cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6288215137076
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
Location
Kota surabaya,
Jawa timur
INDONESIA
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Published by Universitas 45 Surabaya
ISSN : 29645298     EISSN : 29620821     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Akuntansi
Articles 325 Documents
 29   30   31   32   33 
Analisis Penggunaan Media Digital Terhadap Tingkat Penjualan Produk Kuliner Kemasan di Kalangan Wirausaha Uktafiya Nurhayati; Munawaroh Munawaroh
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3878

Abstract

This study aims to analyze the influence of digital media on social media in the use of sales levels as an intervening variable. In today's technological era, new business models have emerged as innovations from conventional marketing shifting to modern marketing using digital media. The conventional buying and selling process that requires sellers and buyers to meet face to face can now be mediated by digital media, resulting in new marketing trends. This study uses primary data from distributing questionnaires to entrepreneurs. The sample in this study was 50 respondents with a sampling technique using a purposive sampling approach. There are two variables, namely the Use of Digital Media (X) and Sales Level (Y). The method used in this study is Path Analysis using a data analysis tool, namely SPSS 26. This study aims to determine the influence of the use of digital media on the level of sales of packaged culinary products among entrepreneurs.
Peran Badan Pusat Statistik dalam Mendukung Literasi Data Dikalangan Mahasiswa Aminatus Zahriyah; Tia Rahel Amanda; Anis Fitryah; Zuhriyah Zulian Nihrir
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3887

Abstract

In the current era of rapid information development, data literacy has become an essential skill, particularly for students. The Central Statistics Agency (BPS) plays a crucial role in enhancing data literacy among students by providing accurate and relevant statistical data and information. This study aims to explore BPS's contributions to supporting data literacy development in academic environments. Using a descriptive qualitative method, this research collects data through in-depth interviews, participatory observations, and document analysis to understand how students utilize statistical data in their studies. The findings indicate that BPS not only functions as a data provider but also acts as a catalyst for statistical education through various mentoring programs and collaborations with educational institutions. These programs include public lectures, workshops, and the establishment of "Statistical Corners," which offer direct access for students to receive guidance in understanding and utilizing data. Despite progress in statistical literacy, challenges remain, such as students' difficulties in critically evaluating information sources. This research also finds that direct interaction with statisticians can enhance students' confidence and analytical skills. With the increasing penetration of the internet and the use of social media, students need to be equipped with skills to access and effectively utilize information. Therefore, innovative approaches are required to improve understanding of information technology usage among students. The results of this study are expected to provide valuable insights for further developing strategies to enhance statistical literacy in academic settings, as well as reinforcing BPS's role as an active data provider in building human resource capacity in Indonesia.
Peran Employee Engagement dalam Meningkatkan Loyalitas Karyawan Ridho Lazuardi Wahyudi; Odi Jarodi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3889

Abstract

This research aims to analyze the concept of employee engagement and its relationship with employee loyalty in the context of organizational change. With a qualitative approach based on literature study, this research explores data from various secondary sources, such as scientific journals, books, and organizational reports. The analysis shows that employee engagement contributes significantly to employee loyalty. Emotionally and intellectually engaged employees show higher commitment to the organization, reduce turnover rates, and increase productivity. Strategies such as creating an inclusive work environment and career development opportunities are considered effective for increasing employee engagement. The findings provide practical insights for companies to strengthen relationships with employees in the face of global challenges.
Kontribusi Partisipasi Kerja Berbasis Gender dan Kepadatan Penduduk terhadap Petumbuhan Ekonomi di Sulawesi Selatan Dedi Mardianto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3891

Abstract

Economic growth is a description of the economic activities of a region in a continuous manner towards better economic activities in a certain period, so this discussion aims to analyze the influence of gender-based work pertypi and population density on economic growth in South Sulawesi by using time series and cross section data sourced from the Central Statistics Agency from 2018 to 2022. The method used in this discussion is using a quantitative method with a panel data regression analysis approach. The results of the study show that the gender-based work participation variable has a significant positive effect on economic growth in South Sulawesi and the variable of seat density has a significant negative effect on economic growth in South Sulawesi. Meanwhile, simultaneously gender-based work participation variables and population density have a significant impact on economic growth in South Sulawesi. So this result shows that the government must continue to encourage work participation for both men and women through the provision of jobs.
Determinan Tingkat Kemiskinan di Indonesia Afriliya Tri Putri; Dedi Mardianto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3894

