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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
 257   258   259   260   261 
Pengaruh Kualitas Produk, Harga, Dan Promosi Sebagai Penentu Keputusan Pembelian Pada Pelanggan Stars Collections Setiyawan, Muhammad Ilham Ardi; Pardiman, Pardiman; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research wants to explore how product quality, price, and promotion influence the purchasing decisions of Stars Collections cutomers. The population in this study was Stars Collections consumer, with a sample of 85 respondent selected using a accidental sampling technique. Data collection methods used a questionnaire, while data analysis employed multiple linier regressions analysis. The results from this study reveal that, on an individual basis, product quality plays a key role in influencing purchase decisions, much like price does, whereas promotion doesn't make a difference. However, when you look at them all at once, product quality, price, and promotion combined do have a notable impact on how customers of Stars Collections decide to buy. Keywords: Product Quality, Price, And Promotion
Pengaruh Motivasi Kerja, Religiuitas Dan Tacit Knowledge Terhadap Kinerja Karyawan (Studi Kasus Pada CV. Makin Jaya Mojokerto) Masrur, Moh Ubaidillah; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to test and analyze the influence of work motivation, religiosity and tacit knowledge on employee performance at CV. Makin Jaya. This type of research is quantitative, namely the data can be obtained using a questionnaire technique. The population in this study were all employees of CV. Makin Jaya with a total of 60 employees. In this study, the sample to be taken was all employees of CV. The results of the study indicate that work motivation, religiosity and tacit knowledge simultaneously have a significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Religiosity has a positive and significant effect on employee performance. Tacit knowledge has a positive and significant effect on employee performance. Keywords: Motivation, Religiosity, Tacit Knowledge And Employee Performance
Pengaruh Harga, Varian Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi pada Pelanggan Dapur Cece Wulan di Kabupaten Jombang) Caroline, Cindy; Asiyah, Siti; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of price, product variation, and service quality on purchasing decisions at Dapur Cece Wulan in Jombang Regency. Using a quantitative approach, data were collected through questionnaires distributed to 65 respondents. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects of the independent variables on the dependent variable. The results show that simultaneously, price, product variation, and service quality significantly affect purchasing decisions. Partially, price and product variation have a significant influence, while service quality does not show a significant effect. These findings indicate that appropriate pricing strategies and improvements in service quality are key factors in encouraging consumers to make purchases at Dapur Cece Wulan. Keywords: Price, Product Variation, Service Quality, Purchasing Decision, Dapur Cece Wulan
Pengaruh Kelengkapan Produk Dan Harga Terhadap Keputusan Pembelian Di Warung Klontong Madura Toko Fahmi Masyhuri, Mohammad Nur Faizi; Khalikussabir, Khalikussabir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this research is to decide the influence of Product Completeness and Price on Purchase Decisions at Madura Grocery Store Toko Fahmi among FEB students. The sample used in this study consists of 60 students. The data collection technique employed in this research is a questionaire, and the bata analysys methud used is mutltiple liniear regeression analiysis. The qesults of this study indicatee that Product Completeness and Price have a significant impact on Purchase Decisions at Madura Grocery Store. Keywords: Product Completness, Price, Purchase Decision, Madura Grocery Store
Pengaruh Social Media Marketing, Influencer Marketing, dan Sertifikasi (BPOM) Terhadap Keputusan Pembelian Gen Z di Kota Malang (Studi Pada Sociolla Mall Olympic Garden) Solikhah, Afiatus; Susyanti, Jeni; Novianto, Abdullah Syakur
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to examine the influence of Social Media Marketing, Influencer Marketing, and BPOM Certification on the purchasing decisions of Generation Z consumers at Sociolla, Mall Olympic Garden (MOG) Malang. The background of this research is based on the increasing role of social media and influencers in shaping consumer behavior—particularly among Generation Z, who are highly active on digital platforms—and the importance of product legality in building consumer trust. A quantitative approach was employed using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who are Generation Z consumers that have made purchases at Sociolla MOG Malang. The results show that partially, Social Media Marketing, Influencer Marketing, and BPOM Certification have a positive and significant effect on purchasing decisions. Social Media Marketing was found to be the most dominant factor. Simultaneously, the three independent variables significantly influence purchasing decisions, the variation in purchasing decisions can be explained by these variables.The findings conclude that the success of digital marketing strategies, particularly through social media and influencer support, must be complemented by compliance with regulations such as BPOM certification to build trust and drive purchasing decisions among Generation Z consumers. Keywords: Social Media Marketing, Influencer Marketing, BPOM Sertification, Purchase Decision, Generation Z
