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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 268 Documents
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Entrepreneurship of Operational Managers of Small Business Groups in Bogor District by Identifying the Strength of The Influence of Innovativeness, Organizational Culture and Job Satisfaction Nanda Hidayati; Didik Nutosudjono; Widodo Sunaryo
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.410

Abstract

This study looks primarily at the impact of job happiness, organizational culture, and innovativeness on the entrepreneurship of operational managers of small business groups in Bogor Regency. By examining the impact of organizational culture and innovativeness on the entrepreneurship of operational managers and using work satisfaction as an intervening variable, this study seeks to enhance the entrepreneurship of these managers. In Bogor Regency Region 2, data from 270 operational managers of SMEs were gathered for this study. The results of this investigation provide credence to the theory that inventiveness directly benefits entrepreneurship. This study demonstrates how innovation fosters innovation in processes, products, services, and organizations, all of which positively and directly impact entrepreneurship.
The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru Jushermi Jushermi; Muhammad Nayoga; Tengku Firli Musfar; Prima Andreas Siregar
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.413

Abstract

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.
Students' Word of Mouth Electronic Conversation Formation Model Through Online Service Quality and Students' Online Satisfaction Salamatun Asakdiyah; Deny Ismanto; Jason Keith Bonaga
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.416

Abstract

This study seeks to investigate the impact of E-Service Quality, E-Satisfaction, and the interaction between E-Service Quality and E-Satisfaction on the formation of E-Student Word of Mouth within the Management Study Program at the Faculty of Economics and Business, Ahmad Dahlan University in Yogyakarta. The sample selection involved a combination of convenience sampling and purposive sampling methods. Data collection was accomplished by distributing questionnaires to respondents, addressing aspects of E-Service Quality, E-Satisfaction, and E-WOM. Moderator Regression Analysis (MRA) was employed as the analytical tool. Additionally, T-tests and F-tests were utilized to examine the hypotheses put forth. The results of the partial regression coefficient test using the T-test indicate that both E-Service Quality and E-Satisfaction, as well as their interaction, have a significant influence on E-Student Word of Mouth. Furthermore, the regression coefficient analysis through the F-test demonstrates that the variables E-Service Quality, E-Satisfaction, and their interaction also collectively contribute to the influence on E-WOM. These variables - E-Service Quality, E-Satisfaction, and their interaction - can explain up to 85% of the variance in E-WOM, with the remaining 15% attributed to other variables not included in the research model.
The Influence Marketing Mix and Service Quality Towards Word of Mouth and Ride-Service Platform Usage Rena Yuliana; Agus Rahayu; Heny Hendrayati
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.417

Abstract

This study aims to analyze the effect of Marketing Mix and service quality on Word-of-Mouth (WoM) and usage behavior of online transportation service platforms. The research is descriptive with the sampling technique used is simple random sampling, through a survey conducted on 382 samples using questionnaires as research instruments. There are four latent variables in this study, namely marketing mix and service quality as independent variables, word of mouth as intervening variables and use of travel service platforms as dependent variables. The descriptive data obtained was processed using SPSS 24 and the Structural Equation Modeling (SEM) data was processed using SMART PLS. The findings from this study provide insight to online transportation service platform providers in optimizing marketing strategies and improving service quality to increase platform usage. The practical implications of these results can lead to increased user retention and long-term business growth.
Evaluation Model of Supervision of Service Quality of The Final Paper in The Management Study Program, Faculty of Economics and Business, Ahmad Dahlan University Deny Ismanto; Salamatun Asakdiyah
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.428

Abstract

This research aimed to test influence between service quality, student satisfaction also interaction between service quality and student satisfaction in the building word of mouth communication. Research conducted by Department of Management, Faculty of Economics and Business, University Ahmad Dahlan. Sample categorized with sampling convenience method and purposive sampling. Data collection efforted by giving list of question to the respondent that is contains about service quality, student satisfaction and word of mouth communication. This research use Moderator Regression Analysis. In the other side, T test and F test are used to test asked hypothesis. The result of partially regression coefficient test with T test shows that service quality, student satisfaction, interaction between them influence significantly to word of mouth communication. In the other side coefficient regression test’s result shows that variables of service quality student’s satisfaction also interaction between them both influence to word of mouth communication. Variables of service quality and student’s satisfaction are able to explain word of mouth communication variable up to 78,2% and the rest is 21,8% caused by another variable that is not included in the research model
Analysis of Market Segmentation and Targeting on Market Growth Mediated by Marketing Ability on Android Products in Banten Asep Supriadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.430

