cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muslim
Contact Email
paradoks.jie@umi.ac.id
Phone
+6282196242883
Journal Mail Official
paradoks.jie@umi.ac.id
Editorial Address
Jl. Urip Sumoharjo No.km.5, Panaikang, Kec. Panakkukang, Kota Makassar, South Sulawesi 90231
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Paradoks : Jurnal Ilmu Ekonomi
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26226383     DOI : https://doi.org/10.57178/paradoks
Core Subject : Social,
Social Sciences
Jurnal ini memuat tulisan ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru dan bibliografi. Tulisan-tulisan yang dimuat telah melalui proses penyuntingan seperlunya oleh penerbit dengan tanpa mengubah substansi sesuai naskah aslinya. Tulisan dalam setiap penerbitan merupakan tanggungjawab pribadi penulisnya, dan bukan mencerminkan pendapat penerbit. Naskah yang dikirim pada redaksi harus merupakan naskah asli dan tidak sedang dipertimbangkan untuk diterbitkan oleh penerbit yang lain.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 122 Documents
 1   2   3   4   5 
Search results for , issue "Vol. 8 No. 3 (2025): May - July" : 122 Documents clear
Pemulihan Industri Pariwisata di Kota Makassar Pasca Pandemi COVID-19 Regina; Irwandi; Annisa Paramaswary Aslam; Basalamah, Muhammad Syafi'i A.
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1232

Abstract

This research employs a literature study method focused on the revitalization of the tourism industry in Makassar during the Covid-19 pandemic. The data used are derived from nationally and internationally recognized sources. The study was conducted through manual research, utilizing data collected from Google Scholar and Mendeley to address information gaps related to the challenges faced by the tourism sector before and after the pandemic. The impact of Covid-19 on the population of Makassar City is evident in the significant decline in both international and domestic travel. The number of tourist visits—both domestic and foreign—decreased substantially. A crucial first step in improving employment conditions in the tourism sector is addressing issues in the transportation sector, including the availability of lodging and food services. The Covid-19 pandemic severely disrupted the national economy. Tourism, which plays an essential role in human life as a means to relieve stress and fatigue from work, was among the most affected sectors. Various economic analyses have shown that tourism was one of the hardest-hit industries. While tourism has the potential to support the broader community economy, the overall economic downturn has negatively impacted the tourism sector at both macro and micro levels.
The Power of Emotional Branding: How Brand Awareness, Characteristics, and Self-Brand Congruity Drive Purchasing Decisions Rizkautami, Puspa; Tuti, Meylani
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1299

Abstract

Recognising the psychological and emotive factors influencing consumer purchasing decisions is indispensable for brand success in the competitive market.  This study investigates the impact of brand awareness, brand attributes, and brand congruence on purchasing decisions, with emotional branding as a mediating variable.  The employed approach is quantitative.  The participants in this study were coffee customers from various renowned coffee establishments in Jakarta.  Utilising an accidental sample method, specifically engaging customers who coincidentally encountered the author, yielded 201 respondents.  The data analysis employed the Structural Equation Model with SmartPLS.  The findings indicated that brand awareness and congruence substantially affected purchasing decisions directly and via emotional branding.  Brand features did not dramatically affect buying decisions, suggesting that other elements, such as consumer-brand emotional connections, significantly influenced purchasing behaviour.  Furthermore, emotional branding was validated as the primary mediating variable, enhancing the correlation between brand-related characteristics and consumer decision-making.  These findings underscore the significance of establishing robust emotional connections with consumers, rather than depending exclusively on brand features, to stimulate buying intentions.  Brands should enhance their emotional engagement tactics to foster customer loyalty and successfully affect consumer behaviour.
Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kinerja Pegawai dengan Budaya Organisasi sebagai Variabel Moderasi Pada Dinas Perindustrian dan Perdagangan Kabupaten Sidoarjo Akmaliyah, Nur Faizah; Ubaidillah, Hasan; Firdaus, Vera
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1310

