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INDONESIA
Jurnal Mahasiswa Agribisnis
Published by Universitas Malikussaleh
ISSN : -     EISSN : 29642833     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Mahasiswa Agribisnis (Agribusiness Students Journal) is a open access periodical scientific journal intended for Agribusiness students as a scientific publication space of the research results in Agribusiness area. This journal is published twice a year by the Department of Agribusiness, Faculty of Agriculture, Universitas Malikussaleh, Aceh Utara, Indonesia.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 59 Documents
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ECONOMIC ANALYSIS OF PATCHOULI FARMING IN KLUET TIMUR SUB-SUB-DISTRICT, ACEH SELATAN Harita, Sri; Adhiana, Adhiana; Naz'aina, Naz'aina
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.18013

Abstract

Patchouli plants are one of the potential commodities cultivated in Kluet Timur Sub-District. To be able to grow and produce well, patchouli plants require feasibility analysis and utilization of production factors Which is optimal. Study This aims For analyzing (1) Factors that influence the production of patchouli plants in Kluet Timur Sub-Sub-District, (2) The level of economic feasibility of patchouli farming in Kluet Timur Sub-District, Aceh Selatan. This research was carried out in Kluet Timur Sub-Sub-District, Aceh Selatan. The research was carried out using the Census method, with respondents deliberately selected using the criteria of independent farmers who have patchouli gardens. From the research results, the results showed that factors that have a significant influence on the production of patchouli farming in Kluet Timur Sub-Sub-District are land area, chemical fertilizer and labor. Meanwhile, seed and pesticide factors do not have a significant effect on patchouli farming production in Kluet Timur Sub-District. The value of the R/C Ratio is 2.64 (R/C Ratio > 1), the B/C Ratio is 1.64 (B/C Ratio > 1), which means that patchouli farming is feasible. The production BEP is 13.26, the price BEP is 208,358, the production value of the patchouli farming business obtained is more than the BEP value. So patchouli farming in Kluet Timur Sub-District is profitable. Keywords: Farming, Production Factors, Feasibility, Patchouli Farming.
BUSINESS ANALYSIS, DISTRIBUTION AND INCOME CONTRIBUTION OF THATCH LEAF ROOF WEAVERS IN THATCH LEAF ROOFING BUSINESS IN BLANG CUT VILLAGE PEUSANGAN DISTRICT BIREUEN REGENCY Elyza, Elyza; Wardah, Eva; Kembaren, Emmia Tambarta; Budi, Setia
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.17988

Abstract

The presence of the thatch leaf woven roof agroindustry in the midst of rural community life is aimed at expanding employment opportunities for the surrounding community and can increase the income of entrepreneurs and weavers. Mr. Syukri's thatched roof woven business, located in Blang Cut Village, Peusangan District, Bireuen Regency, which was built in 2011, is a small business that has developed the potential of natural resources through weaving thatched leaves into house roofs. The roof made from thatch definitely increases the income of the weavers which can be used to meet household needs. This research aims to analyze the business, distribution and contribution of thatch leaf roof weavers' income to family income. This research uses primary data and secondary data. The data analysis method used is quantitative analysis using the Gini index analysis tool. The results of the research show that the profit obtained in one production process in Mr Syukri's thatched roof woven business is IDR 14.409.253/production. Meanwhile, the average income of thatch leaf roof weavers is IDR. 229.076 / month. The income distribution of thatch leaf roof weavers is at a low level of income inequality with a Gini Ratio Index of 0,09, which means that the income of thatch leaf roof weavers is fairly evenly distributed to meet household needs. The contribution of thatch leaf roof weavers' income to family income is 16,42%, meaning that the contribution of thatch leaf roof woven craftsmen's income to the income of small families is ‰¤ 50%. Keywords: business analysis, income contribution, income distribution, leaf roofing
STRATEGY OF CONCENTRATE FEED BUSINESS DEVELOPMENT AT CV. MULTI NISSA KENCANA IN STABAT DISTRICT, LANGKAT REGENCY, NORTH SUMATERA PROVINCE Maudia, Shyfa; Jamilah, Jamilah; Puarada, Sakral Hasby; Barmawi, Barmawi; Suryadi, Suryadi
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20803

