Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[THE STRATEGIC ROLE OF INTELLECTUAL CAPITAL AND FINANCIAL TECHNOLOGY IN IMPROVING MSME PERFORMANCE IN BANYUMAS REGENCY ]]>
<![CDATA[Suparno, Chandra]]>;
<![CDATA[Sulistyandari, Sulistyandari]]>;
<![CDATA[Novandari, Weni]]>;
<![CDATA[Widiastuti, Ekaningtyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.819
<![CDATA[The existence of Micro, Small and Medium Enterprises (MSMEs) plays a significant role in contributing to the growth of the Indonesian economy. MSMEs are required to optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) in order to be able to compete and develop at all times. Intellectual capital is increasingly recognized as a strategic asset that is considered important for sustainable profits. Business support by utilizing financial technology will improve business performance. The goal of this research is to investigate the impact of intellectual capital and financial technology components on the performance of MSMEs. The resulting sample was 66 respondents who were MSME business actors. The method used was Multiple Regression analysis. The results of the study found that customer capital and structural capital, which are elements of intellectual capital, affect MSME performance, while human capital, social capital, spiritual capital and financial technology do not affect MSME performance. Thus, the elements of intellectual capital owned by MSMEs need to be utilized optimally to achieve competitive advantage and maintain business existence.]]>
<![CDATA[FACTORS AFFECTING CUSTOMER SATISFACTION IN 99 SPEEDMART STORE: A STUDY IN SEKSYEN 13, SHAH ALAM SELANGOR ]]>
<![CDATA[Yusuf, Afifah Azzahra]]>;
<![CDATA[Anuar, Aimi Binti]]>;
<![CDATA[Azrin, Madam Khairunnisa Binti]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.821
<![CDATA[The Malaysian supermarket industry faces intense competition significant growth, necessitating an understanding of customer needs and preferences to achieve satisfaction and establish market leadership. Supermarket must prioritize key determinants of customer satisfaction, such as price, location, and store atmosphere, especially given the increased price sensitivity among Malaysian consumers. Therefore, gaining a comprehensive understanding of its determinants is crucial for researchers, retailers, and practitioners. This study’s current purpose is to empirical research the linking between price, location, and store atmosphere to customer satisfaction in supermarket industry among 99Speedmart Seksyen 13, Shah Alam. This study examined customer satisfaction in a specific locality enables a closer look at the factors influencing customer satisfaction. This study used a quantitative research approach to collect data from customers for this research. The researcher used a survey questionnaire to collect a sample size of 166 customers among 1956-Shah Alam Sek 13 (2) 99Speedmart which located in Jalan Boling Padang G13/G. This study used convenient sampling technique. The collected data used SPPS. The findings indicated that there is a notable correlation between price, location, and store ambiance and customer contentment in supermarkets. These outcomes could potentially aid supermarket managers in devising and executing more effective strategies to enhance customer relations and compete with rival stores.]]>
<![CDATA[DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY ]]>
<![CDATA[Riskiyah, Bidayatul]]>;
<![CDATA[Utomo, Heru]]>;
<![CDATA[Wardani, Tri Istining]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.823
<![CDATA[The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.]]>
<![CDATA[EFISIENSI PERSEDIAAN THRIFT STORE DI TARAKAN DENGAN METODE JIT, EOQ DAN SAFETY STOCK ]]>
<![CDATA[Hidayat, Nurul]]>;
<![CDATA[Fatma Azzahra, Yazmenita Kayla]]>;
<![CDATA[Mastura, Nuralia]]>;
<![CDATA[Rahmadani, Nova]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.827
<![CDATA[This study aims to optimize fashion product inventory at the Romagirlkaltara thrift store in Tarakan using the Just in Time (JIT) approach. The JIT method is applied to reduce inventory costs and improve inventory efficiency by adjusting stock levels based on daily demand and optimizing restocking frequency. The findings indicate a 31.25% reduction in inventory costs, from Rp12,000,000 to Rp8,250,000 per period. The implementation of JIT has proven effective in helping the store align inventory with fluctuating market demand, thereby reducing the risk of overstock and enhancing cash flow. These findings underscore the relevance of JIT in inventory management, particularly for thrift fashion businesses that are highly influenced by dynamic consumer trends and preferences.]]>
