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INDONESIA
Jurnal Mahasiswa Agribisnis
Published by Universitas Malikussaleh
ISSN : -     EISSN : 29642833     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Mahasiswa Agribisnis (Agribusiness Students Journal) is a open access periodical scientific journal intended for Agribusiness students as a scientific publication space of the research results in Agribusiness area. This journal is published twice a year by the Department of Agribusiness, Faculty of Agriculture, Universitas Malikussaleh, Aceh Utara, Indonesia.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 59 Documents
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ANALYSIS OF CONSUMERS' WILLINGNESS TO PAY FOR THE PURCHASE OF BEN ALI MORINGA LEAF TEA IN NORTH ACEH DISTRICT Dhuhratulliza, Dhuhratulliza; Adhiana, Adhiana; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21107

Abstract

Analysis Of Consumers' Willingness To Pay For The Purchase Of Ben Ali Moringa Leaf Tea In North Aceh District. This research was conducted at Sabanna Lhokseumawe, Ichsan Mart Lhoksukon, Sinar Baru Panton, Rayon Panton, Kardana Mart Panton, and Berkah Mart Panggoi stores. The selection of this location was done intentionally (Purposive). The object of this research is consumers who consume moringa leaf tea. The scope of this research only looks at how much consumers are willing to pay for the purchase of moringa tea and the factors that influence the willingness to pay.  Consumer willingness to pay for Ben Ali Moringa moringa tea shows that all respondents in this study stated that they were willing to pay more for moringa tea products. The willingness to pay resulted in an average analysis value of WTP (Willingness to Pay) for original moringa tea and red ginger of IDR 1,916 with a price determination that consumers were willing to pay of 1000. This means that the increase in the price of moringa tea from the previous price was IDR 26,916 for the original variant and IDR 36,916 for the red ginger variant. Factors affecting consumer willingness to pay for Ben Ali Moringa Moringa tea in North Aceh Regency were analyzed using a binary logistic regression model, of the 4 independent variables entered into the model there are three variables that have a significant effect on willingness to pay with a significant level of α (0.05), These variables are income (X2), Lifestyle (D3) and Ease of Access (D4). While the Age variable (X3) does not have a significant effect on willingness to pay for Ben Ali Moringa Moringa tea.
ACEH FRIED SAMBAL BUSINESS DEVELOPMENT STRATEGY DURING THE COVID-19 PANDEMIC IN GAMPONG MEUNASAH LHOK MEUREUDU DISTRICT PIDIE JAYA DISTRICT Damayanti, Ori; Budi, Setia; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21104

Abstract

The development of agricultural-based industries is very strategic to be used as the government of Indonesia. Because this industry generally relies on agricultural resources that are not durable, easy, and seasonal. Agroindustry has a strategic role in efforts to fulfill basic needs, expansion of employment opportunities, domestic production empowerment, foreign exchange acquisition and improvement in the economy of the people in the countryside. This research aims to formulate a development strategy that can be implemented or carried out by Usaha Aceh Sambal Goreng in Meunasah Lhok Village, Meureudu District, Pidie Jaya Regency. Data used in the form of primary data and secondary data. The data analysis method used is a qualitative descriptive method, then the formulation of the strategies using SWOT analysis, the results of the study show that the Usaha Aceh Sambal Goreng has the strength and opportunity to be developed. Based on the results of the SWOT diagram analysis, the value of X > 0 is 1.65 and Y > 0 is 0.78. the position of the business based on the SWOT matrix is in the quadrant 1. The results of the SWOT matrix analysis produce 9 alternative strategies.
ANALYSIS OF ADDED VALUE OF BADA RACKET AGROINDUSTRY IN MATANG KRUET VILLAGE, PANTE BIDARI DISTRICT, KABUPATEN EAST ACEH (Case Study: UD.CITA RASA) Quswarnika, Quswarnika; Suryadi, Suryadi; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21105

