Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[Factors Influencing Investment Decisions Among University Students: The Roles of Financial Literacy, Lifestyle, Income, and Financial Planning ]]>
<![CDATA[Rambe, Siti Halimah]]>;
<![CDATA[Ardian, Noni]]>;
<![CDATA[Hernawaty, Hernawaty]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v4i2.1079
<![CDATA[The rapid proliferation of financial technology and the effortless accessibility of digital investment platforms have significantly reshaped the investment landscape, allowing younger generations to begin investing with minimal capital while acquiring financial knowledge through diverse applications and virtual learning resources. Investment decision-making has become increasingly important among youth, who possess the temporal advantage to benefit from the compounding effect of returns, yet must simultaneously anticipate future challenges such as inflation, post-retirement uncertainty, and rising living costs. These circumstances highlight the necessity of building an investment portfolio early to achieve financial resilience and independence. This study aims to examine the influence of financial literacy, lifestyle, income level, and financial planning on students’ investment decisions. The research encompassed active part-time Fintech students in the Management Study Program (Friday–Saturday class), Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, cohorts 2022–2023. Through the Slovin formula, 71 individuals were designated as the sample. A quantitative survey design was utilized, with questionnaire data processed via SPSS. Findings indicate that financial literacy exerts a salubrious and statistically weighty partial influence on investment decisions. Lifestyle also demonstrates a positively potent and preponderant effect. In contrast, income and financial planning show no substantive partial impact. Nonetheless, when assessed simultaneously, all four variables collectively manifest significant influence, reflected in F = 43.852, p < 0.001, R² = 0.727.]]>
<![CDATA[Econometric Analysis of Online Game Transactions on Digital Economy Growth in Indonesia ]]>
<![CDATA[Ramadani, Febiola Djangkaru]]>;
<![CDATA[Atmaja, Bagas Arri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1061
<![CDATA[Digital transformation has made the online gaming industry a complex economic ecosystem. This study analyzes the econometric relationship between Transaction Money Turnover (NPT), Internet Access (AI), Internet Speed (KI), and Net Income (PB) with Economic Growth (PE) using the Ordinary Least Squares (OLS) method in the 2015-2024 time series data. The F test (ANOVA) shows that F counts 9.825 with a significance value of less than 0.001, proving that these four variables are simultaneously significant in influencing Economic Growth. The results of the partial t-test revealed that AI (t = 2.180, Sig. = 0.030) and PB (t = 3.704, Sig. less than 0.001) had a significant positive effect, while NPT (t = -3.323, Sig. less than 0.001) and KI (t = -2.733, Sig. = 0.007) showed a significant negative effect on PE. These findings indicate that the increase in transaction value and speed infrastructure has not been optimally utilized for the real economy. Implicitly, increasing digital literacy and incentives are needed to produce infrastructure as academically the empirical gap between nominal transactions and speed becomes the basis for further study of the integration of behavioral and institutional variables.]]>
<![CDATA[Employee Trust Betrayal and Fraud Dynamics in Indonesia’s Logistic Industry ]]>
<![CDATA[Sari, Elok Nurindah]]>;
<![CDATA[Usman, Indrianawati]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1080
<![CDATA[Fraud remains a persistent challenge for organizations in Indonesia, particularly within the logistics industry, which is characterized by complex operations and a high reliance on trust among parties. This study aims to identify the dynamics of employee trust betrayal and patterns of fraudulent behavior in Indonesian organizations. Employing an exploratory case study approach, the research analyzed internal corporate documents, including investigation reports, disciplinary records, and compliance policies from logistics sectors. The findings reveal a rising trend in fraud cases from 2019 to 2024, strongly linked to post-pandemic economic pressures, weak internal controls, and moral rationalization by offenders. Demographic analysis indicates that most perpetrators are early-career male employees under special contract status, suggesting a correlation between employment instability and unethical conduct. Theoretically, this study contributes to the literature by integrating Agency Theory and Fraud Triangle Theory to explain the behavioral roots of organizational fraud. Practically, it underscores the importance of integrity-based governance, multilayered monitoring, and an ethical culture that prioritizes accountability and transparency.]]>
<![CDATA[The Effect of Brand Trust on Customer Loyalty (Case Study of MViCall Application Users in Jabodetabek) ]]>
<![CDATA[Prameswari, Saskia]]>;
<![CDATA[Levyda, Levyda]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1081
