cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Moh. Musleh
Contact Email
musleh.mohammad@hangtuah.ac.id
Phone
+6281232070297
Journal Mail Official
jab@hangtuah.ac.id
Editorial Address
Jl. Arif Rahman Hakim No.150, Surabaya
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Accounting and Business
Published by Universitas Hang Tuah
ISSN : -     EISSN : 29869617     DOI : https://doi.org/10.30649/jab.v1i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Mathematics
Journal of Accounting and Business (JAB), is published by Department of Business Administration, Hang Tuah University, Surabaya, Indonesia. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Volume 3 Nomor 2" : 6 Documents clear
Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Berwisata Pada Taman Hiburan Pantai (THP) Kenjeran Surabaya Samulana, Vela; Herman; Chasan Azari
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.158

Abstract

Traveling decisions for tourists are influenced by various marketing mix factors including Product, Price, Location, Promotion, People, Process, and Physical Evidence. Of these various factors have an important role in improving travel decisions. The problem in this study is the effect of the service marketing mix on travel decisions at the Kenjeran Surabaya Beach Amusement Park (THP) both partially and simultaneously. The purpose of this study was to determine and analyze the effect of the service marketing mix on travel decisions at Kenjeran Surabaya Beach Amusement Park (THP) both partially and simultaneously. The population used in this study were all tourists at Kenjeran Surabaya Beach Amusement Park (THP). The sample used amounted to 96 respondents. This study uses quantitative methods with an associative approach, the sampling technique used is Incidental Sampling. The statistical analysis used in this study is the data instrument test, classical assumption test, multiple linear regression test, hypothesis testing using the t-test, f test, and the coefficient of determination using SPSS 25 for Windows. The results of testing with the t-test and f-test concluded that the variables of Product, Price, Location, Promotion, People, Process, and Physical Evidence simultaneously and partially had a significant effect on travel decisions. The test results with the Coefficient of Determination (R2) using Multiple Regression concluded that the influence of the seven variables, namely Product, Price, Location, Promotion, People, Process, and Physical Evidence was 92.1%.
Pengaruh Work Life Balance dan Lingkungan Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan Demandailing Cafe and Eatery) Andrianto, Aan; Arfah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.178

Abstract

This study aims to examine the influence of work life balance and work environment on employee performance in the study of Demandailing Cafe and Eatery employees. This research method is quantitative research and the sampling technique in this research uses a questionnaire. The number of samples used was 67, using the Random Sampling method. Data test analysis uses multiple linear regression and hypothesis testing includes the t test and F test. The t test shows that the t count is 2.808 ≥ t table 1.999 Sig value. 0.007 ≤ 0.05 shows that Work Life Balance has a significant effect on employee performance and t count is 3.441 ≥ t table 1.999 and the Sig value. 0.001 ≤ 0.05 then the Work Environment variable has a partial and significant influence on Employee Performance. The calculated f result is 15.344 ≥ f table 3.14 and the sig value. 0.000b ≤ 0.05, then the results of this study indicate that Work Life Balance and Work Environment significantly influence employee performance.
Pengaruh Media Sosial Terhadap Niat Beli Produk Trifthing Ditoko Texar Store Surabaya Fikri, Kanzul; Nindya Kartika Kusmayati; Yourini Erawati
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.192

Abstract

The increasing number of people considering social media applications as crucial elements in their daily lives, observing the tendency of individuals to use virtual platforms such as Facebook, Instagram, TikTok, and Twitter. This study involved 37 respondents. Data collection was conducted using snowball sampling method, and analysis was performed using PLS-Structural Equations Modelling (SEM). PR has a significant effect on purchase intention by (0.416) with a t-statistic result (2.468 > 1.96) or p-value (0.014 < 0.05). Changes in PR will significantly develop customer purchase intention. The PI factor also significantly influences purchase intention (0.562) with a t-statistic result (4.637 > 1.96) or p-value (0.000 < 0.05). However, changes in PI will significantly increase customer purchase intention. PC has no significant effect on purchase intention by (-0.096) with a t-statistic result (0.565 < 1.96) or p-value (0.572 > 0.05). Any changes in PC do not influence increasing customer purchase intention.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Pelanggan di Alfamart Medokan Sawah Kota Surabaya Budi Pratama, Enggar; Kartika Kusmayati, Nindya; Wulansari, Dhyah
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.193

Abstract

This study aims to investigate the influence of service quality and promotion on customer purchase intention at Alfamart Medokan Sawah, Surabaya City. The research method employed is associative, utilizing a questionnaire administered to 65 respondents using a Likert scale. Data collected were analyzed using SPSS version 21 software, including tests for validity, reliability, multiple regression analysis, t-tests, F-tests, and coefficient of determination. The research findings indicate that service quality (X1) and promotion (X2) significantly and positively influence customer purchase intention (Y) at Alfamart Medokan Sawah. Multiple regression analysis yielded the equation Y = 8.883 + 0.282X1 + 0.323X2, demonstrating that improvements in service quality and effective promotional strategies contribute significantly to increased customer purchase intention. With an R Square contribution of 79.4%, the study suggests that a substantial portion of the variation in customer purchase intention can be explained by variables related to service quality and promotion. Practically, this study can serve as a reference for retail business practitioners in formulating more targeted strategies to enhance competitiveness. Academically, this study contributes to the development of literature on factors influencing customer purchase intention, particularly in the context of modern retail.
Pemberdayaan Ekonomi Masyarakat Berbasis pada Wirausaha Keluarga Mandiri di Kelurahan Geluran Sidoarjo Rosyafah, Siti; Tri Lestari; Budi Rianto
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.196

Abstract

The purpose of this study is to describe and analyze efforts to empower independent family entrepreneurs in online-based marketing in the Geluran Village environment, Sidoarjo Regency in the middle. The background of this study is in line with social restrictions due to the Covid-19 pandemic, as well as the development of information technology applications for marketing goods and services, so that it is necessary to accelerate the ability of independent family entrepreneurs in online-based marketing. The method used in this study is qualitative descriptive research to describe various online-based marketing efforts ranging from product packaging to product brand development, to online marketing. The results of the study show that in the midst of social restrictions, the need for independent entrepreneurs for online marketing has become a very large demand, for the sake of the continuity of the community's independent entrepreneurship. So that community empowerment in online-based marketing is a necessity that cannot be avoided anymore.
Analisis Pelayanan Prima pada Klinik ABC Safira Hasan, Elsya; Christian Wiradendi Wolor; Adnan Kasofi
Journal Of Accounting and Business Volume 3 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v3i2.197

Abstract

This study is a qualitative study with a descriptive approach that focuses on observing phenomena or events in original conditions. The researcher uses primary and secondary data collection. The data collected for this study were collected directly from the source through observation, documentation, and interview data collection techniques. The purpose of this study was to determine the implementation, obstacles and recommended solutions for excellent service at the ABC Clinic. This study uses the theory of Miles and Huberman regarding interactive model data analysis. Based on the study's results, it can be seen that the implementation of excellent service at the ABC Clinic is good. However, some patients and service officers still feel that there are obstacles. These obstacles include the lack of human resources, unfriendly officers, and differences in understanding between patients and medical officers. From these obstacles, there are several recommended solutions, namely opening job vacancies, participating in facilitated training, and improving good communication techniques.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Volume 3 Nomor 2 Volume 3 Nomor 1 Volume 2 Nomor 2 Volume 2 Nomor 1 Volume 1 Nomor 2 Volume 1 Nomor 1