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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Viral Marketing, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Tik Tok Shop Chasanah, Nurul Radhiatul; Asiyah, Siti; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to test and analyze the influence of viral marketing, online customer reviews, and online customer ratings on purchasing decisions in social commerce tik tok shop (Case study on Cosrx buyer decisions in Malang City). The type of research used in this study is a survey with a quantitative approach. The population in this study were Cosrx buyers in Tik Tok shop in Malang City. In this study, the sampling method follows the formula suggested by Malhotra with calculations showing that the number of samples required is 16 × 5 is 80 respondents. The results of the study indicate that there is a simultaneous influence between the variables of viral marketing, online customer reviews, and online customer ratings on purchasing decisions. The viral marketing variable influences purchasing decisions. The online customer review variable influences purchasing decisions. The online customer rating variable does not influence purchasing decisions. Keywords : The Influence Of Viral Marketing, Online Customer Reviews, Online Customer Ratings And Purchasing Decisions
Pengaruh Sales Promotion Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Sepatu Dan Sandal Brand Geoff Max (Studi Kasus Mahasiswa Manajemen Unisma Angkatan 2021) Ayodya, Muhammad Vigas Frasta; Widarko, Agus; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of Sales Promotion and Electronic Word of Mouth (E-WOM) on Purchase Intention among Management students at Universitas Islam Malang (UNISMA) class of 2021. Using a quantitative approach with a survey method, data were collected from 82 respondents determined through purposive sampling. The analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that Sales Promotion has a positive and significant effect on Purchase Intention, suggesting that promotional strategies such as discounts, cashback, flash sales, and bundling can effectively attract students to consider purchasing products. Similarly, E-WOM also shows a strong and significant effect on Purchase Intention, highlighting the importance of digital reviews, comments, and recommendations in shaping consumer trust and purchase decisions. Furthermore, the simultaneous test confirms that both variables together contribute significantly, explaining 85% of the variation in Purchase Intention. These findings emphasize that combining economic incentives with social validation through E-WOM creates a more effective marketing strategy, especially for young digital consumers like university students. Keywords: Sales Promotion, Electronic Word of Mouth, Purchase Intention, University Students
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Atmosfir Cafe Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Customer Generasi Z Di Coffee Shop 11:12 Shofa, Almas Nazhifan; Nurhidayah, Nurhidayah; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The increasing habit of people consuming coffee, especially Generation Z, has encouraged the Indonesian coffee industry to grow rapidly in recent years. The purpose of this case study is to see how product quality, service quality, and cafe atmosphere influence the purchasing decisions of Generation Z customers at Coffee Shop 11:12. This research was conducted quantitatively using an explanatory research approach. Since the population size is unknown, the sample consisted of 80 individuals belonging to the late Generation Z. The sample size was calculated using Malholtra's formula. Data was analyzed using multiple linear regression after being collected through a questionnaire. The results of the study indicate that product quality has a positive effect but does not influence purchasing decisions, while service quality and café atmosphere have a significant positive influence. Keywords: Product Quality, Service Quality, Café Atmosphere, Purchasing Decision
Pengaruh Brand Image, Price Dan Brand Ambassador Terhadap Keputusan Pembelian Sepatu Merk Vans (Studi Pada Konsumen Sepatu Vans Di Kota Malang) Miftafarij, Ahmad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract                                                                                                       The purpose of this research is to examine the influence of Brand Image, Price, and Brand Ambassador on Purchase Decision. This study employs a quantitative explanatory research design with purposive sampling as the sampling method. A total of 95 respondents, who are consumers of Vans shoes, participated in this study. The data were processed using IBM SPSS version 27. The findings indicate that the variables Brand Image (X1), Price (X2), and Brand Ambassador (X3) each have a significant partial effect on Purchase Decision (Y). Based on the F-test, the calculated F-value is 89.628, with a significance level of < 0.05 (0.01 < 0.05). The coefficient of determination shows that Brand Image (X1), Price (X2), and Brand Ambassador (X3) collectively influence Purchase Decision by 73.9%, while the remaining 26.1% is influenced by other variables not included in this study. Keywords: Brand Image, Price, Brand Ambassador, Purchase Decision