Abstract

CV. Multi Nissa Kencana is a company that produces concentrate feed which is located in Stabat District, Langkat Regency, North Sumatra Province. Sales of feed concentrates have experienced a decline in production in the last two years due to limited raw materials and raw material prices which are increasing from year to year. Apart from that, the increasing demand for feed concentrate creates opportunities for CV Multi Nissa Kencana, so a development strategy for the feed concentrate business is needed. This research aims to develop an appropriate development strategy for the feed concentrate business in CV. Multi Nissa Kencana. The research method used is descriptive qualitative. The data analysis used in this research is SWOT analysis. The results of the analysis show that the alternative development strategy is appropriate to be applied to the CV concentrate feed business. Multi Nissa Kencana uses an SO (Strength-Opportunity) strategy, namely by evaluating distribution performance and identifying areas that need to be improved by establishing partnerships with distributors, maintaining the quality of concentrate feed and increasing brand awareness by using various marketing channels.
APPLICATION OF BUSINESS MODEL CANVAS (BMC) IN THE DEVELOPMENT OF HOME INDUSTRY RIKA BAKERY DESAMARYKE, KUTAMBARU DISTRICT, LANGKAT REGENCY Fakhirah Balqis, Rasykah; Suryadi, Suryadi; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20791

Abstract

Home industry Rika Bakery is a company engaged in the processing of flour raw materials into products. It was established in 2020 and is based in Maryke Village, Kutambaru District, Langkat Regency. Product sales are still subject to fluctuations because the products are not durable, a clear accounting system is not implemented, and the business strategy for business development is not clear. These are obstacles that homeowners face. This research aims to determine the application of Business Model Canvas (BMC) in the development of Rika Bakery cottage industry in Maryke Village, Kutambaru District, Langkat Regency. This research uses a qualitative research approach using the Business Model Canvas (BMC) as the data analysis method. The results of this research show that the Rika Bakery home industry has implemented the Canvas business model, but it is not optimal because there are segments in the existing key partnership block that use important resources as their own resources and whose main activity is the creation of product value, utilization of fixed costs and variable costs in carrying out business activities, in the value proposition block, lack of diversity to strengthen the value offered to consumers, use of only one marketing channel, namely direct, use of customer relationships as a form of consumer loyalty, potential present to consumers in product sales to generate revenue only from the achieved product sales.
THE INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF MOBILE JAMU SELLERS IN MERANTI DISTRICT, ASAHAN REGENCY (Case Study: Mrs. Mamy's Herbal Medicine Business) Syahfitri, Devi; Suryadi, Suryadi; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20804

Abstract

This research was conducted in Meranti District, Asahan Regency, focusing on the mobile herbal medicine business of Mrs. Mamy in June 2024. To meet consumer needs, Mrs. Mamy's mobile herbal medicine business must consider the four marketing mix elements: product, price, promotion, and place. These elements interrelate and impact consumer purchasing decisions for Mrs. Mamy's mobile herbal medicine. The method used was Multiple Linear Regression with SPSS 29. The resulting multiple linear regression equation from the study is Y = 20.511 + 0.003X‚ - 0.314X‚‚ + 0.300X‚ƒ - 0.129X‚„. The F-test results show that the variables product, price, promotion, and place significantly affect consumer purchasing decisions with an F-value of 3.290 and a significance level of 0.019 < 0.05. The t-test results indicate that the price and promotion variables positively and significantly influence consumer purchasing decisions with a significance level of 0.021 < 0.05. In contrast, the product and place variables do not significantly influence consumer purchasing decisions, as their significance values are greater than the alpha level of 0.05.).
ANALYSIS OF CONSUMER PREFERENCES TOWARDS SOY MILK IN SIDODADI VILLAGE, KEJURUAN MUDA DISTRICT, ACEH TAMIANG REGENCY Nadila, Dwi; Wardah, Eva; Authar, Muhammad; Zuriani, Zuriani; Riani, Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20796

Abstract

Soy milk is one of the processing products which is the result of soybean extraction. Soy milk has a balanced combination of nutrients, which is almost similar to cow's milk but is free of gluten, cholesterol and lactose. The soy milk in Sidodadi Village consists of 2 types of soy milk businesses, namely Cita Rasa soy milk and Halalan Toyyiban soy milk which have different qualities and tastes. The population in this study was consumers of Cita Rasa and Halalan Toyyiban soy milk, the respondents in this study were 60 respondents. This research aims to determine consumer preferences regarding the combination of soy milk product attribute levels and the level of importance of soy milk product attributes in purchasing decisions for soy milk in Sidodadi Village, Vocational Youth District, Aceh Tamiang Regency. This research method uses a quantitative descriptive method using conjoint analysis. The attributes that consumers consider are brand, flavor variants and texture. The results of this research show that the combination of soy milk attribute levels is consumer preference based on utility value, namely soy milk with the Halalan Toyyiban brand (0.008), original taste (0.328), thick texture (0.02). The attributes most considered when purchasing soy milk products based on relative importance (NPR) are first the attributes of taste (72,982), brand (14,446), and texture (12,571).
ANALYSIS OF CONSUMER PREFERENCES IN THE TAKENGON SYALIA HOME INDUSTRY IN BLANG KOLAK II VILLAGE, BEBESEN DISTRICT CENTRAL ACEH DISTRICT Yanda, André; Yanto, Nopri; Puarada, Sakral Hasby
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20805

