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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Harga, Citra Merek, Dan Kualitas Produk Terhadap Minat Beli Produk Eiger (Studi Kasus Konsumen Produk Eiger Di Malang) Hendra Irawan; Agus Widarko; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractAlong with the development of today's industry, the level of competition is getting tighter and tighter, where in Malang City there are many manufacturers who sell various kinds of brands both from within the country and abroad related to outdoor activities and now consumers are very concerned about product quality in making purchases. . This study aims to determine the effect of price, brand image, and product quality on buying interest. The case study in this research is consumers of Eiger products in Malang. The method used in this study is a quantitative method. The population in this study were all consumers of Eiger products in Malang and the sampling technique used in this study was using probability sampling technique using simple random sampling and obtained a sample of 100 respondents. The results of this study are price, brand image, and product quality simultaneously affect buying interest. Price has no effect on buying interest. Brand image has an effect on buying interest. and product quality affect buying interest. Keywords: Price, Brand Image, Product Quality, Purchase Interest.
Pengaruh Harga, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Pada Pengguna SmartPhone Realme di Kota Probolinggo) Riski Bagus Satria; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to see the effect of price, brand image and brand trust on consumer loyalty for Realme Smartphone products in the city of probolinggo.The type of research used this time is explanatory research, with population of 152 consumer data obtained from Realme outlets throughout the city of Probolinggo. The technique used in sampling is probability sampling, with the number of respondents obtained as many as 110 people.The results of thie research indicate there is a significant positive effect carried out by the variables of price, brand image, and brand trust on consumer loyalty of the Realme smartphone products.  Keywords: Loyalty, Price, Brand Image, Brand Trust
Pengaruh Ketidakpuasan Konsumen, Kebutuhan Mencari Variasi Dan Word Of Mouth Terhadap Keputusan Perpindahan Merek Pada Lipstik Merek Implora Ke Wardah (Study Kasus Pada Mahasiswi FEB UNISMA 2017) Fidiah Anggraeni; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effect of consumer dissatisfactio, the need of variety seeking and word of mouth on the decision to switch brands on the Implora to Wardah lipstick brand. The population in thi study were FEB UNISMA 2017 students. The sample selection is female students who have used Implora and Wardah Lipsticks. In this study using the technique purposive sampling. The number of sample used were 70 FEB UNISMA 2017 students. The analytical technique used in this research is multiple liniear regression analysis using quantitative methods.The results of this study indicate that (1) Consumer dissatisfaction, need to variety seeking and word of mouth simultaneously have a positive and significant effect on brand switching decisions (2) Consumer dissatisfaction partially has a positive and significant effect on brand switching decisions (3) the need to variety seeking partially does not have a significant effect on brand switching decisions (4) word of mouth partially has a positivie and significant affect on brand switching decisions. Keyword : Consumer dissatisfaction, need to variety seeking, word of mouth and brand swutching decision.
Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Pada Marketplace Shopee Ila Jannatil Makwa; Muhammad Ridwan Basalamah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the relationship between the variables of trust, ease and quality of information on purchasing decisions at the shopee marketplace. This research is a quantitative research. The data collection method in this study used a questionnaire with a total sample of 90 respondents. The data analysis method used in this research is using multiple linear regression analysis. Method. Based on the results of this study that trust, ease and quality of information simultaneously affect purchasing decisions Keywords : Trust, Convenience, Quality Of Information And Purchasing Decisions 
PENGARUH CITRA MEREK, KUALITAS PRODUK, IKLAN, VARIETY SEEKING, DAN HARGA TERHADAP PERPINDAHAN MEREK KE KOSMETIK WARDAH (Studi Pada Konsumen Bedak Wardah di Sardo Swalayan) Windy Tri Septiningsih; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 03 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACThis study aims to determine the effect of Brand Image, Product Quality, Advertisements, Variety Seeking, and Prices on Brand Transfers partially or simultaneously. The population and sample in this study were 85 people who were consumers of Wardah Powder in Sardo Supermarkets. Data collection through questionnaires. in this study using the help of SPSS version 14 with the data testing techniques used in this study include validity test, reliability test, normality test, classic assumption test, multiple linear regression analysis, and testing the research hypothesis.The results of this study indicate that product quality, advertising, and variety seeking partially have no significant effect on brand displacement while brand image and price have a significant effect on brand displacement. Simultaneously, it shows that brand image, product quality, advertising, variety seeeking, and price influence the brand shift in wardah powder.Keywords: Brand Image, Product Quality, Advertising, Variety seeking, Price and brand transfer
