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Harmoni: Jurnal Ilmu Komunikasi Dan Sosial
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863457     EISSN : 29862957     DOI : 10.59581
Core Subject : Humanities, Social,
Humanities Social Sciences
Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 244 Documents
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Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Abstract

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.
Peran Media Komunikasi RRI Dalam Meningkatkan Kepedulian Lingkungan Pada Masyarakat Di Kabupaten Biak Numfor Provinsi Papua Christian Tarandung; Henny Tumbelaka; Imaculata Lamonge; Marthen Tombeg; Fanhaselt Rumbewas
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2756

Abstract

Radio Communications Media of the Republic of Indonesia (RRI) Aims to: Objectives 1) To find out the role of one of the communication media, in this case Radio Republik Indonesia (RRI) Biak, which is used as a means of information presented by Radio in the form of news events, information and environmental education to the community through non-formal channels. 2) To find out the responses given by the community regarding radio programs/broadcasts related to the environment. Subjective Objectives to fulfill one of the requirements in completing a bachelor's degree at the North Sulawesi University of Technology. To find out the expectations and experiences of the listeners of RRI Biak, the data collection technique in this study was the data triangulation method. Document analysis is carried out before respondents or informants, direct interviews will be conducted with respondents or informants along with direct observations in the field. The data analysis used in this research is using qualitative analysis. Data analysis is a process in which the data is simplified into a form that is easier to read and interpret. This research was also conducted in the Biak Numfor City area of ​​RRI Biak, with the criteria of the respondents being radio broadcast listeners. Based on the results of interviews with several respondents or informants, it can be concluded several things as follows: RRI can be a bridge or link of information to the community regarding an event or events that occur.
Strategi Komunikasi Pensponsoran MS Glow For Men Pada Gresini Team MotoGP Dalam Meningkatkan Ekuitas Merek Berliana Wijayanti Bakti; Dadang Sugiana; Ilham Gemiharto
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2792

Abstract

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.
Pemanfaatan Media Sosial dalam Kampanye Digital #WasteDownBeautyUp oleh Sukin dan Sociolla Muhammad Iqbal; Zefanya Atmaja Nugraha
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.2832

Abstract

This research aims to investigate the utilization of social media as a marketing communication tool by one of Sukin’s skincare products, which collaborates with an e-commerce platform and social media focused on beauty and skincare. The research employs a qualitative method involving observation and interviews. Data collected are analyzed using The Circular Mode of SoMe analysis model, which includes elements such as Share, Optimize, Manage, and Engage. The results indicate that Sukin and Sociolla utilize social media platforms effectively to introduce their beauty and skincare products, serving as communication tools for marketing purposes. Additionally, audiences participate in word-of-mouth promotions, provide reviews as beauty enthusiasts, and even involve influencers in digital campaigns created by Sukin and Sociolla. The evolution of social media usage across various fields facilitates easier communication and message delivery, contributing to the objectives of digital campaigns.
Pengaruh Program Tayangan Sinetron Anak Jalanan A New Beginning Terhadap Perilaku Remaja: Studi Kasus Pada Anak Remaja Di RW 011 Kelurahan Meruya Utara Suyudi Alimun Hakim; Mulkan Habibi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2877

Abstract

Since ancient times, soap operas have presented many continuous stories, the content of the stories is very diverse. Many soap operas have high ratings. One of them is the soap opera that will be discussed in this research, namely the soap opera Street Children A New Beginning which aired on GTV. This soap opera has also been criticized by the Indonesian Broadcasting Commission (KPI) because there are many scenes that should not be published. The KPI believes that this soap opera contains many violations committed by teenagers. The aim of this research is to measure the street children broadcast program A New Beginning on GTV, measure the behavior of teenagers in RW 011 North Meruya Village and measure the influence of the Street Children Program A New Beginning on GTV on the behavior of teenagers in RW 011 North Meruya Village. The theories used in this research are broadcasting, broadcast media, broadcast programs, types of programs, watching and soap operas as well as adolescent behavior theory. This research uses a quantitative approach and survey research mode. The data collection technique was carried out by distributing questionnaires to 75 predetermined respondents. Sampling used the Startified Random Sampling Technique. This research is shown by the average value of respondents' answers for variable (X) of 3.63, this value is classified as high (Agree) and the average value of respondents' answers for variable (Y) is also classified as high (Agree) at 4.03. The quite large influence of soap opera program broadcasts on adolescent behavior can also be assessed at the (R) correlation of 0.806 which is classified as very high and R square 0.649 or 64.9% influence while the remaining 35.1% is influenced by other factors.
Pemilihan di Masa Krisis: Refleksi Dampak Media Pemberitaan Terhadap Kepercayaan Dan Partisipasi Politik di Tengah Krisis Kesehatan Covid-19 Hasbullah Azis
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2889