<![CDATA[The progression of technological sophistication in application development has resulted in tools designed to optimize user accessibility and requirement fulfillment. Video tone applications, functioning as ring tone substitutes, represent one category of mobile applications attracting substantial user interest, as demonstrated by the MViCall feature developed by PT. Indonesia Satu Tujuh, a content provider enterprise. Empirical observation reveals a systematic decline in active MViCall users throughout 2022, with figures decreasing from 6,791 active subscribers in January to 2,831 in September. This attrition has been identified as resulting from customer perceptions of involuntary subscription enrollment accompanied by unauthorized credit deductions. The objective of this investigation is to elucidate brand trust and customer loyalty constructs associated with MViCall in the Greater Jakarta region, and to determine the causal relationship between brand trust and loyalty. Data acquisition for this study was conducted through questionnaire administration to 97 respondents constituting MViCall application customers in Jabodetabek, with data processing executed using Excel and IBM SPSS Version 26. Methodological approaches employed encompassed quantitative descriptive analysis, hypothesis testing, simple linear regression analysis, and coefficient of determination assessment. Empirical results indicate that the brand trust variable exhibits a mean value of 3.84, corresponding to a high categorical classification, while the loyalty variable similarly demonstrates high categorization with a mean value of 3.81, with statistical analysis confirming a significant effect of brand trust on loyalty. The research concludes with the recommendation that PT. Indonesia Satu Tujuh (MViCall) implement measures to enhance brand trust.]]>
<![CDATA[The Influence of Digitalization Readiness, Digital Mindset and Digital Culture on Digitalization Value in Multibusiness Companies ]]>
<![CDATA[Barlian, Noer Aisyah]]>;
<![CDATA[Ratnasari, Vita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1082
<![CDATA[In an era of increasingly massive technological disruption, companies are required to adapt and transform to remain relevant and competitive. Digital transformation has become a necessity, even for companies operating in regions with low technology adoption due to low human development indices. Therefore, multi-business companies undergoing digital transformation face various challenges, both internally and externally. This research aims to determine whether digitalization readiness, digital mindset, and digital culture influence digitalization value. The analysis method is quantitative, using a questionnaire that is subsequently analyzed with Structural Equation Modeling- Partial Least Square (SEM-PLS). The data used in this research is the result of a questionnaire survey aimed at employees in multi-business companies that use technology in their operational processes. The findings showed that Digitalization Readiness influences Digital Mindset and Digital Culture but does not have a direct effect on Digitalization Value. Digitalization Readiness has an effect on Digitalization Value through Digital Mindset, but not through Digital Culture. Ultimately, the key to maximizing the benefits of digitalization for multibusiness firms lies not only in being prepared and having a supportive culture, but also in cultivating a digital mindset. This mindset serves as the crucial path for creating value and should be the main focus for organizations aiming to fully embrace digital transformation.]]>
<![CDATA[From Influence to Intention: How Peer Dynamics and Viral Marketing Shape Gen-Z Food Purchasing Through Brand Awareness ]]>
<![CDATA[Anggraeni, Ni Putu Olla]]>;
<![CDATA[Basmantra, Ida Nyoman]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v4i2.1099
<![CDATA[Digital platforms and peer interactions play an increasingly central role in shaping Generation Z’s consumption behavior, yet limited empirical evidence clearly explains the distinct effects of peer influence and viral marketing on purchase intention through the mediating role of brand awareness, particularly in Bali’s food industry. This gap constrains marketers’ understanding of which social and digital factors are most influential at different stages of Generation Z’s purchasing process. Focused on Generation Z in Bali, this study explores the roles of peer influence and viral marketing in shaping food purchase intention, with brand awareness as a mediator. Employing a quantitative survey design, the data analysis indicates that viral marketing elevates brand awareness, which subsequently enhances purchase intention. Peer influence, however, exerts a direct effect on purchase intention but does not significantly impact brand awareness. The relationship between viral marketing and purchase intention is fully mediated by brand awareness. These findings highlight the distinct pathways through which digital content (viral marketing) and social interactions (peer influence) operate: the former builds brand recognition, while the latter directly drives purchase decisions. This study offers practical implications for food marketers by highlighting the importance of viral strategies that boost brand awareness, alongside using peer influence to convert awareness into purchase intention. Understanding Generation Z’s digital behavior and social interactions is essential for developing effective marketing strategies in today’s digital environment.]]>
<![CDATA[Enhancing the Effectiveness of Industrial IoT Training through the Integration of Augmented Reality and the Quality Function Deployment (QFD) Approach ]]>
<![CDATA[Irbah, Salsabila]]>;
<![CDATA[Fabroyir, Hadziq]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1087