Abstract

This research was carried out in Blang Kolak II Village, Bebesen District, Central Aceh Regency. The research objective is to analyze consumer preferences and the financial feasibility of the Takengon Syalia home industry. Sampling was carried out using the accidental sampling method with 60 respondents. The data analysis methods used are qualitative and quantitative. The results of this research on consumer preferences show that the combination that consumers most consider when purchasing products athome industryTakengon Syaliais a coffee pie variant, large size, box packaging and price of IDR 30,000 with the most considered attributesnamely the variant attribute withNPR value (2,777), size attribute with NPR value (24,502), packaging attributes with NPR values (23,846) and the price attribute with the NPR value (21,875).
EFFICIENCY OF USE OF PRODUCTION FACTORS IN RICE FARMING IN SERBA JADI DISTRICT, SERDANG BEDAGAI REGENCY, NORTH SUMATERA Lestari, Tria; Suryadi, Suryadi; Puarada, Sakral Hasby
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20801

Abstract

TRIA LESTARI. This research was conducted on Gambar Island and Tagor Island, Serba Jadi District, Serdang Bedagai Regency. Based on the background, this research was conducted to see the efficiency of using production factors in lowland rice farming on Gambar Island and Tagor Island. This research aims to analyze the influence of land area, fertilizer and labor on lowland rice production and to analyze the technical efficiency of using production factors for lowland rice farming in Serba Jadi District. The data analysis method used is multiple linear regression analysis with the Cobb Douglas model. The types of data in this research are primary and secondary data. The results of this research show that the five factors of agricultural production in the Versatile District, consisting of land area, fertilizer, labor, pest attacks and irrigation. Of the five factors land area, pest infestation and irrigation have a significant effect on lowland rice production, while the fertilizer and labor variables have no significant effect on lowland rice production. and the five production factors are not yet technically efficient.
CONSUMER PREFERENCES FOR WARNO TOFU IN AEK PINING VILLAGE, BATANG TORU DISTRICT, SOUTH TAPANULI REGENCY, NORTH SUMATERA Multiana, Sri; ND, Muhammad Authar; Zahara, Hafni
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20802

Abstract

This research was conducted in Aek Pining Village, Batang Toru District, South Tapanuli Regency, North Sumatra at the Warno Tofu Industry. This study aims to determine what attributes are consumer preferences for Warno Tofu and determine which attributes are most considered by consumers in making purchasing decisions for Warno Tofu. The data used in this study are primary and secondary data. The sampling technique was carried out by chance (accidental sampling). The data analysis methods used are Chi-Square and Multiattribute Fishbein analysis. The results showed that the attributes of tofu that influence consumer preferences in purchasing Warno's Tofu are flavor and durability attributes. It can be seen from the results of the Chi-Square analysis that the taste attribute (0.004) and durability (0.028) have a Sig value < α value (0.05), so Ho is accepted, meaning that the taste and durability attributes affect consumer preferences for purchasing Warno Tofu. The attribute of tofu that is most considered in the decision to purchase tofu is the flavor attribute. The order of attributes that become consumer attitudes in purchasing tofu are taste, durability, price, texture and size.
PROFIT SHARING SYSTEM AND COMPARATIVE INCOME OF RUBBER FARMING BUSINESS IN NURUSSALAM DISTRICT, EAST ACEH REGENCY Siregar, Deva Septiana; Mawardati, Mawardati; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21106

Abstract

The form of cooperation in farming is a profit-sharing system, namely the cooperation between the owner of the rubber plantation as the owner of the cultivator and the cultivator. In the implementation of this profit sharing, the owner of the rubber plantation as the cultivator and the passive farmer make an agreement in advance. However, in the application of agribusiness farming applied by rubber farmers in Nurussalam District, not all owners carry out all farming activities, among others, on the grounds that they are unable to carry out these activities or want to help workers who do not have business land but have the ability to do farming.This research was conducted in Nurussalam District, East Aceh Regency. The study aims to identify the system to distinguish between the farmers who owned the cultivators and the farmers of disease and the income differences between the cultivators and the diseases in the district of Aceh. The method of data analysis used is qualitative and quantitative descriptive. This study showed that the system for the results done by rubber farmers in the Aceh region was 50:50, which means 50% for garden owners and 50% for disease farmers. The average income produced by the cultivator will grow Rp. 23,083,955.35 /ha and the average profit from the ill farmers Rp. 23,852,354.70 /ha, and the results from the statistical test indicate a significant value (2-tailed) 0.673 > 0.05, which means that the hypothesis is rejected which states that there is no significant difference in income from rubber farming between sharecroppers and smallholders in Nurussalam sub-district, East Aceh district.

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