Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM) ]]>
<![CDATA[Widaryanto, Muhammad Septian]]>;
<![CDATA[Ghina, Astri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1033
<![CDATA[This research is designed with the aim of identifying the various problems that are commonly faced by users of the XYZ.com building materials marketplace and, at the same time, developing appropriate solutions by applying the Value Proposition Design approach in order to address those problems more effectively. The main challenges that XYZ.com is currently experiencing are related to user adoption as well as overall user satisfaction, which then become the primary focus and central concern of this research. In conducting the study, qualitative research methods were employed, with data collection carried out through in-depth interviews combined with observation activities to obtain richer insights. This research is also grounded in the pragmatism paradigm, which emphasizes practical considerations in problem-solving. The expected contribution of this research is not only to provide practical recommendations that can enhance XYZ.com’s services but also to add valuable insights to the existing literature on e-commerce platform development in Indonesia.]]>
<![CDATA[The Effects of Asset Turnover and Accounts Receivable Turnover on The Profitability of Hotel X ]]>
<![CDATA[Aishwanari, Ni Kadek Vidya]]>;
<![CDATA[Wiryanata, I Gusti Ngurah Agung]]>;
<![CDATA[Septiviari, A.A. Istri M.]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1036
<![CDATA[Profitability is a key indicator of hotel financial performance success that is heavily influenced by the effectiveness of asset utilization and accounts receivable management. In the capital-intensive and competitive hospitality industry, the ability to optimize assets and accelerate cash flow from receivables becomes an important factor in maintaining business sustainability. This research aimed to examine the effect of asset turnover and accounts receivable turnover on profitability at Hotel X. This research employed a quantitative approach with secondary data derived from the financial statements of Hotel X, for 2020–2024. Data collection techniques include non-participant observation and a documentation study. The data analysis method is multiple linear regression with the Statistical Product and Service Solutions (SPSS) version 30 software. The results indicate that both asset and accounts receivable turnover positively and significantly affect profitability, both partially and simultaneously. This suggests that efficient management of assets and receivables can enhance the hotel’s financial performance in generating profit. The coefficient of determination shows that the independent variables explain 86.2% of the variability in profitability, while other factors outside this study influence the remaining 13.8%. The evidence confirm that efficient asset and receivables management contributes significantly to improving the profitability of Hotel X. Therefore, managerial strategies that focus on resource optimization and improvement of collection systems can strengthen the hotel's financial performance and competitiveness in the future.]]>
<![CDATA[E-Marketing Mixes and Their Influence on Business Growth: Evidence from SME Leaders in Erbil, Kurdistan Region ]]>
<![CDATA[Kareem, Jamal Ahmed Hama]]>;
<![CDATA[Mahmood, Ronyaz Hayyas]]>;
<![CDATA[Mohammed, Hazhar Omer]]>;
<![CDATA[Abdullah, Nabaz Nawzad]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1067
<![CDATA[The advent of e-marketing has transformed the business landscape, offering small and medium enterprises (SMEs) a powerful tool for growth, particularly in emerging economies like the Kurdistan Region of Iraq. In Erbil city, SMEs face the dual challenge of leveraging digital tools for competitiveness while operating within a unique socio-economic context. This study aims to investigate the impact of electronic marketing on business growth in small and medium enterprises (SMEs) in Erbil city. To achieve this end, the researchers utilize analytical descriptive approaches. Using a quantitative case study methodology, data were collected through a pre-tested, structured questionnaire distributed to 85 e-marketing group leaders in Erbil City. A total of 79 valid responses were obtained for statistical analysis. The study yielded multiple conclusions, indicating a substantial and positive correlation between the adoption of e-marketing mixes and business growth, illustrating that the proficient utilization of digital marketing tools enhances revenue growth, market expansion, and customer engagement. The research presented a set of recommendations; the most important thing is that small and medium-sized firms ought to aggressively employ social media marketing to promote brand awareness and foster client involvement, while collaborating with local influencers can bolster brand recognition and broaden reach in the Kurdistan market.]]>
