Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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161 Documents
<![CDATA[ANALISIS RISIKO DAN PENGEMBALIAN DALAM INVESTASI SAHAM STUDI KASUS PADA SUB SEKTOR FOOD AND BEVERAGES DAN TABACCO MANUFACTURE PERIODE 2019-2022 ]]>
<![CDATA[Apriani, Ely]]>;
<![CDATA[Haeruddin, M. Ikhwan Maulana]]>;
<![CDATA[Rauf, Anwar]]>;
<![CDATA[Musa, Muhammad Ichwan]]>;
<![CDATA[Amin, Andi Mustika]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.487
<![CDATA[This study aims to classify the value of shares that have high or low risk and return in stock investment in each company using the Capital Asset Pricing Model (CAPM) method so that it is easier for investors to make the right investment decisions in the Food and Beverages and Tabacco Manufacture sub-sectors. 2019-2022. The population in this research is shares in the Food and Beverages sub-sector and Tabacco Manufacture for the 2019-2022 period using a purposive sampling technique. Data collection techniques using documentation and literature study. The data analysis used in this study is data processing in the Microsoft Excel 2016 application program to classify investment decisions using the Capital Asset Pricing (CAPM) method. The results of the study show that the analysis of stock diversification using the Capital Asset Pricing Model shows that the food and beverages sub-sector has 20 samples and the Tabacco Manufacture sub-sector has 3 consistent stock samples during the 2019-2022 period. After analyzing the data, the results obtained in the Food and Beverages Sub Sector have 20 companies, there are 17 stocks that are classified as linear between risk and return, namely: AISA, ALTO, CEKA, CLEO, DLTA, GOOD, HOKI, ICBP, INDF, MLBI, MYOR, PSDN, BREAD, SKBM, SKLT, STTP, and ULTJ. Meanwhile, in the Tabacco Manufacture sub-sector, which has 3 companies, there are 2 stocks that are classified as linear between risk and return, namely: GGRM and RMBA.]]>
<![CDATA[PENGARUH DISIPLIN KERJA TERHADAP KINERJA GURU DI SMP NEGERI 4 SUNGGUMINASA ]]>
<![CDATA[Husnah, Asmaul]]>;
<![CDATA[Tawe, Amiruddin]]>;
<![CDATA[Kurniawan, Agung Widhi]]>;
<![CDATA[Akbar, Abdi]]>;
<![CDATA[Haeruddin, M. Ikhwan Maulana]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.490
<![CDATA[The study aims to explore and analyze the relationship between work discipline and teacher performance at SMP Negeri 4 Sungguminasa. This research employs a quantitative correlation-based approach to investigate the impact of work discipline on teacher performance at SMP Negeri 4 Sungguminasa. The study involves a sample of 45 teachers, and data collection is conducted through questionnaires. The analysis methodology comprises validity and reliability tests, classical assumption tests, simple linear regression tests, and hypothesis testing (t-test). The findings demonstrate a significant and positive relationship between work discipline (X) and teacher performance (Y). The calculated regression coefficient for Work Discipline is 0.682 (positive), indicating a direct effect. This implies that a one-unit increase in work discipline corresponds to a 0.682-unit increase in teacher performance. In essence, higher work discipline among teachers at SMP Negeri 4 Sungguminasa leads to enhanced teacher performance, while lower work discipline is associated with decreased performance at the school.]]>
<![CDATA[ANALISIS LOKASI DAN KERAGAMAN FASILITAS DALAM MENINGKATKAN DAYA TARIK BERKUNJUNG WISATAWAN PADA USAHA MIKRO KECIL MENENGAH (UMKM) PANTAI BATU HODA (BATU HODA BEACH) DI SAMOSIR ]]>
<![CDATA[Naibaho, Rizal]]>;
<![CDATA[Sihombing, Marlon]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.498
<![CDATA[The tourism sector is one of the largest contributors to regional income in Samosir district. Therefore, researchers conducted research at one of the most popular tourist attractions for tourists in Samosir district, namely Batu Hoda Beach. The purpose of this study was to analyze the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at the Batu Hoda Beach Samosir tourist attraction. This form of research is descriptive research with a qualitative approach. Researchers describe the results of the analysis of the two factors, namely location and diversity of facilities and the consequences that occur. Researchers emphasize research instruments on humans contained in the object of research