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Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27760928     DOI : https://doi.org/10.37715/jtce
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Through JTCE (ISSN: 2776-0928), we aim to provide large dimension to share and enhance the knowledge in tourism, hospitality, food science business and entrepreneurship through scholarly works published. JTCE welcomes research inquiries and reports under the following fields: Tourism Management Destination Management Tourism Product, Promotion, and Marketing Tourism Policy Eco and Urban Tourism Innovative Tourism and Hospitality Hospitality Management Service Management Human Resource in Tourism, Hospitality and Food Business Entrepreneurship in Tourism, Hospitality and Food Business Foods Safety and Quality Management Food Innovation and Sensory Analysis Cultures, Laws and Politics of Food Culinary Product Creation in Tourism Food Service Food Culture
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 68 Documents
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Collaborative research in higher education: Benefits for scholars in tourism Mkwizu, Kezia Herman
Bahasa Indonesia Vol 4 No 1 (2024): APRIL 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i1.4591

Abstract

Higher Education (HE) plays a key role in disseminating knowledge to the research community and society at large. In Africa, production of research output is a challenge.  Past scholars have highlighted that collaboration in terms of co-authorship is needed to increase the research output. To expand literature on collaboration among scholars from different disciplines, this paper’s main objective was to explore collaborative research in HE focusing on the benefits for scholars. Specifically, this paper explores multidisciplinary collaborative research in HE with a focus on the benefits for scholars in tourism. The research methodology applied in this paper is a Scholarly Personal Narrative (SPN) method to avail experiences of collaborative research from the perspective of an African tourism scholar. Content analysis was used to provide relevant themes that address the objective of this paper. Findings reveal that multidisciplinary collaborative research in HE has benefits. Some of the benefits include “networking”, “sharing workload’, “integrating research skills” and “supporting team”. The outcome implies that HE institutions in Africa should encourage multidisciplinary collaborative research as a way of increasing knowledge production to benefit the academic community and non-academic community for the development of Africa.
Characterization of virgin coconut oil fermented using starter culture prepared with probiotic bacterial strain Sulistyo, Joko; Ramli, Adilah Md
Bahasa Indonesia Vol 4 No 1 (2024): APRIL 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i1.4635

Abstract

Fermented Coconut Oil (FCO) stands out as a unique form of pure coconut oil, processed through fermentation with a starter culture. Primarily composed of medium-chain saturated fatty acids, it inherits the biological properties of coconut oil, extensively studied for its remarkable antibacterial potential. The high concentration of medium-chain fatty acids, particularly lauric acid and its monoglyceride derivative, monolaurin. endows FCO with potent antibacterial properties. This enables FCO to combat a range of pathogenic microorganisms effectively. This study investigated the antibacterial activity of FCO against cultured pathogens, including Listeria monocitogenes, Bacillus cereus and Salmonella typhimurium. The results revealed the ability of FCO to inhibit the growth of these pathogens. Regarding in vivo testing with mice, parameters such as weight gain, blood sugar, cholesterol. and triglyceride levels were assessed in blood serum. Histopathological examination of the spleen, liver, kidneys, and intestines did not reveal any adverse changes. However, mice infected with Escherichia coli and simultaneously given FCO showed focal necrosis in the liver due to E. coli infection. Observation of kidney tissue showed glomerular swelling and renal tubular epithelial necrosis in some groups, but did not appear in the control group. In particular, the group infected with E. coli and given FCO showed glomerular swelling and renal tubular epithelial cell necrosis. This shows the potential of FCO in reducing bacterial infections and highlights its impact on kidney health by preventing inflammation and necrosis in the kidneys.
Exploring astro-tourism and education in Kenya and Tanzania: A literature review Mkwizu, Kezia H.; Kimeto, Janet C.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4689

