Innovative: Journal Of Social Science Research
Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), Civil Engineering, Electrical Engineering, Mechanical Engineering, Fisheries, Agriculture, Social Humanities and other fields of science. Journal registered E-ISSN 2807-4238 and P-ISSN 2807-4246
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14,098 Documents
<![CDATA[Studi Perbandingan Metode Penyimpanan Barang dalam Warehouse Management di Perusahaan Shipper ]]>
<![CDATA[Fauzan, Nayla]]>;
<![CDATA[Takaya, Rowlan]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17204
<![CDATA[Warehouse is a place used to store goods, both for production and distribution purposes. Warehouse has several functions, including as a temporary storage location before the goods are distributed or used. Warehouse management plays an important role in the supply chain, helping to manage inventory and inventory control, therefore the warehouse has a very important role for a company. Warehouse also ensures that the flow of goods runs smoothly and on time. This study aims to analyze and compare which method of storing goods is the most effective and also efficient for Shipper company. This research method uses qualitative methods, methods that focus on information and data from Shipper Companies regarding the method of storing goods. Based on analysis using qualitative method, companies such as Shipper are more suitable for using pallete rack storage methods and dynamic racks. With this research, it is hoped that it can find out which storage method is more effective and also efficient for companies like Shipper.]]>
<![CDATA[Tren Politik Peringatan Darurat Garuda Pancasila Berlatar Belakang Biru di TikTok ]]>
<![CDATA[Muna, Jazilatul]]>;
<![CDATA[Dzikri, Irfa’i]]>;
<![CDATA[Ramadhon, Laila Yusuf]]>;
<![CDATA[Fatullah, Muhammad Rizky]]>;
<![CDATA[Nisa , Pia Khoirotun]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17206
<![CDATA[This study will analyze the phenomenon of social imitation triggered by viral content within the framework of mass communication sociology. The paper will discuss relevant theories, such as Bandura's social learning theory and the concept of social identity, to understand why individuals tend to imitate the behavior they see on social media. This study uses an interpretive paradigm that aims to understand the social meaning that arises from the phenomenon being studied, such as the viral content "Emergency Warning 2024". In this paradigm, researchers try to understand the perspectives of individuals involved in the social event, not just looking at the facts objectively. Based on this study, it is concluded that the analysis of the viral phenomenon "Emergency Warning" on TikTok includes a social imitation process involving factors of linkage, influence, and conformity. This viral content has various social, cultural, and psychological impacts, such as feelings of anxiety, fear, or euphoria, and forms collective behavior and public responses. In addition, TikTok as a social media platform plays an important role in accelerating the spread of social imitation through algorithms, the influence of celebrities or public figures involved, and the dynamics of online communities that strengthen this phenomenon.]]>
<![CDATA[Studi Literatur tentang Perilaku Masyarakat dalam Pencegahan Malaria ]]>
<![CDATA[Sabneno, Ade Shianti]]>;
<![CDATA[Junias, Marylin Susanti]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17207
<![CDATA[Malaria is an infectious disease that is of global concern. Malaria can be transmitted through the bite of a female Anopheles mosquito. According to global data, there will be 249 million cases of malaria in 2022. Meanwhile, the estimated number of deaths due to malaria in 2022 will reach 608,000. Indonesia is one of nine malaria endemic countries in the Southeast Asia region which contributes around 2% of the country's global malaria burden. The aim of the research is to determine the behavior of Indonesian people in preventing malaria. The method in this research is literature study. The author can conclude that there is an impact or influence on community behavior on Malaria prevention. Malaria can be prevented and controlled with vector control efforts and appropriate management of malaria cases such as cleaning the environment, awareness of using mosquito nets regularly, wearing closed clothing when going out at night or using anti-mosquito lotion. Community behavior plays a key role in the success of preventing malaria. The level of community knowledge, attitudes and practices towards malaria greatly determines the effectiveness of various preventive interventions, such as the use of insecticide-treated bed nets, environmental management and access to health services. Effective interventions such as increasing public education, distribution of prevention tools such as insecticide-treated bed nets, environmental management and community empowerment are urgently needed to increase awareness and preventive behavior.]]>
<![CDATA[Praktik Gadai Tanah Adat dalam Presfektif Hukum Agraria Nasional ]]>
<![CDATA[Muthia, Nurul]]>;
<![CDATA[Abubakar, Lastuti]]>;
<![CDATA[Rubiaty, Betty]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17220