<![CDATA[With the increasing complexity of Industrial Internet of Things (IIoT) systems and the growing demand for effective technical training, innovative learning media are needed to improve learners’ understanding of abstract and dynamic industrial processes. This paper outlines the creation and evaluation of an Augmented Reality (AR) learning approach for better Industrial Internet of Things (IIoT) training delivery. The AR-based medium was developed to address issues of usability associated with the traditional Demo Box experience, including reduced visualization and interaction capacity, and heavy reliance on instructor modeling and explanations. A quantitative survey completed by 110 respondents (44 Demo Box learners and 66 AR media learners) explored the learners' perceptions in four domains: usability, satisfaction, functionality, and learning effectiveness. The results indicate a statistically significant difference after using AR media, in ease of use (4.17 → 5.45) and satisfaction (4.41 → 5.32). The AR process is also capable of collaborating with the IIoT devices using the MQTT protocol, allowing learners to see real-time data being sent and received from the sensors and actuators. In summary, AR-based learning media enhanced learner engagement, reduced cognitive load, and improved conceptual understanding of IIoT processes and acted as an additional educational tool to the Demo Box and discussed how AR media supports IIoT education that leverages immersive, data-driven learning environments.]]>
<![CDATA[The Influence of Transformational Leadership and Leader-Member Exchange (LMX) on the Performance of the Indonesian National Police at the Bengkulu Regional Police ]]>
<![CDATA[Laoli, Elvianus]]>;
<![CDATA[Wijaya, Oscarius Yudhi Ari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1093
<![CDATA[The performance of the Indonesian National Police still faces challenges in the form of declining public trust, leadership issues, and disparities in the quality of working relationships between leaders and members, which have an impact on organizational performance and the quality of public services. The present research is designed to elucidate the nature of the relationships, both collective and individual, between specified leadership variables namely transformational leadership and Leader-Member Exchange (LMX) and the performance of personnel at the Bengkulu Regional Police (Polda Bengkulu). A quantitative paradigm is adopted, utilizing Multiple Linear Regression Analysis as the primary statistical technique to model and quantify these influences. SPSS output results, such as significance values (Sig.) and t-test or F-test values, are interpreted to draw conclusions about whether training and career development significantly influence the job satisfaction of police officers. Utilizing a simple random sampling method, 438 officers from the Bengkulu Regional Police were surveyed. A 7-point Likert scale questionnaire, disseminated via social media, served as the data collection instrument. Following validity and reliability testing to confirm the measurement tools’ accuracy and consistency, a t-test was conducted to evaluate partial hypotheses. The analysis revealed significant positive relationships, indicating that both transformational leadership and LMX are positively associated with police performance within this force. Strengthening transformational leadership and the quality of LMX relationships, supported by optimized internal management and digital transformation of services, are strategic factors in improving police personnel performance while strengthening public trust in the institution.]]>
<![CDATA[Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya ]]>
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Taufiq, Achmad]]>;
<![CDATA[Mau, Daniel Pandu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1100
<![CDATA[Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.]]>
<![CDATA[The Influence of Brand Image, Price, and Social Media Marketing on Car Purchase Decisions at Honda Perdana ]]>
<![CDATA[Laelasari, Memey]]>;
<![CDATA[Fadilah, Hamidah Fauziah]]>;
<![CDATA[Sumawidjaja, Riyandi Nur]]>;
<![CDATA[Mubarok, Dadan Abdul Aziz]]>;
<![CDATA[Herlinawati, Erna]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v4i3.1114
<![CDATA[The growing intensity of competition in the automotive industry has encouraged companies to more thoroughly examine marketing elements that shape consumer behaviour and purchasing decisions. At the dealership level, sales performance often experiences fluctuations across different periods, indicating that the marketing strategies implemented have not yet fully succeeded in maximising consumer purchase outcomes. This situation highlights the importance of conducting empirical research that concentrates on fundamental marketing variables. Aiming to analyze the impact of brand image, pricing, and social media marketing on car purchase decisions, this research focuses on consumers of the Honda Perdana Soreang Branch. A quantitative survey method was employed, collecting primary data through questionnaires from past customers. Analysis via multiple linear regression shows that all three variables have a positive and significant influence on purchasing decisions, both partially and simultaneously. These findings indicate that a strong brand reputation, pricing strategies aligned with consumer value perceptions, and effective utilisation of social media platforms can enhance consumer confidence in making car purchase decisions. It is expected that this study will enhance the theoretical foundations of marketing management while delivering practical recommendations to assist automotive companies in developing more effective and consumer-oriented marketing strategies.]]>
