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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Employer Branding dan E-recruitment terhadap Minat Generasi Z untuk Melamar Pekerjaan di Perusahaan Retail (Studi Pada Perusahaan Retail di Kota Malang) Awanji, Muhammad Rif’an; Mawardi, Muhammad Cholid; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of employer branding and e-recruitment on Generation Z's interest in applying for jobs at retail companies in Malang City. The research is motivated by the rise of digital strategies in the recruitment process and the importance of employer branding in attracting job seekers, particularly from Generation Z.This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents, consisting of active students and recent graduates in Malang. The analysis technique employed is multiple linear regression using SPSS software.The results of the study show that both employer branding and e-recruitment have a positive and significant effect on Generation Z's job application interest. Partially, e-recruitment has a more dominant influence than employer branding. These findings indicate that effective digital recruitment processes and a strong employer image can increase Generation Z's interest in applying for jobs at retail companies. Keywords  : Employer Branding, E-Recruitment, Job Application Interest, Generation Z, Retail Company 
Pengaruh Lingkungan Kerja, Karakteristik Individu Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Kasus : Ratu Swalayan Departemen Store Kota Malang) Mulyani, Dwi Indah; Susyanti, Jeni; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of the work environment, individual characteristics, and organizational culture on employee performance at Ratu Swalayan Department Store in Malang City. The research method used was a quantitative approach with multiple linear regression analysis. Sampling was conducted using a saturated sampling technique with 30 respondents. The results indicate that all three independent variables simultaneously have a significant effect on employee performance. Partially, organizational culture has the most dominant influence on improving employee performance. Keywords: Work Environment, Individual Characteristics, Organizational Culture, Employee Performance
Pengaruh Customer Experience, Kualitas Produk, Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Produk Sepatu Eiger (Studi Kasus Pada Pengguna Sepatu Eiger Di Kecamatan Lowokwaru Kota Malang Baihaqi, Moh Kholis; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the influence of customer experience, product quality, and customer satisfaction on Eiger shoe products (a case study on Eiger shoe users in Lowokwaru District, Malang City). Customer loyalty can be interpreted as a tool to assess the comparison between the quality and quantity of the company's product results that have been completed. This study is an explanatory research study with a quantitative approach, this study collected data from 75 respondents domiciled in Lowokwaru District, Malang City. The variables studied include customer experience, product quality, and customer satisfaction.The results of this study indicate that customer experience, product quality, and customer satisfaction have a significant effect on customer loyalty, customer experience has an effect on customer loyalty, product quality has an effect on customer loyalty, customer satisfaction has no effect on customer loyalty. This study suggests that companies continue to maintain and improve product quality, provide impressive customer experiences and satisfaction, and develop creative and relevant marketing strategies to current customer trends. Keywords: Customer Experience, Product Quality, Customer Satisfaction, Customer Loyalt
Pengaruh Influencer Marketing, Sosial Media Dan Daya Tarik Iklan Dalam Meningkatkan Brand Awarenees Platform Tokopedia (Studi Kasus Pada Mahasiswa Unisma Jurusan Manajemen Angkatan 2021) Fadhilah, Rio; Arifin, Rois; Mahardani, Ahmad Subhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of Influencer Marketing, Social Media, and Advertising Appeal in enhancing Brand Awareness of the Tokopedia platform. The application of Influencer Marketing, Social Media, and Advertising Appeal in each of these variables not only contributes individually but also collectively in shaping Brand Awareness and consumer behavior in an increasingly competitive digital competition era. The research method used in this study is a quantitative approach with data collection techniques in the form of an online questionnaire distributed to 87 respondents, specifically Management students from the Class of 2021. The results of this study indicate that Influencer Marketing has a positive and significant effect on increasing Brand Awareness, Social Media has a positive and significant effect on Brand Awareness, and Advertising Appeal has a positive and significant effect on Brand Awareness. The implications of this research explain that the Tokopedia platform needs to implement Influencer Marketing to disseminate information and utilize appropriate social media, as well as to enhance the appeal of the advertisements being distributed, which will significantly impact the increase in brand awareness in the minds of consumers.   Keywords: Influencer Marketing, Social Media, Advertising Appeal, Brand Awareness, Tokopedia Platform.
Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk Terhadap Kepuasan Konsumen Dimsum Bolobox Dinoyo Malang Kristaliano, Indira; Askandar, Noor Shodiq; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of service quality, price, and product quality on customer satisfaction at Dimsum Bolobox Dinoyo Malang. This study uses a quantitative approach with the Explanatory Research method. The population used in this study is Dimsum Bolobox Dinoyo Malang. The sample consists of 90 respondents selected using the Malhotra formula. Data collection techniques were conducted through the distribution of online and offline questionnaires to consumers. Data analysis was performed using multiple linear regression to test the simultaneous and partial effects of independent variables on the dependent variable. Data processing was conducted using SPSS software version 31. The results of the study indicate that the variables of Service Quality, Price, and Product Quality simultaneously have a significant effect on consumer satisfaction. Partially, each independent variable, namely Service Quality, Price, and Product Quality, has a positive and significant effect on Consumer Satisfaction. Keyword : Service Quality, Price, Product Quality, and Customer Satisfaction
Pengaruh Pelatihan, Budaya Kerja Dan Kepemimpinan Inklusif Terhadap Kinerja Karyawan PT. Bank X (Persero) Tbk. Anggraini, Diah Ayu; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of training, work culture, and inclusive leadership on employee performance at PT. Bank X (Persero) Tbk. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 60 respondents using a saturated sampling technique. The data analysis techniques employed include multiple linear regression. The results indicate that training, work culture, and inclusive leadership simultaneously have a significant effect on employee performance. Partially, each of these variables also has a significant individual effect. These findings confirm that improving human resources through training, fostering a positive work culture, and implementing inclusive leadership are crucial to enhancing employee performance in the banking sector. Keywords: Training, Work Culture, Inclusive Leadership, Employee Performance. 