Abstract

Banana is a fruit plant, a source of vitamins, minerals and carbohydrates. In Indonesia, bananas that are planted either on a household or garden scale are less intensively maintained. Thus, Indonesian banana production is low, and unable to compete in the international market. In Southeast Asia, Indonesia is one of the countries with the largest number of fruit varieties. This research aims to analyze the added value of the banana agroindustry, especially in the UD bada racket agroindustry. TASTE in village Matang Kruet, Pante Bidari District, East Aceh Regency. This research was carried out in Matang Kruet village, Pante Bidari District, East Aceh Regency, namely at the UD racket business. CITA RASA, the determination of the location for this research was carried out deliberately (purposive sampling), with the consideration that the UD racket business. CITA RASA is a more advanced business compared to other bada racket businesses by producing bada rackets in one production producing 300 packs. The types of data in this research include quantitative data and qualitative data using the Hayami method. Based on the results of research that has been carried out, the income from bada racket production is IDR. 507,340/production. The average output (sales volume) is 300 packs/production. The added value of the racket is IDR. 7,675 with a value added ratio of 53.30%.
ANALSISI PENGELOLAAN RISIKO PADA BUDIDAYA TAMBAK UDANG VANAME DI KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Siregar, Nurul Febriani; Sakral Hasby Puarada; Nopri Yanto; Hafni Zahara; Muhammad Authar ND
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21007

Abstract

This research is motivated by an analysis of risk management in vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency. The problems faced by vaname shrimp farmers are caused by several risk factors resulting in changes in production, therefore it is necessary to carry out a risk management analysis in vaname shrimp farming. This research aims to analyze the risks of vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency and to identify strategies that can be implemented to overcome the risks of vaname shrimp pond cultivation in Muara Batu District, North Aceh Regency. The sampling method is carried out by census or saturated side technique from the total population of pond farmers who have a minimum pond area of 10.000 m2. The total population taken was 20 respondents. The type of data used in this research uses primary data and secondary data. The data analysis method used in this research is a quantitative descriptive method which is measured using z - score analysis to calculate risk probability, and VaR analysis to measure the impact caused. The results of this research show that the source of risk identified is that the risk source for fry has the highest probability, namely 9,1% with a loss impact of IDR 416.540 and a risk status of 3.790.514, a feed probability of 8.3% with a loss impact of IDR 195.433 and a risk status amounting to 1.563.464 and a human resource probability of 7%, with a loss impact of Rp. 135.006 and a risk status of 945.042. The source of risk in quadrant II is fry and feed, in quadrant III the source of risk is labor. The strategies used to handle risk sources are preventive strategies and mitigation strategies. Keywords: Risk, Vaname Shrimp, z - score, VaR, Preventive Strategy, Mitigation Strategy.
ANALISIS KELAYAKAN DAN SENSITIVITAS USAHA BOLU IKAN ACEH ZAHRA DI DESA BUKIT TEMPURUNG KECAMATAN KUALASIMPANG KABUPATEN ACEH TAMIANG Aemira, Adek; Adhiana; Sakral Hasby Puarada; Irshad Ahmad Reshi
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21020

Abstract

This research was conducted in Bukit Tempurung Village, Kualasimpang District, Aceh Tamiang Regency. The purpose of the research was to analyze the feasibility and sensitivity of the Aceh Zahra fish cake business. The data analyze method used was descriptve qualitative and quantitative analyze. The results of this study indicate that the Aceh Zahra fish cake business in Bukit Tempurung village, Kualasimpang District, Aceh Tamiang Regency is feasible to continue. This is seen the legal aspect, market and marketing aspect, technical and technological aspect, organizational management aspect, environmental impact aspect and financial aspect. From the financial aspect, it is seen from the acquisition of NPV (Rp.868.175.300), Net B/C (8,349), IRR (191%), and BEP achieved in the 3rd year, 2st month, 8th day. Meanwhile, in the sensitivity analysis, if the price of garanulated sugar ang eggs increases by 10% with the selling price of fish cake remainingthe same, the NPV obtained is (Rp.788.196.456), Net B/C (7,672), IRR (175%), and BEP achieved in the 3rd year, 4rd month, 9th day. Keywords: Business Feasibility, Cake Business, BEP, IRR, Net B/C, NPV dan Sensitivity Analysis
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU BOLU SALAK MENGGUNAKAN METODE ECONOMYC ORDER QUANTITY (EOQ) PADA UD BOLU SALAK KENANGA KOTA PADANG SIDIMPUAN Hasibuan, Surya Dinung; Emmia Tambarta Kembaren; Sakral Hasby Puarada; Eva Wardah; Fadli
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21021

