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INDONESIA
Jurnal Mahasiswa Agribisnis
Published by Universitas Malikussaleh
ISSN : -     EISSN : 29642833     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Mahasiswa Agribisnis (Agribusiness Students Journal) is a open access periodical scientific journal intended for Agribusiness students as a scientific publication space of the research results in Agribusiness area. This journal is published twice a year by the Department of Agribusiness, Faculty of Agriculture, Universitas Malikussaleh, Aceh Utara, Indonesia.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 59 Documents
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MARKETING DEVELOPMENT STRATEGY FOR PACKAGED DRINKING WATER BUSINESS AT THE AQSA FACTORY IN BENER MULIE, WIH PESAM DISTRICT, BENER MERIAH REGENCY Suci Mahara Putri; Nopri Yanto; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.23841

Abstract

This study focuses on marketing development strategies for packaged drinking water at the Aqsa Factory in Bener Mulie, Wih Pesam District, Bener Meriah Regency. The packaged drinking water industry in Indonesia has experienced significant growth due to the increasing public awareness of health and hygiene. Despite its potential, Aqsa Factory faces challenges in expanding its market reach beyond the local area. This research employs a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats affecting the business. The results show that Aqsa Factory's strengths include high-quality water sourced from the mountains, established brand recognition, and modern production technology. However, weaknesses such as limited product innovation and marketing management hinder its growth. Opportunities lie in the increasing demand for quality drinking water and the potential for partnerships with distributors and hotels. Conversely, threats from intense competition and economic uncertainty pose challenges. Recommended strategies include leveraging strengths to exploit opportunities, such as enhancing marketing efforts through social media and expanding product variants. By implementing these strategies, Aqsa Factory can improve its market position and achieve sustainable growth in the packaged drinking water industry.
DEVELOPMENT STRATEGY FOR BUNDA LISA'S MILK CAKE UMKM IN DEWANTARA DISTRICT, NORTH ACEH REGENCY Muhammad Zaihabi; Setia Budi; Eva Wardah
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the development strategy of the Bolu Susu Bunda Lisa Micro, Small, and Medium Enterprise (UMKM) using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The method used in this study was a qualitative approach using interviews and direct observation at the business location. The results indicate that the Bolu Susu Bunda Lisa UMKM possesses key strengths, including the experience of the business owner, affordable product prices, and a strategic location. However, this business also faces weaknesses, including unstable production and limited capital. From an external analysis, opportunities exist that can be exploited, such as increasing public interest in local traditional cakes and the application of technology for production efficiency. On the other hand, threats include rising raw material prices and a lack of government support.  Based on the SWOT analysis, several development strategies were formulated, including developing a distribution system through collaboration with travel drivers and establishing a reseller network from the local community. This research is expected to contribute to the development of UMKM in North Aceh and serve as a reference for further research.
BENCHMARKING ANALYSIS FOR SALAK-BASED PROCESSED PRODUCT DEVELOPMENT STRATEGY AT UD. BOLU SALAK KENANGA IN PADANGSIDIMPUAN CITY Riyahul Jannah; Suryadi; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24047

Abstract

UD. Salak Kenanga is a business that produces processed salak products located in Ujung Padang Village, Padangsidimpuan Selatan District, South Tapanuli Regency. Salak processed production at UD. Bolu Salak Kenanga is not yet widely known by the public and the product innovation produced is still minimal, especially in terms of variants. In addition, the promotion carried out has not been optimal so that the income obtained is still low. This study aims to benchmark against similar competitors to find competitive advantages, then formulate a development strategy using SWOT and QSPM analysis. The research method used is a qualitative approach by processing data starting with the input stage, matching stage, and decision-making stage. Based on the results of the IFE and EFE matrix analysis, it shows that UD. Bolu Salak Kenanga is in quadrant I which focuses on the SO (Strength-Opportunity) strategy and produces 3 alternative strategies. The results of the QSPM matrix show that the main priority strategy is to strengthen the branding of innovative MSMEs with the support of technology and partnerships with the government and MSMEs with a TAS score of 4.27.
PRODUCT DEVELOPMENT STRATEGY OF TERASI KAK DAH IN GAMPONG SIMPANG LHEE, KECAMATAN LANGSA BARAT KOTA LANGSA Salsabila; Adhiana; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24358

Abstract

Terasi Kak Dah in Gampong Simpang Lhee, Langsa City, is a home industry that has been operating since 1998. Despite its longevity, the business still faces several challenges in developing its products, such as limited capital, lack of packaging innovation, and suboptimal promotion. This study aims to analyze suitable product development strategies for Terasi Udang Rebon Kak Dah. The method used is a qualitative approach with SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, with data obtained through observation and interviews using questionnaires.The results indicate that the most relevant strategy is the SO (Strengths-Opportunities) strategy, namely by utilizing strengths such as unique taste, affordable prices, and raw material partnerships to seize opportunities like increased market demand and the development of digital promotion media.One recommended development strategy is product diversification into more practical forms, such as roasted terasi, terasi powder, and various other forms in order to reach a wider and more sustainable consumer base. 
THE CONTRIBUTION OF FISHERMEN'S WIVES IN ENHANCING HOUSEHOLD ECONOMY IN GAMPONG PUSONG LAMA, LHOKSEUMAWE CITY Nida Kholila; Nopri Yanto; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24359

