Journal of Business on Hospitality and Tourism
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Articles
410 Documents
<![CDATA[The Uniqueness of Megeret Pandan Tradition as Tourist Attraction in Tenganan Village, Karangasem, Bali ]]>
<![CDATA[Widiastiti, Anak Agung Istri Putera]]>;
<![CDATA[Prami, Anak Agung Istri Ngurah Dyah]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v7i1.292
<![CDATA[Megeret Pandan or mekare-kare is a tradition in Tenganan Village, Karangasem. This tradition is related to local ritual activities and beliefs in which all men from children to adults take turn performing in an arena to play dexterity match as fighters by using pandan leaves, a shield from rattan wicker and traditional costume. This tradition is potential to be tourist attraction since the tourists are welcome to participate. The purpose of this study is to determine the existence the tradition of Megeret Pandan as a tourist attraction in Tenganan Village and its relation to the defense of ancestral heritage. This study used qualitative method and it was conducted through inductive process. The theory was Structural Functional Theory of Talcott Parson concerning action system, in which the objective conditions were united with collective commitment upon certain value for the development of a social action form. Based on the research finding, it was concluded that the tradition of Megeret Pandan which was packaged in such a way as tourist attraction could be tourist attraction without leaving the sacred values within. ]]>
<![CDATA[A Study on the Use of Mixed Language in Teaching English at Hospitality Management Class ]]>
<![CDATA[Supartini, Ni Luh]]>;
<![CDATA[Agustini, Ni Putu Oka]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v7i1.294
<![CDATA[Learning English as a foreign language required some strategies to achieve the goal of communication. In teaching and learning process, the teacher and students frequently use their first language to explain the difficult word in English. This study aimed to investigate the language used by the teacher as communication strategies in teaching English as a foreign language and students’ responses toward the use of each type of language instruction in teaching English at Hospitality class. To investigate the study there were 2 teachers and 2 classes of hospitality management class as the subject. The data were collected through observation of teaching and learning process and interview session. The study was designed as descriptive qualitative research and the data were analyzed descriptively. The finding showed that the teacher used the target language frequently, however the used of mixed language to explain some difficult words also found in teaching and learning process. ]]>
<![CDATA[Guest satisfaction level of front office service during covid-19 in renaissance bali uluwatu resort & spa ]]>
<![CDATA[Paramita, Ni Made Mira]]>;
<![CDATA[Winia, I Nyoman]]>;
<![CDATA[Suarta, I Ketut]]>;
<![CDATA[Septevany, Elvira]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v8i1.295
<![CDATA[The purpose of this research is to examine the level of guest satisfaction with the services of Front office staff at Renaissance Bali Uluwatu Resort & Spa. The population is 60 respondents with the sample of method accidental sampling. The method of analysis used is the ServQual Test to describe the gap between expected service quality (expectations) and reality (perceptions). Furthermore, it is analyzed by Important-Performance Analyzes (IPA) using a Cartesian Diagram to identify services based on the level of importance and customer satisfaction with the service quality. The attributes that produce a positive average gap are shown in the dimensions of reliability, assurance, and empathy, which means that the service is satisfactory. On the other hand, the attributes that need to be improved and produce a negative average gap are tangible and responsiveness dimensions.]]>
<![CDATA[The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali ]]>
<![CDATA[Yogiswari, Ni Made Mas]]>;
<![CDATA[Suryawardani, I Gusti Ayu Oka]]>;
<![CDATA[Wiranatha, Agung Suryawan]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v7i1.296
<![CDATA[Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.]]>
<![CDATA[The impact of the events on the improvement of community economy in the waterfront area sambas ]]>
<![CDATA[Evita, Rossi]]>;
<![CDATA[Rosalina, Tita]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v7i3.298
<![CDATA[Tourism activities in Indonesia are currently the focus of attention of the central and regional governments as one of the sectors that play a very important role in the regional development. Seeing the development of tourism trends in recent years, the local government, especially the Disparpora of Sambas Regency continues to carry out various programs to improve tourism performance, among others by organizing the Bidar Sampan Competition that is held annually and becomes a national cultural event. This study used a quantitative descriptive method. Data were collected through questionnaires and interviews. The results of the questionnaire were analyzed using SPSS 20. The variable of tourism event has no effect and is not significant for improving the community’s economy. This can be seen from the significant of 0.122, which is greater than the significance level (0.05). The tcount was 1.595, is smaller than the ttable (2.04841), with the regression coefficient of 0.446. Tourism events impact on people’s income. Before the tourism was held, the community’s income level was relatively moderate. After the tourism event, people’s income has increased, while after the event, the income of the community returned to normal.]]>
<![CDATA[Sustainability strategy in malang regency :analitycal hierarchy process approach ]]>
<![CDATA[Nurhayati, Yetty]]>;
<![CDATA[Pudjihardjo, Pudjihardjo]]>;
<![CDATA[Susilo, Susilo]]>;
<![CDATA[Ekawaty, Marlina]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v8i1.300