Abstract

This research delves into the Android product market in Banten, aiming to analyze the interplay between market segmentation, targeting strategies, marketing ability, and market growth. A sample of 287 participants provided insights into demographic characteristics, technology adoption patterns, and income levels. Employing Structural Equation Modeling with Partial Least Squares (PLS-4), the study revealed significant direct effects of market segmentation and targeting strategies on market growth. Marketing ability emerged as a crucial mediator, indicating its pivotal role in translating segmentation and targeting efforts into tangible market outcomes. The model demonstrated a strong fit, supported by high goodness-of-fit and normed fit indices. R² and Q² metrics underscored the model's explanatory power and predictive relevance for market growth. The findings offer actionable insights for businesses, emphasizing the importance of tailored strategies and the enhancement of marketing capabilities for sustained market growth.
Literature Dynamics Leadership Development: Bibliometric Analysis to Identify Research Trends Leonita Siwiyanti; Syamsul Hadi Senen
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.431

Abstract

In today's digitally modern world, characterized by dynamic business landscapes, effective leadership is crucial and cannot be overstated. Strong, decisive, and capable leaders are crucial in overcoming obstacles and complexity related to the company's 5.0 dynamic. The purpose of this study is to investigate the current state of leadership research by focusing on factors that significantly affect leadership. Motivated by the need to create a comprehensive body of literature on peer pressure, this study used a bibliometric approach, identifying 163 studies using the terms "leadership development" and "strong leadership" from the Scopus database. The most frequently reviewed articles are analyzed to highlight key contributions and provide general information about this field. All of the aforementioned information covers several aspects such as the relationship between managers and employees, manager characteristics, and strong management influence on employees' work and creativity. The practical implications of this research have the potential to serve as a valuable reference for researchers and practitioners, assisting in the development of clear and concise conclusions with the relevant context. Organizations should be encouraged to integrate their internal processes with the results of their bibliometric analysis. This study highlights the importance of leadership in managing business ventures and daily operations, as well as providing insights into the current state of research and the role of researchers in developing critical understanding of leadership
Success in Indonesia Analyzed Through Price, Quality, Branding, Promotion, and Consumer Perception Fatra Syahlan; Ratih Ratih Hurriyati; Puspo Dewi Dirgantari
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.441

Abstract

The present research delves into the elements that influence the performance of private label businesses in Indonesia's Micro, Small, and Medium-Sized Enterprises (MSMEs) market. Specifically, it examines the interdependent aspects of pricing strategy, brand, promotion, and consumer perception. Structural Equation Modeling (SEM), a quantitative method, was utilized to examine the association between these factors utilizing a sample of 197 MSMEs. The findings provide important information for MSMEs trying to survive in the cutthroat market environment by demonstrating a strong and positive correlation between each component and private label performance. This research provides useful suggestions for enhancing private label tactics and expanding market share in Indonesia.
Analysis of the Effect of Transformational Leadership, Job Satisfaction, and Employee Engagement on Company Performance: A Study on Manufacturing Industry in Jakarta Mislan Sihite; Agus Yulistiyono; KRT. Akhir Lusono; Eva Yuniarti Utami
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.469

Abstract

This research investigates the dynamic interplay between transformational leadership, job satisfaction, employee engagement, and company performance within the manufacturing industry in Jakarta. A comprehensive quantitative analysis involving a sample of 250 participants reveals crucial insights into the relationships among these key variables. The results highlight the significant and positive impact of transformational leadership, job satisfaction, and employee engagement on company performance. The study employs structural equation modeling to assess the measurement and structural models, providing a robust foundation for understanding the complex organizational dynamics in the context of Jakarta's manufacturing sector. The findings contribute to both theoretical frameworks and practical implications for organizational leaders, fostering a deeper understanding of the factors that drive success in this industry.
Strategies for Utilizing AI and Data Analytics to Improve the Effectiveness of Public Services in Indonesia: A Local Government Level Approach Loso Judijanto; Taufiqurokhman Taufiqurokhman; Satya Arisena Hendrawan; Herwanto Herwanto
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.470

Abstract

This research investigates the strategies for utilizing artificial intelligence (AI) and data analytics to enhance the effectiveness of public services within Indonesian local governments. A quantitative analysis was conducted, involving a diverse sample of 200 participants, including local government officials, IT professionals, and citizens across various regions. The study employs a structural equation modeling approach, assessing the relationships between the implementation of AI, data analytics, and the effectiveness of public services. The measurement model confirms the reliability and validity of the constructs, while the structural model reveals significant positive paths from both data analytics and AI utilization to public service effectiveness. The findings contribute to the evolving landscape of technological integration in public administration, offering evidence-based insights for policymakers and practitioners.

Page 5 of 27 | Total Record : 268

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