Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[The Influence of Love of Money, Machiavellianism, and Idealism on the Ethical Perceptions of Accounting Students ]]>
<![CDATA[Ulum, Fahmy]]>;
<![CDATA[Sari, Rida Perwita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v4i1.975
<![CDATA[This study focuses on how three psychological characters, Love of Money, Machiavellianism, and Idealism, influence how Accounting students at UPN ‘Veteran’ East Java view ethics. The respondents in this study were 87 students from the 2021-2022 cohort who had completed the Business and Professional Ethics course. Information was gathered by administering a survey with a measurement scale and then examined using the PLS-SEM method through the use of the SmartPLS software. The outcomes were rather intriguing: firstly, it was discovered that the love of money has a considerable impact on the ethical viewpoints of students (t-statistic = 3.946; p<0.001). Secondly, Machiavellian attributes were also determined to have a significant effect (t-statistic = 3.497; p = 0.001). However, the same could not be said for Idealism, as it did not demonstrate a notable impact (t-statistic = 0.170; p = 0.865). These discoveries could offer valuable insights for enhancing ethics-related teachings in accounting studies. Specifically, the teaching materials focusing on attitudes towards wealth and manipulative behaviours should be given more emphasis in shaping the ethical comprehension of aspiring accountants.]]>
<![CDATA[The Role of Visual Imagery in Building Brand Image and Consumer Purchase Intention in the Era of Social Media: A Literature Review ]]>
<![CDATA[Dibda, Angga]]>;
<![CDATA[Ahmad, Hafiz Aziz]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.981
<![CDATA[Visual-based social media platforms such as Instagram have become a primary channel for brand communication in the digital marketing era, particularly among Gen Z and Millennials, both highly visual-oriented consumers. This study explores how visual imagery shapes brand image and purchase intention on social media, with a particular focus on these two generational segments. Using a narrative literature review approach, the article synthesizes insights from recent studies examining the relationships between visual imagery elements, brand perception, and consumer decision-making processes. The findings highlight the strategic role of visual imagery in fostering positive brand associations, enhancing brand personality, and eliciting emotional responses that directly influence purchase intention. Gen Z and Millennials’ preference for authentic, aesthetically pleasing, and emotionally resonant visual imagery emerges as a critical factor in the success of visual marketing strategies on social media. These insights contribute to the theoretical development of visual communication research and offer practical guidance for brands aiming to design more effective and relevant visual content on visual-first platforms such as Instagram.]]>
<![CDATA[Implementation of Sustainability Business Practices Based on Tri Hita Karana Values in International Chain Hotels in Bali ]]>
<![CDATA[Wiryanata, I Gusti Ngurah Agung]]>;
<![CDATA[Susanti, Christina]]>;
<![CDATA[Sumariati, Dewa Ayu Rai]]>;
<![CDATA[Septiviari, Anak Agung Istri M.]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.982
<![CDATA[The purpose of this study is to analyze sustainability business practices based on Tri Hita Karana (THK) in hotels under the auspices of the Marriott international network, namely E Hotel in Ubud, S Hotel in Kuta, W Hotel in Seminyak, TS Hotel in Legian, and TL Hotel in Nusa Dua. This qualitative research uses informants determined by purposive sampling techniques. Interviews, documentation studies, and observation were used in data collection. The data analysis technique used in this study is an interactive model by Miles and Huberman, which consists of data reduction, data presentation, and conclusions. The findings indicate that each hotel adapts Marriott International's sustainability standards aligned with THK's core principles: Parahyangan (harmony with God), Pawongan (harmony among people), and Palemahan (harmony with nature). The hotels participate in activities such as religious engagement, food redistribution, waste segregation, energy conservation, and the use of eco-friendly products. This integration of THK enhances employee engagement, strengthens community relationships, and promotes environmentally responsible practices in the hospitality industry.]]>
<![CDATA[The Role of Creativity and Innovation in Menus in Attracting Millennial Consumers to the Culinary Business ]]>
<![CDATA[Lie, Oleh Tjhing Man]]>;
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Mahmudi, Mahmudi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.989
