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MODERAT: Jurnal Ilmiah Ilmu Pemerintahan
Published by Universitas Galuh
ISSN : 24423777     EISSN : 2622691X     DOI : https://doi.org/10.25157/moderatjurnalilmiahilmupe
Core Subject : Humanities, Social,
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Fokus keilmuan di bidang Ilmu Pemerintahan dengan ruang lingkup, sebagai berikut: pemerintahan desa, pembangunan masyarakat desa, pembangunan perdesaan, pemberdayaan masyarakat, manajemen sumber daya pemerintahan, organisasi pemerintahan, manajemen pemerintahan, e-government, penganggaran pemerintahan, kebijakan publik, sosial, politik, kebijakan pemerintahan, pelayanan publik, proses legislasi, pengawasan pemerintahan, birokrasi, ekologi pemerintahan, perencanaan pembangunan, dan budaya politik.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 362 Documents
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PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN PARIWISATA DI KABUPATEN CIAMIS (STUDI KASUS INSTAGRAM @DISPARCIAMIS) Putri, Shafira Eka; Dharmawan, Leonard
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 1 (2026): Februari 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i1.5707

Abstract

This study investigates the effectiveness of Instagram as a digital communication medium in enhancing the image and attractiveness of tourism destinations. The research is motivated by the question of how the Instagram-based promotional strategy implemented by @disparciamis supports tourism promotion in Ciamis Regency and which types of content most effectively capture tourist interest. The study aims to analyze the effectiveness of digital communication strategies within the framework of integrated marketing communication, as well as to identify dominant and contextually relevant content for target audiences. A descriptive qualitative approach was employed, consisting of systematic observation of Instagram posts, in-depth interviews with the Head of the Marketing Division and members of the media team of the Ciamis Regency Tourism Office, along with supporting documentation. The findings indicate that @disparciamis applies a strategic combination of visual content development, digital interaction, brand identity consistency, and cross-sector collaboration, all of which align with the core principles of integrated marketing communication. Informative visual content—particularly photographs, short videos, and educational narratives—emerges as the most engaging form for attracting tourists. Overall, the study concludes that Instagram plays a crucial and sustainable role in shaping a positive tourism image for Ciamis Regency, serving not only as a promotional tool but also as a platform for fostering audience engagement and strengthening destination branding.
ANALISIS PENGARUH IMPLEMENTASI PROGRAM KANG PISMAN TERHADAP EFEKTIVITAS PENGELOLAAN SAMPAH BERBASIS MASYARAKAT DI KELURAHAN CICADAS Kurniawati, Kurniawati; Saputra, Ginanjar Wira
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 1 (2026): Februari 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i1.5980

Abstract

This research is motivated by the waste emergency in Bandung City, which requires integrated handling through the Kang Pisman Program (Reduce, Separate, Utilize). Cicadas Village, as a densely populated area with limited land, faces specific challenges in implementing the policy. This study aims to analyze the magnitude of the influence of the Kang Pisman Program policy implementation on the effectiveness of waste reduction in Cicadas Village. The research method used is descriptive quantitative with simple linear regression analysis. Data were collected through a Likert-scale questionnaire distributed to resident respondents using simple random sampling. The results showed a coefficient of determination (R-Square) of 0.433, indicating that the Kang Pisman Program significantly influences waste reduction effectiveness by 43.3%, while the remaining 56.7% is influenced by other factors. The main constraints in the field include limited land for sorting facilities in narrow alleys and community discipline. The novelty of this research lies in the analysis of environmental policy effectiveness in urban residential areas with high demographic density. In conclusion, strengthening adaptive communal infrastructure and local cultural transformation are keys to optimizing future policies.

Page 37 of 37 | Total Record : 362

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