<![CDATA[Implementation of Sustainable Procurement in Purchasing at Hotel X ]]>
<![CDATA[Dewi, Ni Putu Eka Amaylia Kusuma]]>;
<![CDATA[Sumariati, I Dewa Ayu Rai]]>;
<![CDATA[Lilasari, Luh Nyoman Tri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1050
<![CDATA[Consumer demand for environmentally friendly practices is pushing hotels to change. Hotel X has implemented an ESG Policy, prioritizing sustainable procurement. This means focusing on local and environmentally certified suppliers instead of just cost and quality. However, transitioning to this model presents challenges. Therefore, this study aims to examine the implementation of sustainable procurement within the purchasing department at Hotel X. This study utilizes a qualitative descriptive method by engaging two selected informants. The data analysis technique consisted of several stages: data collection, data reduction, data presentation, and conclusion drawing. The data were obtained through a combination of interviews, observations, and document analysis. The results indicate that four out of six principles of the Environmental Social Governance (ESG) Policy in the area of materials sourcing and efficiency have been successfully implemented. The remaining two principles have not been fully implemented due to several challenges. These challenges include phased implementation, limited availability of certified local suppliers, low supplier awareness, and difficulties in sourcing renewable raw materials that meet the hotel’s operational needs. These findings provide significant contributions to the development of sustainable procurement practices in the hospitality sector and open up opportunities for broader application across other industries. Organizations can formulate more targeted and effective strategies to facilitate the implementation of sustainable procurement, which in turn contributes to improving the hotel's reputation, increasing customer satisfaction, and promoting environmental sustainability.]]>
<![CDATA[HR Digital Transformation, Digital Work Culture, and Local Values: Evidence from Gorontalo University ]]>
<![CDATA[Ismail, Silveny]]>;
<![CDATA[Baruwadi, Mahludin]]>;
<![CDATA[Paramata, Mohamad Rolli]]>;
<![CDATA[Karundeng, Deby Rita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1064
<![CDATA[Digital transformation in human resource management is increasingly essential for regional universities seeking to improve competitiveness and efficiency. This study examines how HR digital transformation affects employee performance, focusing on the mediating role of digital work culture rooted in local values. Using a sequential explanatory mixed-methods design, data were collected from 136 lecturers and administrative staff at Gorontalo University, Indonesia. The quantitative phase employed Structural Equation Modeling-Partial Least Squares (SEM-PLS), followed by thematic analysis of interviews with 10 key informants. The results indicate that HR digital transformation significantly affects employee performance, both directly (β = 0.61; p < 0.001) and indirectly through digital work culture as a partial mediating variable (β_indirect = 0.17; p < 0.01). Digital transformation also has a positive effect on digital work culture (β = 0.58; p < 0.001), and digital work culture positively influences employee performance (β = 0.29; p < 0.01). The coefficient of determination (R² = 0.73) shows that the model explains 73% of the variance in employee performance, with an adequate Goodness of Fit level (SRMR = 0.065). The qualitative findings reinforce the quantitative results by revealing the emergence of “digital kinship,” a form of collaborative digital solidarity rooted in the local value of mosidara (mutual respect and cooperation). This study offers new insights by integrating the Resource-Based View and Dynamic Capability Theory, showing that successful digital transformation relies not only on technology adoption but also on cultivating a digital work culture grounded in local wisdom and digital work ethics.]]>
<![CDATA[Advancing Green Marketing in Southeast Asia’s Cosmetics Industry: A Systematic Literature Review of Trends, Challenges, and Opportunities ]]>
<![CDATA[Damarani, Zelika Nidya]]>;
<![CDATA[Nurdianasari, Rista]]>;
<![CDATA[Maharani, Shabira]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1069