<![CDATA[Accounting Treatment of Happy Hour in Evaluating the Performance of the Food & Beverage Department at Hotel X ]]>
<![CDATA[Sari, Ni Kadek Desi]]>;
<![CDATA[Septiviari, Anak Agung Istri M.]]>;
<![CDATA[Wiryanata, I Gusti Ngurah Agung]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1014
<![CDATA[This study discusses the accounting treatment of the happy hour program in assessing the performance of the Food & Beverage Department at Hotel X. Happy hour is a marketing tactic that aims to increase beverage sales during off-peak hours by offering special promotions, such as buy 1 get 1 free. The research method uses a descriptive qualitative approach with data collection through interviews, observations, and documentation studies and utilizes secondary data sources and primary data. The results showed that the accounting treatment of happy hour program revenue is recorded in the other expense account in the Sales & Marketing department, in accordance with PSAK No. 72 of 2020 and USALI Schedule 7 - Sales & Marketing. Revenue is measured based on predetermined menu prices, as well as market and competitor survey analysis. Presentation is presented in the income statement, and disclosure of this program revenue is disclosed in the notes to the financial statements. The happy hour program has a positive operational impact on the performance of the Food & Beverage department in terms of cost efficiency, sales volume, and service quality.]]>
<![CDATA[Analysis of the Impact of Business Capital Assistance on MSME Income in Kabonena Subdistrict ]]>
<![CDATA[Fiska, Fiska]]>;
<![CDATA[Tope, Patta]]>;
<![CDATA[Taqwa, Edhi]]>;
<![CDATA[Jokolelono, Eko]]>;
<![CDATA[Jaya, Andi Herman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1021
<![CDATA[This research aims to determine the amount of MSME income before and after receiving business capital assistance and to understand the impact of business capital assistance on MSME income in Kabonena Village. The type of research used is quantitative research with a descriptive approach. The sampling technique used is saturated sampling (census), with the sample in this study being 7 MSMEs in food and beverage businesses that are still active and have received BPUM (Productive Assistance for Micro Businesses) stage 1 capital assistance. The data source in this research is primary data. Data collection techniques include observation and interviews using questionnaires as tools. The data analysis tool used is income analysis. The research results show that there are changes in MSME income before and after receiving business capital assistance. The calculation results from income analysis show that the total net income of MSMEs during one month of production before receiving business capital assistance was Rp6,284,600. After receiving business capital assistance, the total net income increased to Rp16,377,800. The research results show that business capital assistance distributed by the government contributes to increasing the income of Micro, Small and Medium Enterprise actors.]]>
<![CDATA[Analysis of Internal Control of Accounts Receivable for Travel Agents at Four Seasons Resort at Jimbaran Bay ]]>
<![CDATA[Putri, Ni Putu Novie Amelia]]>;
<![CDATA[Mareni, Ni Ketut]]>;
<![CDATA[Arnawa, I Putu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1023
<![CDATA[Four Seasons Resort at Jimbaran Bay has experienced a significant increase in accounts receivable balance every year. Based on the table of sources of credit sales and the amount of accounts receivable balance for the period 2021 to 2023, it shows that the largest accounts receivable balance comes from travel agents, accompanied by a slow turnover rate of receivables. This indicates that the collection process of receivables has not been functioning well and poses a risk of uncollectible receivables which impacts the hotel’s operational cash flow. This research seeks to assess the internal controls related to travel agent receivables at the Four Seasons Resort Jimbaran Bay from 2021-2023 by the application of the COSO (Committee of Sponsoring Organizations of the Treadway Commission) framework. A qualitative data analysis method was employed, utilizing triangulation of primary and secondary data from interviews and observations to ensure credibility and validity. Findings shows that the internal control over receivables at the Four Seasons Resort at Jimbaran Bay is still not optimal in terms of the five existing components. The implementation of the risk assessment component for monitoring activities has not been optimally executed. Thus, improvement is needed to avoid the risk of uncollectible receivables. Meanwhile, the control environment component, control activities, information, and communication have been operating optimally as seen from the performance of employees which is in accordance with the operational standards set by the company.]]>
