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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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The existence of tourist visits in samboja, indonesia: a prediction Maria, Siti; Lestari, Dirga; Darma, Dio Caisar
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.311

Abstract

In the last few decades, tourism communities have continued to improve to develop destination attributes. The interest of tourists is certainly a reference that contains hope and reality after they visit a destination. Samboja is one area that has the most tourist destinations, both at the level of Kutai Kartanegara Regency and East Kalimantan Province (Indonesia). However, their natural destinations as beaches are not yet a priority for the local community, so their income from their development is still minimal. Through a semi-structured survey approach to 185 respondents (visitors) in four predetermined destinations, we dig deeper into the extent of the predictions of the existence of tourist visits (ETV) with several influencing variables. Regression estimates prove that tourist income, travel costs, and travel time have had a significant impact on ETV. From a similar test, the cost of travel to other attractions and facilities actually has an insignificant effect on ETV. The empirical evidence from this study is likely to be the right policy and can be applied by the tourism development community there.
Conference hybrid event as a new alternative event in the covid-19 pandemic Firmansyahrani, Sherinatasha; Younna, Syifa; Vanessa, Vanessa; Noor, Any
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.312

Abstract

COVID-19 pandemic has a very large impact in various fields, one of which is in the MICE event field, especially conference events. Since there are no activities that require gathering many people around in one place. However many event organizers are looking for a strategies that related to organising an event during this pandemic, one of which is holding a conference event using a hybrid concept by implementing the technology and CHSE health protocols to minimize the spread of coronavirus. This article which focuses on desk study begins with collecting data from secondary data through the internet. The data is developed according to the list of preparing the hybrid event concept and then the data is displayed into a conference hybrid event project. The result of this study will be in the form of concept how to hold a hybrid conference event by implementing the CHSE health protocol. This project is expected to be especially useful for the organizers of organizing MICE events during the COVID-19 pandemic.
Examining consumer behavior using social media instagram in marketing 4.0 era based on customer path 5a Dewi, Ni Putu Ayu Cintya; Suardana, Ida Bagus Raka
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.314

Abstract

The  purpose  of this  study was to  determine  the consumer  behavior of Instagram  users in Marketing 4.0 based on Customer Path 5A. Data collection techniques used observation and in- depth interview , with health protocols implemantation in New Normal. Stages in data analysis include data reduction (data reduction), presenting data (data display) and drawing conclusions and verification (conclusion drawing / verification). Based on the results of research conducted on four  NSB Beauty Studio customers who  use social media  Instagram,  the conclusion  of consumer purchasing decisions for NSB Beauty Studio service have basically through all stages of Customer Path 5A, starting from problem recognition to post-purchase behavior about Aware, Appeal, Ask, Act, and Advocate. All informants also said that Instagram helped them get to aware and make purchases of the NSB Beauty Studio brand.
Implementation of quality management based on local wisdom on the outpatient service in the surya husadha hospital, nusa dua Lestari, Komang Maha Intan Ayu; Arnaya, Ketut
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.315

Abstract

This research aimed to observe the implementation of quality management of hospital’s health care service and to identified whether the service done by the hospital were related to the local wisdom in its quality management implementation. This research was designed using qualitative descriptive approach which was located in Surya Husadha Hospital, Nusa Dua. The data source in this research was a primary data which was collected through the research informant. The informants in this research were the head of polyclinic, the head of health care service division, health workers, and patients. The data validation testing was done using triangulation. The data were analysed using qualitative descriptive analysis technique. The result of this research showed that the quality management implementation on the health care service through the perspective from service users had been implemented properly, from the medical service to the non-medical service. The service which had been done related to the local wisdom on its implementation, based on Tat Twan Asi. Tat Twam Asi used as a guidance in giving service to the people. And also there were other local wisdoms, which were menyama braya and tri hita karana which consists of parahyangan, pawongan, and palemahan.
Measuring the passion of entrepreneurship spirit on students in industrial revolution era 4.0 Widana, LA Sylvia Chandradevi; Darma, Gede Sri
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.316

Abstract

The aim of this research is to observe the effect of self-efficacy, earning expectation and endorser credibility on the entrepreneurial interest and entrepreneurial readiness. This research was done in Undiknas Graduate School. The research design was quantitative research, which was a causality relationship between the variables. The technique of collecting data was done using questionnaire to 102 students. The technique of analyzing data was done using structural equation modeling (SEM) with AMOS version 22 program. The result of this research showed self-efficacy had a positive and significant effect of 0,429 on the entrepreneurial interest and 0,416 on the entrepreneurial readiness. Earning expectation had a positive and significant effect of 0,454 on the entrepreneurial interest and 0,198 on the entrepreneurial readiness. Social media had a positive and significant effect of 0,363 on the entrepreneurial interest and 0,440 on the entrepreneurial readiness. Advertisement effectiveness had a positive and significant effect on the entrepreneurial readiness of 0,595.  
Online to offline sales method in the e-commerce industry in denpasar Subawa, Nyoman Sri; Budiadnyana, I Wayan Agus
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.318

Abstract

The purpose of this study is to determine the use of the online to offline (O2O) sales method in the e-commerce industry in Denpasar and to know the application of online to offline (O2O) can increase trust in e-commerce. The research design used in this study is a qualitative approach. The data collection techniques used were observation, interview, and documentation. The results of this study indicate the use of the online to offline sales method has many benefits if it is supported by adequate facilities and infrastructure, besides that the selection of offline stores must also be strategic.   to facilitate customers to take goods that have been ordered online, in this study it was found that the sales method online to offline can answer any doubts of consumers and change the social status of e-commerce. Using online to offline service dimensions in the form of physical evidence, reliability, responsiveness, assurance, and empathy can increase consumer confidence in e-commerce.
The role of women's empowerment through family income improvement business program in era 4.0 Ratih, I Gusti Ayu Ary; Lestari, Ni Putu Nina Eka
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.319