<![CDATA[The cosmetics sector in Southeast Asia is undergoing swift changes, spurred by a global surge in environmental consciousness and the embrace of sustainable business practices. This research employs a Systematic Literature Review (SLR) to explore the development, opportunities, and obstacles of green marketing in the region’s cosmetics industry. Using the PRISMA framework, 80 peer-reviewed articles published from 2020 to 2025 were examined across six thematic areas: consumer behavior, corporate green strategies, technological innovation, institutional and financial support, socio-cultural and regulatory context, and sustainable operational practices. The study’s findings indicate that environmental awareness, health consciousness, and brand authenticity are the most significant predictors of purchasing behavior for green cosmetics, while price sensitivity and a lack of understanding of eco-labels remain major challenges. The incorporation of corporate social responsibility (CSR), digital innovation, and eco-design boosts consumer trust and brand differentiation, making green marketing both a competitive strategy and a driver of sustainability. However, regional differences, inconsistent regulations, and weak enforcement hinder the widespread adoption of sustainable practices. The review highlights research gaps, such as the need for cross-country comparative studies, mechanisms to detect greenwashing, and technology-enabled transparency frameworks. Overall, green marketing in Southeast Asia’s cosmetics industry is showing increasing maturity and strategic alignment with the United Nations Sustainable Development Goals (SDGs), particularly Responsible Consumption and Production (SDG 12) and Climate Action (SDG 13), emphasizing its crucial role in promoting sustainable economic growth and ethical consumerism.]]>
<![CDATA[Talent Management Analysis at PT Permodalan Nasional Madani Venture Capital ]]>
<![CDATA[Maryati, Widi]]>;
<![CDATA[Sukamdani, Nugroho B.]]>;
<![CDATA[Sukwika, Tatan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1070
<![CDATA[This study analyzes the implementation of talent management at PT Permodalan Nasional Madani Venture Capital (PT PNM Venture Capital) as a venture capital company that plays a strategic role in supporting the development of micro, small, and medium enterprises (MSMEs) in Indonesia. The problems studied include unsystematic talent management planning, unintegrated recruitment, inaccurate talent placement, lack of talent with specific skills, insufficient training programs, absence of talent pool systems, and high turnover, especially in the marketing department. The research framework integrates talent management theory, Resource-Based View (RBV), Positioning Theory, Human Capital Theory, Psychological Contract Theory, Performance Management Theory, and Dynamic Capability Theory. The research employs a descriptive qualitative approach with in-depth interviews, observation, and documentation studies involving the President Director, Head of Human Resources Division, and human resources practitioners. The findings show that PT PNM Venture Capital has implemented the main components of talent management, including HR planning, recruitment, placement, development, retention, and performance assessment based on Key Performance Indicators (KPIs). However, implementation still faces obstacles including limited HR Analytics technology, lack of integrated talent pool, absence of Individual Development Plans (IDPs), and high employee turnover among those with less than one year of service. The implementation is not yet fully technology-based, data-driven, and long-term oriented. The recommendations include implementing HR Analytics and integrated digital systems, developing IDPs, strengthening succession planning and leadership development, adopting employee engagement-based retention strategy, and undertaking adaptive talent management transformation to increase competitiveness in the dynamic venture capital industry.]]>
<![CDATA[Benchmarking Machine Learning Models for Corporate Bankruptcy Prediction using Financial Ratios ]]>
<![CDATA[Mulyanto, Sigit]]>;
<![CDATA[Yonia, Dwika Lovitasari]]>;
<![CDATA[Arif, Muhammad]]>;
<![CDATA[Sutejo, Bambang]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1071
