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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Labelisasi Halal, Customer Trust, dan Brand Image Terhadap Keputusan Pembelian Pada Produk Mixue (Studi Kasus Konsumen Mixue di Kota Malang) Ula, Siti Nur Syarifatul; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of halal labeling, customer trust and brand image partially on purchasing decisions for consumers of mixue products in Malang City. The type of research used is quantitative with the method of distributing questionnaires. The sample in this study amounted to 75 respondents and data processing using the SPSS computer program. This study has met the requirements of validity, reliability and normality. The data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and determination coefficient test. The variables used in this study are the dependent variable of purchasing decisions and the independent variables are halal labeling, customer trust and brand image. The results of this study indicate that halal labeling partially has no significant effect on purchasing decisions, but customer trust and brand image partially have a significant effect on purchasing decisions. Simultaneously halal labeling, customer trust, and brand image have a significant effect on purchasing decisions. Keywords: Purchasing Decisions, Halal Labeling, Customer Trust, Brand Image
Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian melalui Marketplace fitur Tiktok Shop pada Aplikasi Tiktok Hatta, Osam Moh; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abtract This research aims to determine the influence of Online Customer Reviews and Online Customer Ratings on purchasing decisions through the marketplace on the TikTok application with the TikTokshop feature at the Islamic University of Malang. This research was carried out by distributing questionnaires online via Google Form to students at the Islamic University of Malang who had made repeat purchases in the last 6 months. The sample was determined using a purposive sampling method. The number of respondents collected was 60, then data processing was carried out using IBM SPSS Version 29 software. The results of this research state that Online Customer Reviews and Online Customer Ratings simultaneously have a positive and significant influence on Purchasing Decisions through the TikTokshop feature marketplace in the application. Keywords : online customer reviews, online customer ratings, buying decision 
Pengaruh Gaya Hidup, Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone iPhone (Studi Kasus Mahasiswa di Kota Malang) Alfiansyah, Zamzami Reza; Hidayati, Nur; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze how much influence lifestyle, brand image, and product quality have on purchasing decisions for iPhone smartphones. Among Malang City students, the use of iPhones is very large not only as a means of communication but also as a symbol of status and lifestyle. The population in this study were students who used iphone smartphones in Malang City. The data collection method in this study used a questionnaire with the number of samples determined using the Hair et al formula and the results obtained were 119 respondents. The data testing techniques used in this study include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and determination coefficient test (R2). The results of this study simultaneously show that the influence of lifestyle, brand image and product quality has a positive and significant effect on purchasing decisions. Partially, Lifestyle, Brand Image and Product Quality have a significant effect on iPhone Purchasing Decisions. Keywords: Lifestyle, Brand Image, Product Quality and Usage Decision 
Pengaruh Gaya Hidup, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung Di Kecamatan Bugul Kidul Kota Pasuruan Aziz, Abdul; Wahono, Budi; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study investigates how Lifestyle, Price, and Product Quality influence purchasing decisions for Samsung smartphones in Bugul Kidul District, Pasuruan City. Employing multiple linear regression analysis, the research adopts a quantitative, explanatory approach. The sample comprised 80 respondents selected using the Malhotra formula. Data analysis was performed with SPSS version 25, encompassing validity, reliability, normality, classical assumption, hypothesis, and R² coefficient of determination tests. The findings reveal that Lifestyle, Price, and Product Quality collectively impact purchasing decisions significantly. Specifically, Lifestyle and Product Quality positively affect the choice to purchase Samsung smartphones in Bugul Kidul District, whereas Price does not have a notable effect on consumer purchasing decisions.  Keywords: lifestyle, price, Product Quality, Purchasing Decisions
Pengaruh Kemudahan, Gaya Hidup Dan Literasi Keuangan Terhadap Keputusan Penggunaan Shopee Paylater Pada Kecamatan Kepanjen Zaki, Muhammad Firdaus; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study seeks to assess how Ease of Use, Lifestyle, and Financial Literacy impact the decision-making process regarding the adoption of Shopee Paylater in the Kepanjen District. With a sample size of 80 respondents determined through Malhotra's formula, data collection involved distributing questionnaires to residents of Kepanjen District selected via purposive sampling. SPSS version 29 was utilized for data analysis, incorporating validity, reliability, normality, and classical assumption tests, along with multiple linear regression analysis, F-tests, T-tests, and coefficient of determination (R2) tests. The findings of this investigation reveal that Ease of Use, Lifestyle, and Financial Literacy significantly and positively influence Usage Decisions. Keywords: Ease of Use, Lifestyle, Financial Literacy, and Usage Decision
Pengaruh Financial Literacy, Financial Inclusion dan Financial Attitude Terhadap Pengelolaan Keuangan oleh Pelaku UMKM (Studi Kasus pada Pelaku UMKM Kecamatan Lowokwaru, Kota Malang) Yunita, Rika; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Financial Literacy, Financial Inclusion, and Financial Attitude on Financial Management by Micro, Small, and Medium Enterprises (MSMEs) practitioners. The study employs a quantitative research approach, utilizing a questionnairebased data collection method. The sample for this research comprises 100 MSME practitioners located in the Lowokwaru Subdistrict, Malang City, and data processing is conducted using the SPSS program. The research has undergone validity and reliability tests. The data analysis methods include classical assumption tests, multiple linear regression tests, statistical tests, and determination coefficient tests. The results of this study indicate that (1) Financial Management by MSME practitioners in the Lowokwaru Sub-district, Malang City, has a positive and significant influence on Financial Literacy, Financial Inclusion, and Financial Attitude. (2) Financial Literacy has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Subdistrict, Malang City. (3) Financial Inclusion has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Sub-district, Malang City. (4) Financial Attitude has a positive influence on Financial Management by MSME practitioners in the Lowokwaru Subdistrict, Malang City.
