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Journal Research of Social Science, Economics, and Management

jrssem
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Published by CV. Publikasi Indonesia

ISSN : 28076494 EISSN : 28076311 DOI : 10.36418

Core Subject : Social,

Environmental Science

The Journal Research of Social Science, Economics, and Management is a double-blind peer-reviewed academic journal and has open access to social and scientific fields. The journal is published monthly once by CV. Publikasi Indonesia. The Journal Research of Social Science, Economics, and Management provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of including social science, economics, management, law, and education.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 1,333 Documents

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Analysis of Acceleration Construction Project the Lecture Building at Politeknik Negeri Madura Using the Time Cost Trade off Method Dimas Fitra Herkunadi; Budi Witjaksana
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.909

This study investigates the effectiveness of Social Media Marketing Activities (SMMA) on purchase intention, using Fitfuel as a case study. The research examines the impact of SMMA on brand awareness and customer trust, and how these two variables influence purchase intention. A quantitative approach was employed, using online questionnaires distributed to 200 respondents, supported by interviews with Fitfuel's management. The external and internal environment were analyzed through PESTEL, Porter’s Five Forces, competitor analysis, STP, Marketing Mix, VRIO, and SWOT. Results show that SMMA has a significant positive effect on both brand awareness and customer trust. In turn, both brand awareness and customer trust positively influence purchase intention. However, communication between consumers and the brand (as part of SMMA) was found to have a less significant effect compared to other indicators. The study presents a TOWS matrix and implementation plan to offer strategic actions for Fitfuel to optimize its digital marketing, strengthen brand perception, and increase conversion. This research contributes to understanding how digital marketing components affect customer behavior in the health food sector.

Social Media Campaigns on the @Rucas.Official Tiktok Platform in Creating Brand Awareness Febriyana, Dhea; Yuniar; Nurfalah, Farida
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.894

Social media plays a strategic role in the digital era, especially in building brand awareness. In the context of increasingly competitive business, brand awareness is a crucial element that influences consumer preferences. To stay relevant and competitive, RUCAS implements a product differentiation strategy that not only establishes a strong brand image, but also offers unique values that are difficult for competitors to replicate. In Indonesia, the local fashion industry shows significant growth. This research aims to analyze RUCAS' social media campaign strategy on TikTok platform in building brand awareness. The research uses a descriptive qualitative approach with data triangulation techniques to explore how the uploaded content is able to build an emotional connection with the audience. This approach is based on interpretive theory, which emphasizes understanding subjective meanings from the informants' perspectives. Data collection was conducted through in-depth interviews with four main informants and one key informant, who were selected through purposive sampling technique. The results showed that the RUCAS social media campaign succeeded in attracting public attention and conveying social messages about diversity and equality. The campaign changed perceptions of marginalized groups and formed a new understanding of the importance of social awareness.

Indonesia’s Electronic Information and Transactions Law: History, Impact, and Challenges Setyawan, Adisti Puspa; Sambodo Adi A, Antonius; Wirantaya, I Dewa BS; Mustika, Pina; Gomarga , William
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.899

This paper examines the history, impact, and challenges of Indonesia's Electronic Information and Transactions Law (Law No. 11 of 2008, as amended by Law No. 19 of 2016) through a descriptive qualitative approach. By conducting a systematic content analysis of primary legal texts, official ministry reports, and secondary scholarly literature, the study reconstructs the law's evolutionary trajectory from its initial focus on electronic signatures and contract validity to the expanded criminalization of digital offenses, including defamation, hate speech, and data misuse. The analysis is conducted using Miles and Huberman’s coding technique to identify patterns related to regulatory developments, socio-economic impacts, and associated challenges. The research finding indicate that reveal that the ITE Law has enhanced digital governance in libraries by curbing misinformation and protecting intellectual property, strengthened consumer protection in online commerce by clarifying rights and dispute mechanisms, and initiated regulatory frameworks for emerging fintech platforms. Despite these positive developments, the research identifies persistent implementation challenges, including socio-cultural resistance, legal ambiguities, resource constraints, and the rapid pace of technological change, that hinder consistent enforcement across regions. The paper concludes by recommending targeted legal literacy campaigns, more explicit legislative provisions, and agile regulatory review mechanisms to ensure the continued relevance and effectiveness of the ITE Law in striking a balance between innovation, fundamental rights, and national stability.