Pengaruh Lingkungan Kerja, K3 dan Stres Kerja Terhadap Kinerja Karyawan Studi Kasus Pada Perusahaan UD. FARHAN JAYA Depok, Jawa Barat Fernandha, Zanuar Farhan; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of the work environment, occupational health and safety (K3), and work stress on employee performance at UD. Farhan Jaya, Depok. The background of this research is based on the importance of creating a conducive and low-pressure work environment to support productivity. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 51 employees of the production department. Data analysis was carried out by validity, reliability, multiple linear regression, t-test, F test, and determination coefficient. The results showed that the work environment and work stress had a positive and significant influence on employee performance, while K3 had no significant effect. Simultaneously, the three independent variables had a significant effect on employee performance with a contribution of 25.1%. These findings indicate that the creation of a harmonious work environment and good stress management can optimally improve employee performance, while the implementation of K3 needs to be reviewed to be more impactful. This research contributes to the development of HR management strategies based on environmental and work psychological factors. Keywords: Work Environment, K3, Work Stress, Employee Performance
Pengaruh Talent Management, Work Life Balance dan Persepsi Dukungan Organisasi Terhadap Retensi Karyawan PT. Supralita Mandiri Pradhani, Fadilla Ihza Rachma; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study explores how talent management, work–life balance, and employees’ perceptions of organisational support relate to staff retention within PT. Supralita Mandiri. The aim is to determine whether these three aspects, when considered together, significantly shape retention outcomes. Employing a total population sampling approach, the research engaged all 150 employees as respondents. Information was gathered through a Likert-scale questionnaire, and the responses were processed via multiple regression analysis using IBM SPSS 26.0. The analysis demonstrates that talent management exerts a statistically significant but negative influence on retention, indicated by a p-value of 0.012 (below the 0.05 threshold) and a t-statistic of -2.553, which falls short of the critical value of 1.976. Work–life balance similarly shows a negative and significant relationship, with a p-value of 0.000 and a t-score of -3.877. Perceived organisational support also displays a negative, significant effect, with a p-value of 0.001 and a t-score of -3.323. Furthermore, the overall F-test yields a statistic of 18.269, exceeding the critical F-value of 2.43, and a p-value of 0.000, confirming that—when considered simultaneously—talent management, work–life balance, and perceived organisational support collectively exert a substantial impact on the company’s ability to retain employees. Keywords: Talent Management, Work Life Balance, Perceived Organizational Support, Employee Retention 
Pengaruh Promosi dan Citra Produk/Brand Image Terhadap Keputusan Pembelian Pada Merk Nevada di Matahari Departement Store Malang Town Square Amirullah, Fahad; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of promotion and product/brand image on purchasing decisions for the Nevada brand at Matahari Department Store Malang Town Square. Competition in the fashion industry requires companies to continuously innovate in marketing strategies, especially in terms of promotion and brand image. Effective promotion and a strong brand image can influence consumer purchasing decisions. This research uses a quantitative method by distributing questionnaires to 150 respondents who have purchased Nevada products. The analysis results show that both promotion and brand image have a positive and significant effect on consumer purchasing decisions. These findings indicate the importance of innovative promotional strategies and a good brand image in increasing consumer purchasing decisions in fashion products. Keywords : The Influence of Promotion and Product Image/Brand Image on Purchasing Decisions
Pengaruh Marketing Mix, Customer Relationship Management Dan Pengalaman Pelanggan Terhadap Keputusan Pembelian (Studi Kasus Pada Grosir Snack Bu Dewi di Kab Mojokerto) Putra, Rivaldy Danendra; Mahsuni, Abdul Wahid; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of the Marketing Mix, Customer Relationship Management, and Customer Experience on Purchasing Decisions at Bu Dewi Snack Wholesaler in Mojokerto Regency. The application of the marketing mix, customer relationship management, and customer experience to each of these variables not only contributes individually but also collectively to shaping consumer preferences and behavior in an era of increasingly competitive business. The research method used in this study is a quantitative approach with data collection techniques in the form of online and offline questionnaires distributed to 85 customers of Bu Dewi Snack Wholesaler. The results of this study indicate that the marketing mix has a positive and significant effect on purchasing decisions, customer relationship management has a positive and significant effect on purchasing decisions, and customer experience has a positive and significant effect on purchasing decisions. The implications of this study explain that Bu Dewi Snack Wholesaler needs to apply the marketing mix, customer relationship management, and customer experience to purchasing decisions in order to create a combined marketing strategy that encompasses product management, pricing, promotion implementation, and customer relationship management that can encourage consumers to make purchases. Keywords: Marketing Mix, Customer Relationship Management, Customer Experience, Purchasing Decision, Bu Dewi Snack Wholesaler

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