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Jurnal Ekonomi, Teknologi dan Bisnis
Published by Al-Makki Publisher
ISSN : 2964903X     EISSN : 29629330     DOI : https://doi.org/10.57185/jetbis
Core Subject : Economy, Science, Engineering,
Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering
urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of Economic, Technology and Business, ranging from Economics, Management, Accounting, entrepreneurship, Business, MSME and Technology that belong to the Economic, Technology and Business context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 341 Documents
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The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
Pengaruh Advertising Value, Emotional Appeal dan Credibility Dalam Mendorong Click Ad Dan Purchase Intention Pada Iklan Digital Produk Properti Rexvin Adiyati, Ria Risti; Sugiat, Maria
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.188

Abstract

Social media has become a popular channel in property marketing strategies. Rexvin, a housing developer in Batam, uses Facebook to reach potential customers. Although digital campaigns have successfully increased leads, results have not been consistent in generating ad clicks or purchase decisions. This study examines the Advertising Value Model by adding Emotional Appeal, Advertising Credibility, Ad Click, Product Evaluation, and Incentive to their impact on Purchase Intention. The research uses a quantitative approach with PLS-SEM method through SmartPLS 3.0. Data was collected through online questionnaires from 217 respondents using purposive sampling. Results show that informativeness, entertainment, emotional appeal, and credibility have positive significant effects on advertising attitude, while irritation has no significant effect. Advertising attitude significantly influences ad click and purchase intention. Informativeness also directly affects ad click, while entertainment shows no significant effect. Ad click has positive effect on product evaluation, and product evaluation significantly influences purchase intention. Incentives also have significant effect on purchase intention. The study recommends strengthening advertising credibility, presenting clear information, applying emotional appeals, and maintaining incentive programs to enhance digital property advertising effectiveness.
Tax Compliance Dynamics: The Role of Trust, Perception of Power, and Tax Knowledge in Taxpayers Haryadi, Deni; Hidayah, Nurul
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.189

Abstract

This study aims to analyze the influence of trust and power perception on taxpayer compliance in the Jabodetabek area and to examine the moderating role of tax knowledge as a moderating variable. A quantitative approach was employed using a survey method. A total of 350 questionnaires were analyzed using the sampling approach by Hair et al., and the data were processed using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that trust in tax authorities significantly affects tax compliance, indicating that greater trust leads to higher compliance. Conversely, power perception does not significantly influence compliance, suggesting that perceived authority alone does not directly impact taxpayer behavior. Tax knowledge strengthens the relationship between both trust and power perception with compliance. The study’s practical implication is that tax authorities should emphasize education and trust-based strategies rather than relying solely on authoritative approaches to enhance tax compliance.
Analysis of The Impact of Tractor Technology Use on Time Efficiency, Rice Production Costs, and Farmers' Welfare in Cangkring Village, Plered District, Cirebon Regency Madani, Annisa; Nabilah, Salma Nurul Dzakiyyati; Purnomo, Dwi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.190

Abstract

The Relationship Of Knowledge Management, Transformational Leadership And Innovative Work Behavior, Study Case Of A Baby Product Fmcg Company Ferdiana, Anggi Stefani; Hendarman, Achmad Fajar
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.191

Abstract

Analysis of Waterfall and Agile Scrum Approaches in Information Technology Project Management Sahputra, Eko Siswo Adi; Syibaihi, Ahmad; Alamsyah, Bayu; Azhari, Ahmad Fakhry; Shobiha, Siti
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.192

Abstract

Project management in the field of information technology (IT) requires an appropriate methodological strategy to ensure successful implementation. Two commonly applied approaches are the Waterfall method and Agile Scrum. This article presents a comprehensive analysis of the fundamental differences, advantages, and limitations of these two methodologies within the context of IT project management. Based on a review of recent literature, this study emphasizes that the choice of methodology should be aligned with the project's characteristics, available resources, and the potential variability of user requirements. Agile Scrum is considered more responsive to changing conditions, while Waterfall is better suited for projects with stable and well-defined requirements. The findings of this study aim to provide strategic insights for project managers in selecting the most appropriate implementation approach.
Predicting School Dropout Risk Using Machine Learning Models: A Comparative Study of Random Forest, Gradient Boosting, and Neural Network Anwar, Syahrul
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 6 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i6.193