<![CDATA[Corporate bankruptcy prediction is a critical task in financial risk management, particularly under conditions of economic uncertainty and highly imbalanced datasets. This study presents a comprehensive benchmarking framework that evaluates multiple supervised learning models and a voting ensemble approach for corporate bankruptcy prediction. Using a publicly available dataset comprising 78,682 financial records from US-listed companies on NYSE and NASDAQ (1999-2018), we compare the performance of Random Forest, XGBoost, Gradient Boosting, Support Vector Machine, Decision Tree, and a Voting Classifier. Extensive preprocessing, including outlier removal, normalization, and feature selection, and cost-sensitive learning to mitigate severe class imbalance was conducted to ensure data quality. Model performance was assessed using multiple evaluation metrics such as accuracy, F1-score, and ROC AUC to account for class imbalance. Results demonstrate that the Voting Classifier, integrating Random Forest, XGBoost, and Gradient Boosting via hard voting, achieves superior overall performance with an accuracy of 93.6%, F1-score of 96.5%, and ROC AUC of 82.6%, outperforming individual models. The findings underscore the value of ensemble approaches in improving prediction robustness while addressing class imbalance challenges in financial distress forecasting. This study contributes a reproducible experimental design that can guide future research and practical implementation of learning models in corporate bankruptcy risk assessment.]]>
<![CDATA[Navigating Platform Dependence: Strategic Decision-Making Process Behind PT Local’s D2C Business Model Shift ]]>
<![CDATA[Melinda, Sisca]]>;
<![CDATA[Hermawan, Pri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1076
<![CDATA[PT Local faces challenges as its heavy reliance on marketplaces begins to limit the company's ability to manage profit margins, access customer data, and build long-term relationships with its own consumers. This situation creates a need to re-evaluate its growth strategy and consider a shift towards a Direct-to-Consumer (D2C) model as an effort to strengthen business autonomy and sustainability. This study aims to explore this transition process by examining the company's internal dynamics and customer responses to the change in sales channels. A qualitative approach was employed through interviews with the internal team, customer surveys, and financial data analysis, supported by the use of the SWOT, TOWS, Porter’s Five Forces, and Resource-Based View (RBV) frameworks to comprehensively understand the company's strategic position. The findings identify five key steps: maintaining marketplaces as an acquisition channel while migrating repeat customers to D2C platforms; enhancing the quality of the D2C experience through more intuitive interface design, faster payment processing, responsive customer service, and reliable delivery; leveraging customer data to build a cross-brand loyalty ecosystem; refining operational and financial system integration; and establishing a cross-functional committee to ensure consistent strategy execution. This study concludes that the transition to D2C is not intended to abandon marketplaces entirely, but rather to reduce dependency by strengthening customer relationships and improving long-term profit stability.]]>
<![CDATA[The Role of Social Media Influencers in Cosmetic Marketing: A Systematic Literature Review ]]>
<![CDATA[Nurdianasari, Rista]]>;
<![CDATA[Maharani, Shabira]]>;
<![CDATA[Damarani, Zelika Nidya]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jekombital.v4i2.1077
<![CDATA[The rapid growth of social media has transformed the beauty and cosmetics industry, positioning social media influencers (SMIs) as critical intermediaries between brands and consumers. This study conducts a Systematic Literature Review (SLR) of 37 empirical articles published between 2015 and 2025 to synthesize how influencer credibility, authenticity, and parasocial relationships affect consumer behavior, brand perception, and purchase intention. The review follows PRISMA 2020 and bibliometric protocols using Publish or Perish, Scopus, CrossRef, and Covidence for systematic screening. The findings indicate four dominant research themes: (1) source credibility and influencer attributes, (2) authenticity and parasocial relationships, (3) consumer behavioral outcomes such as brand trust and loyalty, and (4) strategic influencer marketing practices. The results reveal that trustworthiness and authenticity consistently mediate the relationship between influencer credibility and purchase intention, while cultural and contextual factors moderate these effects. Moreover, micro- and nano-influencers are increasingly valued for their authenticity and engagement over macro-influencers with larger audiences. The review concludes that influencer marketing in the cosmetics sector has evolved from transactional promotion to relational advocacy, emphasizing ethical transparency, audience alignment, and sustainable consumer loyalty.]]>
