cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Yana Priyana
Contact Email
mrpyana@gmail.com
Phone
+6282115575700
Journal Mail Official
info@westscience-press.com
Editorial Address
Grand Slipi Tower, level 42 Unit G-H Jl. S Parman Kav 22-24, RT. 01 RW. 04 Kel. Palmerah Kec. Palmerah Jakarta Barat 11480
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
 37   38   39   40   41 
The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru Putri, Nazwa Aqiila; Noviasari, Henni; Wildah, Sri Wahyuni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1313

Abstract

This research was conducted with the aim of knowing the effect of Digital Marketing, Brand Ambassadors and Electronic Word Of Mouth on Purchasing Decisions for Nivea Body Lotion products in Pekanbaru. The population in this study were Pekanbaru people who had bought Nivea Body Lotion. The method used in this research is descriptive and quantitative, with research data sources coming from primary and secondary data. The number of samples in this study amounted to 105 people with the sampling technique using purposive sampling technique. The method of analysis of this research is multiple linear regression analysis and through validity tests and reliability tests. In this study, the results obtained that Digital Marketing has a significant influence on purchasing decisions for Nivea body lotion products in Pekanbaru, Brand Ambassadors have a significant effect on purchasing decisions for Nivea body lotion products in Pekanbaru, and Electronic Word of Mouth on purchasing decisions for Nivea body lotion products in Pekanbaru.
The Influence of Online Customer Reviews and Perceived Quality on Purchase Intention Through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee Savira, Dina; Jushermi, Jushermi; Wildah, Sriwahyuni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1335

Abstract

This research aims to determine the influence of Online Customer Reviews and Perceived Quality on Purchase Intention through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee . The population in this study were people in Pekanbaru City who knew Luxcrime cosmetic products on the Official Shop Shopee. The sampling technique used in this research is the Non-Probability Sampling technique with the number of samples used being 100 respondents. The data analysis method in this research uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS version 4.0 software . The research results show that Online Customer Reviews have a significant effect on Customer Trust, Perceived Quality has a significant effect on Customer Trust, Online Customer Reviews have a significant effect on Purchase Intention, Perceived Quality has a significant effect on Purchase Intention, Customer Trust has a significant effect on Purchase Intention, Online Customer Reviews have a significant effect on Purchase Intention through Customer Trust and Perceived Quality has a significant effect on Purchase Intention through Customer Trust.
Extrinsic Motivation vs. Intrinsic Motivation: Dynamics of Influence on Millennial Generation and Generation Z Employees Sabila, Jihan; Sisilia, Theresa; Dalimunthe, Ritha
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1387

Abstract

This article reviews literature examining the impact of extrinsic and intrinsic motivation on Millennial and Gen Z employees. As workplaces evolve under the influence of technology and globalization, the work expectations of these two generations continue to shift. This literature review employs a descriptive qualitative approach to evaluate previous studies on extrinsic and intrinsic motivation in Millennials and Gen Z. The primary goal of this approach is to present and synthesize various research findings related to the dynamics of motivation between these two generations. This literature review analyzes research comparing the effectiveness of both types of motivation, evaluating both classic and modern motivational theories, and provides recommendations for human resource managers to effectively manage a multigenerational workforce.
The Effect of Digital Recruitment Platform and Accessibility on the Recruitment and Selection Effectiveness at a State-Owned Bank in North Sumatra Fransiska, R. Meutia; Dwiana, Fitri; Manurung, Johan; Dalimunthe, Ritha F.
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1389