<![CDATA[This study aims to examine the influence of menu creativity and innovation on the purchasing interest of millennial consumers in the culinary business. The background of this study is based on changes in the consumption behaviour of millennials, who not only pursue taste but also pay attention to visual aspects, unique value, and emotional experiences when choosing food. This study employs a quantitative-descriptive approach using a survey method targeting 120 millennial respondents who actively consume creative and innovative culinary offerings. The analysis technique used is multiple linear regression with the assistance of SPSS. The results of the study indicate that menu creativity (β = 0.341; p < 0.001) and menu innovation (β = 0.468; p < 0.001) have a positive and significant effect on millennial consumers' purchasing interest, both partially and simultaneously (R² = 0.576; F = 47.53; p < 0.001). These findings support the Stimulus-Organism-Response (SOR) theory, which explains that creativity and innovation as stimuli can shape consumers' perceptions and emotions, ultimately leading to purchasing decisions. This study provides strategic implications for culinary business actors to integrate creative design and innovative approaches in product development to be more relevant to the preferences of the digital-native generation.]]>
<![CDATA[Efficiency Analysis of Capture Fisheries in the Northern and Southern Coastal Regions of Central Java, Indonesia ]]>
<![CDATA[Kusumawardhani, Hapsari Ayu]]>;
<![CDATA[Wardhani, Arisanti Ayu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.999
<![CDATA[This study examines the fishery efficiency in the northern and southern coastal regions of Central Java by applying the Data Envelopment Analysis (DEA) approach. The efficiency measurement is based on three input variables (number of fishermen, boats, and fishing gear) and two output variables (total production value and quantity of fish produced). The analysis reveals that Tegal City is the most efficient region in Central Java's fisheries sector, followed by Rembang, Pati, and Batang. These regions demonstrate relatively optimal utilization of available fishing resources to generate high output. Tegal's efficiency can be attributed to its integrated fishing infrastructure, better market access, and effective fleet and labor management. In contrast, other regions showed lower efficiency due to underutilization of resources or operational constraints. The findings suggest the need for targeted policies to enhance technical efficiency in lagging areas, such as capacity-building programs, modernization of fishing gear, and improved value chain integration to support a more balanced and sustainable fisheries development across Central Java.]]>
<![CDATA[The Influence of Motivation, Compensation, and Work Discipline on Employee Performance at PT. Sedayu Cahaya Perkasa ]]>
<![CDATA[Miranti, Yasmin]]>;
<![CDATA[Insan, Muhammad Yalzamul]]>;
<![CDATA[Wakhyuni, Emi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1006
<![CDATA[The fast expansion of digital infrastructure requires both advanced technology and optimal human resource performance. The primary objective of this research is to explore how motivation, compensation, and work discipline shapes the performance of employees at PT. Sedayu Cahaya Perkasa. This study utilises a quantitative approach with 53 participants, and data gathering involves the distribution of surveys among the company's employees. Data analysis is conducted using the Partial Least Squares (PLS) method, supported by SmartPLS 4 software. The findings suggest that motivation has a significant and positive correlation with employee performance. Similarly, compensation has a notable and affirmative impact on employee performance. Additionally, the study reveals that work discipline also plays a crucial role in enhancing performance. Together, motivation, compensation, and work ethic contribute to 90.3% of employee performance (Adjusted R Square = 0.903), while the remaining 9.7% is influenced by undisclosed factors. The findings shed light that organizations can improve productivity by encouraging intrinsic motivation, fair compensation, and effective work discipline.]]>
<![CDATA[Analysis of the Role of Income Audit in Internal Control: Evidence from the Hospitality Sector in Bali ]]>
<![CDATA[Putri, Ni Luh Asriani]]>;
<![CDATA[Damayanti, Titien]]>;
<![CDATA[Septiviari, Anak Agung Istri M.]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1010
<![CDATA[This study aims to analyze the role of income audit in internal control at Courtyard by Marriott Bali Nusa Dua Resort. The approach used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The theoretical framework used in this study refers to the internal control component and fraud triangle theory which includes three elements: pressure, opportunity, and rationalization. The results of the study shed light that income audit plays an active and significant role in ensuring the accuracy of hotel revenue reports through the process of daily transaction verification, system matching, and formal short/over reporting. The four components of internal control have been implemented well, and the three elements of triangle fraud have also been effectively controlled. Based on the 15 observation indicators used, all of them were declared to be implemented, and the effectiveness of internal control reached 100%. This research contributes to hotel management in maintaining an accountable internal control system, as well as providing strategic recommendations for continuous improvement in the implementation of revenue audits.]]>
