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Sanskara Manajemen dan Bisnis
Published by Eastasouth Institute
ISSN : 29857783     EISSN : 2963024X     DOI : https://doi.org/10.58812/smb
Core Subject : Science,
Decision Sciences, Operations Research & Management
Sanskara Manajemen dan Bisnis dengan nomor registrasi ISSN 2963-024X (Online) dan ISSN 2985-7783 (Cetak) adalah jurnal akademik yang memfokuskan pada topik-topik terkait Manajemen dan Bisnis di Indonesia dan Asia Tenggara. Jurnal ini diterbitkan tiga kali setahun (Maret-Juni, Juli-Oktober, dan November-Februari) secara teratur oleh Eastasouth Institute. Jurnal ini mempublikasikan artikel-artikel berkualitas tinggi yang berisi analisis kritis, pemikiran inovatif, dan hasil penelitian terbaru dalam bidang Manajemen dan Bisnis. Sanskara Manajemen dan Bisnis mempunyai cakupan yang luas, meliputi topik-topik seperti Manajemen strategis, Manajemen sumber daya manusia, Pemasaran, Keuangan dan akuntansi, Operasi dan rantai pasokan, Kewirausahaan, Etika bisnis dan tanggung jawab sosial, Inovasi dan teknologi dalam bisnis, Manajemen proyek, Bisnis internasional, Analisis kinerja bisnis dan evaluasi risiko, Pengambilan keputusan dan manajemen resiko, Kajian hukum bisnis, Manajemen lingkungan dan bisnis berkelanjutan, Pengembangan organisasi dan manajemen perubahan, Manajemen jaringan dan hubungan bisnis. Jurnal ini menerima artikel dalam bahasa Indonesia. Tujuan dari Sanskara Manajemen dan Bisnis adalah untuk memfasilitasi diskusi ilmiah dan mendorong pengembangan pengetahuan dan pemahaman yang lebih baik tentang Manajemen dan Bisnis di Indonesia dan Asia Tenggara. Jurnal ini berkomitmen untuk mempublikasikan artikel-artikel yang inovatif, orisinal, dan berkontribusi pada pengembangan teori dan praktik Manajemen dan Bisnis secara global. Sanskara Manajemen dan Bisnis memiliki kebijakan etika publikasi yang ketat, serta memastikan bahwa setiap artikel yang diterbitkan melalui jurnal ini telah melalui proses review yang obyektif dan terhadap standar etika publikasi yang tinggi. Jurnal ini juga mempunyai kebijakan open access, sehingga artikel-artikel yang dipublikasikan dapat diakses secara gratis oleh masyarakat umum dan masyarakat akademik secara global. Jurnal saat ini terindeks pada: Google Scholar CROSSREF (DOI)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 114 Documents
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Digital Visibility of Tourist Destinations in Sabang: A Composite Index Analysis Using Online Platform Indicators Nabilah Nabilah; Fachrurrazi Fachrurrazi; Nurhafikin Nurhafikin
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.820

Abstract

The rapid expansion of digital platforms has transformed how tourists search for information, evaluate destinations, and make travel decisions. Consequently, digital visibility has become an increasingly important component of destination competitiveness. However, empirical assessments of the digital visibility of local tourist destinations using cross platform indicators remain limited, particularly in emerging tourism areas such as Sabang, Indonesia. This study assessed the digital visibility of 15 tourist destinations in Sabang using a quantitative descriptive approach. Data were manually collected in May 2026 from Google Maps, TripAdvisor, Instagram, and official websites or dedicated tourism information pages. A composite Digital Tourism Visibility Index (DTVI) was constructed using eight indicators: Google ratings, Google review counts, presence on TripAdvisor, TripAdvisor ratings, TripAdvisor review counts, presence on Instagram, website availability, and the completeness of destination-related digital information. The findings reveal considerable variation in digital visibility across the destinations examined. Iboih Beach recorded the highest DTVI score, followed by the Zero Kilometer Monument and Rubiah Island, whereas several other destinations exhibited relatively limited online representation. These disparities were associated with differences in review volume, cross-platform presence, and the availability and completeness of digital information. This study contributes to digital tourism analytics by developing a practical cross-platform framework for assessing destination level digital visibility. The findings also provide an initial diagnostic basis for destination managers and local governments to formulate more targeted digital promotion and destination management strategies.
Unlocking the Human Capital Paradox: Innovation Culture and Organizational Competence as Dual Mediators of Institutional Performance in Indonesian Private Business Colleges Tutik Winarsih; Fariz Fariz
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.831

