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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Electronic Word Of Mouth (E-Wom) Dan Cross Selling Terhadap Keputusan Pembelian Produk Erigo. (Studi Kasus Mahasiswa Universitas Islam Malang) Saputra, Alfito Mauliddani; Wahono, Budi; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Cross Selling strategies on the purchasing decisions of Erigo products among students at Universitas Islam Malang. The research method used is quantitative with a correlational approach. The research sample was selected using purposive sampling techniques, with a total of 60 respondents chosen based on specific criteria. Primary data was collected through questionnaires that had been tested for validity and reliability.The results of the study show that E-WOM has a significant influence on the purchasing decisions of Erigo products, where the more positive the E-WOM, the higher the purchasing decision. Additionally, the Cross Selling strategy was also found to have a positive influence on purchasing decisions, with customers who received additional product offers being more likely to purchase the main product. Overall, the combination of E-WOM and Cross Selling contributes 44.9% to purchasing decisions, while the remaining 55.1% is influenced by other factors not examined in this study. Keywords: Electronic Word of Mouth (E-WOM), Cross Selling, Purchasing Decision, Erigo, Students of Universitas Islam Malang 
Pengaruh Brand Awareness, Brand Image, dan Word-Of-Mouth Terhadap Keputusan Pembelian Konsumen Traveloka Di Kota Malang (Studi Kasus pada pengguna Traveloka Kota Malang) Satrio, Al Fatkhan Fajar; Maslichah, Maslichah; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Brand Awareness, Brand Image, and Word-Of-Mouth on Consumer Purchase Decisions of Traveloka in Malang City. This is a correlational study with a quantitative approach. The population of this research is the residents in Malang City who are users of Traveloka. The sampling technique used is purposive sampling with a sample of 75 respondents. The data for this research were obtained through questionnaire distribution. The data analysis for this research uses multiple linear regression analysis. This study contributes to understanding the factors influencing consumer purchase decisions of Traveloka in Malang City. The results of this research indicate that Brand Awareness, Brand Image, and Word-Of-Mouth have an influence on Consumer Purchase Decisions of Traveloka in Malang City. Simultaneously, Brand Awareness, Brand Image, and Word-Of-Mouth have an influence on the Consumer Purchase Decisions of Traveloka in Malang City.  Keywords: Purchase Decisions, Brand Awareness, Brand Image, Word-Of-Mouth 
Pengaruh Tenaga Kerja, Modal usaha dan Karakteristik Kewirausahaan Terhadap Keberhasilan UMKM (Studi Kasus Pada Usaha Sektor Makanan dan Minuman) Ermawati, Ermawati; Rizal, Mohammad; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze the influence of Labor, Business Capital and Enterpreneurship Characteristics on the Success of MSME in Case Studies in MSME Businesses in the Food and Beverage Sector. The population used in this research is MSME in the Food and Beverage sector in Malang City with a total of 1474 according to the 2023 Central Statistic Agenci Address. The sample taken was 93 respondents using a purposive sampling approach, namely sampling using the Slovin formula. Based on the results of this research, it is known that Labor, Business Capital and Entrepreneurship Characteristics Affect the Success of MSME in the Food and Beverage Sector in Malang City. Laborhas a significan influence on the success variable of MSME in the Food and Beverage Sector in Malang City. Business Capital has a significant influence on the success variable of MSME in Malang City.  Keywords: Labor, Business Capitas, Entrepreneurship Characteristics and Succes Of UMKM
Pengaruh Viral Marketing, Online Customer Review, dan Flash Sale Terhadap Minat Beli Pada E-commerce Shopee (Studi Kasus Mahasiswa di Kota Malang) Putri, Vina Afrilianda; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this research is to analyze and determine the influence of viral marketing, online customer reviews and flash sales on purchasing interest on Shopee e-commerce. This research uses explanatory research with a quantitative approach. Sampling was carried out on students in Malang City using the Malhotra formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this research show that viral marketing, online customer reviews and flash sales have a significant simultaneous effect on buying interest in Shopee e-commerce. The viral marketing and online customer review variables have a partially significant effect on purchasing interest in Shopee e-commerce. Meanwhile, the flash sale variable does not have a partially significant effect on buying interest in Shopee e-commerce. Keywords : Viral Marketing, Online Customer Review, Flash Sale and Purchase Interest
Pengaruh Rekrutmen Dan Pelatihan Manajemen Terhadap Kinerja Sumber Daya Manusia Di Pondok Pesantren Al-Hikam Malang Maschanuddin, Muhammad Agil; Djaelani, Abdul Kodir; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of recruitment and training on the performance of Human Resources (HR) administrators at the Al-Hikam Islamic boarding school. This research used a quantitative method with a survey approach involving 30 respondents consisting of administrators at the Islamic boarding school. Data was collected through a questionnaire that measured respondents' perceptions of the recruitment process and training they received, as well as their performance in carrying out their duties. The data analysis technique used is multiple linear regression to find out how much influence recruitment and training have on HR performance. The research results show that recruitment does not have a significant influence on the HR performance of administrators at the Al-Hikam Islamic boarding school. Meanwhile, training has a positive and significant influence on HR performance. This research concludes that Islamic boarding schools need to prioritize the development of relevant and sustainable training programs to improve the performance of administrators' human resources.  Keywords: Recruitment, Training, HR Performance, Islamic Boarding School, Management, Human Resources Management.
Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, dan Persepsi Risiko Terhadap Keputusan Penggunaan BRI Mobile (BRImo) (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Adam, Adam; Wahono, Budi; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The development of information technology is running fast along with the increasing needs of society. The use of smartphones has become commonplace for every individual in their daily activities. With the high level of smartphone adoption by the public, the banking sector is taking advantage of this trend by launching mobile banking services. BRI is one of the banks that provides mobile banking-based services. In 2019, BRI launched the BRImo application which is a development of the previous mobile banking platform. The purpose of this study is to determine whether users' decisions to use BRImo are influenced by perceived danger, perceived convenience, and perceived utility. The research methodology employed here is Explanatory Research utilizing quantitative approaches. The study focuses on active students enrolled at the Islamic University of Malang as its population.. The number of samples used was 96 respondents which was determined using the Slovin formula. In testing the research hypothesis, multiple linear regression analysis was used with the SPSS 22 analysis tool. The test results showed simultaneously and partially that perceived usefulness (X1), perceived convenience (X2), and perceived risk (X3) had a positive and significant effect on usage decisions  (Y). Keywords: Perception of Usefulness, Perception of Convenience, Perception of Risk, Decision to Use
Pengaruh Modal, Lama Usaha Dan Jam Kerja Terhadap Pendapatan Pedagang Di Masjid Tiban Malang Aminulloh, Mohammad Faris; Salim, Muhammad Agus; Priyono, Achmad Agus
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Economic growth and development is one of the indicators for assessing economic development in a country. Especially in the informal sector, Islamic boarding schools, which in fact are traditional Islamic educational institutions that study, understand, appreciate and practice Islamic teachings, are now not inclined towards this, for example, the Tiban mosque. Now people view the Tiban Mosque as a tourist attraction and no longer as a place that is considered sacred for followers of the Islamic religion. Tiban Mosque is a tourist spot that is visited by many local and foreign residents. The large number of tourists visiting provides an opportunity for business people or traders to sell merchandise in the Tiban Mosque area as a source of income. The aim of this research is to determine and analyze the influence of capital, length of business and working hours simultaneously on the income of the Tiban Malang Mosque traders. and Researchers use quantitative research. Researchers depart from theoretical paradigms towards data, and end in acceptance or rejection of the theory used. Meanwhile, qualitative data is presented in descriptive form to support quantitative data. The research results state that capital, length of business and working hours simultaneously influence traders' income. Keywords: Capital, Length of business, Working hours, Trader's income
Pengaruh Key Performance Indicator dan Quality Control Terhadap Kinerja Karyawan Sales Marketing di PT.Indo Mai Goo (AICE) Nugraha, M Tri Rangga; Khalikussabir, Khalikussabir; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence Key Performance Indicator and Quality Control on the Performance of Sales Marketing Employees at PT. Indo Mai Goo (AICE). The population in this research is Marketing Employees who have high integrity at PT. Indo Mai Goo (AICE). The data collection method in this research used a questionnaire with a sample size determined using the Slovin formula and the results obtained were 83 respondents. Data testing techniques used in this research include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, f test, t test, and coefficient of determination test (Adjusted R2). The results of this research simultaneously show that the influence Key Performance Indicator (KPI) and Quality Control influence employee performance. Partially, Key Performance Indicator (KPI) and Quality Control influence employee performance. Keywords: Key Performance Indicator, Quality Control, and Sales Marketing Employee Performance.
Pengaruh Customer Experience, Brand Ambassador Dan Store Atmosphere Terhadap Kepuasan Konsumen (Studi Pada Konsumen Chill Coffee Gubuklakah ) Rofiah, Risa Aldinatur; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to identify the influence of Customer Experience, Brand Ambassador and Store Atmosphere on Consumer Decisions among Chill Coffee Gubuklakah consumers. The sample used in this research used the Malhotra formula which had a sample size of 75 respondents who could represent consumers of Chill Coffee. The results of this research show that the influence of Customer Experience, Brand Ambassador and Store Atmosphere simultaneously has a positive and significant effect on consumer decisions. There is a partial influence between the Customer Experience variable on consumer decisions for Chill Coffee Gubuklakah consumers. However, the Brand Ambassador and Store Atmosphere variables do not partially influence the consumer decision variables of Chill Coffee Gubuklakah consumers.  Keywords: Customer Experience, Brand Ambassador and Store Atmosphere
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Social Media Terhadap Keputusan Pembelian Konsumen Di CV Semanis Situbondo (Pada Pembelian Minuman Booba Di CV Semanis Situbondo) Qamar, Sariful; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Product quality is the superiority of a product which explains the ability of a product to meet predetermined product quality requirements or specifications. CV Semanis Situbondo operates in the iced tea beverage sector with various flavors and there is also the booba drink which is also well known to the public. This business, which was founded in 2019, is one of several drink sellers that have started to mushroom recently and keep up with the times. From this background the questions arise, 1. How do service product quality and media promotion simultaneously influence consumer decisions? How does product quality influence purchasing decisions?The method used in this research is qualitative, the data comes from primary data which obtains direct responses from research subjects, namely customers who have purchased the available boba drinks. This research shows that firstly, the better the product quality, the higher the consumer's purchasing decision in purchasing a product. Second, the better the quality of service provided by producers to consumers, the more it will influence consumer purchasing decisions in purchasing drinks from CV products. As sweet as Situbondo has experienced an increase. Third, the better and more interesting the social media promotion that is carried out will get the public's attention so that beautiful product consumers will be interested and consumers will buy drinks. Keywords: Product Quality, Social Media Promotion Service Quality And Consumer Purchase Decisions

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