Abstract

Dalam era globalisasi dan kompetisi yang semakin ketat, organisasi menghadapi tantangan besar dalam mengelola kinerja pegawai guna mencapai keunggulan kompetitif. Dinas Perindustrian dan Perdagangan Kabupaten Sidoarjo, sebagai lembaga pemerintah, menjalankan tugasnya berdasarkan prinsip transparan, akuntabel, efektif, dan efisien sesuai tata kelola yang baik. Data survei kepuasan masyarakat menunjukkan tingkat kepuasan yang konsisten tinggi selama tiga tahun terakhir, mencerminkan pelayanan yang berkualitas. Penelitian ini bertujuan untuk menguji pengaruh kepemimpinan dan lingkungan kerja terhadap kinerja pegawai pada Dinas Perindustrian dan Perdagangan Kabupaten Sidoarjo, dengan budaya organisasi sebagai variabel moderasi. Metodologi kuantitatif digunakan melalui pengujian hipotesis, melibatkan 75 responden yang dipilih berdasarkan kriteria tertentu menggunakan metode purposive sampling. Pengumpulan data dilakukan dengan kuesioner Skala Likert, diikuti oleh uji validitas, reliabilitas, dan asumsi klasik. Penelitian ini diharapkan memberikan kontribusi signifikan terhadap pengelolaan sumber daya manusia, khususnya dalam memaksimalkan kinerja organisasi melalui kepemimpinan yang efektif, lingkungan kerja yang kondusif, serta budaya organisasi yang terintegrasi. Novelty penelitian ini terletak pada penggunaan variabel moderasi yang belum banyak diteliti sebelumnya, sehingga membuka peluang pengembangan ilmu lebih lanjut. Hasil penelitian menunjukkan bahwa Kepemimpinan berpengaruh signifikan terhadap Kinerja Pegawai. Lingkungan Kerja tidak berpengaruh signifikan terhadap Kinerja Pegawai. Kepemimpinan dengan mediasi Budaya Organisasi berpengaruh signifikan terhadap Kinerja Pegawai. Lingkungan Kerja dengan mediasi Budaya Organisasi tidak berpengaruh signifikan terhadap Kinerja Pegawai. Budaya Organisasi berpengaruh signifikan terhadap Kinerja Pegawai
The Effect of the Use of Augmented Reality (AR), Perceived Risk, and Trust on Online Shopping Behavior through Perceived Enjoyment on Local Cosmetic Products on Shopee Mazaya Annida Jauza Safira; Ratna Listiana Dewanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1312

Abstract

This study aimed to analyze the influence of the use of augmented reality, perceived risk, and trust through perceived enjoyment on online shopping behavior on local cosmetics on Shopee. The sampling in this research was purposive sampling of 157 respondents. The research employs quantitative data, with primary data collected through an online questionnaire that was tested for validity and reliability. The analysis tool used in this study had Structural Modelling-Partial Least Square (PLS-SEM). Hypothesis testing was conducted though path analysis. The R-square value for the Perceived Enjoyment variable obtained an R-square value of 0.533 and a customized R-square value of 0.524. Meanwhile, the Online Shopping Behavior variable obtained an R-square value of 0.593 and a customized R-square value of 0.585. The p-value results showed <0.05 so that the data analysis showed that augmented reality had a positive and significant effect on online shopping behavior, perceived risk had a positive and significant effect on online shopping behavior, trust had a positive and significant effect on online shopping behavior, augmented reality had a positive and significant effect on perceived enjoyment, perceived risk had a positive and significant effect on perceived enjoyment, trust had a positive and significant effect on Perceived enjoyment, perceived enjoyment had a positive and significant effect on online shopping behavior. Augmented reality had a positive and significant effect on online shopping behavior through perceived enjoyment, and perceived risk had a positive and significant effect on online shopping behavior through perceived enjoyment. The results of this research can be useful for online business people, especially local cosmetics, to be able to improve the customer shopping experience. Local e-commerce players need to integrate engaging AR technology, build trust with product guarantees and transparent reviews, and leverage risk perception as an element that adds excitement to the online shopping experience to drive consumer loyalty.
The Influence of Brand Super-Recovery Effort, Online Brand Community Engagement, and Empathy on Repurchase Intention Among Generation Z Who Actively Shop for Local Fashion Online on the Shopee Platform through Consumer Forgiveness as a Mediation Variable Mutiara Dias Faradisa; Ratna Listiana Dewanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1313

