Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
161 Documents
<![CDATA[PENGARUH FAKTOR LOKASI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM SUNTHAI TEA STABAT ]]>
<![CDATA[Nisa, T. Chairatul]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v1i2.299
<![CDATA[Consumer satisfaction is how consumers feel when comparing what they anticipated to what they really received. Maintaining customer satisfaction is crucial for both large and small organizations, including MSMEs, because a company can only survive and expand if it maintains and increases customer satisfaction. This study aims to determine how location, product and service quality, and location effect customer satisfaction in small and medium-sized enterprises (SMEs) such as Sunthai Tea Stabat. In this research, collaboration and a quantitative approach are employed. The research populations consists of those who buy sunthai tea product, and 100 of them were requested to complete a questionnaire. According to the research findings, location (X1) has a significant effect on consumer satisfaction. Meanwhile, product quality (X2) has a significant impact on customer satisfaction. In addition, service quality (X3) has a significant impact on customer satisfaction. However, location, product quality, and service quality all impact consumer satisfaction simultaneously. This study concludes that Sunthai Tea Stabat's location MSME, product quality, and service quality all have positive and statistically significant effects on consumer satisfaction.]]>
<![CDATA[PENGARUH BUSINESS PLAN DAN DIGITAL MARKETING TERHADAP KETAHANAN UMKM PASCA PANDEMI DI JAKARTA TIMUR ]]>
<![CDATA[Fitrianingsih, Yuli]]>;
<![CDATA[Sebayang, Karuniana Dianta Arfiando]]>;
<![CDATA[Mukhtar, Saparuddin]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.302
<![CDATA[The objective of this study is to investigate the impact that having a business plan and engaging in digital marketing have had on the resiliency of micro, small, and medium-sized enterprises (MSMEs) in East Jakarta following the pandemic. The population that is the focus of this study is comprised of East Jakarta's 240,512 small and medium-sized businesses. Purposive sampling was used to collect data from these 140 participants to create the sample for this investigation. Processing of data utilizing the SEM (Structural Equation Model) approach with the Smart PLS (Partial Least Squares) tool version 4, which includes the Estimation Test, Evaluation Test, and Mediation Test of the SEM-PLS Model. In light of the results of the hypothesis test, one can reach the following conclusion: the Business Plan variable representing MSME resilience has an influence that is both positive and significant. The influence of digital marketing on the resilience of micro, small, and medium-sized enterprises is positive but insignificant. Meanwhile, the impact of the business strategy on the resiliency of MSMEs is positive but not statistically significant when the intervening variable is digital marketing.]]>
<![CDATA[PENGARUH DIRECT MARKETING DAN PRODUCT QUALITY TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING TIKTOK: (Studi pada pengguna aplikasi Tiktok di Kota Medan) ]]>
<![CDATA[Harita, Helmin Tety Saputri]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.309
<![CDATA[The development of increasingly advanced technology has an impact in various fields. One of the impacts that have experienced technological developments is Social Media. There are many business people who use social media as an e-commerce business platform by presenting innovative features and programs to win market competition. To attract interest and build consumer satisfaction, most e-commerce features Live streaming because it can provide buying and selling activities in real time and reduce consumer anxiety about the quality of the products offered. This research is intended to analyze Direct Marketing and Product Quality influence TikTok users repurchase intention at Medan City. Quantitative research with an approach that is associative was the method of investigation that was utilized in this study. The approach of purposive sampling was utilized for the sampling, and there were a total of one hundred respondents employed as samples. The questionnaires that were distributed through google forms in order to collect the primary data for this study were compared to the literature that was studied in order to collect the secondary data. Validity tests, reliability tests, tests based on the classical assumption, multiple linear regression analysis, and hypothesis tests are the methods of data analysis that are utilized here. According to the findings of the study that was carried out, direct marketing has a significant impact on repurchase intention, and the quality of the product also has a significant impact on repurchase intention (Y). As for the variable repurchase intention, Direct Marketing and Product Quality both have an effect at the same time.]]>
