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Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Published by Sekolah Tinggi Agama Buddha Nalanda
ISSN : 29859743     EISSN : 29859204     DOI : 10.47861
Core Subject : Humanities, Education,
Humanities Education
Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi, Sosial dan Humaniora. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 254 Documents
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Strategi Agensi ‘Bencuan’ Mengatasi Permasalahan Tutupnya Tiktok Shop dan Beralih ke Shopee Siti Nur Afina; Selfiana Khoirunnisa; Winarsih Winarsih; Nur Hamidah; Jamiati.K.N
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.795

Abstract

Since the outbreak of Covid-19, many employment agencies have been going live on the TikTok Shop app. However, the Government recently decided to remove this feature for one reason or another. This news has a considerable impact on TikTok Shop employment agencies, who are quite restless because they will lose a wide market reach, although the removal of TikTok Shop is a good intention to improve the e-commerce ecosystem in the country. The research uses descriptive qualitative methods with grounded theory facilitating a deeper understanding of the phenomenon under study through systematic data collection and analysis. The location of this survey was conducted at Grand Mall Serpong Tangerang on October 24, 2023. Research observations were made by interviewing the manager of the 'Bencuan' agency itself and the interview was based on grounded theory. The results of the closure of TikTok Shop in Indonesia have a huge impact on online merchants and agencies that rely on the Yellow Basket feature of Tiktok Shop. 'Bencuan' agency is not desperate or lost and continues their normal daily operations. It's just that the transaction system has changed slightly, they used to use Tiktok Shop for sales transactions, but now they are switching to other platforms such as Shopee and Instagram, because their license to operate in Indonesia is still valid.
Eksplorasi Kualitatif Dinamika Komunitas Online: Pola Interaksi dan Pengaruhnya dalam Era Digital Nur Alifia; Yulfa Lumbaa; Nur Riswandy Marsuki
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.798

Abstract

The dynamics within online communities are an interesting subject of exploration, especially when we consider the interaction patterns and their influence in the rapidly evolving digital era. This research aims to explore in depth the interaction patterns formed within online communities and analyze the influence of online communities on their members. This research uses a qualitative research method with a descriptive qualitative approach. Data collection methods will involve in-depth interviews, participant observation, and content analysis. Qualitative data will be analyzed using a thematic analysis approach. It was found that the dominating interaction patterns, such as in-depth discussions, exchange of experiences, and collaboration on joint projects, provide a solid foundation for intellectual growth and the development of personal relationships within the community.
Public Relations Campaign PT. Kimia Farma Tbk Dalam Meningkatkan Citra Perusahaan Alfareji Febrian Hanom; Nabila Putri Meitana; Noni Nur Oktaviani; Alycia Febytha Maruti; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.852

Abstract

Kimia Farma, in enhancing its corporate image, has undertaken various communication campaigns as part of their efforts to build a positive image in the eyes of the public. PT. Kimia Farma is also actively involved in disseminating health-related information through their official social media channels, and they engage in various collaborations to boost public trust. The objective of this research is to understand and explore the campaigns carried out by PT. KAEF Kimia Farma Tbk in improving the company's image. The data collection techniques employed by the researcher include interviews, observations, and documentation. The research findings indicate that the image of PT. Kimia Farma Tbk has improved significantly following the campaigns they have conducted.
Understanding and Pronunciation of Speaking and Making Speeches Using English in Junior High School Children Daniel Setiawan Zamasi; Hia, Maria Putri Cantika; Waruwu, Yaredi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.870

Abstract

This journal delves into the linguistic prowess of junior high school children in English speech construction. Through quantitative methods utilizing structured questionnaires, the study evaluates the proficiency of students in speaking and delivering English speeches. Findings reveal a spectrum of abilities: from confusion and difficulty among some students to proficient articulation and comprehension among others. Notably, a significant portion of students exhibit self-directed learning through mediums like online gaming, contributing to their language acquisition. The study underscores the diverse pathways through which junior high school children acquire English proficiency, with approximately 60% - 70% demonstrating the ability to construct and deliver English speeches effectively, showcasing varied speaking styles.
Eksistensi Divisi Marketing Communication dalam Menjalankan Fungsi Public Relations di E-commerce AladinMall by Mister Aladin Ade Maulida; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.891

