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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 183   184   185   186   187 
Pengaruh Gaya Hidup Dan Literasi Keuangan Terhadap Perilaku Konsumtif Berbelanja Online (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma) Rachman, Muchammad Zidane; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze and describe the influence of Lifestyle and Financial Literacy on Consumptive Behavior in online shopping (case study of Unisma Faculty of Economics and Business Students). The population in this research is FEB UNISMA students who have shopped online. Determining the number of samples used the Malhotra formula and obtained results of 60 respondents. Data collection was carried out using a questionnaire. To solve the problem in this research using SPSS assistance with the analytical methods used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, t test, coefficient of determination test (R2) . The research results show that Lifestyle has a significant effect on Consumptive Behavior, while Financial Literacy has no significant effect on Consumptive Behavior. Keywords: Consumptive Behavior, Lifestyle and Financial Literacy.
Pengaruh Rasio Pasar Dan Rasio Profitabilitas Terhadap Return Saham Terhadap Perusahaan Perhotelan Khaq, Muhammad Aunul; Susyanti, Jeni; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objectives of this research are: 1) To examine the information content of market ratios and profitability ratios in hotel companies, 2) To determine the influence of market ratios and profitability ratios in hotel companies.The population of this research are companies listed on the Indonesian Stock Exchange (BEI), especially in the hospitality sector. This research method uses quantitative methods. The test equipment used in this research uses the SPSS application. In collecting samples using the documentation method through reports on the company website and also on the IDX. Based on the existing criteria, 9 hotel companies were obtained as research samples on the IDX in the 2019-2022 period.In this study, the t test was used which shows that market ratios have a significant effect on stock returns and profitability ratios do not have a significant effect on stock returns. Keywords: Market Ratios, Profitability Ratios, SPSS, BEI, Stock Returns, Shares.
Pengaruh E-service Quality, E-trust Dan E-wom Terhadap Keputusan Pembelian Pada Onlineshop (Studi Pada Pengguna Onlineshop di Kota Malang) Ifah, Nadrian; Djaelani, Abdul Kodir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This exploration means to decide the impact of E-service quality, E-trust and E-wom on purchasing decisions in onlineshops. (investigation of onlineshop clients in Malang City) This examination technique utilizes quantitative strategies. The populace involved was online shop clients in the city of Malang and gotten 70 respondents utilizing purposive testing methods with rules set by the analyst. The information assortment strategy is by utilizing on the web and disconnected surveys. The information examination procedure utilized is different straight relapse investigation with the IBM SPSS Statictic 26 program. The consequences of this exploration show that E-service quality, E-trust and E-wom at the same time impact purchasing decisions. To some degree, E-service quality has no impact on purchasing decisions, E-trust to some extent impacts purchasing decisions. E-wom to some degree impacts purchasing decisions. Keywords: Purchasing Decisions, E-service Quality, E-trust, E-wom
Pengaruh Content Marketing, Brand Image dan E-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian Moisturizer Skintific (Studi Kasus Pada Mahasiswa FEB UNISMA Pengguna Aplikasi Shopee) Angely, Mely; Asiyah, Siti; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of content marketing, brand image and e-WOM (electronic word of mouth) on the decision to purchase skintific moisturizer. The location of this research is by distributing questionnaires on several platforms such as Instagram, Tiktok, and Whatsapp. This research is quantitative research. This research uses a case study method where data is obtained by distributing questionnaires using Google Form to Unisma Feb students who use the Shopee application who are selected using purposive sampling. Determining the sample size used the Malhotra formula and the results obtained were 80 respondents. The data analysis techniques used in this research are the multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, T test and coefficient of determination test with data processing using SPSS software. Keywords : Purchasing decisions, Content marketing, Brand image and E-WOM (electronic word of mouth)
Pengaruh Marketing Strategy, Sistem Informasi Geografis dan Digitalisasi Terhadap Peningkatan Daya Saing (Studi pada Kedai ONOFF) Abdillah, Achmad Fikri Abil; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of marketing strategies, geographic information systems (GIS), and digitalization in enhancing business competitiveness, with a case study on the OnOff store. Effective marketing strategies, such as product positioning, pricing, promotion, and distribution channels, play a crucial role in attracting and retaining customers and driving business growth. The implementation of GIS enables businesses to gain spatial insights, optimize operations, conduct market segmentation, and allocate resources efficiently, which can enhance competitiveness. Digitalization has also become an important factor in today's business landscape, where companies must continually adapt their strategies to maintain a competitive advantage. Keywords: Marketing Strategy, Geographic System Information, Digitalization, and Enhancement of Competitiveness
Pengaruh Pendidikan Kewirusahaan, Mental Berwirausaha, Dan Lingkungan Keluarga Terhadap Minat Berwirausaha Pada Mahasiswa Prodi Manajemen Universitas Islam Malang Azizah, Siti Nur; Salim, Muhammad Agus; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The study adopts a quantitative approach employing purposive sampling. Its objective is to ascertain whether entrepreneurship education, entrepreneurial mentality, and family environment impact the interest in entrepreneurship among students enrolled in the Management program at the Islamic University of Malang. Primary data is collected through the distribution of questionnaires. Quantitative analysis, regression analysis, and determination coefficient (  analysis are conducted using SPSS 23. The population comprises 474 students, with 90 students selected as respondents through the Slovin formula. Findings indicate that entrepreneurship education does not influence interest in entrepreneurship, whereas entrepreneurial mentality and family environment do. The determination coefficient test yields a result of 57.3%, indicating the proportion of variance in interest in entrepreneurship explained by entrepreneurship education, entrepreneurial mentality, and family environment, while 42.7% is attributed to other variables beyond the scope of this study. Keywords: Entrepreneurship Education, Entrepreneurial Mentality, Family Environment, Interest In Entrepreneurship.