which are used as informants in this study. This type of research is descriptive research with a qualitative approach. This research seeks to describe the results of the analysis with the consequences that occur. This is based on the consideration that researchers want to understand the location factor and the diversity of facilities in increasing the attractiveness of visiting tourists at micro, small and medium enterprises (MSMEs) at Batu Hoda Beach (Batu Hoda Beach) Samosir. The research results are summarized through 3 (three) stages of data collection techniques, namely interviews, observations, and literature studies. Furthermore, the data obtained in the field is then re-examined and described. From the results of data processing, the researcher summarizes the things that have been focused on to be presented and arranged systematically. Furthermore, researchers conducted a data verification stage by making conclusions based on the data obtained from the research results.]]>
<![CDATA[PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA PELANGGAN SHOPEE: (Studi pada Mahasiswa ITS Khatulistiwa) ]]>
<![CDATA[Elondri]]>;
<![CDATA[Desda, Mia Muchia]]>;
<![CDATA[Devi, Anita Sari]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.499
<![CDATA[This study aimed to explore the impact of shoppers' lifestyles and fashion involvement on impulse buying behavior among Shopee customers at ITS Khatulistiwa Pasaman Barat campus. The research involved 83 participants, all of whom were ITS Khatulistiwa students. The selection of participants followed a purposive sampling method, where specific criteria set by the researcher, including being Shopee users residing near the equator and having a history of making purchases, were used to identify suitable candidates. The findings of this study unveiled significant insights. Firstly, the Shopping Lifestyle variable exhibited a substantial positive influence on Impulse Buying among Shopee Customers, with a regression coefficient of 0.407 and a significance level of 0.000 (below 0.05). Secondly, the Fashion Involvement variable also displayed a noteworthy and statistically significant impact on Impulse Buying among Shopee customers, with a regression coefficient of 0.193 and a significance level of 0.000 (below 0.05). Notably, when both Shopping Lifestyle and Fashion Involvement were considered collectively, they collectively exerted a substantial positive and statistically significant influence on impulse buying behavior among Shopee customers, with a regression coefficient of 158.068 and a significance level of 0.000 (below 0.05), elucidating 79.8% of the observed variance. The remaining 20.2% was attributed to unexamined factors outside the scope of this study.]]>
<![CDATA[PENGARUH DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN: (Studi pada Aroma Bakery and Cake Shop Karya Jaya) ]]>
<![CDATA[Afif, Muhammad Hamdan]]>;
<![CDATA[Sriyanto, Dharmawan]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI ]]>
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DOI: 10.55047/jekombital.v1i4.507
<![CDATA[Consumer purchasing decisions encompass the selection of products from an array of choices and the evaluation of the actual outcomes of those choices. An effective method to sway these decisions involves product displays, which create attractive mental images of the products and improve the overall in-store experience. This study delves into the influence of product displays on purchasing choices at Aroma Bakery and Cake Shop Karya Jaya, adopting a quantitative approach with an associative perspective. A sample of 96 respondents was selected through Accidental Sampling, and data were gathered through questionnaires and secondary sources. The data analysis included assessments of validity and reliability, classical assumption tests, simple linear regression analysis, hypothesis testing, and the computation of the coefficient of determination. The results unveil a substantial and positive association between product displays and purchasing choices (t-count = 9.332 > t-table, Sig < 5%), with product displays accounting for 48% of the variations in purchasing decisions. This research underscores the pivotal role of product displays in shaping consumer preferences at Aroma Bakery and Cake Shop Karya Jaya, underscoring their capacity to enrich the shopping experience and steer consumer selections.]]>