Abstract

AladinMall by Mister Aladin is an e-commerce newcomer owned by the largest media company, namely the MNC group, which was founded at the end of 2021. As an e-commerce newcomer, the existence of public relations is needed by AladinMall by Mister Aladin to become a communication bridge between the company's internal external to the company. AladinMall by Mister Aladin in its structure does not yet have a public relations division because the scope of the company is still very small, however, the public relations function at AladinMall by Mister Aladin is still carried out, only this function is carried out by the Marketing Communications & Strategy division. In relation to this, this research aims to determine the existence of the Marketing Communication division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin and to determine the public relations activities carried out by the Marketing Communication division of AladinMall by Mister Aladin. The approach used in this research uses a qualitative approach, the data collection technique used is interviews with the Marketing Communication division which carries out the public relations function at AladinMall by Mister Aladin. The collected data is then subjected to data reduction, data presentation and conclusion drawing. The results of the research show that the existence of a marketing communications division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin is carried out by carrying out public relations activities such as online and offline events, partnerships with various brands, making press releases, contributing to social or CSR activities. , and carrying out the public relations function which includes serving the public interest (it should serve the public interest), maintaining good relationships (maintain good communication) and emphasizing good ethics and behavior (stress good morals and manners).
Pengaruh Teknik Kampanye Digital Public Relations #WeGotYou Terhadap Corporate Branding Gojek: Survei Terhadap Followers Instagram @gojekindonesia Kania Untari Salsabila; Nani Nurani Muksin
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.892

Abstract

Gojek is an online transportation application company in Indonesia that has created a strategy to increase corporate branding, one of which is by conducting campaigns.the campaigns created by Gojek are always related to the current conditions of society so that people can easily feel the effects of the campaign. In relation to this, this research aims to measure the influence of Gojek #WeGotYou public relations campaign on Gojek corporate branding, Gojek #WeGotYou public relations campaign, corporate branding obtained by Gojek. This research uses theory, namely a public relations campaign which includes participacing, association, integrative, pay of technique, icing technique, empathy, coercion technique. The approach used in this research uses a quantitative approach, which uses survey methods. This research is included in the descriptive research category quantitative. The data collection technique was carried out by distributing 148 respondents to people who commented on the #WeGotYou campaign upload on Instagram @gojekindonesia, the sampling method used random sampling. The results of this research show that the influence of the #WeGotYou public relations campaign on respondents responded well (agree) to all the statements submitted and on corporate branding the respondents responded well (agree), which means, there is an influence between the #WeGotYou public relations campaign on Gojek's corporate branding. Based on the hypothesis test that has been carried out, this research has a number of respondents (n) = 148, so the degrees of freedom (df) n – k = 148 – 2 = 146. With degrees of freedom of 146 and a significance of 5%, it is 1.97635 rounded to 1.976. Because the value of count (18.758) > ttable (1.976), H0 is rejected. H1 is excepted, which means there is an influence between the #WeGotYou Public Relations Campaign on Gojek's Corporate Branding. This research has an R square value of 0.707. The R square value shows a figure of 0.707 or 70.7%, which means that there is an influence between the #WeGotYou Public Relations Campaign on Gojek Corporate Branding.
Pengaruh Viral Marketing Mixue Terhadap Keputusan Pembelian: Survei Pada Followers Instagram @mixueindonesia Alvin Ramadhan; Oktaviana Purnamasari
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.897

Abstract

Social media is social media, where users can easily participate freely, share, and create several things such as blogs, social networks, forums, and also virtual worlds and social networks are the most commonly used form of social media. by people around the world. The purpose of this research is to determine Viral Marketing, Purchase Decisions for Mixue products among @mixueindonesia Instagram Followers, and to determine the Influence of Viral Marketing on Purchase Decisions among @mixueindonesia Instagram Followers. The theory used is that Instagram content includes videos, advertisements, and content and Purchase Decisions include awareness, interest, evaluation, trial, and adoption. The approach in this research is quantitative with a survey method. The data collection technique was carried out by distributing questionnaires given to 73 respondents on @mixueindonesia Instagram followers. Sampling used the Slovin technique. The questionnaire collection method used was simple random sampling. The results of this research show that the influence of Viral Marketing as a whole, respondents responded well (agree), as well as the influence of Viral Marketing Mixue on Purchasing Decisions. Overall, respondents responded well (agree) to all the Y variable statements in the research questionnaire. The results of calculations from this research data showed that The t-count value is greater than 8.357, which is greater than the t-table value of 1.666. Because the t-count is greater than the t-table, H0 is rejected and H1 is accepted. And the magnitude of the influence of Viral Marketing @mixueindonesia has a moderate or moderate influence of 0.496 on purchasing decisions with a percentage of 49.6%, while the remaining 50.4% is influenced by other factors outside the research.
Pengaruh Personal Branding Raisa Andriana Terhadap Keputusan Pembelian Produk Raine Beauty: Survei Pada Followers Instagram @Officialrainebeauty Annisa Az-Zahra Rahmawati; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.909