Pengaruh Live Streaming,Customer Review Dan Gratis Ongkir Terhadap Keputusan Pembelian Tiktok Shop ( Studi Pada Pengguna Tiktok Shop Di Kabupaten Malang) Saputri, Ika; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to test and analyze whether Live Streaming, Customer Review, and Free Shipping simultaneously influence the Purchase Decision of Tiktok Shop The type of research used in this study is a questionnaire with a quantitative approach. The population in this study is TikTok shop users in Malang Regency whose number is unknown. “This calculation shows that the sample size needed is 14x 5 = 70 respondents This study uses multiple linear regression analysis using the SPSS 25 application The results of this study indicate that there is a simultaneous influencer between the variables Live streaming (X1), Customer Review (X2) and Free Shipping (X3) on the purchase decision of TikTok Shop (Study on TikTok Shop Users in Malang Regency) Partially the variables Live Streaming Customer Review have a significant effect on the purchase decision of TikTok Shop while Free Shipping does not have a significant effect on the purchase decision of TikTok Shop  Keywords: Live Streaming, Customer Review, Free Shipping and Purchase Decision
Pengaruh E-Service Quality, Loyalitas Merek, Customer Value Terhadap Keputusan Pembelian Paket Berlangganan Apple Music (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Ubaidillah, Ubaidillah; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of E-Service Quality, Brand Loyalty, and Customer Value on the Purchase Decision of Apple Music subscription packages among students at the Islamic University of Malang. This research employed a quantitative method with a survey, in which data were collected through a Google Form questionnaire from 75 respondents selected using purposive sampling based on the criteria of active Apple Music users. Data analysis was conducted using multiple linear regression with SPSS 25, including validity and reliability tests, classical assumption tests, and hypothesis testing. The results show that E-Service Quality, Customer Value, and Brand Loyalty each have a positive and significant effect on purchase decisions, and simultaneously these three variables significantly influence the purchase decision of Apple Music subscription packages. These findings highlight that digital service quality, perceived value, and brand loyalty collectively play an important role in encouraging consumers to subscribe.. Keywords: E-Service Quality, Brand Loyalty, Customer Value, Purchase Decision, Apple Music.
Analisis Pengaruh Motivasi Kerja Dan Budaya Organisasi Terhadap Komitmen Kerja Karyawan Di UMKM Sektor Kreatif (Studi Pada Karyawan Kopi Kenangan di Kota Malang) Awalyah, Azizah; Khalikussabir, Khalikussabir; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Companies, including Micro, Small, and Medium-Sized Enterprises (MSMEs), must constantly improve due to the business world's rapid expansion. Human resources are a critical component of a sustainable and growing organization. The purpose of this study is to describe work motivation, organizational culture, and employee commitment. It also looks at how work motivation and organizational culture partially and simultaneously affect employee commitment in MSMEs in the creative sector, specifically among Kopi Kenangan employees in Malang City. 75 employees serve as both the population and the sample in this study, which uses a quantitative approach and survey method. A total sampling strategy is used. After passing tests for validity, reliability, normalcy, multicollinearity, and heteroscedasticity, the data were gathered via questionnaires and subjected to multiple linear regression analysis.A regression coefficient value of 1.032 supports the primary findings, which show that work motivation has a positive and significant partial effect on employee commitment. Similarly, with a regression coefficient value of 0.745, organizational culture likewise has a positive and substantial partial effect on employee commitment. Employee commitment is significantly impacted by both organizational culture and job motivation at the same time, with an F-calculated value of 120.715 that is higher than the F-table value of 2.73 and a significance value of 0.000 < 0.05.With a coefficient of determination (R2) of 0.735, job motivation and organizational culture account for 73.5% of the variation in employee commitment, with other factors outside the research model accounting for the remaining 26.5%. In conclusion, organizational culture and work motivation are critical elements that greatly increase employee engagement in MSMEs in the creative industry. Keywords: Work motivation, Organizational culture, Employee commitment, MSMEs
