Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[The Relationship Between the Implementation of Company System Digitalisation and Work Discipline as Determinants of Employee Performance: A Study of the Retail Industry in Cibitung ]]>
<![CDATA[Jaya, Umban Adi]]>;
<![CDATA[Albar, Fauzan Manafi]]>;
<![CDATA[Priyana, Indarta]]>;
<![CDATA[Mbunai, La Ode]]>;
<![CDATA[Raspati, Galih]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1039
<![CDATA[The development of digital technology has prompted companies to adopt digital systems in order to enhance operational efficiency and employee performance. However, adaptation to digitalization does not always have a direct impact on productivity, especially in the context of the retail industry which demands high discipline and adherence to work procedures. This study aims to analyze the influence of company system digitalization and work discipline on employee performance, as well as to evaluate the role of work discipline as a mediating variable in the context of the retail industry in Cibitung. This study uses a quantitative approach with path analysis method. Data were collected through online questionnaires distributed to 100 employees selected using purposive sampling. The results of the analysis indicate that the digitalization of company systems does not directly impact employee performance in a significant way. However, digitalization does have a beneficial and significant effect on work discipline, which in turn has a positive and significant impact on employee performance. Although the role of work discipline as a mediator in the link between digitalization and performance may not be statistically significant, there are still signs of partial mediation. Based on these results, it can be concluded that just introducing digital technology is not sufficient; there needs to be additional focus on improving work discipline to fully optimize the effect on employee productivity. This research offers practical advice for retail managers, emphasizing the need to combine digital policies with discipline-strengthening tactics such as training, monitoring, and incentives to enhance performance.]]>
<![CDATA[AI-Powered Chatbots: Revolutionizing Customer Service in the Digital Era ]]>
<![CDATA[Hibban, Mohammad Ibnu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1030
<![CDATA[Chatbots using artificial intelligence are transforming customer service in today's rapidly evolving digital environment. The way companies engage with their customers is undergoing a major transformation, thanks to these smart virtual assistants that offer immediate and tailored support around the clock. The capacity to promptly respond to consumer inquiries is one of the primary advantages of AI chatbots. By automating mundane duties, they enable human agents to concentrate on more intricate issues, thereby improving overall productivity and efficiency. Additionally, AI chatbots employ machine learning algorithms to perpetually enhance their responses by analyzing past interactions. This enables them to understand context, detect sentiment, and deliver more relevant and tailored assistance over time. As a result, customer satisfaction levels soar, leading to increased loyalty and retention rates. Another advantage of AI chatbots is their capability of managing multiple conversations concurrently, thereby guaranteeing that no consumer is left waiting for assistance. This scalability makes them ideal for businesses of all sizes, from startups to multinational corporations, seeking to optimize their customer service operations. Additionally, the omnichannel presence guarantees that consumers can obtain assistance through their favored channels, thereby improving accessibility and convenience. In summary, chatbots that are propelled by AI are transforming the way customer service is delivered in the digital age by offering scalable, personalized, and quick assistance. Businesses are on the brink of delivering unparalleled client experiences and gaining a competitive advantage in the market as they continue to adopt this technology.]]>
<![CDATA[Development of Application-Based Business Models in the Creative Cosplay Industry ]]>
<![CDATA[Subagio, Azka Raisa]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1048
<![CDATA[The cosplay industry is a rapidly growing sector of the creative economy, combining performing arts, craftsmanship, and digital entrepreneurship. With the rise in global interest in anime, gaming, and pop culture, cosplay has evolved from a recreational activity into a creative industry that generates income for designers, rental providers, photographers, and event organizers. However, the industry still faces major challenges, including high production costs, limited access to quality costumes, and a fragmented service system that hinders business scalability and collaboration. These conditions highlight the urgent need for a more integrated and technology-driven business approach. This study aims to design an application-based business model to address these barriers and optimize opportunities for cosplayers and service providers. A quantitative approach was employed by distributing questionnaires to 112 respondents from various cosplay communities and providers. The collected data were analyzed using descriptive statistics and Business Model Canvas (BMC) mapping to identify key components of the proposed model. Findings show that most respondents express a strong demand for digital platforms that provide affordable access to costumes, efficient rental and purchase services, and community-based features. The results further highlight revenue opportunities for providers and service providers through integrated application systems. This study contributes to the development of digital business models in creative industries and provides practical implications for entrepreneurs and policymakers in supporting innovation within the cosplay sector.]]>