Abstract

Private higher education institutions in Indonesia, particularly Sekolah Tinggi Ilmu Ekonomi (STIE) in East Java, face a human capital paradox in which a high proportion of doctoral-qualified staff does not automatically improve institutional performance. Grounded in Resource Orchestration Theory and Dynamic Capability View, this study examines whether Innovation Culture mediates the relationship between Human Capital Readiness and Organizational Performance, and whether Organizational Competence mediates the relationship between Organizational Learning and Organizational Performance. Using a quantitative cross- sectional design and PLS-SEM, data were collected from 312 permanent lecturers and structural officials across 38 accredited STIEs in East Java. The findings show that Innovation Culture fully mediates the Human Capital Readiness–Organizational Performance relationship, while Organizational Competence partially mediates the Organizational Learning–Organizational Performance relationship. These results confirm the Value-Activation Model and show that strategic resources produce measurable performance only when activated through cultural and competence-based mechanisms. The study offers practical direction for STIE leaders seeking to improve institutional performance under resource constraints.
Business Strategy Decision-Making Model in Efforts to Increase Sales of Bakery Industry MSMEs in Lampung Province Niki Agus Santoso; Trenggono Pujo Sakti; Dora Rinova
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.834

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the bakery industry have an important role in supporting regional economic growth, especially in Lampung Province. However, many bakery MSMEs still face difficulties in achieving optimal sales targets due to ineffective implementation of business strategies. This study aims to analyze the priority of business strategy decision-making for increasing sales among bakery MSMEs in Lampung Province using the Soft Systems Methodology (SSM) and the Analytical Hierarchy Process (AHP). This research uses a descriptive qualitative approach, combining library and field research methods through interviews, observations, and questionnaires, involving MSME owners, operational managers, marketing managers, academics, and business practitioners. The results show that the main priority strategy is opening new outlets with a weight value of 0.330, followed by product innovation (0.279), creating attractive social media content (0.226), and improving service quality (0.165). These findings indicate that business expansion through strategic outlet development is the most effective way to improve sales performance. This research is expected to provide both theoretical and practical contributions for the development of bakery MSMEs in Lampung Province.
Customer Satisfaction as a Mediating Mechanism of Banking Loyalty: An Empirical Re-analysis of the Corporate Image and Service Quality Model among Bank BRI Customers Muhamad Arif Wiyanto; Dahlan Hidayat
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.865

Abstract

This study was conducted to reinterpret the role of customer satisfaction as a mediating variable in the formation of customer loyalty at Bank Rakyat Indonesia (BRI) based on recent theoretical developments, as well as to identify strategies that can be employed to enhance customer loyalty in the digital banking era. A quantitative approach was adopted using a secondary data analysis design through the empirical re-analysis method. The data were obtained from Hidayat (2019), which examined the effects of corporate image and service quality on customer loyalty through customer satisfaction at Bank BRI Purwokerto Branch, involving 144 respondents and utilizing the Structural Equation Modeling (SEM) approach. In this study, neither primary data collection nor re-estimation of the SEM model was conducted. Instead, the research focused on reinterpreting the empirical findings, including goodness-of-fit measures, direct effects, and indirect effects among variables. The results of the interpretation indicate that service quality is the most dominant factor in enhancing customer satisfaction and customer loyalty. Positive customer experiences that promote satisfaction and loyalty were found to be created through services that are fast, reliable, secure, and supported by user-friendly digital platforms. In contrast, the direct effect of corporate image on customer loyalty was not found to be significant, suggesting that loyalty is shaped more by service quality and customers’ actual experiences than by image perceptions alone. Furthermore, the mediating role of customer satisfaction in the relationship between service quality, corporate image, and customer loyalty was successfully confirmed. Based on these findings, the enhancement of customer experience, the strengthening of service quality, and the continuous development of digital banking services are recommended to be prioritized by BRI in order to increase customer satisfaction and build stronger and more sustainable customer loyalty amid omnichannel banking competition.
Determinants of Capital Adequacy Ratio in KBMI 4 Banks: Evidence from Profitability and Liability Structure in Indonesia (2021–2025) Virza Utama Alamsyah
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.867