Abstract

For a public figure, personal branding needs to be considered to build credibility and have self-value, one of which is Raisa Andriana who started her career as a singer to enter the business in the cosmetics industry. The personal branding he does can be an attraction to indirectly market Raine Beauty products. Based on the said, the purpose of this research is to find out Raisa Andriana's personal branding, the purchase decision on Instagram followers @officialrainebeauty and the influence of personal branding "Raisa Andriana" on the decision to buy Instagram followers @officialrainebeauty. The theory used is Personal Branding which includes the Roles, Standards, Style and Purchase Decision dimensions which include the Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase Behaviour dimensions. This research approach is quantitative with the explanatory survey method. Data collection technique with the distribution of questionnaires to 134 respondents Instagram followers @officialrainebeauty. This research uses probability sampling techniques for sampling with the random sampling method. Overall, the results of this study show that the influence of Raisa Andriana's Personal Branding on the product Purchase Decision, respondents responded in agreement (good) in the research questionnaire from all Y variable statements and the magnitude of the influence of Personal Branding Raisa Andriana has a strong and positive relationship with the product Purchase Decision of 0.779 with the percentage of Personal Branding Raisa Andriana affecting the Purchase Decision of Raine Beauty products by 60.7% while the remaining 39.3% are influenced by other factors.
Manajemen Krisis Bank Syariah Indonesia Dalam Membentuk Citra Positif Muhammad Rafid Alfattah; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.910

Abstract

The establishment of a company or organization will definitely go through difficult times in its development. Difficult times that occur in a company are certainly undesirable because they can have a negative impact and endanger the sustainability of the company or organization. Public Relations who play a role in a company must have skills, namely crisis management, to make it easier to resolve crises that occur in the company. The purpose of this research is to determine the crisis management of Bank Syariah Indonesia in forming a positive image. The theory used in this research is Public Relations crisis management proposed by W. Timoothy Coombs, including pre-crisis, crisis response and post-crisis. This research approach is qualitative with descriptive methods. The data collection techniques used were interviews and observation. The results of this research show that crisis management carried out by Bank Syariah Indonesia went through 3 stages, namely pre-crisis, crisis response, and post-crisis. In the pre-crisis stage, it shows that Indonesian sharia banks prepare and identify crises by monitoring every day and when a crisis occurs or in the crisis response stage, Indonesian sharia banks continue to carry out monitoring activities plus mapping to develop strategies and tactics to use when a crisis occurs. After the crisis or post-crisis stage, Bank Syariah Indonesia held a communication summit to convey the vision and mission to internal parties to be better prepared to face the next crisis. By collaborating with brand ambassador Putri Ariani, Bank Syariah Indonesia encouraged internal parties with life stories from their brand ambassador. With the crisis that occurred, changes were made to Bank Syariah Indonesia where BSI was more enthusiastic in providing comfort and security to customers
Pengembangan Keterampilan Sosial Anak Berhadapan Dengan Hukum (ABH) Pada Program Vokasional Di Sentra Handayani Mia Nursapitri; Muhammad Sahrul
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.915

Abstract

In recent years, Indonesia has seen an increase in child rights violations, specifically cases of Children Against the Law (ABH). The Indonesian Child Protection Commission (KPAI) recorded 29,322 cases of complaints related to violations of children's rights from 2017-2022, including cases involving children dealing with the law. This research aims to assess the effectiveness of the vocational program conducted by Sentra Handayani in developing the social skills of ABH. The research is a descriptive qualitative study, where the researcher directly observes and records phenomena without manipulating variables. Sentra Handayani offers various rehabilitation programs, including a vocational program. The study applies the social skills theory of Gresham & Elliot (2008), which identifies cooperation, assertiveness, responsibility, empathy, and self-control as key aspects of social skills. The results indicate that three aspects, namely cooperation, responsibility, and self-control, require reaffirmation and supervision as there were no significant changes. However, the aspects of assertiveness and empathy showed positive developments.

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