Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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161 Documents
<![CDATA[ANALISIS PENGENAAN PAJAK PADA PELAKU E-COMMERCE ]]>
<![CDATA[Ginting, Dea Cindi Amelia]]>;
<![CDATA[Nasution, Muhammad Irwan Padli]]>;
<![CDATA[Sundari, Sri Suci Ayu]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v1i3.359
<![CDATA[In Indonesia, the use of information technology in business is growing rapidly. One of the impacts of technological advances is e-commerce. E-commerce allows customers to buy at smart brokers more conveniently. However, the rise of e-commerce raises concerns about how e-commerce businesses should be taxed. The tax base of e-commerce businesses is examined in this study. This study aims to analyze the analysis of tax imposition on e-commerce actors. The research method used in this study is the normative legal research method. The legal analysis is based on Regulation of the Minister of Finance of the Republic of Indonesia Number 210/PMK.010/2018 concerning Market Platform Providers and VAT NPWP. Legal basis for taxing online retailers. As a result, the implementation of tax collection on e-Commerce actors has not been efficient. According to Regulation Number 210/PMK issued by the Minister of Finance of the Republic of Indonesia. PMK 010/2018 Obligation to pay income tax in excess of non-taxable income in connection with tax procedures or procedures for carrying out online transactions through electronic systems. However, there are still many taxpayers who do not pay or avoid income tax. This problem is caused by non-compliance and lack of understanding of tax law in Indonesia.]]>
<![CDATA[ANTESEDEN CUSTOMER LOYALTY ]]>
<![CDATA[Lestari, Desi]]>;
<![CDATA[Ganawati]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.371
<![CDATA[The aim of this study is to determine the influence factors of e-commerce Service Quality Logistics on Customer Satisfaction and Customer Loyalty. The population in this study are Shopee e-commerce users in Bekasi. The sampling technique used was purposive sampling with 198 respondents. This type of research is quantitative research with data collection techniques distributing questionnaires via Google form using a Likert scale of 1 to 5. This research uses the Structural Equation Modeling (SEM) method through the AMOS software program to process data. The results showed that Order Accuracy had no positive effect on Customer Satisfaction, Order Condition had no positive effect on Customer Satisfaction, Timeliness had no positive effect on Customer Satisfaction, Order Discrepancy Handling had a positive effect on Customer Satisfaction, Customer Satisfaction had a positive effect on Customer Loyalty.]]>
<![CDATA[ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP ]]>
<![CDATA[Sutjiali, Florensia]]>;
<![CDATA[Jocelyn, Nathania]]>;
<![CDATA[Styvani, Sherlyca]]>;
<![CDATA[Vonnylia]]>;
<![CDATA[Wihue Tarekar, Windy]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.426
<![CDATA[This study discusses the industry analysis of Grand Pet Shop, a pet shop located in Batam City, Indonesia. The analysis focuses on the Five Forces Competition Model, Customer Value, and Industry Analysis of Grand Pet Shop as a small and medium-sized enterprise (UMKM). The results of the analysis indicate that Grand Pet Shop falls into the moderate-level strategic category. However, it is also classified as an unattractive business due to the high levels of competition, the threat of new entrants, and the threat of substitute products. Grand Pet Shop has effectively implemented customer value in its business operations. To further improve customer satisfaction and attract more clients, the author suggests that Grand Pet Shop should collaborate with veterinarians to provide services for sick or vaccinated pets. Additionally, offering discounts, rewards, and other incentives could be a viable strategy to increase the number of customers. Overall, despite the challenges in the industry, Grand Pet Shop has the potential to thrive with the right strategic adjustments and a focus on enhancing customer value.]]>
<![CDATA[MOTIVASI PENONTON VICE INDONESIA DENGAN KETERIKATAN MENONTON ]]>
<![CDATA[Mahardika, Bernardus Aji]]>;
<![CDATA[Safira, Mazaya Rizy]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.443
