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International Journal of Asian Business and Management (IJABM)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29643651     DOI : https://doi.org/10.55927/ijabm.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Asian Business and Management (IJABM) aims to provide an international platform for disseminating the practices of Asian business in a timely and in-depth analysis of globalization and sustained development with a focus mainly on Asian business practices. This international platform is aimed to provide a comprehensive resource for policymakers, government officials, academicians, and business practitioners. IJABM Journal publishes articles in February, April, June, August, October and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 144 Documents
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The Influence of Brand Positioning, Brand Image, Price on the Purchase Decision of Jhonny Andrean Salon in Bandar Lampung Ayu Gusti Padira; Ayi Ahadiat; Nuzul Inas Nabila
International Journal of Asian Business and Management Vol. 2 No. 3 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i3.4848

Abstract

This study aims to determine the impact of brand positioning, brand image, and price on Bandar Lampung's Jhonny Andrean Salon's purchasing decisions. The population consists of every customer who has visited the Jhonny Andrean Salon in Bandar Lampung and made a purchase; the sample size is set at 160 individuals using the method of purposive sampling. The data collection is conducted through interviews using a questionnaire that has been subjected to tests of validity and reliability. Using the SPSS 26.0 software, the data were analyzed qualitatively and quantitatively using the coefficient of determination test and multiple linear regression. The results indicated that brand positioning, brand image, and price influenced purchasing decisions in part. Moreover, brand positioning, brand image, and price influenced Salon Jhonny Andrean Bandar Lampung purchase decisions simultaneously
Understanding the Role of Automation in Society and its Impact on Labour Market Muhammad Touseef; Saira Siddiqui; Nabeela Farah
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.3042

Abstract

Automation is the procedure of operating technology to manage and operate tasks, machines, and processes without the need for human input. It employs control systems and advanced technology to enable self-sufficiency in the functioning these systems. We have conducted this study to examine the effects and ramifications of automation on contemporary society, considering its impact on productivity, employment, morality, and economic and social development. It provides an overview of the current state of automation and its potential impact on society. Our study has found that automation has positive and negative consequences for society, including a decline in the job market and a change in the skills set for employment. It was a comprehensive qualitative study that included a literature review, 16 online interviews with experts from 16 countries, and online surveys. We categorized the findings by analyzing the data using thematic analysis. Our results suggest that there should be laws and regulations on the use of automation in society to minimize its adverse impacts on society. This study suggests that automation should improve the quality of life and create more opportunities for people in the market
The Empirical Study on the Relationship Between Market Indices Against the Chinese Market Index with the EPU as the Intervening Variable Yeoh Wee Win
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.3487

Abstract

This study aimed to explore the empirical study on the relationship between the foreign market indices against the Chinese market index with the EPU as the intervening variable where the study is targeted to provide the significant contribution to the academic as well as the investors to understand the movement of the stock market index. The previous study posed the strong suggestion on the potential positive correlation exist between the performance of the market indices with the economic policy uncertainty (EPU) being the effective intervening variable that will draw the expected of the result in the study forming the hypothesis for the study. The research methodology of quantitative method observes the application of the SPSS to analyze the data input for the secondary data collected for the market indices and EPU from 2012 to 2021 to be used to sum up the findings and result for the study. The outcome of the research findings had pointed out that the lack of suggestion with the previous study where the hypothesis is not accepted showing the opposite output had been achieved from the outcome of the study. With this, the study is summarized with the reflection on the literature review against the current findings before proceeding to draw the contribution of study as well as the suggestion for the future study that open opportunities for the future researchers
Factors Affecting the Performance of Employees: Analysis in Muhammadiyah Sukabumi University Iqbal Noor; Alhidayatullah; Muhammad Abdul Aziz; Muhammad Khairul Amal
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.4562

Abstract

Leadership and organizational culture are important factors determining employee performance and ability to adapt to environmental changes.  Phenomena that happened at the University of Muhammadiyah Sukabumi is employee work that is still not optimal. The problem studied from this study is how the description of the leadership and organizational culture of the University of Muhammadiyah Sukabumi. This study aims to find out and describe the influence of leadership and organizational culture on the work of employees of the University of Muhammadiyah Sukabumi, either simultan or partially. The data from this study are all employees of the University of Muhammadiyah Sukabumi which total of 250 people. The sampling technique in this study uses census study population techniques so that the entire population is used as a sample. The questionnaire method of data collection is employed, and multiple regression analysis with simultaneous testing and partial test hypothesis testing was the method of analysis used in this investigation. Leadership and organizational culture have a beneficial impact on employee performance, according to the partial variable results of the regression analysis. Leadership, which affects employee performance by 69.3%, is the dominant independent variable.  The magnitude of the influence of the independent variable on the bound is 75.0% while the rest is as much as 25. 0% is influenced by other factors that are not studied such as salary and performance support
The Effect of Religiusity, Literacy and Income on Zakah Awareness in Baznas Tangerang City Sabik Khumaini; M. Nurzansyah; Samsuri; Kamil Ali
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.4721