<![CDATA[SYSTEMATIC LITERATURE REVIEW OF JOB SATISFACTION: AN OVERVIEW AND BIBLIOMETRIC ANALYSIS ]]>
<![CDATA[Oktaviani, Rosana]]>;
<![CDATA[Sopiah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.314
<![CDATA[Job satisfaction is the main variable that must be considered in managing human resource practices. Job satisfaction discusses the extent to which employees are satisfied or dissatisfied with their jobs are caused by several factors that motivate them. This study aims to dig deeper into job satisfaction variable. In achieving this goal, the researchers used a systematic review using PRISMA method and bibliometric analysis techniques which took journals from Science Direct and Emerald during 2017-2022. The results of the screening on the PRISMA method produced 30 (thirty) articles written by 95 (ninety five) authors. Based on the 30 (thirty) articles collected, the results of this study found that there are 4 (four) categories that explain several variables that related to job satisfaction, including leadership, salary, organizational commitment, and job stress. Overall, the research is expected to be the right reference for further research, especially researchers who will examine titles that related to job satisfaction.]]>
<![CDATA[HUMAN RESOURCES TRAINING AND DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS ]]>
<![CDATA[Putri, Rifqa Faulia]]>;
<![CDATA[Sopiah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.320
<![CDATA[A company to continue to grow, it must be supported by human resources who have good competence and are also reliable. Therefore, human resources in companies must pay attention to their needs in increasing their abilities and skills through training and development. This study aims to examine more broadly about the training and development of human resources. The literature in this study used three databases Taylor & Francis, Sage Journals and Emerald Insight to filter articles published in 2017-2022 with bibliometric studies and PRISMA (Preferred Reporting Items for Systematic Reviews and Metaanalysis) method to gain 30 articles. The results describe the analysis of 132 authors based on co-authorship, and new keywords from co-occurrence data such as training need assessment, skill development, work engagement, training model and higher education. In addition, there are top 10 citations revealed. This research is expected to be a reference for next research on HR training and development.]]>
<![CDATA[ANALISIS KINERJA KEUANGAN PT.SEPATU BATA INDONESIA TBK SEBELUM DAN SAAT PANDEMI COVID-19 ]]>
<![CDATA[Puspitasari, Hesti]]>;
<![CDATA[Prihastiwi, Diah Agustina]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.321
<![CDATA[Assesing the Finansial Performance of PT. Sepatu Bata Indonesia Tbk before and during the Covid-19 Pandemic is a study conducted with the aim of looking at the company’s financial performance including the level og liquidity, solvency, and profitability. This research is a quantitative descriptive study using secondary data obtained from the PT. Sepatu Bata Indonesia Tbk's official website for the Indonesia Stock Exchange (IDX). The sample is the annual report of PT. Sepatu Bata Indoensia Tbk for the period of 2016-2020. The financial analysis used is a ratio analysis which includes liquidity ratios, solvency ratios, and profitability ratios. The findings revealed that the Covid-19 pandemic has an effect on the company's financial performance. Especially in the calculation of net profit margin (NPM, return on asset (ROA), and return on equity (ROE), this is because sales in 2020 experienced a significant decline. Thus, the net profit obtained in 2020 also decreased to minus Rp177.761.030.000, net profit recorded a new history for PT. Sepatu Bata Indonesia Tbk for the last five years. Research related to financial performance analysis is significant, especially with the expansion of research and the use of other financial analysis tool such as Common-Size by focusing on certain items in the balance sheet report.]]>
<![CDATA[INFLUENCE OF HUMAN CAPITAL MANAGEMENT AND CHARACTERISTICS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH MEDAN, KATAMSO BRANCH ]]>
<![CDATA[Citra, Shavira Puspita]]>;
<![CDATA[DIrbawanto, Nana Dyki]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.323