Abstract

This study aims to determine the process of implementing women's empowerment through the Business to Increase Family Income program in the industrial era 4.0, as well as to find out the impact of implementing the Family Income Increase Business program on improving family welfare. This research was conducted with a qualitative approach, and through data collection by interview, further analysis was carried out descriptively. The results show that the role of women's empowerment in Tibubeneng Village is in accordance with their understanding, namely the process of obtaining power, strength or ability, and / or giving power, strength or ability from parties who have power to those who are less or powerless. Impact of Women's Empowerment through Family Income Improvement Business Program in Tibubeneng Village, women that have joined Family Empowerment and Welfare Institution and then they are involved in this business unit; they feel very good, effective and helpful not only for women's empowerment institutions in Tibubeneng Village but also personally. This can be seen from the increase in program activities that can be carried out and the addition of training members every year. 
Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0 Susila, I Made Artha Budi; Adi, I Nyoman Rasmen
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.320

Abstract

Currently, digital marketing, known as social media, is widely used as a promotional medium for business people. The growth in the number of social media users today is also seen as an opportunity to take advantage of social media. It can be seen that the purpose of this study is to determine the strategy of using social media, using social media Instagram in Denpasar City. This research focuses on social media marketing which is applied to the ML Gadgets Bali store which is a quality second gadget store in the city of Denpasar. Using a qualitative approach, with a descriptive analysis, this research collects data through interviews, observations, and documentation which are then analyzed using the SWOT analysis technique comparing internal and external factors to determine the IE Matrix with the SWOT Matrix for strategy determination. The results showed that social media marketing for ML Gadgets Bali is in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support aggressive strategies and growth strategies, namely market penetration, increasing sales and profits, and increasing the effectiveness of marketing on social media.
Internal factor analysis of cleanliness, health, safety, and environment sustainability implementation in food and beverage services Ridho, Sari Lestari Zainal; Sabli, Habsah Binti Haji Mohamad; Ibrahim, Kartini Binti Che; Detmuliati, Alditia; Alfitriani, Alfitriani; Jauhari, Hadi
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.322

Abstract

The Covid-19 pandemic has triggered the journey of life with a new order, in order to adapt to the situation in dealing with disruptions caused by the pandemic. The government, through the Ministry of Tourism and Creative Economy, implements standards and guidelines for the protocol for Hygiene, Health, Safety, and Environmental Sustainability in the tourism sector. Of course this must be applied to all business actors in the tourism industry, including service and beverage providers, which is one of it is bakery. As a tourism owner or entrepreneur and employer, it is important to participate in implementing the CHSE protocol in the business environment. For this purpose, it is important to evaluate the application of the CHSE. In order to achieve that purpose, it is necessary to conduct a research by analyzing the internal factors, the strengths and weaknesses, in the implementation of CHSE, as the objective of this research. This research is a pilot research project. The sample of this research is a brand of bakery business with some branches in the city of Palembang. Data collection was carried out using a questionnaire distributed to employees and employers during the fourth quarter of 2021. The results of this study indicate that in the bakery business it can be said that in the implementation of CHSE, the business has more strength factors compared to the weakness factor, which means that the CHSE implementation activities that have been carried out are good, by employees and employers.
Blangsinga gianyar waterfall tourism object. current destinations that are hits in bali Amir, Firlie Lanovia; Semadi, Gusti Ngurah Yoga
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.324

Abstract

In Bali, in particular, more and more tourist attractions are made for the development of tourist areas that have not been touched by tourists. This tourist destination is undeniably a place to compete to visit. New destinations are always popping up on the island of Bali. One of the contemporary tourist destinations that is now crowded with tourists is Blangsinga Gianyar Waterfall. You could say, this now popular waterfall is a new but old destination. The reason is because this waterfall was popularly known as Tegenungan Waterfall. Research related to the development strategy of Blangsinga waterfall tourism. Blangsinga Waterfall is actually the same waterfall as Tegenungan Waterfall. The difference in the two names is only obtained because of the login access used. The name Tegenungan is attached to this waterfall because it passes through Banjar Tegenungan. Similar conditions are also used because of the use of access via Blangsinga Village. Its development is very necessary in the context of the existence of these tourist destinations. One of the efforts made by Blangsinga Village as a tourist village is the preservation of the Kecak dance which has begun to recede amidst the rampant competition for the Kecak dance in Bali. Creative activities carried out by village officials by involving local communities in the effort to preserve the Blangsinga Kecak dance which was staged at the Blangsinga waterfall is a new breakthrough in order to promote this tourist attraction. This research is a preliminary study of how the best strategy for developing a tourist attraction with the main goal of tourists. The approach taken is qualitative, with reference to the theory of creativity and promotion theory Tour. In order to spread evenly, and obtain comprehensive data, the focus of the research is on Blangsinga Waterfall, Saba Village, Blahbatuh District, Gianyar Regency. Data will be collected through interviews, literature studies are expected, academically, this research is able to examine and explore more deeply with respect to the background, socialization patterns that are applied, and their implications for the local community as well as tourists, especially those visiting Blangsinga Waterfall, Saba Village. , Blahbatuh District, Gianyar Regency. Then it is also expected to be one of the contributions of thought in developing innovative, creative, and sustainable culture-based tourism.

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