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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kesadaran Merek, Kualitas Produk, Dan Kepercayaan Merek Terhadap Pembelian Ulang (Studi Kasus pada Konsumen Wardah Di Store Bravo Tulungagung) Harini, Restu Widya; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of brand awareness, product quality and brand trust on repurchase (case study on Wardah consumers at Bravo Tulungagung Store). In this study, the number of the population is unknown. Therefore, this study uses the Lemeshow formula to determine the number of samples, with a result of 100 respondents. This study uses primary and secondary data sources as well as data collection methods using online questionnaires (Google From). For data analysis, SPSS Version 25 software was used to analyze instrument tests, classical assumption tests, multiple linear regression tests, hypothesis tests, and determination coefficient tests. The results of this study show that the variables of brand awareness, product quality and brand trust have a simultaneous effect on the repurchase of Wardah products at the Bravo Tulungagung Store. The brand awareness variable had a significant effect on the repurchase of Wardah products at the Bravo Tulungagung Store. Product quality variables have a significant effect on the repurchase of Wardah products at the Bravo Tulungagung Store. However, the brand trust variable did not have a significant influence on the repurchase of Wardah products at the Bravo Tulungagung Store. Keywords: Brand Awareness, Product Quality, Brand Trust, Repurchase
Pengaruh Daya Tarik Iklan dan Potongan Harga Terhadap Keputusan Pembelian di Shopee pada Mahasiswa Prodi Manajemen Universitas Islam Malang Angkatan 2020 Aziz, Achmad Ridwan Abdul; Priyono, Achmad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Shopee has a promotional strategy by placing advertisements in various online media and providing lots of promotional discounts on various products. The aim of this research is to analyze the partial and simultaneous influence of advertising attractiveness and price discounts on purchasing decisions among Management Study Program students who use Shopee at the Islamic University of Malang. The research method used was a quantitative survey. Sampling used a non-probability sampling method with a purposive sampling technique of 82 respondents. Data were analyzed using multiple linear regression analysis. The results of this research show that simultaneously the attractiveness of advertising and price discounts have a significant effect on purchasing decisions among Management study program students at the Islamic University of Malang, class of 2020. Partially, the attractiveness of advertising has a significant effect on purchasing decisions for Management study program students at the Islamic University of Malang, Class of 2020. Partially. Price discounts have a significant influence on the purchasing decisions of Management study program students at the Islamic University of Malang class of 2020. Keywords: Purchase Decisions, Advertising Attractiveness, Price Discounts, Shopee
Pengaruh Social Capital, Business Digitalization, Dan Pemanfaatan E-Marketing Terhadap Keberlanjutan Bisnis UMKM pada sektor FnB Di Kota Malang Nafisah, Dewi Durrotun; Susyanti, Jeni; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Indonesia is one of the countries that has a fairly large number of Micro, Small and Medium Enterprises (MSMEs) in the ASEAN region. The potential for developing Micro, Small and Medium Enterprises (MSMEs) in various sectors can have a positive impact by increasing employment opportunities. One of the significant developments that occurred in Micro, Small and Medium Enterprises in Malang City came from several sectors, one of which was the Food and Beverage sector. This research aims to find out how much influence Social Capital, Business Digitalization, and the Use of E-Marketing have on the sustainability of MSME Business in Malang City using a Quantitative approach by obtaining 97 respondents using Purposive Sampling techniques with the lameshow formula and measured using a Likert scale. After the data was collected, this research used SPSS version 24 software to test the hypothesis. The results of this research show that Social Capital, Business Digitalization, and the Use of E-Marketing have a positive effect on the sustainability of MSME businesses in Malang City. Keywords: Social Capital, Business Digitalization, E-Marketing Utilization, Business Sustainability
Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Produk Terhadap Kepuasan Pelanggan Pada Nice So Kota Malang Sejati, Eling Rosa; Sunaryo, Hadi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of service quality, product quality and product price on Nice So customer satisfaction in the city of Malang. In the current era, there are many types of businesses that carry out various kinds of innovations based on customer needs. An example of a form of business that is widely known to the public is Nice So. It is a supermarket that provides products for daily needs, one of which is accessories, fashion equipment, office stationery and electronic equipment. The research method used was quantitative. Sampling used non-probability sampling with purposive sampling technique totaling 87 respondents. Data analysis uses multiple linear regression analysis. The results of this research show that simultaneously service quality, product quality and product price have a significant effect on customer satisfaction. Partially, product quality has a significant effect on customer satisfaction and product price has a significant effect on customer satisfaction. However, this research proves that service quality does not have a significant effect on customer satisfaction. Keywords: Customer Satisfaction, Service Quality, Product Quality, Product Price, Nice So 