<![CDATA[The development of tourism has led to the emergence of various types of attractions; one of them is a tourist village which is expected to improve the welfare of the local community. Malang Regency has several tourist villages with various potentials. Pujon Kidul, Sanankerto, and Gubugklakah are villages that carry the concept of sustainable tourism. The purpose of this research is to improve its economic sustainability status. The method used is the AHP test. The results showed that the best strategy for Pujon Kidul village was to develop a strawberry picking tourist attraction, while for Sanankerto it was the addition of new tour packages related to water tourism and for Gubugklakah village was the development of Mount Bromo tour packages.]]>
<![CDATA[Mas-mas village tour guides: perception on the profession, roles and learning needs ]]>
<![CDATA[Thohri, Muhammad]]>;
<![CDATA[Hadi, Marham Jupri]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v8i1.301
<![CDATA[Research on tourism suggests that tourist guides are key representatives in the tourism industry in that they have contributed significantly to the satisfaction of visitors and are believed to determine whether or not the tourist will revisit destinations. The present study sought to investigate the perception of local tour guides Mas Mas village pertaining to their future carrier as tour guides and the roles they played in the profession. It also assessed the perceived learning needs as tour guides. There were five local tour guides and two potential employers taking part in this study. Data were collected through Focus Group Discussion and semi-structured interviews and were analyzed by employing the five-phased cycle of qualitative data analysis. The findings of this study suggested that being a professional tour guide is a promising career and a prestigious career despite encountering negative perception from the local community. It also revealed the tour guides played as key factor to develop village based tourism. However, they believed to be in need of further training]]>
<![CDATA[Hotel tsunami preparedness in the coastal tourism destination ]]>
<![CDATA[Wulung, Shandra Rama Panji]]>;
<![CDATA[Abdullah, Cep Ubad]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v8i1.304
<![CDATA[This study aims to identify the condition of hotel industry post-tsunami and its preparedness in Anyer, Carita, and Tanjung Lesung area. This research was conducted for six months from April to September 2020. The method employed was a qualitative. The primary data of this study were acquired through observation, in-depth interviews, and questionnaires. The secondary data were collected through previous studies and the regional government policies. The data were analyzed in a qualitative analysis. This study showed that the hotels have not been applying tsunami-ready hotel before the disaster occurred. The absence of tsunami standard operational procedure is one of the biggest causes to the big number of casualties]]>
<![CDATA[Effectiveness of instagram and facebook marketing on the customer path at the aloft bali seminyak hotel during the covid-19 pandemic ]]>
<![CDATA[Segaradana, I Putu Jimmy]]>;
<![CDATA[Suastini, Ni Made]]>;
<![CDATA[Prabawati, Ni Putu Diah]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v8i1.305
<![CDATA[The most popular marketing strategy today is marketing through social media. This research was conducted to determine the effectiveness of Instagram and Facebook Marketing on the consumer's customer path at the Aloft Bali Seminyak Hotel during the Covid-19 Pandemic. Data collection techniques used in this research are questionnaires, interviews, and documentation studies. The number of respondents in this study were 70 people. The data analysis technique in this research is Partial Least Square (PLS) analysis with SmartPLS version 3.3.2 software. The results of this study indicate that based on the R2 test, the net R2 value obtained is 0.523 classified as a moderate (moderate) model, these results explain that Instagram and Facebook marketing that are run are quite effective on the customer path during the Covid-19 Pandemic. The effect of endogenous variables on exogenous variables is known based on the value of effect size (f2), which is 0.376. This shows that the influence of the Instagram variable on the customer path is included in the strong category. Meanwhile, the f2 value of the Facebook variable is 0.250 which shows the effect of the Facebook variable on the customer path, including the sufficient category.]]>
<![CDATA[Development of living museum and storynomic tourism based on tri hita karana in kaba-kaba village, tabanan bali ]]>
<![CDATA[Udayani, Made Mutiara Putri]]>;
<![CDATA[Wirawan, Putu Eka]]>;
<![CDATA[Pratama, I Gede Krisna Yoga Putra]]>
<![CDATA[ Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM ]]>
Publisher : <![CDATA[Institut Pariwisata dan Bisnis Internasional ]]>
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DOI: 10.22334/jbhost.v7i3.310
<![CDATA[Tourism is currently the sector most affected by the COVID-19 outbreak. However, the momentum of this pandemic is considered a transition period to reorganize Indonesia's tourism. One of them is the development of the tourism sector in the development of tourist villages. The tourism interest that occurred made the author of this study conceptualizes the development of special interest tourism with the concept of living museum and storynomic tourism located in Kaba-Kaba Village, Tabanan, Bali based on Tri Hita Karana. The concept was chosen because Kaba-Kaba Village has a cultural heritage in the form of Puri in which there is an ancient site. This research uses qualitative methods with a data approach through observation in the form of interviews and literature studies. The results showed that the concept of living museum and storynomic tourism is very appropriate for the development of Kaba-Kaba tourist village because tourist products in the form of relics of historical heritage sites become a capital of interest for the development of special interest tourism. With the development of Living Meseum and Storynomic Tourism where Tri Hita Karana as the foundation of cultural tourism can directly fall into the hands of the community where this makes the tourist village that is directly managed by local champions in Kaba-Kaba Village.]]>
