cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Adrial Falahi
Contact Email
jurnaljimk88@gmail.com
Phone
+628126002337
Journal Mail Official
jurnaljimk88@gmail.com
Editorial Address
Fakultas Ekonomi Program Studi Manajemen UMN Al Washliyah Jl. Garu II No 93 Medan (061) 786 7044 / (061) 786 2747
Location
Kota medan,
Sumatera utara
INDONESIA
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Published by Universitas Muslim Nusantara Al Washliyah Medan
ISSN : -     EISSN : 27744795     DOI : https://doi.org/10.32696/jimk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) merupakan Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Muslim Nusantara Al-Washliyah. Jurnal ini khusus memuat kajian ilmiah yang berkaitan dengan manajemen SDM, manajemen keuangan, manajemen pemasaran dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 26 Documents
 1   2   3 
Search results for , issue "Vol 5 No 2 (2024): Desember" : 26 Documents clear
PENGARUH KUALITAS PELAYANAN DAN IMAGE PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA CV. ADRIFAG JAYA, KAB. KUNINGAN, JAWA BARAT Lubis, Desy Irana Dewi
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3769

Abstract

Penelitian ini dilakukan untuk melihat sejauh mana pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan konsumen. semakin tanggap perusahaan dalam melayani konsumen, maka semakin tinggi pula kepercayaan konsumen terhadap perusahaan yang berakibat pada peningkatan citra perusahaan. Ketika kepercayaan konsumen meningkat, maka akan menghasilkan kepuasan bagi konsumen saat menggunakan produk atau jasa dari perusahaan tersebut. Penelitian ini dilakukan di CV. Adrifag Jaya yang bergerak di bidang penjualan, perawatan dan perbaikan produk seperti CCTV, Running Text, Jam Digital dan Mesin Kasir. Dengan menggunakan sampel jenuh sebanyak 40 pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, citra perusahaan berpengaruh terhadap kepuasan pelanggan dan variabel kualitas pelayanan dan kepuasan pelanggan secara simultan berpengaruh terhadap kepuasan pelanggan.
PENGARUH START-UP TERHADAP EKOSISTEM KEWIRAUSAHAAN Aziz, Majid Rahman; Veri, Jhon
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3797

Abstract

ABSTRAK Artikel ini membahas pengaruh startup terhadap ekosistem kewirausahaan di Indonesia, dengan fokus pada peran mereka sebagai pendorong utama pertumbuhan ekonomi dan inovasi. Penelitian ini menggunakan metode Systematic Literature Review (SLR) untuk mengkaji dampak startup, melalui langkah-langkah seperti identifikasi literatur, seleksi studi, dan penyusunan laporan. Dari hasil pencarian, ditemukan 200 artikel, di mana 47 artikel memenuhi kriteria yang ditetapkan, dan 4 artikel berhasil lolos untuk analisis lebih lanjut. Temuan menunjukkan bahwa pendidikan dan dukungan institusional sangat penting dalam membangun ekosistem kewirausahaan yang mendukung, serta menyoroti interaksi antara startup dan pelaku ekonomi kreatif. Penelitian ini bertujuan untuk memberikan pemahaman baru tentang dinamika yang terjadi dalam ekosistem kewirausahaan di Indonesia. : Start-up, Ecosystem, Entrepreneurship
PENERAPAN METODE BRANCH AND BOUND UNTUK MENINGKATKAN KEUNTUNGAN LAYANAN JASA LAUNDRY Ompusunggu, Vina Maria; Ompusunggu, Vera Dewi Kartini; Tarigan, Selvida Riahta; Br Tarigan, Silvani Chindy Lawken
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3812

Abstract

Businesses, whether in commerce, industry, or services, must continue to optimize their operations in an attempt to gain market share due to the business world's rapid expansion. Laundry is one of the businesses in the service industry. A company that offers washing and ironing services is called Laundry. Finding the laundry business's greatest profit in Sudirejo I Village is the aim of this study. One strategy for resolving optimization issues, such as linear or integer programming issues, is the Branch and Bound method. This approach can be used to identify the best course of action when it comes to optimizing laundry service profitability. For instance, it can be used to determine the ideal mix of laundry services to maximize income while accounting for a number of current restrictions, including capacity, time, and other resources. There is currently a good allure to Sudirejo I Village's existence. In the neighborhood, there are roughly 19 laundry services. 53 kilogram suits, 32 kg dolls, 95 kg blankets, 105 kg bedcoverings, 91 kg curtains, and 805 kg clothing yield the best laundry profit results, which total Rp 4,027,000. The laundry owner's previous profit, estimated at Rp 4,000,000, represents a 0.7% gain.
DAMPAK KEHADIRAN PASAR MODERN TERHADAP PENURUNAN KECENDERUNGAN PELANGGAN PADA PASAR TRADISIONAL Khoirunnisa, Fitria; Khoirunnisssa; Amaliyah, Putri; Catur Ramadani , Ryan; Tri Setyoko, Didik
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3876

