utilization of Social Media as a Digital Marketing Tool to Improve the Performance of MSMEs: A Literature Study Elizabeth Natalia Christien Wijaya; Aris Eddy Sarwono; Sinta Putriana
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2424

Abstract

The rapid growth of social media has fundamentally transformed digital marketing strategies, particularly for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to analyze the benefits of social media as a digital marketing tool and its impact on MSME performance through a systematic literature review approach. Using qualitative methods, this research examined 25 scientific publications published between 2019 and 2024, supplemented by observational analysis of Instagram and TikTok analytics data, as well as survey results from MSME practitioners. The findings reveal that social media utilization—particularly through Instagram and TikTok—significantly contributes to increased brand awareness, expanded customer reach, increased sales volume, and reduced marketing costs for MSMEs. Instagram demonstrates strengths in visual brand storytelling and community engagement, while TikTok shows superior performance in organic reach and viral content distribution, particularly among younger demographic groups. MSMEs that actively manage social media platforms report an average revenue increase of 23–47% within the first year of adoption. However, several challenges remain, including limited digital literacy, inconsistent content management practices, and the absence of structured performance measurement frameworks. This study contributes a practical framework for MSME social media marketing by bridging theoretical perspectives with empirical evidence from the Indonesian market context.
Symbolic Legitimacy Without Elections: A Computational Framing Analysis of the Bureaucratic Branding Practices of Non-Elected Officials on Social Media (Case Study of Teddy Indra Wijaya) Rizky Saputra; Andri Yoga Pratama; Edison Bonartua Hutapea
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2428

Abstract

This study analyzes the phenomenon of bureaucratic branding on non-electoral officials in the context of digital political communication in Indonesia through a case study of the "Teddy Effect." The main objective of the study is to identify how symbolic legitimacy can be formed outside of electoral mechanisms through the construction of digital narratives on social media. This study uses a mixed-methods approach with an explanatory sequential design, which integrates computational content analysis and qualitative framing analysis. The research data consists of 20,317 text units covering 197 posts from the official account @teddy_hq and 20,120 audience comments on Instagram and TikTok platforms during the period of November 2025 to June 2026. The analysis techniques used include IndoBERT-based sentiment analysis, topic modeling with Latent Dirichlet Allocation (LDA), framing analysis based on the Entman model, and network analysis to map digital interaction patterns. The results of the study indicate that symbolic legitimacy is formed through three main stages in the Digital Bureaucratic Branding (DBB) model, namely symbolic capital (military, loyalty, and competence), digital image construction mechanisms (self-presentation, framing, parasocial, and algorithmic amplification), and output in the form of legitimacy without an electoral mandate. The findings also indicate the dominance of parasocial political relationships and frames of management recommendations that indicate the granting of a "virtual mandate" by the audience. In conclusion, this phenomenon extends the concept of political branding to the non-electoral bureaucratic realm and shows that political legitimacy can be constructed symbolically through digital media without involving electoral mechanisms.
Impact of Oxytocin Massage on Lactation in Postpartum Mothers: A Quasi-Experimental Study at Puskesmas Sungai Paduan Asnawati; Rifzul Maulina
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2433

Abstract

The postpartum period is a critical stage in maternal recovery and adaptation, during which successful breastfeeding plays an essential role in ensuring optimal infant growth and maternal health. However, inadequate breast milk production during the early postpartum period remains a major challenge that contributes to the low rate of exclusive breastfeeding. Oxytocin massage has been introduced as a simple, safe, and non-pharmacological intervention to stimulate oxytocin secretion and improve the milk ejection reflex. This study aimed to determine the effect of oxytocin massage on breast milk production among postpartum mothers at the Sungai Paduan Community Health Center (UPTD). A quasi-experimental study with a post-test-only control group design was conducted involving 40 postpartum mothers selected through purposive sampling. Participants were assigned to either an intervention group receiving oxytocin massage or a control group receiving routine postpartum care. Breast milk production was assessed using breastfeeding frequency, breastfeeding duration, expressed milk volume, and infant urination and defecation frequency. Data were analyzed using the Mann-Whitney test. The findings revealed that 85% of mothers in the intervention group experienced smooth breast milk production compared with only 30% in the control group. Statistical analysis demonstrated a significant difference between groups (p < 0.001), with a large effect size (r = 0.61), indicating the substantial effectiveness of oxytocin massage. In conclusion, oxytocin massage is an effective non-pharmacological intervention for improving breast milk production and should be considered as part of routine postpartum care to support successful exclusive breastfeeding.
The Role of Cross-Cultural Communication in the Adaptation Process of Participants in the 2024 Mulawarman University Indonesian International Student Mobility Awards Ananda Nazeli Ahsan; Johantan Alfando Wikandana Sucipta; Dony Kristian
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2434