A Practical Recovery Strategy for Delayed Construction Project: Insights from a Geothermal Cooling Tower Case Kusuma Anuraga, Hilarius Yuda; Yudoko, Gatot
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.902

Project delays in construction often lead to significant financial consequences, particularly in terms of penalties specified in the project contract. This study addresses the cost-efficiency consideration behind the decision to implement project crashing through overtime, as opposed to accepting the penalty due to project delay. The research uses a case study of a geothermal power plant renovation project in Indonesia, which faced a ten-week delay caused by external factors. The study compares the penalty potential with the total cost of project crashing calculated. The results reveal that accelerating activities on the critical path only costs 17.02% of the potential penalty if no corrective actions are taken. This analysis emphasizes the importance of financial trade-offs in project decision-making and highlights that project crashing, when planned and executed properly, is a rational and cost-efficient strategy to recover from delays, provided it does not compromise project quality and scope. The study contributes to understanding the financial implications of project acceleration and offers insights for managers considering delay recovery strategies.

The Power Reduction Policy and Its Impact on Cellular Network Performance under GSM-R Interference: A Case Study of KCJB-Indosat Degita, Luthia Defit; Gunawan, Dadang
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.904

This research aims to evaluate the impact of transmitter power reduction policies implemented to mitigate spectrum interference between the GSM-R system and cellular networks on the Jakarta–Bandung High-Speed Railway (KCJB), with a specific focus on Indosat. Employing a quantitative descriptive method complemented by strategic management analysis (SWOT, IFE–EFE, QSPM), this study analyzes technical parameters (RSRP, traffic volume, active users) and business indicators (daily revenue, customer churn rate). Findings indicate significant service quality degradation, marked by a 35.7% decrease in RSRP coverage, 34% reduction in daily traffic volume, and 33% decrease in active users. Additionally, business performance suffered, reflected by 5.8% drop in daily revenue and a substantial rise in customer churn. Strategic analysis suggests joint spectrum management and installation of band-pass filters on the GSM-R side as the optimal mitigation strategy. This study underscores the necessity of coordinated technical and regulatory solutions to balance interference mitigation with telecommunication service sustainability.

A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.

The Effect of Regional Financial Ratios on the Regional Financial Performance of Regency/City Governments in East Java Province During the COVID-19 Pandemic and After COVID-19 Santoso, Dwi; Meidiaswati, Harlina
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.915

This study aims to analyze the effects of the Regional Financial Independence Ratio, Local Revenue Effectiveness Ratio (PAD), Regional Expenditure Efficiency Ratio, Regional Expenditure Management Ratio, Local Revenue Growth Ratio, and Fiscal Decentralization Degree Ratio on the financial performance of local governments. It also investigates the differences in financial performance before and after the COVID-19 pandemic in regencies and cities across East Java Province. Multiple linear regression analysis and the paired samples test are used in this quantitative study. The study uses secondary data from the regional budget realization reports (APBD), sourced from the official website of the Directorate General of Fiscal Balance (DJPK), Ministry of Finance of the Republic of Indonesia. The sample includes 38 regencies/cities over the 2020–2023 period, with a total of 152 observations. The results indicate that partially, only the Local Revenue Growth Ratio has a significant effect on financial performance, while simultaneously, all financial ratios show significant influence. These outcomes are interpreted through the mathematical logic of each ratio and supported by previous research. Furthermore, the paired sample test reveals significant differences in financial performance between the pandemic and post-pandemic periods, suggesting a decline after the pandemic. The findings underscore the crucial role of local revenue growth in enhancing financial performance and highlight the importance of adaptive fiscal recovery strategies in the post-pandemic era. This study is expected to serve as an evaluative reference for local governments in formulating more effective and sustainable financial management policies.

