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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Kualitas Sistem Informasi Dan Kemudahan Akses Terhadap Loyalitas Pengguna Dengan Kepuasan Sebagai Variabel Mediasi Pada Platform Weverse (Studi Pada Komunitas Digital Fans K-Pop) Syalzidah, Miftahul; Basalamah, Muhammad Ridwan; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Accessibility on Weverse users' continuous commitment, with satisfaction serving as a mediating variable. Using the Theory of Reasoned Action as the conceptual foundation, this study employed a quantitative approach with an explanatory design, involving 105 active Weverse users from the Malang City region, selected through purposive sampling. Data were collected using electronic questionnaires with Likert scales and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0 software. The measurement model evaluation verified that all indicators met the convergent validity criteria, with factor loadings between 0.785 and 0.908, and Average Variance Extracted values above the 0.50 threshold, along with strong internal consistency reliability as indicated by Composite Reliability and Cronbach's Alpha exceeding 0.70. The empirical results show that platform accessibility has a significant impact on user satisfaction (T-statistic = 3.652; P-value = 0.000) and commitment (T-statistic = 3.578; P-value = 0.000). Contrary to the initial hypothesis, system infrastructure quality did not show a significant influence on satisfaction (P-value = 0.077) or loyalty (P-value = 0.449). Furthermore, satisfaction did not mediate the relationship between these predictors and loyalty. The coefficient of determination reveals that the independent variables explain 20.4% of the variance in satisfaction and 23.8% in user loyalty. Overall, these findings emphasize that operational flexibility and user-friendly features of the platform are primary drivers of loyalty in K-Pop fan digital communities, while concerns about data security and system reliability remain significant barriers in building user loyalty. Keywords: Ease Of Access, User Satisfaction, User Loyalty
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, Dan Kepuasan Kerja Terhadap Kinerja Pegawai (Study Pada Pegawai Politeknik Negeri Malang) Refiansyah, Soni; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Transformational Leadership Style, Work Motivation, and Job Satisfaction on the Performance of Employees at the State Polytechnic of Malang. This study uses a quantitative approach with a research population of 190 non-ASN employees of the State Polytechnic of Malang. The sampling technique used proportional random sampling and purposive sampling and obtained a sample of 66 employees. Data collection was carried out through questionnaires and analyzed using multiple linear regression to test the influence of independent variables on employee performance. The results of the study indicate that leadership style has a positive and significant effect on employee performance. In addition, work motivation also has a significant positive effect on employee performance and job satisfaction has a positive and significant effect on employee performance at the State Polytechnic of Malang. The results indicate an increase in the effectiveness of transformational leadership and optimal motivation and job satisfaction can encourage an increase in employee performance at the State Polytechnic of Malang. Keywords: Transformational Leadership Style, Work Motivation, Job Satisfaction, Employee Performance.
Pengaruh Customer Experience, Halal Awareness, Dan Customer Engagement Terhadap Customer Loyalty Melalui Customer Satisfaction: Studi Pada Konsumen Online Madu PT Kembang Joyo Sriwijaya Najib, Fawwaz Achmad; Novianto, Abdullah Syakur; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Customer Experience, Halal Awareness, and Customer Engagement on Customer Loyalty mediated by Customer Satisfaction among online consumers of PT Kembang Joyo Sriwijaya honey products. This research uses a quantitative approach with a purposive sampling technique involving 130 respondents who have purchased the product online. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS software. The results indicate that Customer Experience and Customer Engagement have a positive and significant effect on Customer Satisfaction and Customer Loyalty. However, Halal Awareness proved to have no significant effect on either satisfaction or loyalty, indicating that halal certification is considered a hygiene factor rather than a satisfier in this industry. Furthermore, Customer Satisfaction successfully mediates the relationship between Customer Engagement and Customer Loyalty, but fails to mediate the influence of Customer Experience and Halal Awareness. These findings suggest that to increase loyalty, the company should focus on building active engagement and ensuring a seamless customer experience, rather than solely relying on halal labeling. Keywords: Customer Experience, Halal Awareness, Customer Engagement, Customer Satisfaction, Customer Loyalty, PT Kembang Joyo Sriwijaya, SmartPLS, Honey.