Pengaruh Brand Image Dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Cafe Litchi Di Malang) Saputri, Vicky Yuli; Arifin, Rois; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to determine the influence of Brand Image and price on customer loyalty through customer satisfaction as an intervening variable. This type of research is explanatory research using a quantitative approach. Sampling was carried out by distributing questionnaires to Cafe Litchi customers using the Slovin formula so that a sample of 86 respondents was obtained. This research method uses simple regression analysis with the SPSS analysis tool. Partially, this research shows that Brand Image has an effect on Customer Satisfaction, Brand Image has an effect on Customer Loyalty, price has an effect on Customer Satisfaction, price has an effect on Customer Loyalty, Brand Image has an effect on customer loyalty through customer satisfaction, price has no effect on customer loyalty through customer satisfaction, and customer satisfaction influences customer loyalty.  Keywords: Brand Image, price, customer loyalty, customer satisfaction, cafe shop
Pengaruh Kualitas Produk, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Iphone Dengan Minat Beli Sebagai Variabel Intervening Pada Mahasiswa Unisma Hilmi, M. Rizqi Alvan; Widarko, Agus; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The development of globalization technology and the modern world today is a necessity of human daily life, whether it is used for communication, work, or entertainment. The success factor of the company in marketing products can not only be seen from the quality, but can be seen from the price of a product. In addition, consumer behavior is also influenced by psychological factors of each person in receiving new technology and preferences of each individual. This research was carried out at Unisma Malang. The number of samples used in this study was 130 respondents. The method used in this study is the questionnaire instrument method using quantitative methods. The data analysis method to be used in this study is Structural Equation Modeling (SEM) with SmartPLS application version 4.0 and Path Analysis. The results of this study show that product quality, price and lifestyle have a significant effect on buying interest. Product quality has a significant effect on buying interest. Price and lifestyle have no effect on purchasing decisions. Product quality and buying interest have a significant effect on purchasing decisions. Product quality and price have a significant influence on purchasing decisions through buying interest. Lifestyle has no influence on purchasing decisions through buying interest. Keywords: Product Quality, Price, Lifestyle, Purchasing Decision, Buying Interest
Pengaruh Digital Marketing, E-WOM, Dan Online Customer Rating Terhadap Keputusan Pembelian Di Culucu Babyshop Nganjuk Taj, Ziana Walidah; Asiyah, Siti; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to test and analyze the effect of Digital Marketing, E-WOM, and Online Customer Rating on Purchasing Decisions at Culucu Babyshop Nganjuk. The population in this study were Culucu Babyshop consumers whose numbers were unknown. Then from this population a sample of 75 people was taken using the maholtra formula. The variables used in this study are the dependent variable Purchasing Decisions, independent variables Digital Marketing, E-WOM, and Online Customer Rating. The sampling technique in this study used a purposive sampling approach which was assisted by SPSS 25 software in conducting data tests. The results showed that 1) Digital Marketing, E-WOM, and Online Customer Rating simultaneously affect Purchasing Decisions 2) Digital Marketing has no effect on Purchasing Decisions 3) E-WOM has an effect on Purchasing Decisions 4) Online Customer Rating affects Purchasing Decisions. Keywords: Digital Marketing, E-WOM, Online Customer Rating, Purchasing Decision 
Pengaruh Variasi Produk, Word of Mouth, Dan Gaya Hidup Terhadap Minat Beli Emas (Studi Kasus Konsumen Toko Emas Mahkota) Arif, Pandu Imansyah; Widarko, Agus; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This research aims to examine the influence of product variations, word of mouth, and lifestyle on interest in buying gold, with a case study of consumers at Mahkota Gold Shop. The type of research used is quantitative with the research method used is a survey with a questionnaire as a data collection tool. This research has met the requirements for validity, reliability and normality. The data analysis used in this research is the classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination test. The research results show that product variety, word of mouth, and lifestyle have a significant influence on interest in buying gold.   Keywords: Product Variations, Word of Mouth, Lifestyle, Purchase Interest

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