Abstract

Traditional markets are markets where people carry out buying and selling transactions, this can be done by bargaining. Traditional markets are usually located on the side of the road or in residential villages. Meanwhile, in modern markets such as supermarkets or mini markets, the transaction process is usually carried out by bargaining when purchasing goods. Traditional markets contain various types of shophouses and shops owned by individuals. Currently, consumer interest in modern markets is higher than traditional markets. The purpose of this article is to see consumer interest in the impact of modern markets on traditional markets. The data was collected using literature study techniques, namely articles and journals related to the titles and topics that we will discuss in this article. The results of the literature review research show the condition of traditional markets. experienced a decline in operations after this modern market emerged. People tend to prefer modern markets to buy goods, because they look at the price and the location is very comfortable
PENGARUH DISIPLIN KERJA, MOTIVASI, DAN IKLIM KERJA TERHADAP KINERJA GURU DI SMK NEGERI X PEKANBARU Indriani, Lia; Machasin; Tarigan, Mida Aprilina
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3881

Abstract

This study aims to see the Influence of Work Discipline, Motivation, and Work Climate on Teacher Performance at SMK Negeri X Pekanbaru. The population in this study were all civil servant teachers at SMK Negeri X Pekanbaru. The sampling technique used was saturated sampling, which is a sampling technique when all members of the population are used as samples. The sample used was 46 civil servant teachers at SMK Negeri X Pekanbaru. The data analysis method used was multiple linear regression analysis using the SPSS Version 26 program. The results of the study showed that 1) work discipline had a positive and significant effect on teacher performance, 2) motivation had a positive and significant effect on teacher performance, 3) work climate had a positive and significant effect on teacher performance, 4) work discipline, motivation, and work climate together had a positive and significant effect on teacher performance.
SYSTEMATIC LITERATURE RIVIEW: TRANSFORMASI STRATEGI WIRAUSAHA BERBASIS AI DALAM MENGHADAPI TANTANGAN DIGITAL MARKETING Nst, Ely Nurhalizah; Veri, Jhon
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3884

Abstract

Penerapan Artificial Intelligence (AI) dalam strategi pemasaran digital kini menjadi solusi penting bagi pengusaha di era teknologi yang terus berkembang. Digital marketing yang dulu hanya mengandalkan teknologi dasar, seperti iklan online, kini membutuhkan integrasi AI untuk menghadapi tantangan pasar yang semakin kompleks. Penelitian ini menggunakan metode Systematic Literature Review (SLR) untuk menganalisis 49 jurnal yang relevan mengenai transformasi pemasaran digital berbasis AI. Data yang terkumpul kemudian disaring dengan Covidence dan divisualisasikan menggunakan VOSviewer. Dari 49 jurnal yang dianalisis, 10 studi dipilih berdasarkan relevansi dan kualitas. Hasil penelitian menunjukkan bahwa AI dapat meningkatkan efektivitas pemasaran dengan menganalisis data konsumen, mempersonalisasi kampanye, dan mengotomatiskan interaksi dengan pelanggan. Selain itu, AI juga membantu dalam memprediksi tren pasar dan pengambilan keputusan berbasis data menggunakan teknik seperti Structural Equation Modeling (SEM). Integrasi AI dengan media sosial dan e-commerce dapat memperkuat citra merek, meningkatkan daya saing, dan efisiensi operasional. Dengan demikian, transformasi pemasaran berbasis AI sangat dibutuhkan oleh pengusaha untuk tetap bersaing di pasar digital yang terus berkembang dan memastikan pertumbuhan bisnis yang berkelanjutan.
EVALUASI PERAN BIG DATA DALAM MEMBENTUK STRATEGI KEWIRAUSAHAAN DAN PENGAMBILAN KEPUTUSAN: SYSTEMATIC LITERATURE REVIEW (SLR) Pebriyanti, Defi; Veri, Jhon
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3885

Abstract

Penelitian ini merupakan hasil dari Systematic Literature Review (SLR) yang bertujuan menunjukkan bagaimana Big Data membentuk strategi dan keputusan bisnis. Kajian ini melibatkan analisis literatur dari 200 artikel yang bersumber dari Google Scholar, Scopus, dan IEEE. Pola, tren, dan hubungan dalam literatur diidentifikasi menggunakan alat analisis seperti Publish or Perish dan VOSviewer. Hasilnya menunjukkan bahwa VOSviewer efektif untuk memvisualisasikan analisis data bibliometrik guna memahami dinamika penelitian, khususnya dalam konteks geografis tertentu. (Sutisna, 2024). Hasil penelitian mengungkap bahwa Big Data berperan dalam meningkatkan kecepatan dan akurasi pengambilan keputusan strategi. Perusahaan dapat mengenali tren pasar, memahami perilaku pelanggan, dan mengoptimalkan operasional melalui analisis data yang mendalam. Penelitian ini juga menyoroti tantangan dalam penerapan Big Data, seperti kebutuhan infrastruktur teknologi yang memadai dan perhatian terhadap privasi data. Analisis menunjukkan bahwa integrasi Big Data ke dalam strategi organisasi dapat meningkatkan efisiensi operasional dan mendorong inovasi produk serta layanan. Studi ini memberikan wawasan penting bagi praktisi bisnis tentang pemanfaatan Big Data untuk memperoleh keunggulan kompetitif di era modern.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GHATHAF COFFEE PREMIUM TEUPIN PUNTI ACEH UTARA Rahmi; Sutoyo; Ferdiananda Chadafi, Muhammad; Rahmati, Rahmati; Husna, Syifa Ul
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3892