<![CDATA[Analysis of the Relationship between Leadership Style and Work Motivation to Employee Loyalty at PT Anugerah Putra Langkat ]]>
<![CDATA[Prasetio, Bagas Indrianto]]>;
<![CDATA[Rizky, M. Chaerul]]>;
<![CDATA[Trianto, Agita]]>;
<![CDATA[Ihsan, Ahmad]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1053
<![CDATA[Employee loyalty constitutes a pivotal determinant in the triumph of an organization, particularly amidst the escalating intensity of modern business rivalry. PT Anugerah Putra Langkat, an enterprise situated in North Sumatra, grapples with the predicament of preserving competent personnel and cultivating enduring organizational allegiance. An appropriate leadership paradigm accompanied by optimal motivational stimuli is presumed to exert a considerable impact on the magnitude of employee devotion within the company. The present research aimed to identify the correlation between leadership orientation and occupational motivation toward employee loyalty at PT Anugerah Putra Langkat. Employing a quantitative methodology with both descriptive and explanatory research frameworks, the investigation encompasses the entire workforce of 156 individuals, with a sampling cohort of 85 respondents selected through a saturated sampling technique. The findings reveal that, individually, leadership style exerts a constructive and statistically significant influence on occupational loyalty. Likewise, work motivation demonstrates a positive and meaningful correlation with employee allegiance. Collectively, these two variables exhibit a conjoint and substantial impact on overall job loyalty.]]>
<![CDATA[HOW TO IMPROVE THE ENTREPRENEURIAL MOTIVATION THROUGH ENTREPRENEURIAL INTENTION, ATTITUDES, AND ENVIRONMENTAL ASPECTS ]]>
<![CDATA[Pravitasari, Chairani Fadhila]]>;
<![CDATA[Purnomo, Widhiatmoko Herry]]>;
<![CDATA[Ramadhan, Muhammad Syah Fibrika]]>;
<![CDATA[Widiastuti, Ekaningtyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.798
<![CDATA[Students who enter the world of entrepreneurship show extraordinary enthusiasm and initiative in developing their own businesses. They do not only focus on academic studies, but also actively seek opportunities and are ready to take risks to build independent businesses. The focus of this study is to understand how entrepreneurial motivation among students can be improved through entrepreneurial intentions, attitudes, and environmental factors. Data were collected through questionnaires, with convenience sampling techniques, and analyzed using Multiple Regression in the SPSS program. A total of 84 respondents were involved in this study. The results show that Entrepreneurial Intention and Attitude has a positive influence on entrepreneurial motivation. However, the results of other hypothesis tests revealed that Knowledge of Available Entrepreneurial Support and Perceived Barriers to Starting a Business did not affect entrepreneurial motivation. Overall, this study emphasizes the importance of strengthening entrepreneurial intentions as a key factor in encouraging entrepreneurial motivation among students.]]>
<![CDATA[PROMOTION STRATEGY THROUGH TIKTOK CONTENT DEVELOPMENT USING THE ADOBE PREMIERE PRO APPLICATION TO INCREASE BRAND AWARENESS IN MSME SILVIA SALON PUSPASARI BOGOR REGENCY ]]>
<![CDATA[Pramudita, Audry Novia]]>;
<![CDATA[Wardani, Tri Istining]]>;
<![CDATA[Rochman, Fatkhur]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 1 (2024): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v3i1.807
<![CDATA[The promotional strategy used by Silvia Salon Puspasari via Tiktok social media did not work optimally because the results of the uploaded videos were not optimum enough because the video quality is still not clear and unstable, which affects the upload results on Tiktok. As a result, the insight into Silvia Salon Puspasari's Tiktok account was unstable. The aim of this research was to create Tiktok content using the Adobe Premiere Pro application as promotional media. This research used the action research method. Measurement effectiveness of packaging design as promotional media using the EPIC Model method. There were 15 respondents, namely 2 marketing experts, 2 computer experts, 1 owner, and 10 consumers or potential consumers. This analysis went through 2 cycles. Based on the results of the analysis of questionnaire distribution, the first cycle still showed quite effective content. In cycle II, an EPIC Rate score of 4.6 was obtained, which means it was very effective. From this research it can be concluded that Tiktok content is said effective and suitable for use as a promotional strategy to increase brand awareness at MSME Silvia Salon Puspasari.]]>
