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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 15 Documents
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Search results for , issue "Vol. 8 No. 2 (2022): December 2022" : 15 Documents clear
Pandemic Covid-19 Resilience In Improving Coffee Business Marketing in Local Coffee Bali as Tourism Product Suarjaya, I Nyoman; Wisnawa, I Made Bayu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.406

Abstract

The Covid-19 virus is increasingly spreading in Indonesia, several policies set by the Government in Indonesia have had an impact on several sectors in Indonesia, one of which is the economic sector. This study aims to analyze the internal and external factors that affect Local Coffee Bali as tourism product and marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic. The research methodology used is descriptive qualitative to analyze data by the influence of the business environment both internally and externally. The results of this study indicate that from the analysis of the internal environment using the SW matrix, the most influential strength (Strengths) is product quality and the most influential weakness (Weaknesses) factor is increasing promotional activities. While the external environment results through the OT matrix, the most influential opportunities are adding product variant innovations and the most influential Threats is increasing a comfortable and shady dine-in place. While the results of the SWOT matrix analysis through four alternative strategies can be found marketing strategies that can be applied by the management of Local Coffee Bali after facing the Covid-19 pandemic for tourism products are adding product variant innovations, improving product quality according to market prices, increasing promotional activities, increasing places to shop, cozy and shady dine-in.
Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image Hudiono, Rini
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.385

Abstract

One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers.
The Effect of Promotion Mix on Purchase Decisions at Fahira Hotel Bukittinggi Putri, Liyan Andika; Pasaribu, Pasaribu
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.377

Abstract

This research was motivated by the author when pre-research through observation and interviews with the general manager of Fahira Hotel Bukittinggi the author found problems such as unstable room occupancy rates, lack of effective promotion carried out, lack of trust from guests in hotel facilities. This study aims to analyze the effect of the promotion mix on purchasing decisions at Fahira Hotel Bukittinggi. By using a purposive sampling technique with the use of primary data in this study by distributing questionnaires and google forms. Then the research results were obtained, then the data was processed so that it could be stated that the promotion mix was in the bad category of 31%, the purchase decision was in the pretty good category with a regression coefficient of 0.431 and a sig. 0.000 ≤ 0.05. Furthermore, the obtained R square value of 0.186 means that the influence between the two variables is 18.6% and 81.4% influenced by other factors.
Event Organization Analysis in Increasing “Westin” Brand Awareness Sriantari, Putu Mega; Halim, Deddy Kurniawan; Lumanauw, Nelsye
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.400

Abstract

There are hotel developments in Bali and many new hotels, one of which is The Westin Resort & Spa Ubud Bali (TWRSUB). Organizing online events has the potential to increase brand awareness as offline events cannot be held during a pandemic. This study aims to analyze the event organization in increasing “Westin” brand awareness. The method used is quantitative by analyzing the effect (simple linear regression). Data collection is done by distributing online questionnaires to all invited guests who have attended the event at TWRSUB. Based on the results of the study, it was concluded that: a) there was a significant effect of organizing offline events at TWRSUB on visitor brand awareness, and the coefficient of determination was 0.333, which means that 33.3% of brand awareness was influenced by offline events. b) the significant effect of organizing online events at TWRSUB on visitors' brand awareness, and the coefficient of determination is 0.191, which means that 19.1% of brand awareness is influenced by online events. c) There is a difference in the effect of organizing offline events and organizing online events at The Westin Resort and SPA Ubud on the Brand awareness of visitors. Based on the research findings, the researcher suggests that the management of TWRSUB should more often hold events both offline and online in order to increase the number of visits and brand awareness to TWRSUB. 
Green Practice Leading to Green Hotel at Clay Craft Restaurant, Renaissance Bali Uluwatu Resort & Spa Saputra, Kadek Vandy Darma; Sari, I Gusti Agung Mas Krisna Komala; Triyuni, Ni Nyoman
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.383

Abstract

Implementing green hotel is very important to protect environment. One of each department that implements green practice in this hotel is the beverage & food department, However, in practice, Clay Craft Restaurant has not been maximized in the application of green practice regarding green practice. The research work was conducted to analyses the implementation of green practice at Clay Craft Restaurant and green practice lead to green hotel at Renaissance Bali Uluwatu Resort & Spa. The variables used are green practice and green hotel. The total key persons are five. Data collection method used are interview, documentation, questionnaires. Data analysis technique used are descriptive qualitative and descriptive statistics. The implementation of green practice has a percentage value of 79,17 percent. Consist of, Green Food (100,00 percent), Green Action (87,50 percent), andGreen Donation (50,00 percent). Green Practice lead to the Green Hotel show an percentage value of 79,22 percent.Clay Craft Restaurant should improve the implementation of Green Practice to all indicators, especially the green donationand green action.
Restaurant Customer-Based Brand Equity Dimensions during COVID-19 Lozano, Jaya Sierras; Ornopia, Jerome V; Montalbo, Kyle Calapre
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.376