Abstract

This research was conducted in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. Gampong Pusong Lama, fishing families depend on the husband who works as a capture fisherman. However, problems often arise when the fishermen go out to sea, such as bad weather, which results in low income and makes it difficult to meet the family's growing daily needs. As a result, many wives of capture fishermen also take part in working and contribute to helping their husbands increase the family's income, as is the case in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. This study aims to examine the extent of the contribution made by the wives of capture fishermen in improving the household economy in Gampong Pusong Lama, Banda Sakti District, Lhokseumawe City. The data analysis method used is quantitative analysis. The research findings show that most wives of capture fishermen in Gampong Pusong Lama work as traders, such as kiosk owners, mobile credit sellers, small shopkeepers, fried snack vendors, grilled meatball sellers, rice vendors, vegetable stall owners, coffee shop operators, and miso soup stall owners. The average monthly income of the 40 respondents was IDR 1,348,200 or 53.79%, which is classified as a moderate contribution to the household income and is higher than the income of their husbands who work as fishermen, which amounted to IDR 1,028,000.
ANALYSIS OF FACTORS AFFECTING AVOCADO FARMING INCOME IN BUKIT SUBDISTRICT, BENER MERIAH REGENCY Haulina Sari; Cut Rozana Sari; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24504

Abstract

This study aims to analyze avocado farming income and identify the factors that influence it in Bukit Subdistrict, Bener Meriah Regency. Although Bukit Subdistrict is an avocado production center, harvest price fluctuations often cause farmers' incomes to be unstable. The study employs a quantitative approach using a survey method. The research sample consists of 30 avocado farmers in Bale Atu and Bale Redelong villages, selected through purposive sampling. Primary data was collected through interviews, while secondary data was obtained from relevant agencies, books, and journals. Data analysis was conducted using multiple linear regression. The results showed that the average income of avocado farmers was Rp 2,194,140 per production cycle, with an average total cost of Rp 2,038,094, resulting in an average farmer income of Rp 156,045.32. Simultaneously, the variables of land area, capital, and production significantly influence avocado farmers' income with an Adjusted R² value of 0.634. However, partially, land area does not significantly influence income, capital significantly influences income with a negative coefficient, while production significantly and positively influences income. These findings indicate that improving productivity and capital use efficiency are important strategies for increasing avocado farmers' income in Bukit Subdistrict.
ANALYSIS OF MARKETING EFFICIENCY IN THE CHIP AGROINDUSTRY IN PUTOH VILLAGE PEUSANGAN SUBDISTRICT BIREUEN REGENCY Jannah Simatupang, Nur; Suryadi; Eva Wardah; Fadli; Riani
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24553

Abstract

This study aims to analyze the marketing efficiency of the chip agroindustry" Dhapue Keripik Cap Bunga Dahlia" located in Gampong Putoh, Peusangan Subdistrict, Bireuen Regency. The focus of the research includes identifying the marketing channels used, analyzing marketing margins, farmer’s share, and the level of marketing efficiency in each channel. The research employed a quantitative approach using primary data collected through interviews with the business owner and resellers, as well as secondary data from literature sources. The results showed that there are two marketing channels: (1) direct sales from producer to consumer, and (2) producer – retailer/reseller – consumer. The first channel, with no intermediaries involved, resulted in a marketing margin of zero and a farmer’s share of 100%, making it the most efficient channel. The second channel yielded a marketing margin of IDR 20,000 per kilogram and a farmer’s share ranging from 66.7% to 71.4%, which is also considered efficient as it remains below the 50% marketing efficiency threshold. Therefore, both marketing channels are considered efficient, although the direct-to-consumer channel provides higher benefits to the producer. This research is expected to serve as a reference for business owners and policymakers in improving the effectiveness of distribution and marketing strategies for local agroindustrial products.
STRATEGY DEVELOPMENT FARMING CHILLI RED IN PEMATANG BANDAR DISTRICT REGENCY SIMALUNGUN Amelia Junita; Ade Firmansyah Tanjung; Sakral Hasby; Setia Budi; Nopri Yanto
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.26132

Abstract

This study was conducted in Pematang Bandar Subdistrict, Simalungun Regency, with the aim of analyzing strategies for developing red chili farming in embankment port Subdistrict t, Simalungun Regency, through a SWOT and QSPM analysis approach. Data was obtained from 21 red chilli farmer respondents using interviews, observations, and questionnaires. The SWOT analysis results showed that the identification of internal and external factors in red chilli farming in Pematang Bandar Subdistrict consisted of 4 internal strengths and 4 internal weaknesses, while external factors resulting in 3 opportunities and 3 threats. Based on the QSPM calculation results, the priority The strategy chosen is to improve the quality and quantity of production through the application of better cultivation technology, the use of superior seeds, and integrated pest control, with a total attractiveness score (TAS) of 6.68.
OPTIMIZATION OF UD TOFU PRODUCTION IN THE VILLAGE SUKA MAJU DISTRICT WEST BINJAI BINJAI CITY Yulia Anggraini; Sakral Hasby Puarada; Wahyu Isnanda Nasution; Cut Rozana Sari; Adhiana
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.26139

Abstract

The study aims to determine the optimal production combination, analyze the amount of profit after optimization, and formulate a follow-up strategy to maintain business sustainability at UD Tahu Jaya Agroindustry in Suka Maju Village, West Binjai District, Binjai City. The analysis method used is Linear Programming with the simplex method and the assistance of POM-QM software for Windows. The results of the study indicate that the actual production combination of UD Tahu Jaya is not optimal. The application of the Linear Programming model produces a production combination that is able to increase business profits without additional production inputs through more efficient resource utilization. Thus, the Linear Programming method is effectively used as a decision-making tool in tofu agroindustry production planning.

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