Pengaruh Brand Equity, Online Customer Review Dan Content Marketing Terhadap Minat Pembelian Brownies Amanda Di Kota Malang Rohadi, Sabrina Malika Putri; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of brand equity, online customer reviews, and content marketing on the interest in buying Amanda Brownies in Malang City. Amanda Brownies is one of the brownie brands that is growing rapidly through digital marketing strategies, especially through social media. The research approach used is a quantitative method with questionnaire dissemination techniques. The sample of this study amounted to 100 respondents obtained using the Purposive Sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression to find out the relationship between independent variables and bound variables. The results of the analysis show that simultaneously, brand equity, online customer reviews, and content marketing have a significant influence on purchase interest. However, partially, only content marketing has been shown to have a significant impact on purchase interest, while brand equity and online customer reviews do not show a significant impact. These results indicate that content-based marketing strategies play a major role in encouraging consumers to buy Amanda Brownies products. Therefore, companies are advised to optimize content  marketing  strategies to increase product attractiveness and consumer buying interest. Keywords: Brand Equity, Online Customer Reviews, Content Marketing, Buying Interest, Amanda Brownies
Pengaruh Keseimbangan Kehidupan Kerja, Stres Kerja, Dan Dukungan Sosial Terhadap Kepuasan Kerja Guru (Studi Kasus Pada Guru ASN SMPN & SMAN di Kecamatan Sumberpucung Kabupaten Malang) Prasasti, Novi Aprilia; Pardiman, Pardiman; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Teachers play a crucial role in developing quality human resources. However, high workloads, administrative demands, and expectations from various parties can cause stress and reduce job satisfaction. The imbalance in the teacher-to-student ratio in Sumberpucung District often requires teachers to teach beyond the minimum hours. Factors such as work-life balance, work stress, and social support are considered to influence teachers' job satisfaction.This study aims to analyze the effect of work-life balance, work stress, and social support on the job satisfaction of civil servant teachers at SMPN and SMAN in Sumberpucung District. This research is causal with a quantitative approach. The population consisted of 143 civil servant teachers, and 105 respondents were selected using the Slovin formula. The sampling technique employed purposive sampling with criteria of married teachers, a minimum of 2 years of work experience, and a teaching load of at least 24 hours per week. Data were collected via questionnaires and analyzed using multiple linear regression with SPSS. The t-test results indicate that work-life balance and social support significantly affect job satisfaction, while work stress does not. The F-test shows that all three variables simultaneously influence job satisfaction. The Adjusted R² value of 0.203 indicates that the independent variables explain 20.3% of the variation in job satisfaction, while the remaining 79.7% is influenced by other factors. Keywords: Work-Life Balance, Job Stress, Social Support, Job Satisfaction
Pengaruh Green Product, Green Promotion, Dan Green Pricing Terhadap Keputusan Pembelian Konsumen Pada Produk Adidas ( Studi Kasus Pada Mahasiswa Universitas Islam Malang Fakultas Ekonomi dan Bisnis Prodi Manajemen Angkatan 2022 ) M, Masriadi Ali; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This inquiry aims at analyze the influence of Green Product, Green Promotion, and Green Pricing on consumer purchasing decisions for Adidas products. The background of this research is based on increasing consumer awareness of environmental issues, which encourages companies to implement environmentally friendly marketing strategies. This study was conducted on students of the Faculty of Economics and Business, Management Study Program, University of Islam Malang, class of 2022, as the research population. The research method used was quantitative. Data were obtained by distributing questionnaires to 85 respondents selected using a purposive sampling technique. Data analysis was performedMultiple linear regression was employed to examine the impact of each independent variable on the dependent variable. The findings indicate that Green Product, Green Promotion, and Green Pricing collectively exert a significant effect on consumer purchasing decisions. Individually, Green Product and Green Promotion demonstrated an affirmative and material impact, whereas Green Pricing exhibited an affirmative yet insignificant role in purchase choices. These findings indicate that product sustainability and environmentally friendly promotions are more dominant factors in influencing students' purchasing decisions for Adidas products than price. Keywords: Green Product, Green Promotion, Green Pricing, buying decision

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