Abstract

The use of news media is believed by most researchers to be proven to be able to influence people's political beliefs which then facilitate people's participation in the political process. Political trust in the government and other political institutions is a key indicator of public participation in the democratic process. Specifically, this research aims to test the extent to which media exposure to information regarding the Covid-19 virus outbreak influences people's political trust in one of the regions that has the highest rate of Covid-19 cases in Indonesia and is holding regional head elections during a pandemic. Apart from that, this research also tests whether there is a relationship between political trust and the level of electoral participation during a pandemic. By surveying 211 respondents, this research found several findings. First, even during a health crisis due to the Covid-19 virus outbreak and concerns about being exposed to the virus, the level of public participation in the 2020 Local Election tends to be high. Second, the use of information media affects people's political trust during the pandemic. Third, political trust resulting from exposure to media reports has a positive correlation with the level of public participation in the Regional Head Election during the Covid-19 pandemic
Korean Wave Culture Dalam Video On Demand (Pengaruh Audiens Atas Budaya Korea Dalam Program Variety Show Running Man) Aditya, Feriz Rizki; Yulistyowati, Irma Mufita; Kurniawati, Yesischa Margaretha Dwi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2908

Abstract

South Korean culture or what can be called the Korean Wave has spread throughout the world, including Indonesia. The Korean Wave itself spreads from various fields, such as songs, drama, language, games, even variety show programs can also be used as intermediaries to spread culture. One of the interesting and unique variety show programs is Running Man. The Running Man program can not only be enjoyed and seen by Korean citizens, but the whole world can also watch it using video streaming technology called Video on Demand (VoD). The method used in this research is descriptive quantitative and descriptive quantitative research, data collection using questionnaires, with young adult subjects aged 16-29 years who have watched Running Man. The research results showed that the results of the questionnaire distribution included 26 respondents in the city of Malang aged around 16 to 29 years. So there are around 96.2% of them who know the variety show program Running Man, there are 92.3% who have watched the variety show program Running Man and there are as many as 7 people watching more than 300 episodes and 9 people watching 1-50 episodes of more than 600 episodes broadcast.
The Impact of Communication And Work Discipline on Performance: ( Studi Karyawan Pada Klinik Rawat Inap Ellisa Malang ) Almer Rasyid; Muhammad Rizky Firdaus; Muhammad Alif Alfarizi
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.2931

Abstract

Human Resources is able to produce quality performance in a firm. To generate a high quality HR performance demands effective skill management, the variables that might affect the quality of HR performance are communication and work discipline that run simultaneously. The goal of this study is to determine and analyze the influence of communication and work discipline on employee performance, as well as to determine and analyze which of the two variables is the most dominating on the performance of Elisa Malang inpatient clinic staff. This topic has 47 respondents, employing sample collection technique is saturated sample research. Data collecting approaches using a questionnaire and Interviews. Data analysis with IBM SPSS Statistics. The results of this study can be stated that the factors of communication and work discipline have a simultaneous effect on the performance variable. The two communication factors have a significant but not significant effect on performance, while the work discipline variable has a significant effect. performance. And the results of the study also suggest that one of the variables has a more significant influence, namely the work discipline variable
Aplikasi Instagram sebagai Media Komunikasi Pemasaran Online Shop di @novashoptakengon.id Suknah Suknah; Viana Safrida Harahap; Subhan AB; Darmila Yanti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2942

Abstract

The objectives of this research are 1) To find out how the Instagram application is used as an online shop marketing communication medium, 2) To find out the obstacles to the Instagram application being used as an online shop marketing communication medium. The location of this research was carried out at the Novashoptakengon.id mini online shop located in Uning Village, Pegasing District, Central Aceh Regency with the number of informants being 1 owner, 4 resellers and 1 consumer of the Novashoptakengon.id Online Shop. Data collection used in this research is interviews and observations with owners, resellers and consumers. Data analysis techniques consist of data collection, data reduction, data presentation and drawing conclusions. The results of the research are marketing communications carried out via Instagram media which are used by online shop owners through promotions on the Instagram application. Of the various supporting features built into Instagram, the features most frequently used are the Instagram story photo upload and Story Highlights features. In the Instastory feature, Mrs. Nova Sri Rezeki uses it to inform about the latest products and shop situations every day. Meanwhile, to upload photos, Mrs. Nova Sri Rezeki uses it to post new products with attractive layouts. Story Highlights are used to provide important information such as how to order online, shop location instructions, shopee address and others. This feature used is considered very effective and helpful in the product promotion process, because it can convey messages directly to consumers. By utilizing the number of followers which has reached 4,934 thousand, it will make it easier to promote products. The problem with the Instagram application being that it is used as a marketing communication medium for online shops is competition between other online shops, so that the owner must be diligent in posting photos or videos so that his products can be seen by consumers, otherwise he will be at risk of losing consumers. People will switch to other online shops.
Berbicara Dengan Logika: Strategi Komunikasi Yang Efektif Dalam Proses Pembelajaran Yurniman Ndruru; Yurlina Ndruru; Mozes Lawalata
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3049

Abstract

: Speaking with logic is an effective communication strategy in the learning process that can enhance students' understanding and retention of information. This article discusses the importance of using logic in communication within the classroom to facilitate effective learning. Firstly, the article outlines the concept of speaking with logic and explains how this approach can strengthen understanding of course material. Furthermore, the article highlights several practical strategies that educators can employ to apply logic in speaking within the classroom, including using consistent arguments, strong premises, and avoiding logical fallacies. Additionally, the article emphasizes the importance of fostering a classroom environment conducive to logical and open discussions. Through the implementation of these strategies, it is hoped that the learning process can become more structured, meaningful, and effective for students.

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