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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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The Effect Of Brand Innovativeness And Social Media Marketing Activity On Brand Loyalty Mediated By Brand Love In Local Luxury Fashion Brands Savitri, Arie Andani; Rohman, Fatchur; Prabandari, Sri Palupi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.76

Abstract

This study examines the effect of brand innovativeness and social media marketing activity on brand loyalty and brand love, the effect of brand love on brand loyalty, and the effect of brand love mediating brand innovativeness and social media marketing activity. The research approach used in this research was a quantitative approach with explanatory research. The sampling technique used in this research is non-probability sampling with a purposive sampling technique with 250 respondents. The data collection technique used in this study was a questionnaire distributed online via Google Forms. The data measurement technique used in this study is a Likert Scale. Data analysis methods through Validity Test, Reliability Test, Descriptive Analysis, and Partial Least Square (PLS) based SEM Analysis. The results showed that 1) brand innovativeness was proven to affect brand loyalty to the Suedeson brand, 2) Brand innovativeness is proven to affect brand love for the Suedeson brand, 3) Social media marketing activity is proven to affect brand loyalty for the Suedeson brand, 4) Social media marketing activity is proven to affect brand love for the Suedeson brand, 5) Brand love is proven to affect brand loyalty for the Suedeson brand, 6) brand innovativeness is proven to affect brand loyalty through brand love mediation.
Cloud Storage Promotion Strategy Through Pt Telkom Regional VII Instagram Mathory, Eljihad Akbari Syukriah; Saharuddin, Aulia
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 12 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i12.77

Abstract

Based on the results of the pre-research that has been conducted, PT Telkom Regional VII is not actively promoting Cloud Storage products digitally, only maximizing the sales force at Telkom Plaza. Therefore, this study aims to make a promotional video that is uploaded on PT Telkom Regional VII's Instagram using the AIDA method as a Cloud Storage product promotion strategy. The research method used in this study is Descriptive Qualitative. This qualitative descriptive approach uses data collection through structured interviews, questionnaire distribution, observation, and documentation of several related parties that can assist researchers in the research process. The results of this study show that the four AIDA elements used, namely Attention, Interest, Desire, and Action can be variables in measuring Cloud Storage promotion at PT Telkom Regional VII because the four variables have a positive impact in this regard through promotional videos.
The Influence Of Competency And Job Achievement Assessment On Teacher Performance Through Certification Incentives As An Intervening Variable In Medan Islamic Education Park Lubis, Salwa Algia Mawarid; Lumbanraja, Prihatin; Absah, Yeni
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i1.78

Abstract

The research conducted at the Taman Pendidikan Islam Medan was research that aimed to look at the phenomenon of decreasing teacher performance that occurred in elementary, middle and high school teachers due to low competence and teaching, as well as failure to assess work performance and delays in the distribution of certification incentives to teachers. This research uses a census technique where all members of the population of 74 teachers are used as research samples. Data analysis was carried out using the Structural Equation Model (SEM-PLS) Version 4.0. The research results show that competence has a positive and significant effect on certification incentives, work performance appraisal has a positive but not significant effect on certification incentives, competence has a positive and significant effect on teacher performance, work performance appraisal has a positive and significant effect on teacher performance, certification incentives have a positive and significant effect on teacher performance. significant effect on teacher performance, competency has a positive and significant effect on teacher performance through certification incentives, and work performance assessment has a positive but not significant effect on teacher performance through certification incentives.
The Effect Of Motivation And Job Satisfaction On Organizational Citizenship Behavior Febriyani, Lenie; Rismanto, Malik
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 2 No. 9 (2023): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v2i9.79