Abstract

This study aims to identify the influence of product quality and service quality on customer satisfaction at Ghathaf Coffee Premium, Teupin Punti, North Aceh. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 75 regular customers who have experience with Ghathaf Coffee Premium products and services, and the data were processed using SPSS 29. The results of regression analysis show that product quality has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.462 and a t-value of 5.159 > 1.666. Service quality also has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.223 and a t-value of 3.087 > 1.666 and a significance value of 0.000 < 0.05. Together, product quality and service quality have a positive and significant impact on customer satisfaction at Ghathaf Coffee Premium Teupin Punti, North Aceh. The implications of this study highlight the importance for Ghathaf Coffee Premium to continuously improve its product and service quality to maintain and enhance customer satisfaction and strengthen its market position.
PENGARUH PRODUK DAN PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA USAHA IBU-IBU DESA BAKARAN BATU, DELI SERDANG Ukur Ardianta Ginting, Samuel Tenang; Nurbeti; Aulia Rahma, Ajeng; Orlando Ginting, Giell
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3900

Abstract

ABSTRACT Village development implementing self-reliance through mutual cooperation values ​​is part of the uniqueness of village communities that remain sustainable. Bakaran Batu is a village located in North Sumatra Province, Deli Serdang Regency, Lubuk Pakam District, where mothers continue to strive to advance the village and empower the village community's economy by continuing to involve all major stakeholders in the village. Several problems arise from the high rate of economic growth, so that in every effort they must think about Products and Promotions in all fields according to the needs of the community, resulting in an increase in sales. The purpose of this study was to determine the effect of products and promotions on increasing sales in the businesses of mothers in Bakaran Batu Village, Deli Serdang. The independent variables (independent X) consist of Products, and Promotions, and the dependent variable (dependent Y) is Sales Increase, then find the dominant variable. Quantitative descriptive analysis is a method in this study. The results of the analysis of multiple regression show that Products (X1), Promotions (X2), each can affect Sales Increase by looking at the magnitude of the regression coefficient obtained. Quantitative research methods are used to emphasize testing the theory used with research variables measured, data analyzed using statistical procedures, with the help of SPSS Software Applications. From the results of the partial coefficient test (r) it will be obtained that the independent variable is more dominant than the dependent variable. The targeted output of this proposed research is to be published in a Research Journal that has the Journal Online System (OJS). Therefore, the researcher is interested in raising a research title "The Influence of Products and Promotions on Increasing Sales in the Business of Women in Bakaran Batu Village, Deli Serdang". Keywords: Products, Promotions, Increasing Sales.
PENGARUH IMPULSE BUYING DAN PROMOSI TERHADAP MINAT BELI ULANG AIR MINUM MASAK DI DEPOT AZAY Nurhayati, Agustin; Ritonga, Zuriani; Safri, Hayanuddin; Sufitrayati, Sufitrayati
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.4049

Abstract

The purpose of this research is to analyze the Azay Boiling Water Depot in Juang Bireuen City to find out how impulsive purchases and promotions influence customers' interest in purchasing boiled water. The research here is purely descriptive. Although 98 customers made up the sample, little is known about the population as a whole. Observation, interviews, questionnaires, and documentation studies were used to gather data. Smart PLS (Partial Least Square) 3.0 was used for the analysis of this research. The results indicated that both impulse buying and promotion had a positive and significant impact on consumers' buying interest. This is supported by the fact that the T-Statistics value was greater than 1.96 and the P-Value was less than 0.50, indicating that the hypothesis test in this study was accepted or valid. An R-Square value of 0.901 for the purchase intent variable is readily apparent. This indicates that a 90.1% relationship exists between the two variables, with impulsive purchases and promotions having the greatest impact on consumer interest.

Page 2 of 3 | Total Record : 26

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 6 No 2 (2025): Desember Vol 6 No 1 (2025): Juni ( In Progress ) Vol 5 No 2 (2024): Desember Vol 5 No 1 (2024): Juni Vol 4 No 2 (2023): Desember Vol 4 No 1 (2023): Juni Vol 3 No 2 (2022): Desember Vol 3 No 1 (2022): Jurnal Ilmu Manajemen Dan Kewirausahaan Vol 2 No 2 (2021): Desember Vol 2 No 1 (2021): Juni Vol 1 No 1 (2020): Desember More Issue