Abstract

Academia continues to make significant efforts to comprehend the factors affecting the growth of a brand and its durability in times of pressure. In the restaurant industry, companies place a high priority on developing and maintaining brand equity for brands are one of their most important assets. In 2020, COVID-19 lockdowns and restrictions disrupted business norms across the globe, especially in the restaurant industry where the in-person dining experience plays a significant role in the overall business strategy. This research analyzed the four dimensions of customer-based brand equity (CBBE) of restaurants during the COVID-19 pandemic. Survey questionnaires were distributed to 219 dine-in customers of ten different restaurants when Cebu, Philippines, a known booming ground for homegrown brands, was under the Modified Enhanced Community Quarantine (MECQ) status. The study revealed that Brand Loyalty was the lowest among the four variables in all ten restaurants during the COVID-19 pandemic. No significant difference was noted among the four dimensions of all the restaurants included in this study. 
Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.393

Abstract

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.
A Tourism Village Planning Strategy Using the SOAR Model in Penglatan Village, Buleleng Regency, Bali Wirasetia, Putu Andi; Widiastini, Ni Made Ary; Rahmawati, Putu Indah
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.410

Abstract

Penglatan Village is one of the villages in Buleleng district which is famous for its typical food, namely dodol and the art of sound art, namely Renganis. Penglatan Village has tourism potential that has not been optimally packaged and marketed. Therefore, this study aims to explore the feasibility of Penglatan village to be developed and to analyze the tourism potential it has as a tourism village to build sustainable tourism in Buleleng Regency. This study uses a qualitative research approach. Data collection methods used were interviews, observation, documentation and FGD (Focus Group Discussion). The tourism potential includes, among others, middle culture of furniture, the "samyag dresti" temple, tourism of the Yellow Temple, multi-purpose halls, carving works, Kencana Mas hill temple, dodol and belayag culinary tours, Jelema wood trees, songket crafts, and pathways tracking/cycling. The existence of some of these tourism potentials has received a good response from tourists such as dodol and belayag culinary tours, but there is still a lot of potential that has not been explored and packaged properly, such as the Kuning Temple water tour. The development planning strategy using SOAR analysis in Penglatan village which is applied to 11 tourism potentials by analyzing the points of strength, opportunity, aspiration and result for each tourism potential to support the village Penglatan as a tourist village.
Implementation of Green Product in Purchasing to Increase Environmental Awareness at Aston Canggu Beach Resort Nugraha, Dicky Dwi; Sagitarini, Luh Linna; Sari, I Gusti Agung Mas Krisna Komala
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.382

Abstract

The purchasing department is often said to be the buying center at the hotel company concerned. The purchasing department has a duty to ensure that the goods used for hotel operations do not damage the surrounding environment, currently environmental issues are important in economic development. The purpose of this study is to analyses the implementation of green products in purchasing at Aston Canggu Beach Resort and to analyse the relationship between the implementation of green products in an effort to increase environmental awareness at Aston Canggu Beach Resort. Methods of collecting data were observation, focus group discussions, questionnaires, documentation, and literature study. The data analysis method used is qualitative and quantitative methods, qualitative methods include several stages, namely data reduction, data presentation, and drawing conclusions, while quantitative research uses descriptive statistics. Indicators green product, including products that do not contain harmful elements when consumed, are made from environmentally friendly raw materials that provide recycling functionality, and products with production process technology used are environmentally friendly. While 1 indicator that has not been implemented is having efficiency in energy use, with the application of green products at Aston Canggu Beach Resort. It can increase environmental awareness as evidenced by the decrease in waste costs incurred by Aston Canggu Beach Resort.
Tuburan Coffee Farmers: its Impact on Regional Eco-Tourism Galagar, Monifel S; Gabuya, Jr, Alden Q
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.375

Abstract

Rural tourism has been widely encouraged, promoted and relied on as a useful means of tackling the social and economic challenges faced by those rural areas associated with the decline of traditional agrarian. This study aimed to analyses the importance of local agricultural flora in the promotion of Tourism in Tuburan, Cebu.The study used the ethnography method that identified the agricultural resources found in Tuburan, Cebu. Furthermore, it also identified the benefits of a community’s local resources in the promotion of tourism as well as the challenges encountered which hinder the growth of tourism. The study was conducted in Tuburan, Cebu. There were 20 informants who were chosen through judgmental sampling to provide their personal experiences as to their visit of the place. Simple percentage was used to summarize, analyze and interpret the data. The findings revealed that coffee, banana, cacao, coconut, and corn are the major agricultural floras in Tuburan, Cebu and coffee was found to have the biggest land area among all the other major floras giving a distinct identity of the municipality, thus coffee has been the motivating factor of the tourist in visiting Tuburan. It was also found that agricultural floras are greatly beneficial to the community and its people by opening job opportunities, empowering the people, building social relationships, and uplifting people’s morale. Lastly, the major challenges encountered by the informants in visiting and promoting tourism are poor facilities and services in the coffee farms, transportation, communication and manpower.

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