Abstract

Islamic teachings recommend zakah as a tangible kind of social protection. It can act as a means of bridging the wealth gap between rich and impoverished Muslims, as well as between muzakki and mustahik.  Therefore, there is no monopoly or wealth accumulation in a small number of Muslim groups. The goal of this study was to ascertain how income, literacy, and level of religiosity affected people's awareness of paying zakah in BAZNAS Tangerang City. This kind of study employs a quantitative methodology and a survey method with 100 participants. The traditional assumption test, which comprises the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, coefficient of determination test, F test, and t test, is used in the data analysis process. Considering the testthe Coefficient of Determination's (R2) findings.  As can be observed, the adjusted R square value is 67.2%. This indicates that the dependent variable's variance can be described by the independent variable in 32.8% of cases, whereas 15.5% of the variance may be explained by other factors. Additionally, the F test results show that income, literacy, and religiosity all have a substantial beneficial impact on zakah awareness, with a level of significance less than 5%. While religiosity has a strong favorable impact on zakah awareness, the t test only partially supports this. Zakah awareness is significantly influenced positively by literacy and positively by income
The Influence of Price Perception and Product Quality on Luxcrime Cosmetics Purchase Decisions Post-Covid-19 Pandemic Nabila Maharani Santika; Supriyono
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.4734

Abstract

Using of cosmetics is very important to support people's appearance even in the post-COVID-19 pandemic era. This study aims to find out the effect of price perceptions and product quality on purchasing decisions for Luxcrime cosmetic products after the Covid-19 pandemic. The population in this study are consumers who have bought and used Luxcrime cosmetics since the new normal era with a minimum age of 17 years. The technique used in sampling is non-probability sampling with purposive sampling method with a sample size of 108 respondents. The analysis method uses Smart PLS software with Structural Equation Modeling (SEM) Techniques. The results of this study showed that: (1) Price perception has a significant positive effect of 0.427 on purchasing decisions; (2) Product quality has a significant positive effect of 0.417 on purchasing decisions
The Theory of Marketing's Value Concept Marisa Yunita Br Depari
International Journal of Asian Business and Management Vol. 2 No. 3 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i3.5069

Abstract

In the context of marketing, the concept "value" is discussed in this essay. We came to the conclusion after doing a literature review that the concept of "value" needs to be treated separately within the context of marketing theory and encompasses a wide range of ideas. The analysis of how "value" is defined across the disciplines represented in the multidisciplinary marketing database provided the foundation for our conclusions. According to the report, the price is not a marketing metric for "value". The report also discusses future research aimed at the advancement and systematization of the ideas classified as "value" in marketing
Influence of Service Quality And Facilities on Visitor Satisfaction (New Royal Adventure Visitor Case Study) Rias Aji Pangestu; Handoko, Trio Handoko; Zandra Dwanita Widodo
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5124

Abstract

This study aims to determine the effect of: (1) Service Quality, (2) Facilities, on New Royal Adventure visitor satisfaction either partially or simultaneously. This type of research is quantitative using primary data types. Testing the analysis of data quality using validity and reliability tests. This study used a purposive sampling method where the samples taken were from certain consideration data which were generally adapted to the objectives and research problems and the sample in this study totaled 100 respondents who were visitors to New Royal Adventure. Data collection techniques in this study by distributing questionnaires with a Likert scale and directly with the respondents. The results of this study by means of the t test show that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. Also, the F test shows that the variables of service quality and facilities have a positive and significant influence on New Royal Adventure visitor satisfaction. While the results of the R2 coefficient test have an Adjusted R Square value of 52,1%, which means that the variable visitor satisfaction is influenced by the variables contained in this research and the remaining 47,9% is influenced by other variables outside of this study such as destination image, tourist loyalty, and product quality
The Effect of Marketplace and Social Media as a Marketing Strategy on the Expansion of Creative Industry Market Segments Andhika Purnomo Wibowo; Wijiastuti, Sri Wijiastuti; Widodo, Zandra Dwanita Widodo
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5165

Abstract

This study aims to determine: (1) The effect of the marketplace on market segment expansion, (2) The effect of social media on market segment expansion (3) The effect of marketplace and social media on market segment expansion. This research is a quantitative type with data analysis techniques using multiple linear regression. The sample in this study will be selected using a purposive sampling technique. The sample in this study was 50 respondents who were MSME actors in the Pottery Creative Industry in Paseban Village, Klaten Regency. From the simultaneous test (Test F) which shows that there is a significant influence between Marketplace and Social Media on Market Segment Expansion. Based on the test of the coefficient of determination (R2), the Adjusted R Square value shows a result of 0.841. This means that the Market Segment Expansion variable is influenced by Marketplace and Social Media variables by 84.1% while the remaining 15% market segment expansion is influenced by other variables not included in this study
Analysis of Implementation of Credit Risk Management in Management Micro Business Financing at PT. Permodalan Nasional Madani Ulamm Balikpapan Syafri Rinansyah
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5316

Abstract

This study aims to analyze how the implementation of management risks in micro business financing at PT Permodalan Nasional Madani ULaMM Balikpapan so that it can be known the extent of risk management that has been owned company to deal with existing risks. The results of this study indicate that the risk of late installment payments financing until unable to pay off its obligations is a credit risk faced by the company, but the company has prepared risk management In dealing with these risks, there are stages of pre- and post-risk management risks owned by the company in order to face risks that occur or will occur with the aim of minimizing the losses experienced by the company carried out properly in accordance with the standard financing procedures that are owned company, from identifying each risk to controlling it so that every risk that occurs can be overcome by the company

Page 4 of 15 | Total Record : 144

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