Abstract

This study examines the effect of digital recruitment platforms and accessibility on recruitment and selection effectiveness at a state-owned bank in North Sumatra. This quantitative research employed simple random sampling to obtain 100 job applicants as respondents from a population of 308 applicants across 14 branch offices. Data collection utilized closed questionnaires, unstructured interviews, and documentation. Multiple linear regression analysis revealed that digital recruitment platforms and accessibility simultaneously influence recruitment effectiveness (F = 129.612, p < 0.001). Partially, digital recruitment platforms significantly influence recruitment effectiveness (β = 0.826, t = 15.357, p < 0.001), while accessibility shows a smaller but significant effect (β = 0.111, t = 2.065, p < 0.05). The regression model explains 72.2% of the variance in recruitment effectiveness (Adjusted R² = 0.722). This study demonstrates the crucial role of digital platforms in enhancing recruitment effectiveness in the banking sector, particularly for state-owned banks adapting to digital transformation
The Effect of Training and Decent Work on Employee Performance with Motivation as Mediation at PTPN IV KSO Reg. II Kebun Tanjung Garbus Anum, Putri Latifah; Shafira, Shalsabilla; Fitriyanti, Mira; Dalimunthe, Ritha F.
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1391

Abstract

This study aims to examine the effect of training and decent work on employee performance with motivation as a mediating variable at PTPN IV KSO Reg. II Tanjung Garbus Gardens. This research is included in quantitative research, the population is employees of PTPN IV KSO Reg. II Kebun Tanjung Garbus totaling 341 employees and the method of determining the sample using non probability sampling, namely permanent employees at PTPN IV KSO Reg. II Kebun Tanjung Garbus which is determined using the slovin formula, so the sample amounted to 184 employees. The data analysis method used SEM PLS and the data collection method used a questionnaire. The results of this study found that training has no effect on employee performance, decent work has a positive and significant effect on employee performance, training has a positive and significant effect on motivation, decent work has a positive and significant effect on motivation, motivation has a positive and significant effect on employee performance, training has a positive and significant effect on employee performance through motivation and decent work has a positive and significant effect on employee performance through motivation.
Performance Management in the Era of Society 5.0: Synergy of Smart Technology and Human Resource Development Mutiara, Yohana; Udhaty, Kartika Dinda; Dalimunthe, Ritha; Lubis, M. Ikmal Husein
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.1393

Abstract

This think about points to investigate the affect of shrewdly innovation on execution administration within the Society 5.0 period, with a center on the collaboration between innovation and human asset advancement (HRD). Society 5.0 speaks to a unused worldview that coordinating shrewd innovations such as manufactured insights (AI) and information analytics into different angles of work, including execution administration. Employing a subjective approach, the ponder looks at participants' recognitions and individual encounters related to technology-based execution administration. Information were gathered through in-depth interviews and participatory perceptions to supply a comprehensive understanding of how innovation impacts execution appraisal, criticism forms, objective setting, and competency advancement. The key discoveries uncover that shrewdly innovation improves objectivity in execution estimation, encourages ceaseless and mechanized criticism, empowers versatile and adaptable objective setting, and underpins personalized competency advancement. In addition, the utilize of innovation in execution administration increments representative engagement, with numerous members detailing higher inspiration and fulfillment. In any case, successful execution too requires administrative bolster, increased information security, and advanced aptitudes preparing to guarantee fruitful adjustment to these unused frameworks.
The Role of Community Participation Toward Economic Empowerment in the Tourism Sector Cahyaningrum, Dinis; Hasani, Tifani Dame; Asri, Ni Wayan Adelia Mutiara; Safitri, Dhanny; Ibrahim, Isra Dewi Kuntary
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1403

Abstract

This study examines the relationship between community participation and economic empowerment in the tourism sector using a qualitative descriptive approach and literature review. The main focus of this research is to highlight the importance of community participation at various stages of tourism development, from planning to evaluation. Community participation is crucial as it not only enhances the sense of ownership over tourism projects but also creates new job opportunities and acts as diverse sources of income for the community. By involving communities in providing tourism services—such as guiding, handicrafts, and local cuisine—they can contribute directly to the industry while preserving and promoting local wisdom. Training programs conducted for communities aim to enhance their capacity and skills, enabling them to adapt to the ever-evolving dynamics of the tourism market. Furthermore, strengthening the cultural identity of communities by introducing local values is a vital aspect of attracting tourist interest. The findings of the study indicate that active community participation positively impacts individual well-being and contributes to sustainable economic development, ensuring the benefits of tourism are distributed equally among all involved communities. This research highlights that empowering communities through active engagement at all stages of tourism development fosters resilience, supports cultural preservation, and promotes equitable economic growth, offering a sustainable model for community-based tourism initiatives.
Optimal Portfolio Analysis of LQ-45 Stocks Based on Capital Asset Pricing Model Tobing, Ainun Sakinah L; Fitri, Nur Aisyah; Ajmilia, Qori Fadla; Sadalia, Isfenti
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1443