<![CDATA[This study aims to determine how the influence of Human Capital Management on Employee Performance PT. Bank SUMUT Syariah Medan Katamso Branch, analyzed the influence of Organizational Culture Characteristics on Employee Performance of PT. Bank SUMUT Syariah Medan Katamso Branch and analyze the influence of Human Capital Management and Organizational Culture Characteristics Performance of PT. Bank SUMUT Syariah Medan Katamso Branch. This research uses quantitative research methods. The population in this study were employees of PT. Bank SUMUT Syariah Medan Katamso Branch with samples taken as many as 30 respondents. The sampling technique in this research is purposive sampling. The data collection method used a questionnaire method which was measured using a Likert scale. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The results of this study indicate that Human Resource Management and Organizational Culture have an effect on employee performance. Based on the results of the determination test, the Adjusted R Square value of 0.547 means 54.7%, so it can be concluded that there is a direct relationship between the variables of Human Capital Management, Organizational Culture Characteristics, and Performance Personnel. R Square value of 0.578 (57.8%) the independent variables of Human Capital Management and Organizational Culture Characteristics simultaneously have an effect of 57.8% on the dependent variable, namely Employee Performance, while the rest is influenced by other variables not examined in this study.]]>
<![CDATA[A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS OF MANAGEMENT PERFORMANCE ]]>
<![CDATA[Aslinda]]>;
<![CDATA[Sopiah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.324
<![CDATA[Performance control is an critical a part of human capital control and a essential constructing block of erson overall performance. Performance control is the factor of controlling overall performance inside an organization. Employee overall performance, each in phrases of effectiveness, operations, and worker productivity, is inspired through the control competencies of a company's senior control. This is supported through administrative overall performance, which influences effectiveness and efficiency. The motive of this take a look at is to describe and talk overall performance control using the PRISMA method and techniques of econometric literature analysis. Journal screening using the PRISMA method resulting 30 journals with 76 authors. Results for these variables revealed that the variables were related to employee performance and leadership.]]>
<![CDATA[A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSS OF WORK FAMILY CONFLICT ]]>
<![CDATA[Rosyida, Abidatur]]>;
<![CDATA[Sopiah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.325
<![CDATA[The purposee of thiss systematicc literature revieww is to summarizeesome of theepublished research on the subject of family work. Conflict professionnFamilyyis an individual role that arises from the pressure of family roles and work role conflictss. This study aims to describe the impact of conflicttbetween jobssanddfamilies using the PRISMA method determined through bibliometriccanalysis. A total of 33 journals and 147 authors participated in screening journal results using the PRISMA method. The outcome variables related to work-family conflict are multi-role conflict, gender and mental health. Overall, the authors expect research resultssthisscan be useddas an ingredienttfutureewritten lessons and reflections.]]>
<![CDATA[STRATEGI PEMASARAN UNTUK MENINGKATKAN VOLUME PENJUALAN SEBLAK CEU EDAH ]]>
<![CDATA[Manggala, Gandara Muhammad Faradias]]>;
<![CDATA[Maulani, Finna]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v1i2.328
<![CDATA[MSMEs are one of the backbone sectors of the economy in Indonesia. The MSME sector was able to survive the 1998 monetary crisis. The development of MSMEs has increased from year to year. This development occurs throughout Indonesia and including in the City of Tasikmalaya. This has become the government's attention to develop the MSME sector, including in terms of marketing. The increase in MSMEs occurred in all fields, including in the culinary field. One of the culinary fields that is developing is seblak. One of the long standings seblak in Tasikmalaya City is Seblak Ceu Edah. The marketing strategy carried out by Seblak Ceu Edah is a key in maintaining business, including during the Covid-19 pandemic. The research method used is qualitative research with a descriptive approach by conducting interviews and observations as primary data and documentation as secondary data. The results showed that there was an alignment of marketing strategies with the 4P method (product, price, place, and promotion) on the sales volume of Seblak Ceu Edah. The implication of the research that has been done is that it is expected to improve marketing strategies to increase sales volume of Seblak Ceu Edah.]]>