Pengaruh Celebrity Endorser dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific di Kota Malang) Septiani, Linda; Diana, Nur; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study aims to determine and analyze the effect of celebrity endorser and customer experience on repurchase intention mediated by customer satisfaction Skintific Skincare Products for consumers of skincare Skintific products in Malang City. The type of research used is quantitative research with the method of distributing questionnaires, using the Malhotra formula because the population of Skintific users is not known with certainly with sample calcultions using non-probability sampling methods with purposive sampling techniques. The sample in this study amounted to 100 respondents and data processing using the Smart-PLS. This study has met the requirements of validity and reliability. The data analysis used in this study is the descriptive statistical method tests, linierity assumption tests,partial least square (PLS): measurement model (outer model), structural model (inner model) and hypothesis testing. The variables used in this study are the dependent variable of repurchase intention, the independent variables are celebrity endorser and customer experience and intervening variable are customer satisfaction. The results of this study indicate that celebrity endorser and customer experience have no significant effect on repurchase intention, celebrity endorsers and customer experience have a significant effect on customer satisfaction. Customer satisfaction can mediate celebrity endorsers and customer experience on repurchase intention  Keywords: Celebrity Endorser, Customer Experience, Repurchase Intention, Customer Satisfaction
Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM di Kota Batu Fadhilah, Gita Maulani; Diana, Nur; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small and medium enterprises (MSMEs) in Batu City, East Java. Data was collected from 55 MSMEs using a structured questionnaire, and structural equation modeling (SEM) was used to test the research hypotheses. The research results show that marketing capability has a significant positive effect on the marketing performance of MSMEs, while digital marketing has no effect on the marketing performance of MSMEs. Furthermore, digital marketing was found not to mediate the relationship between marketing capabilities and MSME marketing performance. These findings have important implications for MSMEs in Batu City and other regions in Indonesia.. Keywords: Marketing Capabilities, Digital Marketing, Marketing Performance 
Pengaruh Motivasi Berwirausaha, Pengetahuan Kewirausahaan Dan Lingkungan Keluarga Terhadap Minat Berwirausaha (Studi Kasus Pada Mahasiswa Manajemen FEB UNISMA Angkatan 2020) Fa’iqoh, Fina Hilyah; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of entrepreneurial motivation, entrepreneurial knowledge, and family environment on entrepreneurial interest. case study on management students of the Faculty of Economics and Business, Islamic University of Malang class of 2020. The number of samples collected was 83 respondents. This research method uses multiple linear regression analysis using the SPSS program. The results of this study are entrepreneurial motivation, entrepreneurial knowledge, and family environment simultaneously affect the interest in entrepreneurship. Partially variable entrepreneurial motivation and entrepreneurial knowledge has a significant effect on the interest in entrepreneurship while the family environment variable has no significant effect on the interest in entrepreneurship.  Keywords : Entrepreneurial Motivation, Entrepreneurial Knowledge, Family Environment, Entrepreneurial Interest
Pengaruh Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT MEGA MARINE PRIDE BEJI PASURUAN (Studi Kasus Pada Kinerja Karyawan PT MEGA MARINE PRIDE) A, Ardy Saputra; Basalamah, Muhammad Ridwan; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This research was conducted at PT. MEGA MARINE PRIDE in Beji District. The type of research used in this research is quantitative research. The purpose of this research is to determine the influence of leadership, motivation and work environment on employee performance. The sample used in this research was 148 people as employees of PT Mega Marine Pride. Data collection techniques use questionnaires.The results of the research show that: 1) leadership, work motivation and work environment simultaneously influence employee performance. 2) Leadership variables have a significant positive effect on employee performance. 3) The motivation variable has a significant positive effect on employee performance. 4) Work environment variables have a significant positive effect on employee performance. Keywords: Leadership, Motivation, Work Environment, and Employee Performance 
Pengaruh Green Product, Green Promotion dan Green Price Terhadap Keputusan Pembelian Konsumen McDonald’s Malang (Studi Kasus Pada Konsumen McDonald’s Malang) Pamungkas, Tri Krisna; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to measure and examine the "Effect of Green Product, Green Promotion, and Green Price on Consumer Purchasing Decisions at McDonald's (A Case Study on McDonald's Malang Consumers)." This research employed a quantitative method using a questionnaire with a Likert scale of 1-5. The population of this study comprised all consumers who had purchased from and viewed advertisements of McDonald's Malang. The data collection technique utilized a non-probability sampling method, specifically purposive sampling. The sample size for this study was 96 respondents. Data analysis techniques included research instrument tests, classical assumption tests, multiple regression analysis, determination coefficient tests, and t-tests. Data collected were analyzed using IBM SPSS Statistics software. The results of this study indicate that green product has a positive and significant effect on purchasing decisions, green promotion has a positive and significant effect on purchasing decisions, and green price has a positive and significant effect on purchasing decisions at McDonald's Malang outlets. Keywords : Green Product, Green Promotion, Green Price, and Purchase Decision.
Pengaruh Harga, Pelayanan Dan Promosi Terhadap Keputusan Pengguna Pada Aplikasi Grab (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Angkatan 2020) Abdillah, Muhammad Yusuf Ulwan; Wahono, Budi; Basalamah, Muhammad Ridwan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to test and explain the effect of price, service and promotion on user decisions on the Grab application (Case Study of Students of the Faculty of Economics and Business, Islamic University of Malang Class of 2020). This research is a type of quantitative research. The method used is multiple linear regression. The sampling technique using the formula from Solvin with the results of the calculation of 88 samples. To solve the problems in this study using SPSS assistance with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The results showed that simultaneously. Price (X1), Service (X2), Promotion (X3) variables simultaneously have a significant effect on User Decisions on the Grab Application (Y). And there is a partial influence between Price (X1), Service (X2), Promotion (X3) on User Decisions on the Grab Application (Y). Keywords: Price, Service, Promotion, User Decision

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