Abstract

This research is aimed to determine the influence of: motivation toward organizational citizenship behavior; job satisfaction toward organizational citizenship behavior, and both at once toward the organizational citizenship behavior of employees of the PT Jasa Marga (Persero) Tbk. Palikanci Cirebon Branch Office. The method used in this research is associative. The technique of collecting data is by field research, litelature study and analysis of data. This study uses primary data by distributing questionnaires to 60 employees on PT Jasa Marga (Persero) Tbk. Palikanci Cirebon Branch Office. In this research, motivation has a significant influence toward organizational citizenship behavior. Job satidfaction motivation has a significant influence toward organizational citizenship behavior. Motivation and job satisfaction have a significant influence toward organizational citizenship behavior at once. While the influence of motivation and job satisfaction toward organizational citizenship behavior is 45.8% and the rest is influenced by other variables that is not studied.
The Influence Of Millennial Leaders’ Decision-Making Styles, Millennial Characteristics, And Work Period Toward Decision-Making Competence Case Study In Pt. Taspen (Persero) wulandari, putri ayu; Dewi, Emilia Fitriana
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i1.82

Abstract

This research analyzes the situation and conditions of  PT. Taspen (Persero) human resources which experiences generational differences between Baby Boomers and Millennials. This generational difference occurred because no employee recruitment existed between 1992 and 2006. On the other hand, as many as 163 employees will soon retire in 2024 to 2025. In other words, PT. Taspen (Persero) is dealing with employee shortages, especially in leadership positions. Therefore, PT. Taspen (Persero) has a very dynamic change of employee positions quickly. This causes Millennials to be prepared to become leaders within a minimum of 1.5 years after being appointed as permanent employees. Based on this, this research aims to examine the decision-making of Millennial leaders. Where in this case, the younger generation must be able to make the right decisions even though they have little experience and a short working time. Therefore, the researcher aims to know whether the natural characteristics possessed by Millennials as well as their work period and type of decision-making making will influence their competence in making decisions which will be assessed using the Adult Decision-Making Competence (A-DMC) model. On the other hand, company management, in this case, the human resources division, is also the object of research in qualitative form to find out how far management supports millennial leaders in decision-making by providing a conducive work environment.
The Influence Of Operational Management On The Performance Of Battery Distribution Companies At PT. Abadi Sakti Mitra Mandiri Wibowo, Ahmad Fadhilah; Patmarina, Hepiana
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 1 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i1.83

Abstract

The purpose of this study was to find the effect of operational management on company performance. Operations management is the strategic management of resources to maximize the efficiency and effectiveness of the transformation process, resulting in outputs that produce greater benefits than inputs. Company performance is a level to get results in achieving company goals. The results of this work are concrete, observable, and measurable. The results of this work are concrete, observable, and measurable. This study uses quantitative methods with data processing and analysis to draw conclusions in the form of numeric data (numbers) which will obtain results from the relationship between variables. Multiple linear regression tests, reliability and validity tests, hypothesis testing (partial T test) and (simultaneous F test), and the coefficient of determination. In the research conducted, the sample used was 35 people in the company. The results of this study are linear regression analysis states that the Operational Management Variable has a positive and significant effect on Company Performance at PT Abadi Sakti Mitra Mandiri, with a regression coefficient of 0.968. That way the questionnaire as an instrument is declared feasible.
Does The BBN KB Incentive Policy Increase Ownership Of Battery-Based Electric Vehicles? Indonesia Case Study Ramadhan, Risza Galas; Khoirunurrofik, Khoirunurrofik
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.84

Abstract

Indonesia's commitment by 2060 is to reduce greenhouse gas emissions and realize net zero emissions. The transition of electric vehicles in the transportation sector with renewable energy is a solution to reduce emissions. However, the ownership rate of battery-based electric vehicles in Indonesia is still low. This study empirically discusses the effect of the BBN KB incentive policy designed to encourage ownership of battery-based electric vehicles in Indonesia. To determine the effect of the BBN KB incentive policy on battery-based electric vehicle ownership, a Moderated Regression Analysis (MRA) panel data analysis with Pooled Ordinary Least Square (POLS) estimation technique is used using secondary data from 34 provinces in Indonesia from 2019-2022. The results of the analysis found that the BBN KB incentive policy has a significant effect on increasing ownership of electric vehicles, especially battery-based electric cars in Indonesia. The factors of the number of charging infrastructure (SPKLU), consumer awareness, fuel prices and open unemployment rates have a significant influence on ownership of battery-based electric motorized vehicles. Analysis on the island of Java explains that there is a significant effect on increasing ownership of battery-based electric car vehicles after the policy is implemented, while on non-Java island the BBN KB incentive policy shows an insignificant impact on increasing ownership of battery-based electric vehicles, especially 4-wheelers.
Marketing And Business Development Strategies To Improve The Quality Of Digital Marketing And Digital Innovation In Micro, Small, And Medium Enterprises Omah Kepiting In Surabaya Purwanti, Upik; Adiyani, Rini; Darmaningrum, Kurniawati
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.86