<![CDATA[Sentiment Classification of Livin’ by Mandiri Reviews in Indonesia Using LSTM for Digital Banking Service Improvement ]]>
<![CDATA[Mulyanto, Sigit]]>;
<![CDATA[Yonia, Dwika Lovitasari]]>;
<![CDATA[Situmorang, Kheylina Lidya]]>;
<![CDATA[Sutejo, Bambang]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1011
<![CDATA[The rapid expansion of digital banking services in Indonesia has increased the need for continuous monitoring of user satisfaction, particularly through feedback submitted via app reviews. This study analyses user sentiment toward the Livin’ by Mandiri mobile banking application using a deep learning approach. A total of 5,000 user reviews were collected exclusively from the Google Play Store and pre-processed through text cleaning steps such as slang normalization, stemming, and tokenization. Sentiment labels (positive, neutral, negative) were assigned using an Indonesian lexicon-based method, and a Long Short-Term Memory (LSTM) model was trained and evaluated with accuracy, precision, recall, and F1-score metrics. Results indicate negative sentiment dominates (37.6%), with frequent complaints about login failures and slow performance, while the LSTM model achieved 98% accuracy. This study is limited by its single-platform data source, potential linguistic bias in Indonesian user reviews, and the model’s limitations in detecting sarcasm or complex emotions. Nonetheless, the findings demonstrate the applicability of sentiment analysis as a real-time monitoring tool to support feature enhancement and user experience improvements in Indonesian mobile banking services.]]>
<![CDATA[The Influence of Twice Brand Ambassador and Korean Wave on Scarlett Product Purchase Decisions With Brand Image as a Mediating Variable ]]>
<![CDATA[Valepi, Dinda Ayu]]>;
<![CDATA[Rahmidani, Rose]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1018
<![CDATA[In recent years, the beauty industry has grown rapidly due to increasing public awareness of self-care and appearance. Demand for skincare and body care products has risen as consumers seek to boost their confidence. To meet these needs, companies must continue developing unique products to stay competitive. One strategy is using famous figures as brand ambassadors, as their popularity helps spread the brand’s message more widely. For example, Scarlett appointed TWICE, a South Korean girl group from JYP Entertainment, as its brand ambassador. However, this decision sparked controversy, with some consumers accusing Scarlett of skin color discrimination. This research examines the impact of TWICE as a Brand Ambassador and the Korean Wave on consumers’ purchasing decisions regarding Scarlett products, with Brand Image as a mediating variable. The study adopts a quantitative and associative research design. The target population consists of students at Padang State University familiar with both Scarlett products and TWICE. Using purposive sampling, 100 respondents were obtained. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The findings shed light that Brand Ambassador and Korean Wave significantly influence Brand Image; Brand Image significantly affects Purchasing Decisions; both Brand Ambassador and Korean Wave directly influence Purchasing Decisions; and both have indirect effects on Purchasing Decisions through Brand Image. These findings contribute to understanding celebrity endorsement and consumer behavior in global cultural trends. Practically, companies should carefully choose brand ambassadors and use cultural trends to boost the brand's image and drive sales.]]>
<![CDATA[Product and Price Analysis on Consumer Satisfaction of Halo Card Users at Telkomsel Company (Case Study of Halo Card Users in Makassar) ]]>
<![CDATA[Rifai, Didit Fachri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1016
<![CDATA[Indonesia's telecommunications industry faces intense competition, requiring operators to focus on customer satisfaction through strategic product and pricing decisions. The specific impact of these factors on PT. Telkomsel's Halo Card users in regional markets like Makassar remains underexplored, necessitating targeted research to understand consumer satisfaction drivers. This study aims to analyze the Product and Price variables on Consumer Satisfaction in using Halo Cards at PT. Telkomsel in Makassar, and provide input for the company while serving as reference material for future research. The analytical method used is descriptive statistical method with multiple regression analysis using SPSS software. This study applies multiple regression analysis to evaluate whether product and price factors significantly influence consumer satisfaction of HALO Card users at PT. Telkomsel Makassar. The sampling method used is Simple Random Sampling with a sample size of 100 respondents. Data is analyzed quantitatively using Multiple Linear Regression Analysis, R-Square, F-Test, and T-Test. The results of this study show that Product (X1) and Price (X2) variables partially and simultaneously have a positive influence on consumer decisions in purchasing duck-type Suzuki motorcycles at PT. Sinar Galesong Pratama in Makassar. This shows that the contribution of these two variables to consumer satisfaction is 75.0%, while the remaining 25.0% is influenced by other variables beyond the study.]]>