<![CDATA[Capacity Analysis of Combined PLTD and Battery-Based PLTS in Supporting 24-Hour Electricity ]]>
<![CDATA[Siregar, Willy Novananda]]>;
<![CDATA[Sasmoko, Sasmoko]]>;
<![CDATA[Widodo, Kandhi]]>;
<![CDATA[Rasman, Rasman]]>;
<![CDATA[Milasari, Mimin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1025
<![CDATA[Remote areas in Indonesia rely on diesel power plants with high costs, environmental impacts, and limited electricity access. Battery-based solar power offers a sustainable solution for 24-hour electricity while supporting digital economic growth. This study analyzes the combined capacity of PLTD and PLTS in providing continuous power in Sigapokna Village, Mentawai Islands. This study used comparative analysis methods, which compares conditions before and after PLTS operation. Results show that integration of 45 kW PLTD and 30 kWp PLTS increases customer operating hours from 7 hours to 10 hours per day, and planned PLTS expansion up to 170.8 kWp has potential to extend operating hours to 14 hours, even up to 24 hours with 319 kWp capacity. However, this capacity increase also impacts increased fuel oil consumption (BBM), demanding better energy efficiency strategies. These findings not only contribute to technical aspects of energy provision but also have significant implications for creative economy development and digital business in remote areas. Sustainable electricity access opens opportunities for Micro, Small, and Medium Enterprises (MSMEs) to utilize digital platforms, e-commerce, and digital financial services, while encouraging the birth of new digital-based energy business models (digital green business model) through Internet of Things (IoT) utilization, smart metering, and energy consumption data analysis. Thus, 24-hour electricity provision based on renewable energy not only improves community quality of life but also becomes a catalyst for digital economic transformation and social inclusion in Indonesia's 3T regions.]]>
<![CDATA[Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers ]]>
<![CDATA[Navaro, Muhammad Saddam]]>;
<![CDATA[Prasojo, Bayu Hari]]>;
<![CDATA[Pebrianggara, Alshaf]]>;
<![CDATA[Yulianto, Mochamad Rizal]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v4i1.1027
<![CDATA[The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.]]>
<![CDATA[Analysis of the Analytical Hierarchy Process Method to Prioritize the Development of Industrial Areas ]]>
<![CDATA[Martono, Ricky Virona]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1028
<![CDATA[The research analyzes the steps in prioritizing several alternative Industrial Estates among various provinces uses the Analytical Hierarchy Process (AHP), which provides an assessment in the form of criteria weights for each alternative according to existing criteria. The criteria used to prioritize the location of these Industrial Estates are based on Presidential Decree No. 26 of 2012 concerning the Blueprint for the Development of the National Logistics System, namely: Port Capacity, Provincial Minimum age, and Economic Growth Rate. In the beginning we give relative weight to each criterion in determining Industrial Areas based on information from the Investment Coordinating Board. This weighting is useful for creating a priority order for each criterion, and then continuing with calculating the Adjusted Matrix and Consistency Ratio. The same steps are applied by giving relative weights between the criteria for each alternative Industrial Area, which is the weighting is carried out according to a comparison of quantitative and qualitative data for each Industrial Area. The final step is to use the Original and Adjusted Matrix to multiply all the weights of the alternatives and their criteria. The calculation results indicate that the industrial estate in Central Sulawesi is the top priority for development, while the other alternative locations need to address existing deficiencies before being designated as major industrial estates. Based on the AHP analysis, Central Sulawesi is identified as the most favorable location for industrial estate development, while North Maluku and West Papua require further improvements to meet the criteria.]]>