PENGARUH KELOMPOK SOSIAL DAN GAYA HIDUP TERHADAP KEPTUSAN PEMBELIAN JASA GO – JEK (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAB BISNIS UNIVERSITAS ISLAM MALANG) Mohammad Mohammad; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 21 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  The objective of this research is to influence of lifestyle and Social groups on purchasing decisions services Go – Jek  at Universty of Islam Malang. This research is quantitative aiming for partial significant influence and simultaneously. The respondents number who used a total of 100 respondents who are all students of Unisma  Malang. This research method is tested with validity and reliability test. The classical assumption used normality assumption test, multicollinearity assumption test, heteroscedasticity assumption test, and linearity assumption test. It is also used multiple linear regression, and test the hypothesis that F test, t test, and test the dominant. The results showed significant effect simultaneously between lifestyle variables and Social group on purchasing decisions. Keywords : Social groups, Lifestyle, on purchasing decisions
PENGARUH STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN (STUDI KASUS PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2014-2017) Endang Nur Zakiyah; M. Agus Salim; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 9 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstaksiTujuan dari penelitian ini untuk melihat apakah ada pengaruh struktur modal dan ukuran perusahaan terhadap kinerja keuangan pada perusahaan makanan dan minuman yang terdaftar di BEI.Penelitian ini di fokuskan pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia tahun 2014-2017. Dan metode purposive sampling sebagai metode dalam pengambilan sampel, sehingga di peroleh 9 perusahaan sebagai sampel.Metode analisis yang digunakan adalah analisis linear berganda untuk mengetahui pengaruh variabel x terhadap variabel y. Dari analisis data tersebut diperoleh hasil penelitian bahwa struktur modal berpengaruh positif dan signifikan terhadap kinerja keuangan yang diproksikan dengan ROE dan struktur modal yang diproksikan dengan DER. Dan ukuran perusahaan yang diproksikan dengan total aktiva berpengaruh negatif dan signifikan terhadap kinerja keuangan.Kata Kunci : Struktur Modal, Ukuran Perusahaan, Kinerja Keuangan
PENGARUH ETIKA KERJA ISLAM DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN (Dinas Pemberdayaan Perempuan dan Perlindungan Anak Kab. Kutai Timur) Heppy Harmoko; Hadi Sunaryo
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the description of Islamic Work Ethics, JobSatidfaction and Employee Permformance, and to determine the Influence ofIslamic Work Ethics and Joba Satisfaction on Employee Performance. Thisresearch was conducted on empoyees at the Departemen of Women Empowermentand Child Protetion Kab. East Kutai. The number of respondents is 40 and is asensus study. The metod used in this study is qualitative data in tefor ofquestionnaires are quantized by means of interval scale in order to analyze itsinfluence through using multiple linear regression. The results showed that theaverage value of respondents' answers on Islamic Work Ethics is good enough,the average value of Job Satisfaction is still lacking, and the average value ofEmployee Performance is good enough. From this research is also known thatIslamic Work Ethics with indicators: Strong and reliable; Intention to work;Honest and fair; Work for yourself and others; Hard Work has a positive effect onEmployee Performance. Job Satisfaction with indicators: Salary; Facilities /equipment; The work itself; Recognition or praise has no effect on EmployeePerformance.Keyword : Islamic Work Ethics, Job Satisfaction, and Employee Performane.
Pengaruh Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, Dan Promosi Penjualan Terhadap Impulse Buying (Studi Kasus Pada Mahasiswi Yang Pernah Berkunjung Ke Center Point Di Mall Olympic Garden Malang) Devyasari Octavia Irawan; Rois Arifin; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine and analyze shopping lifestyle, discounts, fashion involvement, hedonic shopping motivation, and sales promotion of impulse buying among female students who have visited the Center Point at Mall Olympic Gardem Malang, both partially and simultaneously. This research uses explanative research with a quantitative approach. The population in this study were female students who had visited Center Point at the Olympic Garden Mall in Malang. Samples taken as many as 110 respondents. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression analysis processed with SPSS16.0 software. The data collection method used was a questionnaire. The results showed that Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, and Sales Promotion simultaneously affected Impulse Buying. While Discount and fashion involvement have a partially significant effect on Impulse Buying. And, Shopping Lifestyle, Hedonic Shopping Motivation, and Sales Promotion have no significant effect partially on Impulse Buying.Keywords: Shopping Lifestyle, Discounts, Fashion Involvement, Hedonic Shopping Motivation, Sales Promotion, and Impulse Buying.
PENGARUH TINGKAT PEMAHAMAN PAJAK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Muhamad Hamami NAJIH; Jeny Susyanti; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 20 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This research was conducted at the SAMSAT Karangploso Office in Karangploso District, Malang Regency. This type of research used in this research is quantitative research. The purpose of this study was to determine the effect of the level of tax understanding and service quality on customer satisfaction. The independent variables used are the level of understanding of tax and service quality, while the dependent variable is customer satisfaction. The sample used in this study were 90 respondents who made tax payments at the SAMSAT Karangploso Office. The data collection technique used a questionnaire. The analysis method used is validity test, reliability test, normality test, classical assumption test, hypothesis test, determination test with the help of SPSS software. The results of this study indicate that the variable level of tax understanding and service quality partially and simultaneously has a positive and significant effect on customer satisfaction.Keywords: customer satisfaction, level of tax understanding, service quality

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