Pengaruh Literasi Keuangan, Lifestyle Hedonis, Dan Sikap Keuangan Pribadi Terhadap Perilaku Keuangan Mahasiswa (Studi Pada Mahasiswa Program Studi Manajemen Universitas Islam Malang Angkatan 2020) Kumaidah, Siti; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The advancement of globalization and digitalization has changed the financial behavior of students. Their interest in a trend makes the amount of their spending uncontrollable and makes them make inappropriate financial decisions. Thus, an understanding of good financial management is needed. The purpose of this study was to determine the effect of financial behavior, hedonic lifestyle, and personal financial attitudes on the financial behavior of students of the management study program at the Islamic University of Malang in 2020. The number of samples in this study was 83 respondents who were taken using the Slovin formula. Data analysis methods using multiple linear regression analysis as well as classical assumption tests and hypothesis testing and using the SPSS analysis tool program. The results of this study indicate that Financial Literacy, Hedonic Lifestyle, and Personal Financial Attitudes simultaneously have a positive and significant effect on Financial Behavior. Financial Literacy partially has a significant positive effect on Financial Behavior. A hedonic Lifestyle partially has a significant positive effect on Financial Behavior. Personal Financial Attitudes have no significant effect on Financial Behavior. Keywords: Financial Literacy, Hedonic Lifestyle, Personal Financial Attitude, Financial Behavior
Pengaruh E-service Quality, Brand Trust, dan Perceived Value terhadap Loyalitas Pelanggan Shopeefood (Studi Kasus pada Mahasiswa di Kota Malang) Khasanah, Nur Munna Sakbannia Uswatun; Basalamah, Muhammad Ridwan; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The surge in smartphone and internet usage in Indonesia has spurred the widespread adoption of digital technology in daily life. Among the youth, particularly university students, online food delivery services have become increasingly popular. Capitalizing on this trend, Shopee launched ShopeeFood in 2020, swiftly establishing itself as one of the top three platforms in the market. However, despite its rapid success, ShopeeFood has faced criticism over service quality issues. This study aims to analyze and evaluate the influence of e-service quality (X1), brand trust (X2), and perceived value (X3) on ShopeeFood customer loyalty, both partially and simultaneously. This research is an explanatory study employing a quantitative approach, with a sample consisting of 95 university students in Malang City. The research methodology utilized multiple linear regression analysis with SPSS 27 as the analytical tool. The results indicate that simultaneously, e-service quality, brand trust, and perceived value have a significant influence on customer loyalty. Partially, brand trust and perceived value have a significant positive influence on customer loyalty, whereas e-service quality does not have a significant partial effect on customer loyalty.  Keywords: E-Service Quality, Brand Trust, Perceived Value, Customer Loyalty, ShopeeFood
Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Konsumen Mie Gacoan Di Kota Malang) Ningtyas, Defi Fironika Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to identify the influence of product quality, price and location on purchasing decisions on consumers of Mie Gacoan in Malang. The sample used in this study uses the maholtra formula by multiplying the number of indicators by 5, so that the number of samples taken is 75 respondents, the technique used is using non-probability sampling and using the purposive sampling method. The population used in this study is consumers who have made purchases at Mie Gacoan. The results of this study show that product quality, price and location have an impact on consumer purchase decisions, and product quality has a significant impact on purchase decisions, but price and location do not have a significant influence on purchase decisions. Keywords: Product Quality, Price and Location
Pengaruh E-Wom, Variety Seeking, Dan Kualitas Produk Terhadap Brand Swiching Mahasiswi Universitas Islam Malang Yang Berpindah Merek Ke Wardah Guci, Aji Rokhmad; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Variety Seeking, and Product Quality on Brand Switching behavior among female students of Universitas Islam Malang who switched to Wardah cosmetic products. This research employs a quantitative explanatory research method. Data collection was carried out through questionnaires distributed to 80 female students of Universitas Islam Malang who use Wardah products. The sampling technique used is purposive sampling. Data analysis shows that E-WOM, Variety Seeking, and Product Quality simultaneously contribute 79% to Brand Switching, while the remaining 21% is influenced by other variables not included in this research model.The research results indicate that E-WOM, Variety Seeking, and Product Quality significantly influence Brand Switching among Wardah cosmetic users. Individually, each variable also significantly affects consumers' decisions to switch to Wardah products. These conclusions provide important insights for Wardah's marketing strategy in retaining and attracting new consumers. Keywords : Electronic Word of Mouth, Variety Seeking, Product Quality, Brand Switching, Wardah, Universitas Islam Malang.

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