Abstract

The increasing participation of students in international mobility programs has created new challenges related to cross-cultural adaptation, particularly in communication processes within unfamiliar cultural environments. The Indonesian International Student Mobility Awards (IISMA) program provides opportunities for students to gain global academic experiences; however, differences in language, cultural values, communication patterns, and social norms may influence their adaptation processes. This study aimed to analyze the role of cross-cultural communication in the adaptation process of 2024 IISMA participants from Mulawarman University based on Young Yun Kim’s Integrative Communication Theory. This research employed a qualitative case study approach. Data were collected through in-depth interviews, observations, and literature reviews, while data analysis followed the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing/verification. The findings indicated that cross-cultural communication played a significant role in supporting students’ adaptation through six dimensions: host social communication, ethnic social communication, personal communication, environmental factors, predisposing factors, and cross-cultural transformation. Interactions with host communities and exposure to local media enhanced cultural understanding, while communication barriers and cultural differences initially generated stress during the adaptation process. Nevertheless, continuous interaction enabled students to develop communication competence, cultural awareness, and a cross-cultural identity. This study concluded that effective cross-cultural communication facilitated the transition from stress to adaptation and personal growth, enabling international students to successfully integrate into new cultural environments.
JNE’s Cross-Media Communication Strategy to Strengthen the “Connecting Happiness” Brand Narrative Siska Ramadhani; Aryo Subarkah Eddyono
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2435

Abstract

This study examines JNE's cross-media communication strategy in delivering the "Connecting Happiness" brand narrative across digital and conventional platforms. The research is motivated by increasing competition in Indonesia's logistics industry and the need for logistics companies to build emotional customer connections beyond transactional relationships. The purpose is to analyze how JNE integrates the brand narrative across multiple channels, adapts messages to each platform's unique characteristics, and maintains consistency in communication practices. Employing a qualitative case study method, data were collected through in-depth interviews with JNE's Media Communication Head and content observation across Instagram, TikTok, YouTube, X, the official website, and internal publications. The analysis focused on identifying patterns of narrative integration, message adaptation, and consistency of the "Connecting Happiness" theme across channels. The findings reveal that JNE applies transmedia storytelling practices, where the narrative is developed into complementary stories across each platform rather than repeating identical content. Social media serves for emotional engagement, the website for credibility, conventional media for legitimacy, and offline activities for community interaction. The "Joni" mascot reinforces the brand's human-centric identity across all channels. The results demonstrate that JNE has successfully positioned itself not merely as a logistics provider but as a brand carrying emotional value in people's lives. This research contributes theoretical insights to digital communication literature on cross-media practices in logistics, while offering practical guidance for building emotional brand connections through integrated media strategies. Future research is recommended to explore transmedia storytelling's long-term impact on customer loyalty and brand equity.
Physical, Intellectual, and Moral Development of First-Grade Students at State Elementary School (SDN) 38 Palembang Aseptianova
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2437

