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INDONESIA
Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 659 Documents
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Financial and Marketing Determinants of Banking Performance in Indonesia: A Systematic Literature Review Ghofir, Ade; Maftuchach, Viniyati
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study conducts a systematic literature review to synthesize the financial and marketing determinants of banking performance in Indonesia. Drawing on Scopus-indexed empirical studies, the review integrates evidence on how traditional financial fundamentals, such as capital adequacy, asset quality, liquidity, and operational efficiency and marketing-based constructs, including service quality, customer satisfaction, loyalty, trust, and digital banking adoption, shape bank performance outcomes. The findings indicate that financial determinants remain the dominant predictors of profitability and stability, reflecting the prudential orientation of Indonesia’s banking regulatory environment. At the same time, marketing determinants increasingly function as strategic complements by enhancing customer retention and revenue stability in a competitive and digitally mediated market. However, the literature remains fragmented, with limited integrative models explicitly linking financial robustness to customer-based value creation. This review contributes by mapping dominant determinant clusters, identifying methodological and conceptual gaps, and proposing directions for integrative future research. The findings offer practical implications for bank managers and policymakers in designing performance strategies that are simultaneously financially robust and market-responsive to support sustainable competitiveness in Indonesia’s banking sector.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Lase, Ratna sari; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
Analysis of the Effectiveness of Marketing Strategies at Private Universities in Padang City Habibah Muharmi; Rozi Destian; Windy Kusumahati; Fesaraweny, Fesaraweny; Riko Erlima Putra
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to analyze the effectiveness of a service marketing mix-based marketing strategy (7P Marketing Mix) on prospective students' decision-making at private universities in Padang City. The independent variables (X) consist of product, price, place, promotion, people, process , and physical evidence , while the dependent variable (Y) is decision-making. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who were students at several private universities in Padang City. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of each X variable on Y. The results showed that simultaneously, the seven dimensions of the marketing mix had a significant effect on decision-making. Partially, the promotion and physical evidence variables had the most dominant influence. These findings provide strategic implications for private universities to focus on improving the quality of promotions and physical evidence to strengthen the appeal and trust of prospective students.
Determinants of Turnover Intention: The Role of Organizational Commitment, Job Satisfaction, and Job Stress at PT JNE Padang Fesaraweny, Fesaraweny; Rozi Destian; Habibah Muharmi; Windy Kususmahati
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Turnover intention is one of the human resource problems that are often faced by service companies, especially in the logistics industry which has a high level of work demands. This study aims to analyze the influence of organizational commitment, job satisfaction, and work stress on the turnover intention of PT JNE Padang employees. This study uses a quantitative approach with a survey method. Data was obtained through the distribution of questionnaires to 130 employees as research respondents. The data analysis technique used was multiple linear regression analysis with the help of SPSS software. The results of the study showed that partially organizational commitment had a negative and significant effect on turnover intention, while work stress had a positive and significant effect on turnover intention. Meanwhile, job satisfaction does not have a significant effect on turnover intention. Simultaneously, organizational commitment, job satisfaction, and work stress have a significant effect on the turnover intention of PT JNE Padang employees. These findings indicate that increasing organizational commitment and effective work stress management are important factors in reducing employee turnover intention. This research is expected to be a consideration for company management in formulating sustainable human resource management policies.
A Pragmatic Study of Sarcasm in Netizen Comments Sosiana, Sosiana
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
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Sarcasm has become a prominent linguistic phenomenon in digital communication, particularly in netizen comments on social media platforms. The absence of face-to-face interaction and non-verbal cues encourages users to employ indirect and implicit language strategies, including sarcasm, to express criticism, dissatisfaction, and social attitudes. This study aims to examine sarcasm in netizen comments from a pragmatic perspective in order to understand how meaning is constructed beyond literal interpretation. The research adopts a descriptive qualitative approach using a literature review method. Data were collected from relevant books, peer-reviewed journals, and previous studies focusing on pragmatics, sarcasm, and digital discourse. The analysis synthesizes theoretical concepts and empirical findings related to sarcasm as a pragmatic strategy in online communication. The results indicate that sarcasm functions as an indirect speech act influenced by contextual factors such as social norms, shared knowledge, and communicative intentions. Sarcasm is commonly used to convey criticism, express emotions, and negotiate social identity in digital spaces. In conclusion, the study highlights the importance of pragmatic analysis in interpreting sarcastic expressions in netizen comments and contributes to a deeper understanding of meaning-making processes in online discourse.
Critical Discourse Analysis of Influencer Language in Building Digital Public Opinion Sosiana, Sosiana
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to analyze influencers' linguistic strategies in building digital public opinion through a Critical Discourse Analysis (CDA) approach. The background of this study is based on the increasing role of social media influencers as digital opinion leaders who not only convey information but also construct social reality through persuasive and ideological language practices. Although various previous studies have highlighted aspects of credibility and engagement , the linguistic dimensions and power relations in influencer discourse are still relatively understudied. This study uses a qualitative descriptive-analytical approach with Fairclough's three-dimensional model that includes text analysis, discursive practices, and social practices. The research data consists of 15 public opinion content from three social media influencers selected purposively based on the level of interaction and issue relevance. The data were analyzed through transcription, discourse segmentation, thematic coding, and critical interpretation stages to identify lexical strategies, syntactic structures, modalities, framing, and representations of social actors. The results show that influencers systematically use evaluative diction, high modality, metaphors, and polarization strategies to frame issues and build certain ideological positions. At the level of discursive practice, the use of inclusive pronouns and personal narratives strengthens the legitimacy of opinions and creates symbolic closeness with the audience. At the level of social practice, influencer discourse operates within a hybrid digital power structure—encouraging public participation while simultaneously reproducing the logic of attention commodification. This study concludes that digital public opinion is formed through structured, rather than spontaneous, discursive processes, and that influencer language plays a strategic role in the construction of social reality. Theoretically, this study expands the application of Critical Discourse Analysis to the study of digital influencers; practically, these findings contribute to strengthening society's critical literacy regarding social media discourse.