Abstract

This research was conducted in Padang Sidimpuan City. This research was carried out becausePadang Sidimpuan City is one of the snakefruit producing cities which is currently developing as afarming commodity. Salak in Padang Sidimpuan City is utilized and developed by every company toprovide added value or profitable prices, one of which is UD Bolu Salak. However, it is felt thatmanaging the supply of raw materials by the company is not optimal, so researchers use theEconomic Order Quantity (EOQ) method to optimize the supply of raw materials in the company.This research aims to analyze the control of the supply of raw materials for salak sponge cake at UDBolu Salak Kenanga, Padang Sidimpuan City, using the Economic Order Quantity (EOQ) method.The sampling technique was carried out using the purposive sampling method. The research methoduses a quantitative descriptive approach, namely analyzing the control of the supply of raw materialsfor at UD Bolu Salak. The research results show that the company's policy inventory costs are IDR11,400,000.00 for each raw material. This policy is considered not optimal because excess purchasesoften occur which causes wasted costs. On the other hand, using the EOQ method provides moreefficient results. The inventory costs generated by the EOQ method for each raw material are aroundIDR 1,310,000.00 per year, which is much lower than the company's policy. The Safety Stock analysisshows that the need for reserve supplies for wheat flour is 18,400 kg, granulated sugar 3,591.68 kg,snake fruit 3,116.68 kg, and eggs 7,095 squares, which is not accommodated by company policy.Meanwhile, the Reorder Point (ROP) based on the EOQ method occurs at certain minimum inventorylevels, such as 64.64 kg of wheat flour and 32.18 kg of granulated sugar, while company policy doesnot stipulate ROP.Keywords: Inventory Control, Raw Materials, Salak Cake, Economic Order Quantity (EOQ), CostEfficiency
ANALISIS EFISIENSI PEMASARAN PINANG (Areca catechu L) DIKECAMATAN SAWANG Alya, Dewi; Saral Hasby Puarada; Ade Firmansyah Tanjung; Suryadi; Muhammad Authar ND
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21479

Abstract

This research was conducted in Sawang District, North Aceh Regency, Riseh Tunong Village, Gunci Village, and Blang Teurakan Village. The samples taken were from the 3 villages as many as 20 farmers from Riseh Tunong Village, 15 farmers from Gunci Village and 13 farmers from Blang Teurakan Village. This study aims to 1) describe the general overview of areca nut marketing channels in Sawang District, North Aceh Regency. 2) analyze the efficiency of areca nut marketing in Sawang District, North Aceh Regency. The data used in this study is primary data obtained based on the results of observations and interviews conducted using questionnaires on sample farmers and traders and supported by secondary data from several literature. Based on the results of the research, it is known that areca nut marketing in Sawang District consists of 3 marketing channels, namely 1) channel I consists of farmers - wholesalers - end consumers/exporters, 2) channel II, namely farmers - collectors - final consumers/exporters, 3) channel III, namely farmers - collectors - wholesalers - end consumers/exporters. The results of the analysis of the most efficient marketing margin value are based on the size of the margin, namely channel I, which is Rp.2,800/Kg. the value of the farmer's share received by the largest farmer, namely in channel I, is 65% and the value of the profit-to-cost ratio in channel I Ï/C>1 is 3%.Keywords: Marketing Efficiency, Marketing Channel, Marketing Margin, Farmer's Share, Ï/C Ratio
CONSUMER PREFERENCES FOR ARABICA COFFEE DRINKS AT MD COFFEE ROASTER & COFFEE STORE BENER MERIAH DISTRICT Widya Ramadhani; Irada Sinta; Riani
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.22656

