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Antonius Denny Firmanto
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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Komunikasi Antar Pribadi Terhadap Kinerja Karyawan Divisi Pemasaran PT Hamri Indonesia Hemalya Yunnisa; Mochammad Mirza; Ajeng Pradesti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2483

Abstract

A part or department within a company called the marketing division is responsible for managing all aspects related to the marketing of the company's products or services. The marketing division also plays a crucial role in the development of a company, so it must perform well. Ability to communicate effectively and well is crucial for smooth interactions and activities, especially in formal settings. Because of this, the purpose of this study is to understand the interpersonal communication relationships inside PT Hamri Indonesia's marketing division. Additionally, it looks into how much interpersonal communication might help staff members in PT Hamri Indonesia's marketing division work better. Furthermore, the study attempts to pinpoint obstacles that PT Hamri Indonesia's marketing division faces in relation to interpersonal communication. Primary data for this study came from observations and interviews, and data analysis in this study is qualitative. The sources of secondary data include definitions, theories, and a variety of literary works. The importance of encouraging effective interpersonal communication among persons is indicated by the conclusion reached from the impact of interpersonal communication on the performance of marketing division employees.
Komunikasi Organisasi antara Pimpinan Asing dan Karyawan Lokal di PT Sunwood Timber Industries Fitri Amalina; Mochammad Mirza; Riza Gusti Rahayu
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2484

Abstract

This research aims to examine organizational communication between foreign leaders and local employees at PT Sunwood Timber Industries, utilizing a constructivist approach and qualitative research methods, particularly a descriptive case study involving observation, interviews, and document analysis to understand communication patterns and identify barriers in the interaction between these two groups. The study's findings highlight the crucial role of communication in managing cultural differences in the workplace, with effective communication being key to creating an inclusive and productive work environment. The research provides a comprehensive overview and significant contribution to improving organizational communication within the company, offering recommendations for enhancements to enhance the effectiveness of communication between foreign leaders and local employees.
Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.
Komunikasi Organisasi Dalam Menangani Konflik Hubungan Pekerjaan di PT. Elephant Agung Perkasa Afnan Alifiyan; Mochammad Mirza; Riza Gusti Rahayu
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2486

Abstract

This research aims to investigate and find solutions to the existing problems at PT. Elephant Agung Perkasa, focusing on Organizational Communication perspectives to address and resolve issues as well as inhibiting factors within the company. The study adopts a qualitative approach with a constructivist framework. Data collection involves observation and in-depth interviews to gather information for addressing the researched problems. The results indicate that the communication role at PT. Elephant Agung Perkasa is closely tied to the system implemented from superiors to employees and the communication among colleagues. To effectively manage organizational communication, PT. Elephant Agung Perkasa needs to handle it efficiently in both maintaining and resolving conflicts, as identified in this research. This ensures the company can implement effective communication practices and receive positive feedback from employees.
Strategi Pelayanan CRM Dalam Meningkatkan Brand Loyalty Zipzap Corporation Linda Hanifah Septiana Putri; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2487

Abstract

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages. Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.
Analisis Semiotika Representasi Kemiskinan Pada Film Sedeng Sang Eben Ezer Hutabarat; Andri Prasetyo Yuwono
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2549

Abstract

Sedeng Sang is a film that tells the story of the conflict between families who have different views on the continuation of their children's education, because of the family's lower class economic background. Poverty is still an obstacle for people to get access to proper education because the income that is considered to support life is very uncertain, as farmers use traditional tools. The aim of this film is to invite viewers to reflect on the social situation of underprivileged families as a reality that still occurs today. The films presented show various conditions of poverty through clothing, food, shelter, and work. The research carried out aims to analyze how poverty is present in the film Sedeng Sang. The semiotic theory developed by Roland Barthes was chosen because it is in accordance with the research objectives in obtaining the results of this research. This research also uses descriptive qualitative to obtain results and explain the research results to be achieved. This research produces an analysis of the representation of poverty in the film Sedeng Sang as well as Roland Barthes' theory as a method that displays denotative, connotative and myth.
Strategi Komunikasi Es Kopi Kulu Dalam Meningkatkan Brand Awareness Studi Kasus Kedai Kopi Kulumanu Kota Tangerang Muhammad Wildan Aziz
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2564