Pengaruh Konten Kreatif Instagram Dan FOMO (Fear Of Missing Out) Terhadap Keputusan Pembelian Skintific Dengan Customer Engagement Sebagai Variabel Mediasi Assidiq, Brian; Widarko, Agus; Athia, Ita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The rise of social media has significantly impacted consumer behavior, especially Generation Z, who actively use Instagram. This research looks at the effects of Instagram creative content and Fear of Missing Out (FOMO) on purchase decisions, with customer engagement as a mediating variable. By employing a quantitative method, data was gathered using surveys of Generation Z students at Universitas Islam Malang who had purchased Skintific products. To find both direct and indirect links between variables, path analysis was used. The findings demonstrate that creative content and FOMO significantly increase customer engagement, which in turn positively affects purchase decisions. Customer engagement also mediates the correlation between creative content, FOMO, and purchase decisions. These results emphasize the significance of creating engaging Instagram content and strengthening customer engagement to enhance purchase decisions in digital marketing strategies targeting Generation Z Keywords: : Customer Engagement, Fear of Missing Out,  Generation Z, Instagram Creative Content, Purchase Decision
Pengaruh Brand Image dan Product Quality terhadap Repurchase Intention : Customer Satisfaction sebagai Variabel Mediasi ( Studi pada Pelanggan Clodia Outfit Malang ) Fadilah, Shelza Tirta; Hidayati, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of Brand Image and Product Quality on Repurchase Intention with Customer Satisfaction as a mediating variable among Clodia Outfit Malang customers. This study uses quantitative research with an explanatory approach. Data were collected using a survey method with a sample of 120 respondents, with the population being Clodia Outfit customers in Malang City. Data were analyzed using the Structural Equation Modeling (SEM-PLS) method with the help of Smart PLS 4.0 software. The results show that brand image does not have a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, brand image has a significant effect on repurchase intention, product quality has a significant effect on repurchase intention, customer satisfaction has a significant effect on repurchase intention, customer satisfaction is not able to mediate the effect of brand image on repurchase intention, and customer satisfaction is able to mediate the effect of product quality on repurchase intention. Keywords: fashion; brand image; product quality; customer satisfaction; repurchase intention 
Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu) Suwandan, Yussy Nelda Putri; Primanto, Alfian Budi; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction 
Pengaruh Kualitas Produk, Celebrity Endorser, dan Brand image Terhadap Keputusan Pembelian Produk Facial Wash KAHF (Studi pada Konsumen Produk Facial Wash KAHF di Kabupaten Jombang) Syifa’, Ahmad Mujahidin; Nurhajati, Nurhajati; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of product quality, celebrity endorser, and brand image on purchasing decisions of KAHF facial wash products in Jombang Regency. This research uses a quantitative approach with an explanatory research design. The population consists of consumers who have purchased and used KAHF facial wash products in Jombang Regency. The sampling technique used was purposive sampling with a total of 120 respondents. Data were collected through questionnaires measured using a Likert scale and analyzed using multiple linear regression analysis with SPSS. The results show that product quality, celebrity endorser, and brand image simultaneously have a significant effect on purchasing decisions. Partially, product quality, celebrity endorser, and brand image each have a positive and significant effect on purchasing decisions. These findings indicate that improving product quality, selecting appropriate celebrity endorsers, and strengthening brand image can enhance consumer purchasing decisions. Keywords: Product Quality, Celebrity Endorser, Brand Image, Purchase Decision
Pengaruh Environmental Concern, Fear Of Missing Out (FOMO), Dan Corporate Governance Terhadap Keputusan Investasi Saham Pada Generasi Z (Studi Kasus Mahasiswa FEB Universitas Islam Malang Angkatan 2021) Firmansyah, Rizky Nanda; Widarko, Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to determine and examine the impact of Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance on stock investment decisions among Generation Z. This study employs an explanatory research method with a quantitative approach, using a Likert scale as the measurement instrument. Purposive sampling was applied with predetermined criteria, resulting in a total of 87 respondents. Primary data were collected through the distribution of questionnaires using Google Forms. The data analysis methods included validity and reliability tests, normality tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination analysis using SPSS version 25. The results of this study indicate that Environmental Concern, Fear of Missing Out (FOMO), and Corporate Governance simultaneously influence stock investment decisions among Generation Z. Environmental Concern does not have a significant effect on stock investment decisions among Generation Z. Fear of Missing Out (FOMO) has a significant effect on stock investment decisions among Generation Z. Corporate Governance has a significant effect on stock investment decisions among Generation Z. Keywords: Environmental Concern, Fear of Missing Out (FOMO), Corporate Governance, Stock Investment Decision, Generation Z. 

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