Abstract

MD Coffee is a culinary specialty of Gayo arabica coffee. The name MD Coffee is taken from the abbreviation of his parents' name, Mr. Mudiono (abbreviated as MD). In 2017 MD Coffee was established, MD Coffee has a variety of coffee variants with unique and authentic flavors (bitter and sweet). MD Coffee has interesting things, namely coffee beverage products that are suitable for various groups of young people and parents, arabica coffee drinks with flavors (bitter and sweet), temperatures (hot and cold) that vary and coffee drinks with variants (americano, black coffee, espresso and double espresso) that are diverse are an attraction for MD Coffee. This study aims to determine consumer preferences for product attributes of arabica coffee drinks at MD Coffee. This research method uses a quantitative descriptive method using conjoin analysis. The results of this study indicate the NPR value of variants (54,660) the variants available at MD Coffee are americano, black coffee, espresso and double espresso, the NPR value of taste (24,311) the flavors available at MD Coffee are bitter and sweet, the NPR value of temperature (21,030) the temperatures available at MD Coffee are hot and cold. The combination of attributes that consumers prefer in arabica coffee beverage products at MD Coffee is the espresso variant, bitter taste, and hot temperature.. Keywords: Product attributes, Arabica Coffee, Consumer Preferences.
Analysis of Ornamental Plant Farming Income in Bangun Sari Baru Village, Tanjung Morawa District Dian Anjani, Sarah; Adhiana, Adhiana; Sari, Cut Rozana; Puarada, Sakral Hasby; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.23796

Abstract

This research was carried out in Bangun Sari Baru Village, Tanjung Morawa District. This study aims to analyze the income of ornamental plant farming, analyze whether or not ornamental plant farming is feasible in Bangun Sari Baru Village. The background of this research is that from the beginning of 2000 to 2020, ornamental plant farming activities were in great demand by the people of Bangun Sari Baru Village because they were considered to have good business prospects to be developed. However, in the midst of this potential, ornamental plant farmers in Bangun Sari Baru Village began to face challenges in the form of selling price instability, rising production costs, and dependence on seasonal demand patterns. This condition causes fluctuations in income felt by farmers. This study was conducted on 34 ornamental plant farmers in Bangun Sari Baru Village, Tanjung Morawa District. The research methods carried out are quantitative methods with income analysis, feasibility analysis with R/C ratio approach and B/C ratio. The results of the study show that the average net income received by ornamental plant farmers is IDR 2,708,015.51 per month. The results of the feasibility analysis obtained an R/C Ratio value of 2.36 and a B/C Ratio of 1.36, which means that ornamental plant farming activities are classified as feasible and economically profitable.
TEMPEH AGROINDUSTRY DEVELOPMENT STRATEGY IN GEUREUDONG PASE DISTRICT, NORTH ACEH REGENCY (CASE STUDY: TEMPEH AGROINDUSTRY MR. KAMTO) Lira Fitria; Adhiana; Cut Rozana Sari; ND, Muhammad Authar; Barmawi
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.23799

Abstract

This research was carried out in Geureudong Pase District on June 28, 2025. This research aims to formulate the right development strategy for the tempe agroindustry in Geureudong Pase District, North Aceh Regency. The background of this research is that in Geureudong Pase District, Mr. Kamto has been running a tempeh business inherited by his parents for 23 years as a form of local food preservation. However, production is still limited to 20 kg of soybeans per day and has not been able to meet the increasing market demand. Therefore, strategic and innovative steps are needed to increase production and strengthen business competitiveness. The method carried out is a qualitative method with SWOT analysis. The results of the study show that the calculation of the SWOT matrix in Mr. Kamto's tempeh business, the intersection of the matrix X 1.40 and Y 1.25 shows that Mr. Kamto's tempeh business is in an aggressive position The results of alternative strategies that can be applied in the development of the tempe agro-industry are the SO strategy.

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