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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Pada Usaha AMH Gorden Dan Wallpaper Di Kota Malang Haris, Ahmad Maulana; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of product quality and price on purchasing decisions for the AMH curtain and wallpaper business in Malang City. The data collection method used in this research used a questionnaire distributed directly in Malang City with a sample size of 75 respondents. The independent variables in this research are Product Quality and Price, while the dependent variable in this research is Purchasing Decisions. The testing stages are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, F test, t test, and R2 coefficient of determination test. The analytical method in this research is Multiple Linear Regression Analysis processed with SPSS 16.0. The results of this research are that product quality and price simultaneously have a positive and significant effect on purchasing decisions. Partially, product quality and price have a significant positive effect on purchasing decisions for the AMH curtain and wallpaper business in Malang City. The adjusted R Square figure in the research is 0.116, this shows that 11.6% of purchasing decision variables can be explained by the Product Quality and Price variables while the remaining 88.4% is influenced by other variables. Keywords: Product Quality, Price, and Purchase Decision
Pengaruh Promosi Media Online, Persepsi Harga Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Aplikasi Shopee (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Jurusan Manajemen Universitas Islam Malang ) Astutik, Helmi; Nurhajati, Nurhajati; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of Online Media Promotion, Price Perceptions, and Consumer Trust on Purchasing Decisions on the Shopee application (Case study of Students from the Faculty of Economics and Business, Department of Management, Islamic University of Malang). The method used is a survey using a questionnaire as a data collection instrument. The research sample consisted of 82 respondents who were active users of the Shopee application and had made purchases on the Shopee application. The results of this research show that the influence of Online Media Promotion, Price Perception, and Consumer Trust simultaneously have a positive and significant effect on Purchasing Decisions on the Shopee application. There is a positive and significant influence between the Online Media Promotion variable on Purchasing Decisions on the Shopee application. The Price Perception variable does not have a significant effect on Purchasing Decisions on the Shopee application. There is a positive and significant influence between the Consumer Trust variable on Purchasing Decisions on the Shopee application.  Keywords: Online Media Promotion, Price Perceptions, Consumer Trust, Purchase Decision
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. PLN (Persero) Kp Gebe Di Kec. Pulau Gebe Kab. Halmahera Tengah Safi, Fadila; Djaelani, Abdul Kodir; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the influence of style leadership and work motivation on employee perfomance at PT.PLN (Persero) KP GEBE in kec. Gebe island kab. Central Halmahera. Deep sample this research is all employees of PT.PLN (Persero) KP GEBE totaling 35 employees. Thid data collection method uses the distribution method questionaire. This data analysis technique uses linear regression analysis techniques duplicated wits SPSS tools. The result showed that simultaneously leadership style and work motivation have a significant effect on employees performance and partially leadership style and work motivation significantly influence employee performance. Keywords : Leadership Style, Work Motivation, Employee Performance
Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Dimediasi Citra Merek Produk Halal Skincare Somethinc (Studi pada Mahasiswi FEB Universitas Islam Malang Tahun 2020) Putri, Ambar Rizkiana; Rachma, N.; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of promotion, price and product quality on purchasing decisions mediated by the brand image of Somethinc halal skincare products on FEB students at the Islamic University of Malang in 2020. this research uses explanatory research and a quantitative approach. The data source of this research is primary data obtained from answers to statements when distributing questionnaires to respondents who meet the criteria. The sampling technique used is non probability sampling with purposive sampling technique. The number of samples in this study were 115 respondents obtained from the Malhotra formula. to solve the problem in this study using the outer model test and inner model test with the help of data analysis using SmartPLS 4.0.9.9. The results of this study are promotion, price and product quality have a direct effect on brand image. promotion, price and brand image have a direct effect on purchasing decisions. promotion, price and product quality have an indirect effect on purchasing decisions mediated by brand image. while product quality has no direct effect on purchasing decisions. Keywords: Promotion, Price, Product Quality, Brand Image, Purchase Desicion
Pengaruh Viral Marketing, Endorsement, Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Parfum Geamoore Malang (Studi Kasus Pada Warga Kota Malang) Maharani, Sonia; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine and analyze the influence of viral marketing, endorsements, and brand ambassadors on purchasing decisions. The population in this study are city residents who use Geamoore perfume and the exact population size is not yet known. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 95 respondents and using the SPSS analysis tool. The research results show that viral marketing, endorsements, and brand ambassadors simultaneously and partially influence purchasing decisions. Keywords: Viral marketing, endorsement, brand ambassador, purchasing decisions 
Pengaruh Social Media Marketing, Perceived Value, Perceived Quality, Brand Image, dan Customer Satisfaction Terhadap Niat Berkunjung Kembali Di AADK Coffee & Eatery Tlogomas Malang Febrianti, Dini Chusnul; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The expansion of the coffee shop industry in Malang City has intensified competition, compelling business owners to refine their marketing strategies and improve service quality. This study has purposed explore the determinations of social media marketing, perceived value, perceived quality, brand image, and customer satisfaction on revisit intentions at AADK Coffee & Eatery Tlogomas Malang. A quantitative approach rooted in positivist philosophy was employed. The population for this research includes customers who have visited AADK Coffee & Eatery Tlogomas at least once. The sample size of 95 respondents was determined using Malhotra’s formula and purposive sampling, a technique within non-probability sampling methods. Data were collected through interviews, questionnaires, and observations. Data analysis involved instrument tests (validity and reliability), normality tests, classical assumption tests (multicollinearity and heteroscedasticity), multiple regression analysis, hypothesis testing (t-tests for partial effects), and coefficient of determination (R²). The study found that social media marketing and perceived value do not significantly affect revisit intention. However, perceived quality, brand image, and customer satisfaction have significant impacts on revisit intention. This indicates that while social media marketing and perceived value are less influential, factors like perceived quality, brand image, and customer satisfaction are crucial in influencing customers' decisions to return. Keywords: Social Media Marketing, Perceived Value, Perceived Quality, Brand Image, Customer Satisfaction, Revisit Intention.