<![CDATA[YouTube is a social media platform that offers a wide variety of video content, providing entertainment and information to its users. One of the media channels on YouTube is Vice Indonesia, which observes the evolution of mass media from traditional to digital platforms. This study aims to investigate the correlation between viewing motivation and watching attachment among viewers of Vice Indonesia content. A quantitative approach is utilized, and data is collected through an online survey. The research sample consists of 100 respondents who are viewers of Video Vice Indonesia content. Statistical Analysis Techniques, using the Statistical Standard Solution Program (SPSS), are employed for data analysis. The research findings and hypothesis testing reveal that the calculated r value for the relationship between motivation (X) and attachment (Y) is 0.510, which is greater than the critical r-table value of 0.195. Therefore, it can be concluded that there is a significant correlation between the motivation variable and the attachment variable. This result indicates a promising avenue for further research to explore the impact of viewing motivation on viewing engagement, particularly in documentary content.]]>
<![CDATA[ANALYSIS OF THE UTILIZATION OF SHOPEEFOOD FEATURES ON THE REVENUE OF MICRO, SMALL, AND MEDIUM-SIZED CULINARY BUSINESSES IN SOUTH JAKARTA ]]>
<![CDATA[Warni, Auliya Rahma]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.451
<![CDATA[Shopee is an online Marketplace application for buying and selling on mobile phones easily and quickly. Shopee has a food delivery service called Shopee Food which has the same function and purpose as other food delivery services. This study aims to explore the benefits of the ShopeeFood feature on the income of micro, small and medium enterprises in the culinary field in South Jakarta. The place of this research was conducted at the location of MSMEs in the culinary field in the South Jakarta area, DKI Jakarta, named Rena Foodies. This research will be conducted in July 2022. This research uses 3 types of informants, namely main informants, key informants, and additional informants. This research data was obtained from interviews, observations and documentation. This research was conducted by collecting data through interviews with three resource persons, namely MSMEs, ShopeeFood parties, and ShopeeFood users. The research was conducted. From the analysis of the data collected, three main studies were produced, namely the influence obtained by MSME entrepreneurs in the South Jakarta area in developing ShopeeFood features, the condition of the sales level of culinary MSMEs in the city of South Jakarta after joining ShopeeFood and the obstacles experienced by culinary MSMEs while joining the ShopeeFood program.]]>
<![CDATA[PENGARUH LITERASI DIGITAL DAN KONFORMITAS TERHADAP MINAT TECHNOPRENEURSHIP MAHASISWA: (Survei pada Mahasiswa Jurusan Pendidikan Ekonomi Universitas Siliwangi Angkatan 2019) ]]>
<![CDATA[Perdana, Rahmadi Nanda Putra]]>;
<![CDATA[Sadiah, Ati]]>;
<![CDATA[Kurniawan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.454
<![CDATA[This study addresses students' limited interest in technopreneurship and examines the impact of Digital Literacy and Conformity on Technopreneurship Interest. Using a quantitative survey approach with an explanatory design, the research involves 104 Economics Education students from Universitas Siliwangi (2019 cohort). Employing saturated sampling, data collection utilizes questionnaires and analysis includes multiple linear regression with t-test and F-test. Findings reveal high levels of Technopreneurship Interest (7.996), Digital Literacy (7.681), and Conformity (5.543). Digital Literacy significantly positively influences Technopreneurship Interest (p < 0.05), as does Conformity (p < 0.05). Simultaneously, Digital Literacy and Conformity collectively impact students' Technopreneurship Interest significantly (p < 0.05, coefficient of determination 60.9%). These outcomes emphasize the influential role of Digital Literacy and Conformity in shaping students' interest in technopreneurship.]]>
<![CDATA[PENGARUH PENGGUNAAN SHOPEE PAYLATER DAN PROMO HARBOLNAS (HARI BELANJA ONLINE NASIONAL) TERHADAP IMPULSE BUYING PENGGUNA SHOPEE DI KOTA MEDAN ]]>
<![CDATA[Panjaitan, Simon Partahi]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.463
<![CDATA[This study aims to analyze the influence of Use Of Shopee PayLater and Harbolnas promos on Shopee users in Medan. The influence between Shopee PayLater and the Harbolnas promo will be analyzed partially and simultaneously on impulse buying for Shopee Users in Medan City. The research method used in this research is quantitative research with an associative approach. Sampling was carried out using a non-probability sampling technique, and the method used was purposive sampling with 100 respondents as a sample. The data collection method used in this study was primary data obtained through questionnaires through Google form, while secondary data was obtained through library research. The analytical method used is the validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) have a partial and significant effect on Impulse Buying (Y), the Use Of Shopee PayLater variable (X1) and the Harbolnas promo (X2) also have a simultaneous and significant effect on Impulse. Buying (Y), the value of this coefficient shows the relationship between Use Of Shopee PayLater (X1) and the Harbolnas promo (X2) to Impulse Buying (Y) is very strong with an R value of 0.724 or 72.4%. It is also known that the Adjusted R Square value of Use Of Shopee PayLater (X1) and Harbolnas promos (X2) can explain the Impulse Buying variable by 51.4%. At the same time, the rest is influenced by other variables not discussed in this study.]]>