Abstract

This discussion aims to analyze the influence of HDI, unemployment rates, and inflation on poverty in 5 provinces that are categorized as having high poverty rates by using cross section data and time series data for 2012-2023 sourced from the Central Statistics Agency (BPS). The method used is quantitative with a panel data regression analysis approach. The results of this discussion show that percially (t-test) the HDI variable has a significant negative effect while the unemployment rate and inflation variables have no significant effect on poverty in 5 provinces in the highest poverty category. However, simultaneously (test F) the HDI variables, unemployment rate and inflation together have a significant effect on poverty in the 5 provinces that have the highest poverty rate. Therefore, the increase in HDI reduces poverty, so policies must focus on education, health, and welfare. Unemployment and inflation need to be controlled with a comprehensive approach to the effectiveness of poverty alleviation.
Analisis Penerapan Bauran Pemasaran dan Promosi Digital Marketing pada Dirgantara Travel Henny Henny
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3897

Abstract

This study discusses the relationship between the marketing mix and digital marketing promotion. Researchers observed that the marketing mix and digital marketing promotion have an effective role in supporting progress in the business unit that is the object of research. The purpose of this study is to identify the application of the marketing mix and digital marketing promotion strategies to be able to advance the business that has been carried out sustainably. Dirgantara Travel Business is a travel agent business that provides airline tickets and accommodation. The method used in this study is a qualitative research method with a descriptive approach as a source of relevant data on the marketing mix and digital marketing promotion. Dirgantara Travel Business applies a marketing mix and digital marketing promotion by reflecting 4 (four) elements of the marketing mix, namely product, price, place and promotion. The results of the study show that the marketing mix and digital marketing system are able to increase Dirgantara Travel's business income. The percentage increase in airline ticket and accommodation reservations in 2020 was 27.3%, and in 2021 it was 27.8%, while in 2022 it was 30.2% and in 2023 it was 35.9%. So the increase in business income shows that Dirgantara Travel has the opportunity to further develop its business.
Analisis Sumber dan Penggunaan Modal Kerja Pada Koperasi Karyawan PT. Perkebunan Nusantara (PTPN) VII Bengkulu Annisa Rahma Putri; Abdul Rahman
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3899

Abstract

. The purpose of this study was to determine the source and use of working capital for the Ruwa Jurai Employee Cooperative of the Padang Pelawi Business Group PT. Perkebunan Nusantara VII Bengkulu. Data collection methods used are documentation and interviews, data collection documentation in the form of financial reports obtained from documents and records and records relating to working capital, as well as conducting interviews related to research on the source and use of working capital to Cooperative management Employees of Ruwa Jurai Padang Pelawi Business Group PT. Perkebunan Nusantara VII Bengkulu The results of the study are known about the source and use of working capital at the Ruwa Jurai Employee Cooperative of the Padang Pelawi Business Group PT. Perkebunan Nusantara VII. In 2020 showed an increase in working capital of Rp.962,531,524, - which is the difference from the source of working capital Rp.1,192,849,864, and the use of working capital Rp.230,318,340. 2021 showed a decrease in working capital of Rp.61,802,878. - which is the difference from the source of working capital Rp.90,441,490, and the amount of working capital use of Rp.152,244,368. In 2022 there was an increase in working capital of Rp. 437,195,081., - which is the difference from the working capital source of Rp. 487,171,557 and total working capital usage of Rp. 49,976,476 .- 2023 showed an increase in working capital by Rp. 228,546,596., - which is the difference from the source of working capital in the amount of Rp. 447,552,049, - and the total use of working capital is Rp. 248,869,281, - The largest increase in working capital was in 2020 amounting to Rp. 962,531,524, - which was caused by the withdrawal of other assets amounting to Rp.1,141,527,310. In 2021 there was a decrease in working capital by Rp.61,802,878, - after that in 2022 and 2023 there was an increase in working capital again.
Improving Financial Literacy For Low-Income Communities Through Financial Coaching Widya Rahayu
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3900

