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<![CDATA[Pengaruh Event Marketing dan Tenor Angsuran Terhadap Keputusan Pembelian Sepeda Motor Pada PT. Alfa Scorpii Meulaboh Kabupaten Aceh Barat ]]>
<![CDATA[Rika Rahma]]>;
<![CDATA[Chairiyaton Chairiyaton]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v3i4.3646
<![CDATA[This study aims to determine the extent to which Event Marketing and Installment Tenor infuence motorbike purchase decisions at PT Alfa Scorpii Meulaboh. The method used in this research is quantitative. The questionnaires were distributed to 85 respondents using the accidental sampling method as the data collection technique. This research uses multiple linear regression analysis where data processing is carried out using the SPSS analysis tool. The results of this study show that event marketing has a positif influence of instalment tenor on purchasing decisions. Additionally, there is also a positive and significant influence of installment tenor on purchasing decisions. Both partially and simultaneously, the event marketing and installment tenor variables show a positive and significant impact on motorcycle purchasing decisions at PT. Alfa Scorpii Meulaboh, accounting for 71.1%, while the remaining percentage is influenced by other variables not included in this study.]]>
<![CDATA[Implementasi Marketing Mix di PT.Adira Finance Cabang Meulaboh ]]>
<![CDATA[Putri Moyna Ikhsani]]>;
<![CDATA[Chairiyaton Chairiyaton]]>;
<![CDATA[Mardaleta Mardaleta]]>;
<![CDATA[Cut Mega Putri]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v3i4.3675
<![CDATA[This study aims to analyze how the implementation of the marketing mix (4P) at PT Adira Finance, Meulaboh Branch, West Aceh, in responding to the challenges of the unique and diverse local market. The marketing mix, consisting of product, price, place, and promotion, is a strategic framework for expanding market share and maintaining the company's competitiveness. Adjustment of financing products such as sharia-based two-wheeled vehicle financing and price flexibility based on local purchasing power shows relevance to local needs. Service distribution is optimized by placing offices in strategic locations and collaborating with local partners. Promotion strategies are carried out offline through community events and exhibitions, and online through social media and the Adiraku application. A descriptive narrative research method is used with interpretive data analysis based on documents and observations. The results of the study indicate that the implementation of a marketing mix that is adaptive to local culture and characteristics has succeeded in increasing brand awareness and customer loyalty at PT Adira Finance, Meulaboh Branch. This study emphasizes the importance of understanding the local market for the success of a marketing strategy.]]>
<![CDATA[Keputusan Investasi dan Kebijakan Dividen dengan Profitabilitas Sebagai Moderasi dalam Mempengaruhi Nilai Perusahaan pada Sektor Manufaktur yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Muhamad Imam Rusdi]]>;
<![CDATA[Risal Rinofah]]>;
<![CDATA[Alfiatul Maulida]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v3i4.3713
<![CDATA[This study aims to determine the effect of investment decisions and dividend policy with profitability as moderation in affecting the value of the company. This study is a quantitative study in which the data is processed with SPSS 25. The population in this study is a manufacturing company that is listed and publishes financial statements on the Indonesia Stock Exchange during the period 2019 to 2023. Determination of samples using purposive sampling method. In this study there are 80 samples of companies. This study used Moderated Regression analysis (MRA). The results showed that (1) investment decisions affect the value of the Company, (2) dividend policy affects the value of the Company, (3) profitability is not able to moderate investment decisions on the value of the Company, (4) profitability is able to moderate the dividend policy on the value of the company, (5) investment decisions and dividend policy simultaneously affect the value of the company.]]>
<![CDATA[Pengaruh Pengembangan Karir Terhadap Prestasi Kerja Pegawai Kantor Kecamatan Lenteng Kabupaten Sumenep yang Dimediasi Oleh Motivasi ]]>
<![CDATA[Woro Utari]]>;
<![CDATA[Mei Indrawati]]>;
<![CDATA[Subhan Nofemri]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v3i4.3756