Abstract

A business that can build a ready innovation ecosystem will tend to have better digital marketing capabilities than other competitors. Digital marketing adoption indicates the level of use of digital marketing technology in an organization. The research aims to determine the effect of digital marketing adoption on digital marketing capabilities in Omah Kepiting Micro, Small, and Medium Enterprises in Surabaya. In this research, the data were analyzed using the PLS-SEM statistical method to determine the weight of each research indicator. The PLS-SEM method was chosen because there was an abnormality in the distribution of the data and the research required latent variable scores for further analysis. These findings are interesting because although the readiness of the innovation ecosystem does not have a direct effect on digital marketing adoption (?= 0.114; P-value > 0.05), digital marketing adoption turns out to have a significant positive impact on the company's digital marketing capabilities (?= 0.125; P- value < 0.05). Conclusion of digital transformation in improving the company's digital marketing capabilities, which can be the main driver in facing increasingly complex market dynamics and increasingly fierce competition.
The Effect Of Mergers And Acquisitions On The Financial Performance Of Companies Listed On The Indonesia Stock Exchange Buana, Sukma Genta; Santoso, Wahyu Purbo; Puri, Pustika Ayuning
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.87

Abstract

Mergers and acquisitions (M&A) have become a common strategy in business development in today's global market. This study aims to analyze the effect of M&A on the financial performance of companies listed on the Indonesia Stock Exchange (IDX). Data is collected from companies that experienced M&A during a certain period, focusing on financial variables such as profitability, liquidity, leverage, and sales growth. The panel regression analysis method was used to test the research hypothesis. The results show that M&A has a significant influence on the financial performance of companies on the IDX. Specifically, the findings show an increase in profitability and sales growth after M&A, while liquidity tends to decrease in the short term after the transaction. Leverage may also fluctuate depending on the capital structure and financial policies the company implements post-M&A. This study provides valuable insights for stakeholders in the Indonesian capital market, including investors, fund managers, and regulators, to understand the implications of M&A on firms' financial performance. The practical implications of this study can assist firms in planning and evaluating their M&A decisions more carefully to increase firm value and reduce the risks associated with such transactions.
Analysis Of Performance Supporting Factors For Micro, Small, And Medium Enterprises In KU-TAI Kartanegara Regency Anantri, Feriska Ajeng
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 2 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i2.88

Abstract

Poverty is not only a crucial economic problem because it tends to increase and result in instability in various sectors of life, so handling it needs to be a shared responsibility. Regions that are rich in mineral resources also still have problems of poverty and unemployment, including in the Banua Enam region, South Kalimantan Province. This research analyzes the influence of mining sector growth, unemployment, and the capital expenditure ratio on poverty levels in the Banua Enam region, South Kalimantan Province. This type of research is explanatory and focuses on testing existing theories in the context of other research using panel data regression for 6 districts and 12 years. The results of this research suggest that the growth of the mining sector, unemployment, and the capital expenditure ratio, both partially and simultaneously, have a positive and significant effect on the poverty level. In other words, the higher the unemployment, the higher the poverty level. However, the higher growth of the mining sector and the capital expenditure ratio also increase poverty. Therefore, policies are needed that are pro-poor so that the growth of the mining sector and increased capital expenditure can overcome the problem of poverty.

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