Abstract

Child development during the early elementary school period is a crucial stage that determines children’s future learning abilities, social adaptation, emotional stability, and moral behavior. First-grade students experience significant changes in physical, intellectual, emotional, and moral aspects as they transition into a structured educational environment. However, differences in individual characteristics, learning abilities, social interaction, and emotional regulation require comprehensive understanding to provide appropriate educational support. This research aims to describe the physical, intellectual, emotional, and moral development of first-grade students at State Elementary School (SDN) 38 Palembang. This study employed a qualitative descriptive research approach involving 20 first-grade students selected through purposive sampling. Data were collected through direct classroom observations, teacher interviews, and documentation analysis. The collected data were analyzed using Interpretative Phenomenological Analysis (IPA) to identify developmental patterns and individual characteristics among students. The results indicate that most students demonstrated positive intellectual development, particularly in responding to learning activities, reading skills, and basic numeracy abilities, although several students still required additional guidance. Emotional development showed variations, with some students demonstrating good discipline, responsibility, and social interaction, while others needed support in emotional control and confidence building. In terms of physical and psychomotor development, most students showed appropriate motor skills, creativity, and coordination abilities. The findings also reveal that teacher guidance and parental involvement play important roles in supporting children’s holistic development. This research concludes that early identification of students’ developmental conditions is essential for implementing adaptive learning strategies that accommodate individual differences and promote optimal child growth.
An Analysis of Code Mixing and Code Switching on “Davyn Sudirdjo, Anak Indonesia Pencipta AI Untuk Pendidikan Helmy Yahya Bicara” Podcast Jeni Ria Talu
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2438

Abstract

The increasing use of digital media has significantly influenced bilingual communication practices, particularly through platforms such as podcasts that provide spaces for spontaneous language interaction. In technology and educational discussions, speakers often combine Indonesian and English to express complex concepts, resulting in the emergence of code mixing and code-switching phenomena. This study aims to identify the types, forms, and functions of code mixing and code switching used in the podcast episode “Davyn Sudirdjo, Anak Indonesia Pencipta AI Untuk Pendidikan Helmy Yahya Bicara” This research employed a qualitative descriptive method. The data were collected by transcribing the entire podcast conversation and analyzing bilingual expressions based on Muysken’s (2000) theory of code mixing and Poplack’s (1980) theory of code switching. The findings reveal that code mixing occurred more frequently than code switching. A total of 23 instances of code mixing were identified, consisting of insertion (82.6%) and congruent lexicalization (17.4%), while alternation was not found. Meanwhile, 8 instances of code switching were discovered, including tag switching (50%), intra-sentential switching (37.5%), and inter-sentential switching (12.5%). The discussion indicates that English terms, especially those related to artificial intelligence and technology, were frequently incorporated to improve clarity, accuracy, and effectiveness in explaining specialized concepts. In conclusion, code mixing and code switching in the podcast function as strategic communication practices that support knowledge transfer, bilingual identity construction, and adaptation to global technological discourse.
Compliance-To-Competitive Advantage Framework: A Digital Transformation Strategy for Hospitals Based on Regulatory Compliance, Operational Efficiency, and Service Value Purwadhi; Yani Restiani Widjaja; Tan Fransisca Dian; Elsa Fitriani
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2443

Abstract

Hospital digital transformation is often narrowly understood as an administrative obligation to comply with regulations, particularly the implementation of Electronic Medical Records and the integration of national health data. However, when managed as an organizational strategy, digital transformation can be a crucial instrument for improving operational efficiency, strengthening service quality, and building a hospital's competitive advantage. This article aims to develop a conceptual framework for hospital digital transformation based on regulations, operational efficiency, and service value through a narrative literature review approach. The literature was analyzed thematically by combining the perspectives of strategic management, digital transformation, electronic medical records, Indonesian health regulations, the resource-based view, and dynamic capabilities. The study results indicate that hospital digital transformation should not stop at regulatory compliance but should be directed at business process integration, data utilization for decision-making, strengthening the organization's digital capabilities, and creating value for patients and stakeholders. This article proposes the Compliance-to-Competitive Advantage Framework, a step-by-step model that links digital regulatory pressures with the development of digital capabilities, operational efficiency, service value, and competitive advantage. This framework can serve as a practical guide for hospital management in designing a digital transformation that not only fulfills obligations but also generates strategic value.

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