cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
ZAKARIA
Contact Email
zakaria.abuarfa@gmail.com
Phone
+62895328499297
Journal Mail Official
jurnalpangripta@malangkota.go.id
Editorial Address
Jl. Gedung MBO Simpang Majapahit 1 lantai 3 Malang
Location
Kota malang,
Jawa timur
INDONESIA
Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Published by Badan Perencanaan Pembangunan Daerah Kota Malang
ISSN : 26205785     EISSN : 26155702     DOI : https://doi.org/10.58411/pangripta.v6i1
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
PANGRIPTA adalah Jurnal Ilmiah yang diterbitkan oleh Badan Perencanaan Pembangunan Daerah Kota Malang. Jurnal PANGRIPTA memuat artikel hasil penelitian dan karya ilmiah lainnya yang FOKUS PADA PERENCANAAN PEMBANGUNAN untuk bidang kajian ekonomi, sumber daya alam, pembangunan manusia, pembangunan masyarakat, sosial budaya, infrastruktur, pengembangan wilayah dan inovasi daerah guna menunjang perumusan kebijakan pembangunan Kota Malang
Arjuna Subject : Umum - Umum
Articles 172 Documents
 14   15   16   17   18 
Inclusive Digital Marketing For Urban Fashion Enterprises: The Roles Of Body Positivity, Micro-Influencers, And Brand Image Pawitri, Ni Nyoman Herlina Maha; Junaedi, I Wayan Ruspendi; Utama, I Gusti Bagus Rai; Komalasari, Yeyen
PANGRIPTA Vol. 9 No. 1 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58411/jkthxt17

Abstract

The expansion of digital fashion markets offers new opportunities for urban creative enterprises, but it also requires marketing practices that are inclusive, credible, and responsive to changing consumer values. This study examines the roles of body positivity campaigns, micro-influencers, and brand image in shaping women consumers’ purchase intentions within Indonesia’s urban digital fashion market. Data were collected through an online survey involving 110 women aged 18–35 who actively used Instagram and TikTok and resided in selected urban market areas in Indonesia. The proposed relationships were examined using Partial Least Squares–Structural Equation Modeling. The findings reveal that body positivity campaigns contribute to a favorable brand image but do not directly translate into purchase intention. Micro-influencers play a more comprehensive role by contributing to both brand image and purchase intention. Brand image is also associated with stronger purchase intention and mediates the relationship between micro-influencers and purchase intention. However, it does not mediate the relationship between body positivity campaigns and purchase intention. These findings indicate that body positivity and micro-influencer communication operate through different marketing mechanisms. Inclusive messages primarily strengthen consumer perceptions of the brand, whereas credible micro-influencers help connect brand communication with purchasing interest. From an urban development perspective, the findings provide consumer-level evidence that can inform local government agencies, business incubators, and creative-economy stakeholders in designing digital marketing assistance, responsible influencer partnerships, and inclusive branding programs for urban fashion enterprises. This study contributes to the development of competitive, inclusive, and digitally adaptive urban creative-economy ecosystems.
Building Entrepreneurial Human Capital For Regional Development: Psychological Pathways To Youth Entrepreneurial Goal Intention Khouroh, Umu; Windhyastiti, Irany; Ratnaningsih, Christina Sri; Akbar, Roby Nur
PANGRIPTA Vol. 9 No. 1 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan
Publisher : Badan Perencanaan Pembangunan Kota Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58411/typtha72

Abstract

Regional economic development increasingly depends on the capacity of local systems to regenerate entrepreneurs, innovators, and job creators. However, investments in entrepreneurship education do not necessarily translate into durable entrepreneurial career commitment among young people. This study examines the psychological pathways through which perceived behavioral control develops into entrepreneurial goal intention, positioning university students as a prospective source of entrepreneurial human capital for regional development. Integrating the Theory of Planned Behavior and Social Cognitive Theory, the study investigates the mediating roles of entrepreneurial attitude and entrepreneurial self-efficacy. Data were collected from 349 Indonesian undergraduate students who had taken or were taking entrepreneurship-related courses and were analyzed using Partial Least Squares Structural Equation Modeling and Importance–Performance Map Analysis. The findings indicate that perceived behavioral control does not directly translate into entrepreneurial goal intention, but operates through entrepreneurial attitude and entrepreneurial self-efficacy. Entrepreneurial attitude emerges as the most influential psychological mechanism in strengthening long-term entrepreneurial career commitment, while perceived behavioral control represents an important area for intervention. These findings reveal a capability–commitment gap in which young people may perceive themselves as capable of entrepreneurship without necessarily converting that capability into a sustained entrepreneurial career goal. From a regional development perspective, entrepreneurship programs should therefore move beyond competence building and strengthen the desirability, feasibility, confidence, and ecosystem support needed to convert youth entrepreneurial capability into sustained entrepreneurial commitment.

Page 18 of 18 | Total Record : 172

 14   15   16   17   18 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 9 No. 1 (2026): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 8 No. 2 (2025): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 8 No. 1 (2025): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 7 No. 2 (2024): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 7 No. 1 (2024): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 6 No. 2 (2023): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol 6 No 1 (2023): PANGRIPTA Vol. 6 No. 1 (2023): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 5 No. 2 (2022): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol 5 No 2 (2022): PANGRIPTA Vol. 5 No. 1 (2022): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol 4 No 1 (2021): Edisi Maret 2021 Vol. 4 No. 1 (2021): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 3 No. 2 (2020): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 3 No. 1 (2020): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 2 No. 2 (2019): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 2 No. 1 (2019): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol 2 No 1 (2019): Pangripta Vol. 1 No. 2 (2018): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Vol. 1 No. 1 (2018): Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan More Issue