Abstract

Past scholars noted that one of the challenges is education in relation to tourism particularly the aspects of training and curriculum design. Existing literature has explored challenges of customer services education in tourism and suggest measures such as retraining and improving the curricula as a remedy to match the skills needed in the post pandemic for the hospitality and tourism industry. Conversely, there is less attention on other forms of tourism like astro-tourism. Hence, this paper’s aim is to expand literature on education in tourism with the main objective of exploring astro-tourism and education in tourism. Guided by the behaviorist learning theory, the specific objective is to explore the forms of astro-tourism and training programs from the perspective of Kenya and Tanzania. A systematic literature review supplemented by integrative literature review is deployed as a research methodology. A total of 16 papers from journals, conferences and newsflash deemed sufficient for descriptive statistics and literature analysis to avail findings. The findings indicate that although various forms of astro-tourism exist, these are not fully complemented with training programs. Very few public institutions or private enterprises offer astro-tourism programs like astro tour guide. The findings suggest that both higher education institutions and the private sector should continue promoting tourism education that includes training programs aligned with the growing trends in astro-tourism.
A review of reactive marketing on national parks and astro-tourism in Tanzania Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4690

Abstract

Astro-tourism has potential globally including Tanzania. For example, the skyline over Tanzania is filled with abundant astronomical objects like stars at night whereas on land, there is the famous Kimondo meteorite in Mbozi area. However, there is still challenge in tourism development particularly product diversification and marketing in the post-pandemic. Additionally, there are limited studies that connect visiting national parks and astro-tourism as co-activities that tourists can enjoy in protected areas. Therefore, the motive for this paper on astro-tourism is specifically to explore advertising of national parks and astro-tourism activities in Tanzania with a reactive marketing overview. An integrative literature review as a methodology approach is deployed in this study. Content analysis assisted to provide themes. The findings reveal that there are efforts made by the government and the private sector in advertising tourism including national parks. Also, the Royal Tour Film is one example of reactive marketing in the context of Tanzania as a way of advertising national parks. Findings also show that there is less advertising which connects national parks and astro-tourism within spaces of protected areas. The practical implication from this study is that the Destination Marketing Organizations (DMOs) and tourism stakeholders to engage more advertising that links national park activities and astro-tourism.
Exploring national parks and the Big Nine: A Literature review approach Kimeto, Janet c.; Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4745

Abstract

The ‘Big Five’ are considered to be the Lion, Leopard, Rhino, Buffalo and Elephant which have become synonymous with Africa’s safaris in the national parks. Guided by the Butler’s TALC model, this paper aims to compare national parks development focusing on the ‘Big Nine’ in Kenya and Tanzania. Specifically, this paper explores national parks conservation and management in relation to the ‘Big Nine’. The method used is the Systematic Literature Review (SLR), whereby 16 journal articles were found to be relevant for the study were analyzed. The finding shows that for the future generations, the ‘Big Five’ requires protection and conservation in the national parks, other wild animals like Zebras and Warthogs included. The outcome of this paper advocates for other diverse wild animals in Kenya and Tanzania that could fascinate tourists be included in the “Big Five” to have either the ‘Big Seven’ or ‘Big Nine’. Future studies may opt for quantitative and qualitative approaches as mixed methods to further explore national parks and wild animals in Kenya and Tanzania as well as other African countries in the post-colonial era.
Post-pandemic advertising and tourism studies in Africa Mkwizu, Kezia H.
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4894

Abstract

Tourism studies in Africa are increasing in order to provide information and guide the sector. On 5 May 2023, the World Health Organization (WHO) declared COVID-19 as no longer a pandemic. Therefore, it is crucial for more research after the pandemic to reflect the effects of the pandemic in the post period particularly advertising as more nations need to attract as many tourists as possible to visit their destinations. This paper is motivated to explore tourism studies in Africa. The main objective is to explore post-pandemic advertising and tourism studies in Africa. The methodology deployed for this paper is the systematic literature review method. To address the main objective, this study poses the question “What are the post-pandemic types of advertising and topics of tourism studies in Africa?” The findings indicate that there are few studies in the post-pandemic addressing advertising and topics of tourism studies. The few existing studies have shown that social media advertising, internet advertising and exhibition are being used in the post-pandemic and topics such as promotion strategies and travel information have been covered but areas of artificial intelligence needs research to further understand its impact on advertising in the tourism industry within Africa.
The physical environment quality of the theme hotels in Malaysia: Are guests satisfied? Asmara, Tengku Nur Afiqah Tengku; Mohi, Zurinawati
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4939