<![CDATA[EXPLORING THE SYNERGY OF GREEN INNOVATION AND DIGITAL TRANSFORMATION FOR ENHANCING SME PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Mentari, Sriyani]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Rahayu, Wening Patmi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.809
<![CDATA[Green innovation and digital transformation are one of the crucial components in dealing with industrial development and environmental issues for SMEs. Each has an important and interrelated role in helping the performance of SMEs. This study aims to identify how the collaboration of green innovation and digital transformation in improving the performance of SMEs with a systematic literature review technique. This research uses a systematic search strategy to collect journal articles from the Scopus and Web of Science databases for the last 5 years. The results of the systematic review revealed that green innovation and digital transformation collaborate in improving the quality of information and resources that lead to effective SME operational processes with efficient costs so to create market competitiveness and improve SME performance both financial and non-financial. The results of this study can be taken into consideration for SMEs to implement green innovation and digital transformation in their operations.]]>
<![CDATA[ANALISIS DESKRIPTIF KUALITATIF IMPLEMENTASI WORD OF MOUTH DALAM KOMUNIKASI PEMASARAN PRODUK BROOKLAND COFFEE ]]>
<![CDATA[Fachreza, Abdullah Vicky Imam]]>;
<![CDATA[Soebiagdo, Soebiagdo]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.814
<![CDATA[This research aims to explore and describe exactly how the application of word of mouth marketing communication in Brookland Coffee's product marketing strategy. The research method uses a descriptive qualitative approach by conducting direct observations and in-depth interviews with key informants consisting of the owner, baristas, and consumers of Brookland Coffee. The results showed that Brookland Coffee consistently implements a word of mouth strategy by prioritizing aspects of trust and consumer confidence. This strategy is implemented through a family approach, networking, and community building, especially the bicycle community. The research conclusion revealed that the effectiveness of word of mouth succeeded in strengthening Brookland Coffee's marketing communications, supported by consistent product quality, good service (hospitality), and the use of Instagram social media as a supporting platform for marketing strategies. Brookland Coffee succeeded in building a strong brand identity through a combination of offline and online word of mouth communication.]]>
<![CDATA[THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN MOTIVATION IN THE DIGITAL ERA ]]>
<![CDATA[Ismayanti, Nurul]]>;
<![CDATA[Rizky, M. Chaerul]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.815
<![CDATA[Nowadays, digitalisation as a result of the development of science and technology is dominating and influencing people's lifestyles. This study examines how human resource management strategies can help improve employee motivation in the digital era. This study looks at how the implementation of strategies in human resource management can help overcome new challenges that arise amidst rapid digital transformation. It looks at how the implementation of effective human capital management strategies can influence employees' desire to work in a modern work environment. The study reveals that key strategies, such as digitalising the HCM processes, enhancing employees' digital capabilities, and transforming organisational culture, play a significant role in boosting employee motivation. The introduction of automated systems and digital learning resources has improved work efficiency, productivity, and employee satisfaction. Moreover, fostering a culture of innovation, collaboration, and transparency has empowered employees to adapt more effectively to change, increasing their resilience and enthusiasm for growth. However, the study also identifies challenges, such as resistance from employees unprepared for digital transitions and the limitations posed by budget constraints and generational differences, which can hinder the full potential of these strategies.]]>
<![CDATA[SWOT ANALYSIS AS FORMULATION OF MARKETING STRATEGIES ON NOUGGY CULINARY BUSINESS IN MALANG CITY ]]>
<![CDATA[Tri Utami, Lia Ujung]]>;
<![CDATA[Evelina, Tri Yulistyawati]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.818
<![CDATA[This research aims to formulate effective marketing strategies for the "NOUGGY" culinary business in Malang using SWOT analysis. A qualitative method with a descriptive approach was employed, utilizing in- depth interviews with the business owner, employees, suppliers, competitors, and consumers to gather data. The study analyzed internal factors (strengths and weaknesses) and external factors (opportunities and threats) affecting the business. Key findings indicate that "NOUGGY" benefits from unique raw materials and strong supplier relationships, but faces challenges such as inconsistent product quality and limited market reach. The analysis identified opportunities in untapped market segments and threats from rising competitors. The research provides theoretical insights for improving marketing strategies and practical recommendations for collaboration with stakeholders. The novelty of this study lies in its detailed application of SWOT analysis to a local SME in the culinary sector.]]>