Abstract

Dropping out of school is a serious challenge in the education system that negatively impacts individual and social development. Early identification of students at risk of dropping out of school is crucial to prevent its long-term impact. This study aims to develop and compare a model for predicting the risk of dropping out of school using a machine learning approach. The three models compared in the study were Random Forest, Gradient Boosting, and Neural Network, with data covering 1000 students and features such as socioeconomic status, academic performance, parental engagement, distance to school, and educational resources. The results of the evaluation showed that the Random Forest model performed best with an accuracy of 93%, followed by Neural Network (92%) and Gradient Boosting (90%). The feature importance analysis revealed that socioeconomic status, parental involvement, and academic achievement were the dominant factors in predicting the risk of dropping out. These findings demonstrate the potential of applying machine learning as an early warning system for more targeted interventions in improving student retention. Further research is recommended to include psychological variables and longitudinal data as well as develop information technology-based systems for real implementation in schools.
Literature Review: Problems and Solutions for Tardiness among Administrative and Financial Staff at the Regional Secretariat of Yogyakarta City Rahardianto, Arko; Utami Puterisari, Dwi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.194

Abstract

Employee tardiness, particularly in the administration and finance departments, poses a significant challenge that can hinder organizational efficiency. In the Yogyakarta City Regional Secretariat, the tardiness rate reached 24.38% over the past two years, highlighting the urgent need for intervention. Contributing factors include poor time management skills, organizational culture, and environmental challenges such as traffic congestion. The impacts of tardiness not only reduce productivity but also affect employee morale and public perception of government institutions. Strategies to mitigate tardiness include enhancing time management training, fostering a culture of accountability, and implementing flexible work arrangements. Successful case studies from other organizations demonstrate the effectiveness of digital attendance systems and flexible work setups in improving punctuality. By adopting a comprehensive approach and involving employees in finding solutions, the Yogyakarta City Regional Secretariat can enhance attendance and overall organizational performance. Addressing tardiness requires a collaborative commitment from both management and employees to foster a culture of punctuality and accountability, ultimately leading to better public service delivery.
The Influence of Product Quality, Religiosity, And Word of Mouth on Purchase Decisions Through Brand Trust: A Study of Dea Bakery in Malang Pangestu, Dimas; Pradiani, Theresia; Hanif, Rifki
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.195

Abstract

In an increasingly competitive business environment, companies are required to retain customers and influence their purchasing decisions. This is especially relevant in the food and beverage industry, which faces intense market competition. For Dea Bakery, understanding the factors that influence consumer purchasing decisions is essential for formulating effective marketing strategies and fostering customer loyalty. This study aims to analyze the influence of product quality, religiosity, and word of mouth on purchase decisions, with brand trust serving as a mediating variable among Dea Bakery consumers in Malang City. The research employs a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The sampling technique used is purposive sampling, with criteria including respondents who have previously purchased Dea Bakery products. The final sample consists of 100 respondents, with data collected through the distribution of questionnaires. Data analysis includes validity and reliability testing, encompassing Measurement Model Evaluation (convergent validity, construct reliability using Composite Reliability [CR], and discriminant validity). The Structural Model Evaluation (Inner Model) involves R-Square (R²) testing, direct hypothesis testing (path coefficients and t-statistics), indirect hypothesis testing (mediation analysis), and significance testing via bootstrapping. The results indicate that: 1) Product quality, religiosity, and word of mouth each have a significant influence on brand trust; 2) Brand trust has a significant influence on purchase decisions; and 3) Product quality, religiosity, and word of mouth significantly influence purchase decisions through brand trust as a mediating variable.
Construction Claim Recognition Challenges in State-Owned Enterprises : A Case Study in Indonesian SOEs Borkat, Borkat; Fadjarenie, Rien Agustin
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 8 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i8.196

Abstract

Infrastructure development is a strategic national priority in Indonesia, supported by State Capital Participation (PMN) in state-owned enterprises (SOEs), particularly in the construction sector. However, implementing PSAK 72 presents major challenges when applied to construction claims. This qualitative case study investigates how revenue from construction claims is recognized and disclosed in a SOE engaged in national infrastructure projects. Based on semi-structured interviews with board members and accounting standard-setters, the findings reveal a significant gap between PSAK 72’s normative requirements and field practices. While PSAK 72 requires sufficient evidence of performance obligations and high collectibility before recognizing revenue, in practice, revenue is recorded based on site instructions, technical progress, and managerial judgment—often without formal contract modifications. This divergence is driven by the pressure to meet performance targets and ensure financial continuity amid project funding constraints. The study contributes to the accounting literature by uncovering loopholes in claim recognition and proposing a context-sensitive governance framework. These findings offer valuable implications for regulators, auditors, and corporate governance institutions seeking to enhance transparency and alignment in public infrastructure financial reporting.

Page 30 of 35 | Total Record : 341

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