Abstract

Analysis of optimal portfolio formation for LQ-45 stocks using the Capital Asset Pricing Model (CAPM) is an interesting and complex topic in financial management. This study aims to calculate the expected return and systematic risk of each LQ-45 stock, and evaluate the combination of these stocks to form an optimal portfolio. By using CAPM and Modern Portfolio Theory (MPT), this study can provide a comprehensive framework to understand the risk-return dynamics of stock investment. Despite the limitations of CAPM, this study shows that CAPM remains an important tool in investment analysis. Recommendations for future research are to conduct further empirical analysis to test the effectiveness of CAPM in various market conditions and develop models that combine CAPM with additional factors to improve return prediction.
The Influence of Work Environment and Work Discipline During the Dentist Internship Program (PIDGI) on Dentist Performance with Motivation as a Moderating Variable in West Java, Indonesia Anindita, Sarasti Laksmi; Subyantoro, Arief; Siswanti, Yuni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1476

Abstract

This study examines the impact of the work environment and work discipline during the Dental Internship Program (PIDGI) on dentist performance, moderated by motivation. The research involved 86 respondents who had completed the PIDGI in West Java. Data were collected through a questionnaire using a quantitative research design and analyzed using path coefficient techniques to test the relationships between variables. Motivation was measured using goal-setting theory as the primary indicator. The results of the analysis show that both the work environment and work discipline have a positive and significant effect on dentist performance. Additionally, the study found that motivation positively moderates the relationship between the work environment, work discipline, and dentist performance. This research suggests that a good work environment and high work discipline, when supported by solid motivation, can enhance dentist performance in carrying out their tasks. This research contributes essential knowledge to the enhancement of theory and practice in human resource management in the dental profession, particularly regarding internship programs. The study also recommends improvements in work environment elements and motivation as part of efforts to improve dentist performance.
Analysis of Archival Management in Improving the Quality of Dynamic Archive Management at the Supreme Audit Agency of the Republic of Indonesia (BPK RI) Representative of Bali Province Amalia, Risa; Yudharta, I Putu Dharmanu
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1477

Abstract

Every government and private organization is always related to administrative activities that produce important documents which, these documents will become archives and must be managed with good archival management. The purpose of this study was to determine the implementation of archival management in improving the quality of dynamic archive management at the BPK RI Office of Bali Province Representative. Archival management is a series of work processes that include recording, controlling, distributing, storing, monitoring, maintaining, moving / shrinking, and destroying. Qualitative research with a descriptive approach is the method used in this research. The research findings conclude that archival management at the BPK RI Office of Bali Province Representative has been well implemented. This can be seen from the implementation and fulfillment of all archival management indicators at the BPK RI Representative of Bali Province. Although there are still some shortcomings, these can still be improved and perfected. Recommendations that can be given for archival management at BPK RI Representative of Bali Province are optimizing the use of technology, expanding the archive room, and adding Human Resources (HR) in the field of archives. The update in this study compared to previous studies lies in the research location and the object of research which focuses on dynamic archives.

Page 39 of 44 | Total Record : 437

 37   38   39   40   41 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 3 No. 04 (2025): West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management Vol. 1 No. 04 (2023): West Science Business and Management Vol. 1 No. 03 (2023): West Science Business and Management Vol. 1 No. 02 (2023): West Science Business and Management Vol. 1 No. 01 (2023): West Science Business and Management More Issue