<![CDATA[Subhan Nofemri, 2024. The Effect of Career Development on Work Achievement of Lenteng District Office Employees of Sumenep Regency Mediated by Motivation. Postgraduate Program at Wijaya Putra University Surabaya. This type of research uses explanatory research, the research approach uses a quantitative approach. The research sample was 42 respondents. The objectives of this study are 1) To prove and analyze the direct effect of career development on the work performance of employees of Lenteng District Sumenep Regency. 2) To prove and analyze the direct influence of career development on the motivation of Lenteng District Sumenep Regency. 3) To prove and analyze the direct effect of motivation on the work performance of employees of Lenteng District Sumenep Regency. 4) To prove and analyze the indirect effect of career development on the work performance of employees of Lenteng District Sumenep mediated by motivation. The results showed that: 1) Career development has no significant positive effect on employee performance at the Lenteng District Office, Sumenep Regency with an original sample value of 0.056. 2) Career Development has a significant positive effect on motivation at the Lenteng District Office, Sumenep Regency with an original sample value of 0.504. 3) Motivation has a significant positive effect on employee performance at the Lenteng District Office, Sumenep Regency with an original sample value of 0.333. 4) Career development has a significant positive effect on employee performance at the Lenteng District Office, Sumenep Regency which is mediated by motivation with an original sample value of 0.168.]]>
<![CDATA[Pengaruh Strategi Promosi Produk Menggunakan Facebook terhadap Keputusan Pembelian: Studi Kasus pada Unit Usaha Klinik Tani di Kelurahan Suryawangi ]]>
<![CDATA[Nova Hari Santhi]]>;
<![CDATA[Kholidatul Umam]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3780
<![CDATA[This research is entitled The Influence of Product Promotion Strategies Using Facebook on Purchasing Decisions (Case Study of the Tani Clinic Business Unit in Suryawangi Village). This research aims to determine the influence of product promotion strategies using Facebook on purchasing decisions (case study at the Tani Clinic Business Unit in Suryawangi Village). This research uses quantitative methods. The sample in this study was 96 respondents using a rating scale for two variables: Product Promotion (X) and Purchase Decision (Y). The research results show that the average score for variable X is 3.86 and for variable Y is 3.94, which indicates a good category. Data analysis using the t test shows a t value of 12,178 which is higher than t table 1,660 at a significance level of 0,000, so that the hypothesis H0 is rejected and H1 is accepted, indicating that there is a significant influence of product promotion on purchasing decisions. The correlation coefficient R is 0.612 and explains the percentage influence of the independent variable (product promotion) on the dependent variable (purchasing decisions) of 61.2% of the variation in purchasing decisions. The research results show that product promotion via Facebook has a positive and significant influence on purchasing decisions at the Tani Clinic, Suryawangi Village.]]>
<![CDATA[Pengaruh Motivasi dan Pengembangan Karir terhadap Kinerja Karyawan Mc. Donald ]]>
<![CDATA[Aprili Fajarin]]>;
<![CDATA[Mella Yuita]]>;
<![CDATA[Khamo Waruwu]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3787
<![CDATA[The purpose of this research is to determine the influence of motivation and career development on employee performance at Mc.Donald. This research was carried out at Mc.Donald with a population and sample of 38 employees. This research instrument is a questionnaire with a Likert scale model. Requirements tests are carried out to test normality. The data analysis technique used is the Multiple Regression technique at a significance level of a = 0.05. The results of this research show that Motivation (X1) has a significant and influential effect on the performance of Mc.Donald Employees. The calculated t is greater than the t table (2.291 ˃ 1.688) with a significant value of 0.000. Meanwhile, Career Development (X2) has a significant and influential effect on the performance of Mc.Donald employees with a calculated t value greater than the t table (2.291 ˃ 1.688) with a significant value of 0.0001. Based on the SPSS output, it is known that the R squared value is 0.640, meaning that the variance in the Performance variable can be explained by the Motivation and Career Development variables of 64.0 percent, while the rest is explained by other variables not included in this model. In another sense, there are still other independent variables that influence employee performance.]]>
<![CDATA[Pengaruh Pelayanan Publik dan Lingkungan Kerja terhadap Kepuasan Karyawan PT. Samudera Agencies Indonesia ]]>
<![CDATA[Ari Tolaba]]>;
<![CDATA[Khamo Waruwu]]>;
<![CDATA[Mella Yuita]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3789