Abstract

Low-income communities are often trapped in unstable financial conditions, so effective financial management is key to improving their well-being. Financial training can provide an understanding of these risks and teach how to avoid them, as well as recognise legitimate and profitable financial products and how to budget, manage debt or utilise financial products wisely. The theoretical study of financial coaching can be built upon several key theories covering aspects of education, economics and behavioural psychology. This article combines participatory action (PAR) and community-based research approaches to improve public financial capability through financial training programmes. The results of this service show that financial training has a positive and sustainable impact on improving public financial capacity. However, it should be noted that the performance of this outcome is also the result of co-operation between researchers, stakeholders, and affected communities. Through improved understanding, skills, and access to appropriate financial products, communities can achieve a more prosperous and financially independent life. In addition, a change in attitude towards being smarter when managing finances is a major consequence of this service. Given the increased wise attitude towards understanding, skills and fundraising, we expect that the community will better manage their finances, reduce the risk of financial difficulties, and increase participation in formal financial services.
Peran Dinas Koperasi dan Usaha Mikro Dalam Memfasilitasi Akses Permodalan Bagi UMKM di Kabupaten Jember Siti Rahmatillah N.S; Vita Dwi Lestari
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3910

Abstract

The Field Experience Practice (PPL) is a compulsory course for students to gain real-world work experience before completing their studies. This research focuses on the role of the Cooperative and Micro Business Office of Jember Regency in facilitating access to capital for Micro, Small, and Medium Enterprises (MSMEs). The Cooperative Office plays a significant role in providing information, assistance, and facilitating access to capital through various programs and policies. This research uses a qualitative approach with interview and case study methods to evaluate the effectiveness of the implemented programs and MSME actors' perceptions of the office's performance.The results of the study show that the programs of the Cooperative and Micro Business Office of Jember Regency successfully increased access to capital, improved productivity, and supported the sustainability of MSME businesses. However, challenges remain in the delivery of information, the capital application process, and the relevance of training programs. Data from case studies show that 75% of registered MSMEs successfully obtained additional capital with an average income increase of 30%. The results of this research are expected to provide constructive input for improving the service quality of the Cooperative and Micro Business Office of Jember Regency.
Pengaruh Rekrutmen dan Pengalaman Kerja terhadap Prestasi Kerja dengan Penepatan Kerja sebagai Variabel Intervening pada Dinas Perhubungan Kabupaten Solok Rani Pertama Sari; Jhon Very; Chintya Ones Charli
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3911

Abstract

This study aims to determine how much influence Recruitment, Work Experience has on Work Performance with Job Placement as an intervening variable at the Solok Regency Transportation Office. This study consists of two Independent variables, namely Recruitment and Work Experience and one dependent, namely Work Performance and Job Placement as an Intervening variable. The method of data collection through surveys and questionnaires distributed to 43 respondents. The analysis method used is Multiple Linear Regression and Hypothesis Testing, Data Processing in this study uses the SmartPLS 3 program. The results of this study indicate that the influence of recruitment has a positive and significant effect on job placement at the Solok Regency Transportation Office, Work Experience has a positive and significant effect on Job Placement at the Solok Regency Transportation Office, Recruitment has a positive and significant effect on Job Performance at the Solok Regency Transportation Office, Work Experience has a positive and significant effect on Job Performance at the Solok Regency Transportation Office, Job Placement has a positive and significant effect on Job Performance at the Solok Regency Transportation Office, Recruitment on work performance through Job Determination as an intervening variable has a positive and insignificant effect on the Solok Regency Transportation Office, the influence of Work Experience on Work Performance with Job Determination as an intervening variable has a positive and significant effect on the Solok Regency Transportation Office.

Page 31 of 33 | Total Record : 325

 29   30   31   32   33 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 2 (2023): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 1 (2023): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 4 (2022): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 1 No. 3 (2022): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce More Issue