Abstract

This analysis delves deeply into Es Kopi Kulu's communication strategy to enhance brand awareness, employing a qualitative descriptive research method through literature review. Es Kopi Kulu has successfully crafted a brand identity through innovative products that showcase creativity and align with current consumer trends. The strategic use of social media has been pivotal in expanding reach and fostering customer interaction, involving them in participatory activities and sharing personal stories. Additionally, collaborative approaches and sponsorships with third parties, such as local artists, have contributed to reinforcing brand awareness within the community. Collectively, the synergy of these three elements provides Es Kopi Kulu with an edge in creating a consistent brand narrative and cultivating strong relationships with customers. This achievement serves as an inspirational catalyst for industry players to tap into creativity, leverage social media effectively, and form strategic partnerships to fortify brand awareness in a competitive market
Strategi Pengembangan Daya Tarik Wisata Pasar Buah Berastagi Bagi Wisatawan Irma Yusriani Siamora; Nurdini Lady Taminta Br. Purba; Ika Sartika; M. Alpa Rizky
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2565

Abstract

Karo is a district in the province of North Sumatra, Indonesia. The capital of this district is located in Kabanjahe sub-district. Karo Regency is located on the Karo plateau, in the Bukit Barisan mountains. The purpose of writing this journal is to find out the strategies used to develop the attractiveness of the Berastagi fruit market for tourists. The research method in this journal is quantitative research. The quantitative research used is survey research. This research collects data obtained from the Karo community. The result of this research is that the government is participating in developing the attraction for tourist attractions in Berastagi, namely the fruit market.
Komunikasi Pembangunan Yang Dilakukan Taman Buaya Asam Kumbang Medan Dalam Menarik Minat Pengunjung Frisca Nabila; Irma Yusriani Siamora; Arif Syafi’i; Fatih Ichtisam; Sabila Husna; Ummil Khoiriyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2566

Abstract

Development communication is a scientific discipline and communication practice in the context of developing countries, especially communication activities for planned social change. The priority of developments is activities to educate and motivate the community. In a board sense, development communication includes the role and function of communication between all parties involved in development efforts. In this case, researchers got results from The Asam Beetle Crocodile Park in Medan. Not only that, the park has received official permission from the tourism office and currently its existence is very well known to the wider community, even to people outside Sumatera.
Analisis Peran Media Sosial Instagram Sebagai Media Promosi Kopilikasi Dalam Menarik Minat Beli Konsumen Fachry Amien Al Faruqi; Safiani Annie Faaroek; Resman Muharul Tambunan; Heriyanti Heriyanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2567

Abstract

Currently, there are many Instagram social media users. Currently, the use of Instagram as a promotional media plays an important role in building a company's business. Especially coffee shop businesses such as Kopilikasi. The research entitled Instagram social media analysis as a Kopilikasi promotion media in attracting consumer buying interest has a research objective, namely knowing the role of Instagram social media as a Kopilikasi promotion media in attracting consumer buying interest and knowing content that attracts audiences on Instagram social media. This research method uses a descriptive qualitative method. The data sources in this study used interviews and observations. The main theoretical basis in this research is new media. The results of this study are that Instagram plays an important role in attracting Kopilikasi customers' buying interest. Kopilikasi attracts customers' buying interest by creating content on their Instagram. The content is used as a promotional tool that contains information about Kopilikasi. Kopilikasi has a characteristic in its content, namely creating content in a cinematic style. Currently, Instagram plays an important role in the Kopilikasi promotion process and has succeeded in attracting consumer buying interest and the content created has succeeded in attracting the attention of its audience on Instagram. Keywords: Instagram, Promotion, Content Abstrak: Saat ini pengguna media sosial instagram sangatlah banyak. Saat ini juga penggunaan instagram sebagai media promosi berperan penting dalam membangun bisnis sebuah perusahaan. Khususnya usaha coffee shop seperti Kopilikasi. Penelitian berjudul analisa media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumen memiliki tujuan penelitian yaitu mengetahui peran media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumennya dan mengetahui konten yang menarik audiens di media sosial instagram. Metode penelitian ini menggunakan metode kualitatif deskriptif. Adapun sumber data dalam penelitian ini menggunakan wawancara dan observasi. Landasan teori utama dalam penelitian ini yaitu media baru. Adapun hasil penelitian ini adalah instagram berperan penting dalam menarik minat beli pelanggan Kopilikasi. Kopilikasi menarik minat beli pelanggan dengan membuat konten-konten di instagramnya. Konten tersebut digunakan sebagai alat promosi yang berisi informasi tentang Kopilikasi. Kopilikasi mempunyai ciri khas dalam kontennya yaitu membuat konten dengan gaya sinematik. Berdasarkan analisa peneliti menarik kesimpulan yaitu Konten yang menarik minat beli konsumen Kopilikasi yaitu konten dengan objek konsumen Kopilikasi karena terbukti berhasil meningkatkan perhatian dan ketertarikan dari audiens di instagram. Saat ini instagram berperan penting dalam proses promosi Kopilikasi dan berhasil menarik minat beli konsumen dan konten yang dibuat berhasil menarik perhatian audiens nya di instagram

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