Pengaruh Lifestyle, Brand Equity Dan Social Media Marketing Terhadap Keputusan Pembelian Pakaian Bekas Yang Tersebar Di Kecamatan Lowokwaru Kota Malang Murtadho, Naufal Alit; Asiyah, Siti; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was also applied to analyze the influence of Lifestyle, Brand Equity and Social Media Marketing on purchasing decisions for used clothing spread across Lowokwaru Village, Malang City. This research uses quantitative techniques. The population is students in Malang City. The information collection model uses a questionnaire distribution procedure. The sample in this finding used purposive sampling with the Lemeshow formula, totaling 100 respondents among students in Malang City. The variables in this research are Lifestyle (X1), Brand Equity (X2), Social Media Marketing (X3) and Purchase Decisions (Y). The analysis methods used include instrument testing (validity test and reliability test), normality test, classical assumption test, multiple linear regression analysis test, hypothesis test, and coefficient of determination test with the help of SPSS. Several things were found, namely 1. Simultaneously or together, Lifestyle items (X1), Brand Equity (X2) and Social Media Marketing (X3) had a positive and significant influence on Purchasing Decisions (Y). 2. Lifestyle items (X1) have a positive and significant influence on purchasing decisions (Y). 3. Brand Equity Items (X2) have a positive and significant influence on Purchasing Decisions (Y). 4. Social Media Marketing items (X3) have a positive and significant effect on Purchasing Decisions (Y). Keywords: Lifestyle, Brand Equity, Social Media Marketing and Purchase Decision
Pengaruh Akuntabilitas, Transparansi, dan Partisipasi Masyarakat Terhadap Pengelolaan Anggaran Pendapatan Dan Belanja Desa Tamansatriyan, Kecamatan Tirtoyudo, Kabupaten Malang Husna, Fifi Lailatul; Wahono, Budi; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine "The Effect of Transparency Accountability and Community Participation on the Management of the Revenue and Expenditure Budget in Tamansatriyan Village, Tirtoyudo District, Malang Regency". The type of research used in this research is quantitative research. This research sample was taken using sampling techniques sampel purposive sampling using the Slovin formula and obtained results from 99 respondents. The analysis techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and coefficient of determination test (R2). The research results show that the results of the t test (partial) on accountability, transparency and community participation have a partial effect on the management of village income and expenditure budgets. Meanwhile, the research results show that the results of the F test (simultaneous) on accountability, transparency and community participation simultaneously influence the management of village income and expenditure budgets. Keywords: Accountability, Transparency, Community Participation, Management Of Village Revenue And Expenditure Budgets.
Pengaruh Brand Loyalty, Brand Association, Percevied Quality Terhadap Keputusan Menggunakan Jasa Grab ( Studi Kasus Mahasiswa S1 FEB Unisma ) Mubarok, Moh Sahrul; Nurhajati, Nurhajati; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of brand loyalty, brand association and perceived quality on purchasing decisions for Grab Services. The research was conducted using a survey method of 95 respondents using a purposive sampling technique. The data analysis method used in this research was quantitative data analysis using multiple linear regression analysis. The data test used is partial hypothesis testing (t test). The research results show that brand association has a significant positive effect on purchasing decisions, while brand loyalty and perceived quality have no significant effect. In conclusion, increasing brand association can significantly increase purchasing decisions on Grab Services, while brand loyalty and perceived quality do not have a significant influence on purchasing decisions. Keywords: Brand Loyalty, Brand Association, Perceived Quality, And Purchasing Decisions
Pengaruh Citra Merek, Customer Review, Dan Kepercayaan Terhadap Keputusan Pembelian Online Pada Marketplace Shopee (Studi Kasus pada Mahasiswa FEB Universitas Islam Malang) Cahyaningrum, Dwi Annisa; Hidayati, Nur; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of brand image, customer reviews and trust on online purchasing decisions at the Shopee marketplace, a case study of FEB students at the Islamic University of Malang. The number of samples in the study were 80 respondents. The analysis method used in this research is multiple linear regression analysis using the SPSS application. The results of this study indicate that brand image and customer reviews partially affect online purchasing decisions on the Shopee marketplace, while trust partially has no effect on online purchasing decisions on the Shopee marketplace. Keywords: Brand Image, Customer Review, Trust, Purchasing Decisions  

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