<![CDATA[Tanah yang memiliki nilai ekonomis tinggi, menjadi bagian tak terpisahkan dari kehidupan manusia. Salah satu praktik yang masih berkembang di masyarakat adat Minangkabau adalah transaksi gadai tanah ulayat. Gadai tanah ini sering kali menimbulkan sengketa, terutama ketika penjual gadai tidak mampu untuk menebus tanah yang digadaikan. Metode yang digunakan dalam penulisan artikel ini adalah metode pendekatan yuridis normatif. Hasil penelitian menunjukkan bahwa praktik gadai tanah di Minangkabau umumnya masih bertumpu pada hukum adat setempat gadai tetap harus ditebus walaupun sudah lewat dari batas waktu yang ditentukan oleh hukum nasional sesuai UUPA dan UU Nomor 56 Prp Tahun 1960. Perlindungan hukum yang dapat dilakukan bagi penjual gadai adalah dengan cara preventif berupa pembuatan perjanjian gadai baik dibawah tangan ataupun secara otentik. Perlindungan hukum secara represif dapat dilakukan dengan musyawarah adat yang melibatkan Kerapatan Adat Nagari(KAN) dan Niniak Mamak untuk mencapai mufakat apabila tidak tercapai maka dapat mengajukan gugatan ke pengadilan negeri secara perdata atau secara pidana.]]>
<![CDATA[Peran Komunikasi Keluarga Terhadap Kesehatan Mental Anak Remaja di Desa Karae ]]>
<![CDATA[Yanti, Yanti]]>;
<![CDATA[Hidayatullah, Muhammad]]>;
<![CDATA[Fida, Wa Nur]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17233
<![CDATA[This research aims to find out the role of family communication on the mental health of teenagers in Karae Village. This research uses qualitative research methods with a descriptive research nature. In this research, the author collected data using observation, interviews, documentation and literature study techniques. From there, it is analyzed whether the functions of family communication are implemented in the family or not, whether they are successful or not, and what the shortcomings are. The results obtained are that family communication has been implemented, but according to the author there must be a specific form of family communication that is applied, namely the theory of heart communication. A communication that focuses on the importance of emotional relationships in the communication process, emphasizing that effective communication starts from positive thoughts and feelings.]]>
<![CDATA[Kepemimpinan Strategis dalam Peperangan Asimetris (Studi Kasus: Kepemimpinan Strategis Zulkifli Lubis pada Operasi Militer Aceh) ]]>
<![CDATA[Kartika P, Seri Nenni]]>;
<![CDATA[Priyanto, Priyanto]]>;
<![CDATA[Afifuddin, M]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17235
<![CDATA[Around the year 1990, armed conflict in Aceh began to escalate with the emergence of the Free Aceh Movement (GAM). This conflict occurred in Aceh, a province of Indonesia, in response to the independence demands put forth by GAM. The background of the conflict includes the dissatisfaction of the Acehnese people with the central government, which was perceived as unjust in the distribution of resources and governance. This prolonged tension led to the necessity for military intervention to restore stability and security in the region. Zulkifli Lubis, serving as the Chief of Operations, implemented innovative and adaptive military strategies to address the challenges of asymmetric warfare. His approach involved the utilisation of robust intelligence and support from the local community to achieve military objectives. By leveraging accurate information and fostering relationships with the populace, Lubis successfully alleviated tensions in Aceh. This research aims to analyse the impact of Zulkifli Lubis's strategic leadership in the context of the Aceh conflict and its relevance to future military operations. The objective of this study is to understand how strategic leadership can influence the outcomes of military operations within the framework of asymmetric warfare. The theoretical framework employed in this research encompasses theories of strategic leadership and innovation in warfare strategy. There are three research questions, beginning with how Zulkifli Lubis's leadership strategy affected the dynamics of the conflict in Aceh. The subsequent question addresses the approaches taken by Lubis in integrating intelligence and community support. The third question explores how the innovations in warfare strategy implemented by Lubis contributed to the success of military operations. The findings of the research indicate that Zulkifli Lubis's strategic leadership had a significant impact on diminishing the strength of GAM and restoring government control in Aceh. Additionally, the study reveals that the approaches adopted by Lubis can serve as a model for military operations in other conflict-affected regions.]]>
<![CDATA[Peran Liberia dalam Mitigasi dan Proteksi Virus Ebola 2014-2016 ]]>
<![CDATA[Akmal, Najwa Bilbina]]>;
<![CDATA[Athaillah, Callista Diandra]]>;
<![CDATA[Khairunnisa, Deanne Aurelia]]>;
<![CDATA[Meilina, Udya Difa]]>;
<![CDATA[Pasi, Lui Ardilo]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17252
<![CDATA[The Ebola outbreak that hit West Africa in 2014 had a significant health and socio-economic impact on Liberia. As one of the hardest-hit countries, Liberia has learned much from this bitter experience. This article details Liberia's role in containing and defending against the Ebola virus, from the initial response to the outbreak to building a more resilient health system. Liberia has taken strategic steps to respond to the Ebola outbreak, including the establishment of rapid response teams, capacity building for health workers, and public education campaigns. In addition, Liberia is actively collaborating with international organisations and donor countries to address the outbreak. This article analyses the factors that influenced Liberia's success in containing the Ebola outbreak and the challenges it continues to face. We also discuss the lessons that can be learned from Liberia's experience to improve global preparedness for other infectious disease threats.]]>