Abstract

This study aimed to analyze the influence of brand super-recovery effort, online brand community engagement, and empathy on repurchase intention among Generation Z consumers who actively shop for local fashion online through the Shopee platform, with consumer forgiveness as a mediating variable. The sampling in this research was purposive sampling technique, with a sample size of 153 respondents. The research employs quantitative data, with primary data collected through an online questionnaire that was tested for validity and reliability. The analysis tool used in this study was Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hypothesis testing was conducted through path analysis. The result of the study indicated that brand super-recovery effort had a positive and significant influence on consumer forgiveness, online brand community engagement had a positive and significant influence on consumer forgiveness, empathy had a positive and significant influence on consumer forgiveness, brand super-recovery effort had a positive and significant influence on repurchase intention, online brand community engagement had a positive and significant influence on repurchase intention, empathy had a positive and significant influence on repurchase intention, consumer forgiveness had a positive and significant influence on repurchase intention, consumer forgiveness mediated the relationship between brand super-recovery effort and repurchase intention, consumer forgiveness mediated the relationship between online brand community engagement and repurchase intention, consumer forgiveness mediated the relationship between empathy and repurchase intention.
Artificial Intelligence (AI) Based Marketing: Optimization in Changing Consumer Behavior Through E-Commerce Platforms Tjahyono, Rudi; Kusuma Wijaya, Dewa; Hardiningsih, Pancawati
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1323

Abstract

The increasing use of artificial intelligence (AI) in digital marketing has revolutionized how e-commerce businesses interact with consumers. AI enables content personalization, predictive analysis of consumer needs, and automation of various aspects of marketing. However, the extent to which this technology influences consumer behaviour still needs further research. This study examines the impact of AI-based marketing on consumer behaviour, specifically in purchasing decisions, customer loyalty, and brand engagement on e-commerce platforms. Using AI-based personalization techniques and AI-powered chatbots, e-commerce platforms such as Shopee and Tokopedia offer customized experiences to increase consumer satisfaction and long-term loyalty. The analysis was conducted to determine how AI-based marketing strategies consisting of content personalization and chatbot interactions can influence consumer behaviour and contribute to the development of effective marketing strategies in the e-commerce industry.
Effectiveness of RGEC Banks Soundness Level, Exchange Rate and Interest Rate in Predicting Potential Bank Bankruptcy Satriya Dharma Mukti; Tri Gunarsih
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1329

Abstract

This study examines the RGEC-based bank soundness level, Exchange Rate, and Interest Rate in predicting potential banking bankruptcy. The sample in this study consists of 152 data obtained from 38 banking sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020-2023 period. The results of this study show that Non-Performing Loan (NPL), Loan to Deposit Ratio (LDR) and Self-Assessment Good Corporate Governance (GCG) have a significant positive effect on the potential for bankruptcy, on the other Return on Asset (ROA) have a negative and significant impact on the potential for bankruptcy. Furthermore, the Capital Adequacy Ratio (CAR), Exchange Rate, and Interest Rate have no effect on the potential for bankruptcy. The study results show that four indicators, out of the five indicators of RGEC banks' soundness level, are effective in predicting potential bankruptcy. These results show that if bank management wants to predict and anticipate bankruptcy based on its health level, it can be considered to see and maintain NPL, LDR, GCG self-assessments, and ROA.
Peran Brand Image Dalam Mediasi Harga Dan Promosi Terhadap Keputusan Pembelian Di Marketplace Matahari Irmasari, Diva Giyas; Umam, Moh Rifqi Khairul
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1331

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran citra merek (Brand Image) sebagai variabel mediasi dalam hubungan antara harga dan promosi terhadap keputusan pembelian produk fashion di Matahari melalui platform marketplace online. Pendekatan kuantitatif digunakan dalam penelitian ini dengan menerapkan metode SEM-PLS, di mana data dikumpulkan dari 160 responden mahasiswa Gen Z di wilayah Surakarta. Temuan penelitian mengindikasikan bahwa baik harga, promosi, maupun citra merek memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Citra merek terbukti secara signifikan memediasi hubungan antara harga dan keputusan pembelian, namun tidak menunjukkan peran mediasi yang signifikan dalam kaitannya dengan promosi. Hasil ini menekankan pentingnya strategi penetapan harga yang kompetitif dan sejalan dengan persepsi merek yang dibangun, serta perlunya penguatan strategi promosi agar selain memberikan pengaruh langsung, juga mampu memperkuat citra merek. Studi ini memberikan kontribusi terhadap literatur pemasaran digital khususnya dalam konteks industri fashion e-commerce di Indonesia.
Pengaruh Inflasi Dan Suku Bunga Terhadap Harga Saham Dengan Finansial Distress Sebagai Variabel Mediasi A. Mulia Saleh; Hardiyanto; Risa Rukmana; Suriani; St. Ramlah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1335