Abstract

This study examines the determinants of the Capital Adequacy Ratio (CAR) and liability composition among the four KBMI 4 banks listed on the Indonesia Stock Exchange (IDX), namely BBCA, BBRI, BMRI, and BBNI, over the quarterly period from 2021 to 2025. The analysis is based on 80 bank-quarter observations extracted from publicly available financial statements and verified using bank-level individual data reported in millions of Indonesian Rupiah. The primary dependent variable is the Capital Adequacy Ratio (CAR), while the independent variables include Return on Assets (ROA), Gross Non-Performing Loans (NPL), Loan-to-Deposit Ratio (LDR), bank size, and liability composition proxied by the Deposit-to-Liability Ratio (DLR). Panel data regression with bank fixed effects and HC1 robust standard errors is employed to estimate the relationships. The results indicate that ROA and liability composition have a positive and statistically significant effect on CAR, whereas NPL, LDR, and bank size are not statistically significant in the baseline model. Robustness tests using winsorization and time fixed effects confirm that profitability and a funding structure dominated by customer deposits remain the most consistent determinants of CAR among KBMI 4 banks. This study contributes to the banking literature by demonstrating that capital adequacy in large commercial banks should be interpreted as an indicator of capital quality supported by sustainable profitability and stable funding, rather than merely as a measure of regulatory compliance. For investors, the findings suggest that CAR should be evaluated jointly with ROA, deposit-based funding structure, credit quality, and risk-weighted asset expansion capacity when assessing the fundamental performance and financial resilience of banking stocks.
Ambidextrous Leadership as a Catalyst for Innovation Performance: Knowledge Sharing and Organizational Agility in Indonesian Digital SMEs Faizal Faizal; Ivon Arisanti; Frandyo Izak Muskita
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.937

Abstract

This study examines the effect of ambidextrous leadership on innovation performance through knowledge sharing and organizational agility among digital small and medium-sized enterprises (SMEs) in Indonesia. The study is grounded in the Resource-Based View, which positions leadership, knowledge, and agility as strategic organizational capabilities for achieving competitive advantage. A quantitative research design was employed using data collected from 150 owners, managers, supervisors, and employees of Indonesian digital SMEs. Respondents were selected through purposive sampling, and the research variables were measured using a five-point Likert scale. Data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 3. The results indicate that ambidextrous leadership has positive and significant effects on knowledge sharing, organizational agility, and innovation performance. Knowledge sharing also positively affects organizational agility and innovation performance, while organizational agility has the strongest direct effect on innovation performance. The structural model explains 46.5% of the variance in knowledge sharing, 61.3% of the variance in organizational agility, and 70.4% of the variance in innovation performance. Mediation analysis demonstrates that knowledge sharing and organizational agility partially mediate the relationship between ambidextrous leadership and innovation performance. These findings show that ambidextrous leaders improve innovation outcomes by balancing exploratory and exploitative leadership behaviors, promoting knowledge exchange, and strengthening organizational responsiveness. The study contributes to leadership and innovation literature by providing empirical evidence from Indonesian digital SMEs. Digital SME leaders are advised to encourage experimentation, maintain execution discipline, establish collaborative knowledge-sharing mechanisms, and develop flexible organizational processes to achieve sustainable innovation performance in dynamic digital markets.
The Effect of Healthcare Workers’ Workload and Competence on Service Quality in Indonesian Hospitals Vina Anggraini; Suryadi Suryadi; Aida Rachmiana; Muslim Usman
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.938

Abstract

This study examines the effect of workload and healthcare worker competence on service quality in hospitals in Indonesia. A quantitative research design was employed involving 200 healthcare workers selected through purposive sampling. Data were collected using a structured questionnaire measured on a five-point Likert scale and analyzed using SPSS version 25. The analytical procedures included descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, simultaneous F-tests, and the coefficient of determination. The results indicate that workload has a significant negative effect on hospital service quality. Healthcare worker competence has a significant positive effect on service quality. Simultaneously, workload and competence significantly influence service quality. The coefficient of determination shows that workload and healthcare worker competence explain 44.4% of the variation in hospital service quality, while the remaining 55.6% is explained by other variables outside the model. These findings demonstrate that excessive workload may reduce healthcare workers’ ability to provide timely, accurate, and patient-centered services, whereas higher competence improves professional performance and service delivery. Hospitals should therefore implement balanced workload distribution, adequate staffing, continuous professional training, and competency-based development programs to improve healthcare service quality.
Comparative Analysis of Machine Learning Classification Algorithms for Early Detection of Software Vulnerabilities in Open-Source Systems for Digital Business Applications Hanna Mariana Baun
Sanskara Manajemen Dan Bisnis Vol. 4 No. 02 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i02.941