The Effect Of Tax Planning, Profitability, Liquidity, And Company Size On Earnings Management With Tax Rate Reduction As A Moderator (In Building Construction Companies Listed On The Indonesia Stock Exchange For The 2019–2023 Period) Rahman, Muhammad Ziddan Rahman; Kismanah, Imas
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.912

This study examines the influence of tax planning, profitability, liquidity, and company size on earnings management, with tax rate reduction as a moderating variable. The research focuses on construction companies listed on the Indonesia Stock Exchange from 2019 to 2023. The findings indicate that while tax planning does not significantly affect earnings management, profitability and liquidity play crucial roles in influencing profit management practices. Additionally, tax rate reductions enhance the effects of profitability and liquidity on earnings management. The results emphasize the need for improved corporate governance to prevent profit manipulation and ensure compliance with fiscal regulations.

Building Influencer Popularity Trends Through Beauty Content on Tiktok Azzahra, Putri Salsabilla; Alianza, Ika; Imawan, Khaerudin
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.913

. TikTok is an effective platform for influencers to build popularity and increase interaction with audiences. This study aims to analyze Tasya Farasya's strategy in conveying beauty content on TikTok and its contribution to engagement and popularity. Using descriptive qualitative methods, data were collected through documentation, observation, and interviews. Data analysis was carried out using a qualitative content analysis approach. New media theory (Flew, Power, and Littlejohn) is used to understand the role of TikTok's digital interactivity, while Social Influence Theory (Kelman) explains Tasya's influence through three levels: compliance, identification, and internalization. The results of the study showed that Tasya Farasya leveraged TikTok's interactive features, such as comment replies, viral trends, and direct interactions to build engagement. The storytelling technique in product reviews and the "Tasya Farasya Approved" label also strengthens her credibility as a beauty influencer. The study concludes that influencer success depends not only on the quality of the content, but also on communication strategies, audience engagement, and the ability to build trends and trust. These findings are expected to be a reference for influencers and content creators in developing effective strategies on social media, especially TikTok.

Selection of Maltodextrin and Cornstarch Suppliers Using Procurement Supplie Management and Multi-Objective Optimization on The Basis of Ratio Analysis (Moora) Methods at Pt Sari Alam Sukabumi Paskalius, Domianus; Iriani, Yani
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.914

PT Sari Alam Sukabumi is a natural ingredient processing company that produces herbal extracts in the form of dry powder. In its production process, the company uses the main fillers, namely maltodextrin and cornstarch. However, during 2024 the company faces significant constraints related to raw material suppliers, such as delivery delays of up to 25% of the total schedule, high price fluctuations, and inconsistent material quality. The symptoms of these problems have an impact on the inhibition of the production process, increased operational costs, and disruptions in the distribution schedule. This research aims to assist companies in determining the most optimal supplier of maltodextrin and cornstarch raw materials based on various evaluation criteria, namely price, quality, service, timeliness of delivery, and accuracy of delivery quantity. The specific objective of this study is to identify important criteria in supplier selection using the Procurement Supplier Management (PSM) approach and apply the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to obtain the best ranking of available supplier alternatives. This type of research is descriptive with a quantitative approach. Data was collected through interviews, questionnaires to five internal company respondents, and documentation. The research process included determining five main criteria—price, quality, service, timeliness, and accuracy of delivery quantity—which were then weighted based on respondents' assessments. Furthermore, supplier performance data is processed using the MOORA method to obtain ranking results.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Zidnal Falah

Contact Email jurnalcomserva@gmail.com

Phone +6285322218207

Journal Mail Official muhammadzidnal31@gmail.com

Editorial Address Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location Kab. cirebon, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Zidnal Falah

Contact Email
jurnalcomserva@gmail.com

Phone
+6285322218207

Journal Mail Official
muhammadzidnal31@gmail.com

Editorial Address
Jl. Ki Ageng Tapa (Perumahan Pondok Mutiara Gegunungan Blok F9) RT 3, RW Gegunungan, Sumber, Kab. Cirebon, Jawa Barat.

Location
Kab. cirebon,

Jawa barat

INDONESIA