<![CDATA[PENGARUH LITERASI KEUANGAN, TEMAN SEBAYA DAN DISONANSI KOGNITIF TERHADAP PERILAKU KONSUMTIF: (Survey pada Siswa SMA Negeri se-Kota Tasikmalaya) ]]>
<![CDATA[Barokah, Fajriyatul]]>;
<![CDATA[Hermawan, Yoni]]>;
<![CDATA[Srigustini, Astri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.466
<![CDATA[The problem addressed in this study is the excessive consumption of non-essential needs among high school students in Tasikmalaya, coupled with their inability to establish a priority scale for their consumption patterns. This research employs a quantitative survey method with an explanatory survey design. The study's target population includes all public high school students in Tasikmalaya City, specifically those in class XI. The sampling technique utilized in this study is probability sampling, employing proportionate random sampling, resulting in a sample size of 367 students. Data collection is carried out through the use of questionnaires, while data analysis is performed using the SPSS 25.0 for Windows program. The results indicate the following: 1) There exists a significant correlation between financial literacy and consumptive behavior, with a significance value of 0.045. 2) Peers exert a notable influence on consumptive behavior, as evidenced by a significance value of 0.029. 3) Cognitive dissonance also significantly impacts consumptive behavior, with a significance value of 0.029. 4) The combined effect of financial literacy, peers, and cognitive dissonance on consumptive behavior is significant, demonstrated by a significance value of 0.000.]]>
<![CDATA[PENGARUH ENTREPRENEURIAL MINDSET TERHADAP MINAT BERWIRAUSAHA DAN IMPLIKASINYA TERHADAP KEPUTUSAN BERWIRAUSAHA ]]>
<![CDATA[Ramdani, Gilang]]>;
<![CDATA[Sadiah, Ati]]>;
<![CDATA[Srigustini, Astri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v1i3.476
<![CDATA[The research aims to assess the impact of Entrepreneurial Mindset on Interest in Entrepreneurship and the subsequent implications for Entrepreneurial Decisions. The research methodology employs a survey approach with a descriptive design. The targeted population comprises students from Siliwangi University FKIP, who belong to the 2019-2022 batch, totaling 6,700 individuals. Non-probability sampling, specifically the purposive sampling technique, was used to select a sample size of 376 participants based on the researcher's considerations. Questionnaires were utilized for data collection, and path analysis was employed as the statistical method, encompassing both direct and indirect hypotheses. The study's findings reveal the following: 1) Direct hypothesis calculations indicate that Entrepreneurial Mindset significantly influences Entrepreneurial Decisions, as well as Entrepreneurial Mindset's impact on interest in entrepreneurship and interest in entrepreneurship on entrepreneurial decisions. 2) Indirect hypothesis calculations demonstrate that Entrepreneurial Mindset indirectly influences entrepreneurial decisions through its effect on interest in entrepreneurship.]]>
<![CDATA[PENGARUH SELF CONCEPT DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF BELANJA ONLINE DI E-COMMERCE ]]>
<![CDATA[Nurfatimah, Mila]]>;
<![CDATA[Suherti, Heti]]>;
<![CDATA[Kurniawan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.486
<![CDATA[This study aims to investigate the extent to which self-concept and self-control influence online shopping consumptive behavior in e-commerce among students of the Faculty of Education at Universitas Siliwangi, Class of 2019, both partially and simultaneously. The research employs a quantitative survey method with an explanatory survey design. The population comprises all students of the Faculty of Education at Universitas Siliwangi, Class of 2019. The sampling technique used is nonprobability purposive sampling, involving 292 student participants. Data collection is conducted through questionnaires, and the data is analyzed using multiple linear regression analysis. The research findings indicate that: 1) Self-concept significantly influences online shopping consumptive behavior with a significance value of 0.000. 2) Self-control significantly influences online shopping consumptive behavior with a significance value of 0.000. 3) Both self-concept and self-control significantly influence online shopping consumptive behavior with a significance value of 0.000.]]>