Abstract

Software vulnerabilities in open-source components can directly affect the confidentiality, integrity, and availability of digital business services. This study compares Logistic Regression, Decision Tree, Random Forest, Support Vector Machine, and XGBoost for early function-level vulnerability detection. A controlled quantitative benchmark representing 20 open-source projects and 30,000 functions was constructed across JavaScript/TypeScript, Python, Java, PHP, and Go. The dataset contained 6,000 vulnerable functions and 24,000 non-vulnerable functions, with stratified training, validation, and testing partitions and 10-fold cross-validation. Fifteen static, process, and dependency-related features were evaluated. XGBoost achieved the strongest test performance with 94.80% accuracy, 84.91% precision, 90.00% recall, 87.38% F1-score, 96.00% specificity, and 96.20% ROC-AUC. The model produced 90 false negatives, the lowest among the five algorithms. Cross-validation showed stable results with 94.50% mean accuracy and 0.40% standard deviation. Unsafe API calls, cyclomatic complexity, and vulnerable dependencies were the most influential predictors. The findings support boosted tree ensembles as effective screening models for secure digital business development pipelines.
The Role of Leadership, Organizational Commitment, and Motivation on Employee Performance Herty Ramayanti Sinaga; Yuviani Kusumawardhani; Rahayu Sri Purnami
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.863

Abstract

This study examines the effects of leadership, organizational commitment, and work motivation on employee performance. An explanatory quantitative approach was employed, involving 120 employees as respondents. Primary data were collected through a structured questionnaire and analyzed using IBM SPSS Statistics. Prior to regression analysis, the research instrument was assessed through validity and reliability testing, followed by classical assumption tests. The results indicate that leadership, organizational commitment, and work motivation have positive and significant effects on employee performance, both partially and simultaneously. Work motivation emerged as the strongest predictor in the model. These findings underscore the importance of effective leadership, employees’ attachment to the organization, and motivational conditions that support performance achievement.
Pemanfaatan TikTok sebagai Media Promosi Destinasi Wisata di Kabupaten Pangandaran Aris Gumilar; Raden Asri Kartini
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.956

Abstract

Perkembangan media sosial yang pesat telah mengubah promosi pariwisata dengan memungkinkan destinasi menjangkau audiens yang lebih luas melalui konten interaktif dan konten yang dibuat oleh pengguna. Penelitian ini mengkaji pengaruh TikTok dan electronic word-of-mouth (e-WOM) terhadap promosi destinasi wisata di Kabupaten Pangandaran. Pendekatan kuantitatif digunakan dengan desain survei cross-sectional. Data dikumpulkan dari 200 responden yang pernah melihat konten TikTok terkait pariwisata dan mengakses ulasan daring mengenai Pangandaran. Responden dipilih melalui teknik purposive sampling, dan seluruh item kuesioner diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan IBM SPSS Statistics versi 25 melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa TikTok berpengaruh positif dan signifikan terhadap promosi pariwisata. Electronic word-of-mouth juga berpengaruh positif dan signifikan, serta memiliki tingkat signifikansi. Secara simultan, TikTok dan e-WOM berpengaruh signifikan terhadap promosi pariwisata, sebagaimana ditunjukkan oleh nilai F sebesar 176,214 dan tingkat signifikansi di bawah 0,001. Koefisien determinasi menunjukkan bahwa kedua variabel tersebut mampu menjelaskan 64,2% variasi dalam promosi pariwisata. Temuan ini menunjukkan bahwa konten TikTok yang kreatif dan rekomendasi daring yang kredibel merupakan instrumen penting untuk memperkuat visibilitas destinasi, daya tarik, dan minat wisatawan untuk berkunjung ke Kabupaten Pangandaran.

Page 11 of 12 | Total Record : 114

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