Changes in Sentence Structure in Students' WhatsApp Communication a Digital Syntax Study Sosiana, Sosiana
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
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The rapid expansion of digital communication has significantly transformed students’ written interaction patterns, particularly through messaging platforms such as WhatsApp. This study investigates changes in sentence structure in students’ WhatsApp communication from a digital syntax perspective. Employing a quantitative descriptive analytic approach, the research analyzes 1,850 sentences extracted from 1,200 text messages collected from three academic WhatsApp groups over a three-month period. The analysis focuses on syntactic completeness, structural reduction, and dominant sentence patterns. The findings reveal that 58% of the analyzed sentences exhibit structural modifications, including subject ellipsis, predicate omission, fragmentation, and simplified single-clause constructions. Subject ellipsis emerges as the most frequent pattern, indicating a strong reliance on shared conversational context. Complex compound sentences appear less frequently, reflecting a tendency toward syntactic simplification and communicative efficiency. Reliability testing demonstrates high inter-coder agreement, confirming the consistency of classification results. These findings suggest that syntactic changes in digital communication are systematic adaptations to the characteristics of instant messaging environments rather than random deviations from formal grammar. The study provides preliminary evidence that digital syntax forms a distinct communicative pattern within semi-formal academic contexts. The results offer a foundation for further validation and extended investigation into the broader implications of digital communication practices on students’ formal writing competence.
The Transformation of Local Cultural Values in Digital Poetry in the Post-Instagram Era Sosiana, Sosiana
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
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This study examines the transformation of local cultural values in digital poetry in the post-Instagram era. The rapid development of digital media has significantly reshaped literary production and distribution, particularly poetry, which has shifted from print-based formats to multimodal digital platforms. In this context, local cultural values are no longer presented solely through textual symbolism but are reconstructed through visual, audio, and performative elements influenced by algorithmic systems and audience engagement patterns. This research employs a qualitative descriptive approach using critical discourse analysis and digital semiotics. The data consist of 50 digital poems published after 2022 across various social media platforms, selected based on their incorporation of Indonesian local cultural elements and significant audience interaction. The analysis focuses on identifying forms of cultural representation, examining patterns of transformation, and interpreting their implications within the digital ecosystem. The findings reveal three primary forms of transformation: symbolic reduction, contextual reinterpretation, and aesthetic commodification. Symbolic reduction occurs when complex cultural meanings are simplified to align with fast-paced digital communication. Contextual reinterpretation reflects the adaptation of traditional values to contemporary issues such as identity and social awareness. Meanwhile, aesthetic commodification emerges when cultural elements are strategically utilized to enhance visual appeal and digital visibility. The study concludes that digital poetry serves as both a space for cultural preservation and a site of negotiation between tradition and digital modernity. While digital platforms expand the reach of local culture, they also risk simplifying its depth due to algorithm-driven visibility and audience preferences. This research contributes to the interdisciplinary study of digital literature, cultural transformation, and media sociology in contemporary Indonesian literary discourse.
The Effect of Competency and Workload on Services at Solok District Community Health Center with Organizational Citizenship Behavior (OCB) as an Intervening Variable Barmitoni, Barmitoni; Lusiana, Lusiana; Vicky Brama Kumbara
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
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This study aims to examine the influence of competence and workload on services at Solok Regency Community Health Centers (Puskesmas), with organizational citizenship behavior (OCB) as an intervening variable. Data collection methods included a survey and questionnaire distribution, with a sample of 90 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant influence of competence on organizational citizenship behavior (OCB) at Solok Regency Community Health Centers. There was a significant influence of workload on organizational citizenship behavior (OCB) at Solok Regency Community Health Centers. There was a significant influence of competence on services at Solok Regency Community Health Centers. There was a significant influence of workload on services at Solok Regency Community Health Centers. There was a significant influence of organizational citizenship behavior (OCB) on services at Solok Regency Community Health Centers. Organizational citizenship behavior (OCB) mediated the influence of competence on services at Solok Regency Community Health Centers. Organizational citizenship behavior (OCB) mediated the influence of workload on services at Solok Regency Community Health Centers.
The Effect of Organizational Learning and Innovation Climate on Innovative Work Behavior Mediated by Employees' Intrinsic Motivationwest Sumatra Province Regional Financial and Asset Management Agency Muhammad Aliffarras Prasetyo; Elfiswandi, Elfiswandi; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to examine the influence of organizational learning and innovation climate on innovative work behavior, mediated by intrinsic motivation among employees of the Regional Financial and Asset Management Agency (BPAM) in West Sumatra Province. Data collection was conducted through a survey and questionnaire distribution, with a sample of 93 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant effect of organizational learning on intrinsic motivation. There was a significant effect of innovation climate on intrinsic motivation. There was a significant effect of organizational learning on innovative work behavior. There was a significant effect of innovation climate on innovative work behavior. There was a significant effect of intrinsic motivation on innovative work behavior. Intrinsic motivation mediated the effect of organizational learning on innovative work behavior. Intrinsic motivation mediated the effect of innovation climate on innovative work behavior.

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