Abstract

Trends in accommodation are a part of the traveler's lifestyle, seeking valuable experiences during their stay. The phenomenon of theme hotels has become a trend in Malaysian accommodation. Unique physical architecture design made a special accommodation in a theme hotel. Physical environment quality is an important attribute that influences guest satisfaction by meeting their needs and expectations. Two primary dimensions, i.e., surrounding indoor and guestroom, were identified for the physical environment quality. Data were obtained from a questionnaire distributed randomly to 400 respondents in five selected theme hotels, and 375 completed questionnaires were returned. However, 360 were appropriate for further analysis. This study was analyzed using Exploratory Factor Analysis and multiple regression analysis. The results show that hotel ambiance and facility aesthetics significantly influence indoor dimensions. The guestroom's cleanliness significantly influenced guest satisfaction with the guestroom dimensions. Findings could assist the management of theme hotels and employees in improving their physical environment quality to ensure guests’ satisfaction. Limitations and future research recommendations are presented.
Culture-based tourism development strategy in Tegalinggah Hamlet, Bedulu Village, Blahbatuh, Gianyar Wulan, Anak Agung Istri Ratna Sari; Seniartha, I Wayan; Darmaputra, Putu Gede Eka; Putra, Dewa Gede; Launingtia, I Gusti Ayu Niken
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.4991

Abstract

This study focuses on developing a culture-based tourism strategy for Tegalinggah Hamlet, Bali, to address challenges while leveraging local opportunities. A SWOT analysis reveals strengths such as archaeological heritage and man-made attractions, combined with accessible locations, and opportunities in the realms of spiritual tourism and the European market. However, drawbacks include management deficiencies, a lack of digital information, and ineffective promotional efforts. Additionally, threats arise from competing attractions, insufficient support, market fluctuations, and poor management practices. To counter these issues, the study proposes a multifaceted solution incorporating innovative digital marketing, strategic external partnerships, a robust online presence, effective management practices, and product differentiation. These initiatives aim to foster sustainable tourism, enhance local economies, and maintain environmental integrity in a competitive landscape. By implementing these strategies, Tegalinggah Hamlet can cultivate a distinctive tourism identity that not only attracts visitors but also supports the community and preserves cultural heritage for future generations. The findings contribute to a comprehensive approach to tourism development, balancing economic growth with cultural preservation in Bali.
Investigating destination fascination in destination loyalty: The key role of perceived enjoyment and memorable tourism experiences Laela, Ela
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.5020

Abstract

Destination loyalty is the key to long-term relationships with tourists that directly impact destination success. This study examines the relationship between destination fascination, perceived enjoyment, and memorable tourism experiences in forming destination loyalty. The statistical population in this study is mountain tourists in Indonesia. A sample of 300 tourists who fit the criteria were asked to answer the questionnaire. The method used in this research is a survey using structural equation modeling analysis techniques. The results revealed that destination fascination affects perceived enjoyment. Destination fascination also affects memorable tourism experiences. Perceived enjoyment affects memorable tourism experiences. Perceived enjoyment affects destination loyalty. Memorable tourism experience affects destination loyalty. The results of this study make a theoretical contribution by deepening the understanding of destination loyalty. In addition, this research makes a practical contribution to the tourism industry.
The influence of psychological capital in the hotel industry following the COVID-19 pandemic Iskandar, Vido; Kartika, Endo Wijaya; Kristianto, David
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.5043

Abstract

Covid-19 pandemic has impacted tourism sector terribly due to travel restrictions. Various methods have been implemented by the government to reinstate the confidence of society towards tourism destinations’ safety. East Java is one of the provinces becoming the government’s main focus for tourism recovery, and when people finally return, accommodation service is becoming necessity. Hotel’s management and staff need to perform numbers of adjustments to regain its visitors’ confidence and convenience upon using provided products and services. Hotel’s employees are expected to provide excellent service and performance. Thus, every member of the property is expected to possess positive psychological condition in order to be able to process and proceed with necessary operational changes on the place. This positive psychological state is often called as psychological capital (psycap). Employees with a higher psycap should have a higher readiness for change, which leads to a better job performance. Data collection through online questionnaires survey, with purposive sampling from 385 respondents. Quantitative data analysis using Partial Least Square (PLS) SEM. The findings show that psycap has a positive and significant impact on both readiness for change and job performance. Additionally, readiness for change positively and significantly influences job performance and serves as a mediating variable between psycap and job performance. This research aids management in understanding the connection between psycap, readiness for change, and job performance, particularly in the hotel industry.

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