Pengaruh Digital Marketing, Perilaku Konsumen Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen (Studi Kasus Konsumen Equal Coffee) Hermawan, Gugus; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and determine the influence of Digital Marketing, Consumer Behavior, and Consumer Satisfaction on Consumer Loyalty (A Case Study of Equal  Coffee Consumers). This research is a quantitative study. The sampling technique was carried out using Lemeshow’s formula, resulting in a total of 90 samples. The data used in this study is primary data obtained by distributing questionnaires to visitors of Equal  Coffee Malang. To address the research problem, SPSS was utilized, employing instrument tests such as validity and reliability tests, normality tests, classical assumption tests including multicollinearity and heteroscedasticity tests, multiple linear regression analysis, and hypothesis testing using the F-test, t-test, and the coefficient of determination test. The results of this study indicate that Digital Marketing has a significant positive effect on Consumer Loyalty, Consumer Behavior has a significant positive effect on Consumer Loyalty, and Consumer Behavior has a significant positive effect on Consumer Loyalty. Keywords: Digital Marketing, Consumer Behavior, Consumer Satisfaction, Consumer Loyalty
Pengaruh Kompensasi, Lingkungan Kerja, Dan Keseimbangan Kehidupan Kerja Terhadap Kinerja Karyawan Quality Group PT Bumi Jatikalang Sejahtera Robbany, Akhmad Sa`ad Ainur; Khalikussabir, Khalikussabir; Amin, Muhammad Sirojuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study seeks to examine the impact of compensation, work environment, and work-life balance on employee performance at Quality Group Sidoarjo, PT Bumi Jatikalang Sejahtera. The research utilized a quantitative methodology, with data collected through questionnaires distributed to 34 employees at the Quality Group Sidoarjo office of PT Bumi Jatikalang Sejahtera. Data were analyzed using multiple linear regression techniques. The findings reveal that compensation does not significantly affect employee performance, the work environment has a significant influence, while work-life balance does not show a significant effect. Keywords: Employee Performance, Compensation, Work Environment Work-Life Balance.
Pengaruh Lokasi, Persepsi Harga dan Citra Destinasi Terhadap Minat Berkunjung Kembali Pada Objek Wisata Telaga Sarangan Kabupaten Magetan Ramadhani, Nuraulia Rizky; Sudaryanti, Dwiyani; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the influence of location, price perception, and destination image on tourists’ intention to revisit the Telaga Sarangan Tourist Attraction in Magetan Regency. The research employs a quantitative approach using a survey method, where questionnaires were distributed to 377 respondents who had previously visited Telaga Sarangan. The collected data were then analyzed using SPSS software. The results indicate that all three variables have a positive and significant effect on tourists’ intention to revisit. These findings emphasize the importance of effective destination management, particularly through improving accessibility, setting prices in accordance with perceived value, and strengthening the destination image, in order to enhance visitor loyalty and encourage repeat visits. Keywords: Location, Price Perception, Destination Image, Revisit Intention
Pengaruh Digital Leadership Dan Creative Leadership Terhadap Inovasi Pelaku Usaha Kecil Dan Menengah Kota Malang Sahputra, Ryan; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The Study Purpose now entering the digital era, where technology is no longer just a tool, but has become the main foundation in various economic, social and educational activities. Digital Leadership and Creative Leadership are relevant leadership approaches for MSME players, especially students in Malang City. The population in this study are students of Islamic University of Malang (UNISMA) who work in Small and Medium Enterprises (SMEs). The results showed that Digital Leadership and Creative Leadership have a positive and significant effect on the innovation of SMEs in Malang City, which means that the better the implementation of digital leadership and creative, the higher the level of innovation produced. Keywords: Digital Leadership, Creative Leadership, Small and Medium Enterprises (SMEs), Multiple Linear Regression
Pengaruh Motivasi Kerja, Komitmen Dan Kepuasan Kerja Terhadap Kinerja Karyawan CV DIGINUSA TUFFERO Saroh, Pristi Maimuna; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to analyze the influence of work motivation, commitment, and job satisfaction variables on employee performance at CV Diginusa Tuffero. The method used in this study is a quantitative purposive sampling method using a saturated sampling technique, where the sampling method involves all members of the population as research samples. The population in this study consists of all employees working at CV Diginusa Tuffero, with a sample size of 37 respondents selected using non-probability sampling techniques. The data collected are primary data obtained through the distribution of online questionnaires using Google Forms to employees. The research results indicate that Work motivation has a positive significant influence on employee performance. Work commitment also has a positive significant influence on employee performance. Job satisfaction has a positive  significant influence on employee performance. the variables of work motivation, commitment, and job satisfaction have a positif significant influence on employee performance Keywords: Work Motivation, Commitment, Job Satisfaction and Employee Performance 

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