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inflasi dan suku bunga terhadap harga saham dengan financial distress sebagai variabel mediasi pada perusahaan konsumsi non primer yang terdaftar di Bursa Efek Indonesia. Jenis penelitian berupa penelitian kuantitatif yang dilakukan pada perusahaan konsumsi non primer yang terdaftar di Bursa Efek Indonesia periode 2020-2021. Jumlah sampel yang digunakan dalam penelitian ini yaitu 40 perusahaan. Sumber data yang digunakan dalam penelitian ini yaitu data sekunder. Teknik analisis yang digunakan adalah path analisis dengan bantuan IBM SPSS 22. Hasil penelitian menunjukkan inflasi dan suku bunga tidak berpengaruh terhadap financial distress, inflasi tidak berpengaruh terhadap harga saham, suku bunga dan financial distress berpengaruh terhadap harga saham. financial distress tidak mampu memediasi inflasi terhadap harga saham, financial distress mampu memediasi suku bunga terhadap harga saham.
Persepsi Pedagang Pasar Sipirok Tapanuli Selatan Terhadap Pembiayaan Bank Syariah Muhammad Miftah Al-Qahtani; Ramadhani, Sri; Ahmad Syakir
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1341

Abstract

This study explores the perceptions of market traders in Sipirok, South Tapanuli, regarding Islamic banking financing services. The findings reveal that most traders continue to rely on conventional banks or other traditional financial institutions, such as pawnshops, to meet their business capital needs. A lack of knowledge and limited outreach about Islamic banking are key factors behind the low adoption of these services among traders. Using a qualitative approach with a descriptive method, the study aims to analyze traders’ perceptions, identify the factors influencing their choice of financing sources, and uncover the obstacles that hinder the use of Islamic banking services. Data were collected through semi-structured interviews with 15 traders and analyzed using thematic analysis. The results indicate that the majority of traders hold less favorable views toward Islamic banking. Many perceive the profit-sharing system as more complex and less financially beneficial compared to the interest-based system used by conventional banks. Key factors influencing their choice of financing include ease of access, trust, and comfort in dealing with conventional banking services. Another major barrier is the lack of promotion and socialization efforts by Islamic banks. These findings suggest that Islamic financial institutions need to be more proactive in providing education, building personal relationships, and simplifying their messaging to make their services more accessible and appealing to small business owners such as market traders.

Page 1 of 13 | Total Record : 122

 1   2   3   4   5 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2026): February - April Vol. 9 No. 1 (2026): November - Januari Vol. 8 No. 4 (2025): Agustus - Oktober Vol. 8 No. 3 (2025): May - July Vol. 8 No. 2 (2025): Februari - April Vol. 8 No. 1 (2025): November - Januari Vol. 7 No. 4 (2024): Agustus - Oktober Vol. 7 No. 3 (2024): Mei - Juli Vol. 7 No. 2 (2024): Februari - April Vol. 7 No. 1 (2024): November - Januari Vol. 6 No. 4 (2023): Agustus - October Vol. 6 No. 3 (2023): May - July Vol. 6 No. 2 (2023): Februari - April Vol. 6 No. 1 (2023): November - Januari Vol. 5 No. 4 (2022): Agustus - Oktober Vol. 5 No. 3 (2022): Mei - Juli Vol. 5 No. 2 (2022): Februari - April Vol. 5 No. 1 (2022): November - Januari Vol. 4 No. 4 (2021): Agustus - Oktober Vol. 4 No. 2 (2021): April Vol. 4 No. 1 (2021): Januari Vol. 3 No. 4 (2020): Oktober Vol. 3 No. 3 (2020): Juli Vol. 3 No. 2 (2020): April Vol. 3 No. 1 (2020): Januari Vol. 2 No. 4 (2019): Oktober Vol. 2 No. 3 (2019): Juli Vol. 2 No. 2 (2019): April Vol. 2 No. 1 (2019): Januari Vol. 1 No. 1 (2018): Oktober More Issue