<![CDATA[This research aims to analyze the influence of Public Services and Work Environment on Employee Satisfaction at PT. Samudera Agencies Indonesia. The population in this study were employees of PT. Samudera Agencies Indonesia. The sampling technique used was a total sampling technique or saturated sample with a total of 30 respondents. Data collection techniques by distributing questionnaires. The analysis used is multiple regression analysis with t test and F test and coefficient of determination. The data processing tool used is SPSS version 24. The results of this research show that the Public Service variable (X1) has a significance value of 0.030 <0.05 so it can be concluded that the Public Service variable (X1) has a positive and significant effect on the Employee Satisfaction variable , as well as the Work Environment variable (X2) with a significance value of 0.032 <0.05 so it can be concluded that the Work Environment variable (X2) has a positive and significant effect on Employee Satisfaction at the PT Office. Samudera Agencies Indonesia. Simultaneously, the F test results with a significance value of 0.006 <0.05, so it can be concluded that the Public Service and Work Environment variables simultaneously have a positive and significant effect on Employee Satisfaction at the PT Office. Samudera Agencies Indonesia. The RSquare value of the independent variable is 31.8% in influencing the dependent variable Employee Satisfaction at the PT Office. Samudera Agencies Indonesia, while the rest is influenced by other factors outside this research.]]>
<![CDATA[Pengaruh Pelatihan dan Upah terhadap Motivasi Kerja Pegawai PUPR Kota Binjai Sumatera Utara ]]>
<![CDATA[Imam Azhari Ritonga]]>;
<![CDATA[Amirudin Amirudin]]>;
<![CDATA[Khamo Waruwu]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3790
<![CDATA[The aim of this research is to determine the influence of training and wages on the work motivation of PUPR employees in Binjai City, North Sumatra. This research was carried out at the Binjai City PUPR Office with a population and sample of 42 employees. This research instrument is a questionnaire with a Likert scale model. Requirement tests were carried out to test normality, multicollinearity, heteroscedasticity tests. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this research show that training has a positive and significant influence on work motivation where tcount is greater than ttable with a significant value lower than 0.05. Meanwhile, wages also have a positive and significant influence on work motivation with a tcount value greater than ttable with a significant value smaller than 0.05. Based on the SPSS output, it is known that the R squared value contributes an influence of 28.7%, meaning that the variance in the work motivation variable can be explained by the training and wage variables, while the remainder is explained by other variables which are not analyzed in this model. This means that there are still other independent variables that influence work motivation.]]>
<![CDATA[Pengaruh Keselamatan Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Karyawan Bagian Produksi Mebel Azia ]]>
<![CDATA[Mardhatila Fitri Sopali]]>;
<![CDATA[Putri Azizi]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3791
<![CDATA[This research aims to examine the influence of work safety and Work Environment on Employee Performance through Job Satisfaction as Intervening variables using secondary data obtained by distributed questionnaires to 32 employees who were used as respondents on Furniture Good Luck. In this research, analytical tools are used Structural Equation Modeling (SEM) using Partial Least Square (PLS). The results of this research show that work safety positive and significant effect on Job Satisfaction. The work environment has a positive and significant effect on Job satisfaction. Work safety has no significant effect on Employee Performance. The work environment matters positive and significant on employee performance. Satisfaction work has a positive and significant effect on performance Employee. Work safety has no significant effect on Employee Performance through Job Satisfaction as an intervening variable. The work environment has a positive and significant effect on Employee Performance through Job Satisfaction as an intervening variable.]]>
<![CDATA[Keputusan Investasi dan Kebijakan Dividen dengan Profitabilitas Sebagai Moderasi dalam Mempengaruhi Nilai Perusahaan pada Sektor Manufaktur yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Muhamad Imam Rusdi]]>;
<![CDATA[Risal Rinofah]]>;
<![CDATA[Alfiatul Maulida]]>
<![CDATA[ Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/digital.v4i1.3794
<![CDATA[This study aims to determine the effect of investment decisions and dividend policy with profitability as moderation in affecting the value of the company. This study is a quantitative study in which the data is processed with SPSS 25. The population in this study is a manufacturing company that is listed and publishes financial statements on the Indonesia Stock Exchange during the period 2019 to 2023. Determination of samples using purposive sampling method. In this study there are 80 samples of companies. This study used Moderated Regression analysis (MRA). The results showed that (1) investment decisions affect the value of the Company, (2) dividend policy affects the value of the Company, (3) profitability is not able to moderate investment decisions on the value of the Company, (4) profitability is able to moderate the dividend policy on the value of the company, (5) investment decisions and dividend policy simultaneously affect the value of the company.]]>