<![CDATA[Analisis Perbandingan Tagline "Jagonya Ayam" pada Iklan KFC dengan Tagline "We Got You" pada Iklan Wendy's terhadap Brand Awareness Produk bagi Pengguna Media Sosial X ]]>
<![CDATA[Malau, Paskal Zefanya]]>;
<![CDATA[Salsabila, Talitha Aryana]]>;
<![CDATA[Efendi, Fairuz Irhab Adinata]]>;
<![CDATA[Azizah, Anisa Nur]]>;
<![CDATA[Ferdinand, Cleo Firman]]>;
<![CDATA[Alghifari, Ahmad Rifki]]>;
<![CDATA[Maharani, Neysa Defi]]>;
<![CDATA[Sholihatin, Endang]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17254
<![CDATA[In marketing a product, it is necessary to have a promotion so that the product or business name can be known among the public. One of the marketing strategies that can be done is to use a tagline. Tagline is a short sentence made by a company to convey the core message of a product, service, or brand in a unique, interesting, and memorable way. Tagline is used to influence the audience by building Brand Awareness and strengthening brand identity. Big companies such as KFC with the tagline "Jagonya Ayam" and Wendy's with the tagline "We Got You" have succeeded in creating a strong identity through short sentences. The purpose of this research is to 1) Find out the impact of using taglines in KFC and Wendy's ads on the level of product Brand Awareness, 2) Find out the right characteristics of KFC and Wendy's taglines in increasAdd Contributoring Brand Awareness on platform X, 3) Find out whether the frequency of KFC tagline ads can increase Brand Awareness according to X platform users. Research using qualitative methods through indirect interviews using google forms that are distributed through social media X. The research results show that 1) The use of the tagline "Jagonya Ayam" on KFC ads and "We Got You" on Wendy's ads has an impact on the level of product brand awareness. 2) KFC tagline is more effective than Wendy's because it has the characteristics of shorter sentences, easy to remember, and more relevant to the main product sold, namely chicken. 3) The frequency of advertising impressions plays an important role in increasing product brand awareness. The more often an advertisement is shown, the stronger its influence on consumer memory and brand recognition. Therefore, the use of the right tagline and effective advertising strategy can significantly increase brand awareness.]]>
<![CDATA[Analisis Pemberitaan Donasi McDonalds Indonesia dalam Perspektif Framing dalam Public Relations ]]>
<![CDATA[Sari, Asti Novita]]>;
<![CDATA[Maysiana, Titis]]>;
<![CDATA[Mahanani, Kanaya Sekar Putri]]>;
<![CDATA[Oktaviana, Refa]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17255
<![CDATA[This research examines the public relations (pr) strategy used by mcdonald's indonesia in dealing with the boycott issue that circulated on social media and had an impact on the company's reputation. This research uses a framing theory approach to pr to analyse how mcdonald's indonesia shapes narratives and responds to issues that can damage the company's image. data was collected through analysis of mcdonald's official social media posts and several articles. The results showed that McDonald's Indonesia used a framing strategy that included emphasising the company's social responsibility through its community outreach, commitment to product quality and concern for consumers. Although the PR efforts made were quite effective in defusing tensions, some responses to the issue on social media were not entirely positive. This study concludes that the right communication strategy in the event of a reputation crisis is very important to minimise the negative impact on the company's good image in today's digital age.]]>
<![CDATA[Komunikasi Terapeutik dalam Penyembuhan Pengguna Narkoba di Rehabilitasi Kota Baubau ]]>
<![CDATA[Saputra, Rizky Febry]]>;
<![CDATA[Maulana, Harry Fajar]]>;
<![CDATA[Hidayatullah, Muhammad]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v5i1.17256
<![CDATA[This study aims to analyze the implementation of therapeutic communication in the rehabilitation process of drug users at the Class II A Baubau Correctional Facility (Lapas). Using a qualitative descriptive approach, data were collected through interviews with counselors and residents, as well as direct observation. The results show that therapeutic communication, based on empathy and attention, implemented through the Therapeutic Community (TC) model, is effective in building trust between counselors and residents, which in turn increases residents' motivation to actively engage in the rehabilitation process. Challenges faced include residents' difficulty in opening up at the beginning of rehabilitation, but with a non-coercive approach and the family-like atmosphere applied within TC, counselors succeeded in supporting positive changes in the residents' lives. This study also highlights the importance of further training for counselors to optimize therapeutic communication in drug rehabilitation]]>