<![CDATA[ANALISIS EFISIENSI BIAYA BAHAN BAKU, BIAYA TENAGA KERJA LANGSUNG DAN BIAYA OVERHEAD PABRIK TERHADAP RASIO PROFIT MARGIN PADA MIE AYAM BAKSO CAK NO SOLO ]]>
<![CDATA[Aisyah, Nia]]>;
<![CDATA[Handayani, Putri]]>;
<![CDATA[Astaivada, Tia]]>;
<![CDATA[Adiyanto, Mochammad Reza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.541
<![CDATA[This study aims to analyze the efficiency of raw material costs, direct labor costs and factory overhead costs on the profit margin ratio at Bakso Cak No Solo Chicken Noodle. By doing cost efficiency, it can increase maximum profit. The study used a qualitative approach and descriptive data analysis techniques. Analysis of production cost efficiency uses a comparison between actual production costs and budget production costs. In this study using data from observation, interviews and documentation. From this study obtained the results that the efficiency of production costs on raw materials at the meatball chicken noodle shop is inefficient with a percentage of 125%, this shows that there is a difference between the actual production costs of raw materials. Thus, causing the Cak No Solo Meatball Chicken Noodle shop to experience a loss of Rp. 500,000. After making the efficiency of raw material costs, it was found that the actual raw material costs decreased by IDR 505,000, because of this the production costs became efficient with a percentage of 99%. With the efficiency of production costs, the profit earned by business actors increased by 0.94%, namely IDR 505,000. The NPM result of 81.03% is also obtained, which means that business actors are more efficient in managing costs and generating maximum profits from sales. The higher the NPM value means that the finances in the business are healthier and better.]]>
<![CDATA[PERENCANAAN LABA UMKM BUBUR AYAM PASUNDAN ]]>
<![CDATA[Tahol, Triana Olivia]]>;
<![CDATA[Putri Azizah Fitriyah Maharani]]>;
<![CDATA[Maghfiroh, Hikmatul]]>;
<![CDATA[Adiyanto, Mochamad Reza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.543
<![CDATA[This research focuses on elucidating the intricacies of sales planning with a particular emphasis on achieving the desired profit levels through the utilization of Break Even Point (BEP) and Cost of Goods Sold (HPP) analysis. Employing a descriptive qualitative approach, this study leverages semi-structured interviews as the primary method for data collection, specifically targeting small-scale entrepreneurs as the key informants. The primary objective is to provide a comprehensive understanding of the challenges and opportunities associated with sales planning in the context of achieving optimal profit margins. The findings of this research reveal a monthly loss of -2,831,000, prompting a critical examination of the existing business model. To attain a desired income margin of 50%, it is determined that an increase in sales volume is imperative. Specifically, selling 387 portions per day at a price point of 16,986 per portion is identified as the strategic approach to offsetting losses and achieving the targeted profit margin. This insight underscores the importance of meticulous planning and strategic decision-making in the realm of sales management. Furthermore, the analysis of Break Even Point (BEP) and Cost of Goods Sold (HPP) emerges as a pivotal tool for entrepreneurs in crafting effective profit plans. The simplicity of the calculations employed in this study is highlighted as a practical advantage, enabling entrepreneurs to navigate the complexities of sales planning with relative ease.]]>
<![CDATA[PENGARUH MARKETING PUBLIC RELATIONS TERHADAP LOYALITAS PELANGGAN APLIKASI PESAN ANTAR MAKANAN ONLINE ]]>
<![CDATA[Olivianita, Munaroh]]>;
<![CDATA[Anggraini, Rosita]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.546
<![CDATA[This research aims to determine the influence and magnitude of the influence of ShopeeFood's marketing public relations on customer loyalty in the Kebayoran Baru community, South Jakarta. The main concept of this research is marketing public relations and loyalty. This research uses a quantitative approach with survey methods. The research population is the community in Kebayoran Baru, South Jakarta. The sampling technique is purposive sampling. Data collection was carried out by distributing questionnaires to 101 respondents. The collected questionnaires were calculated using the SPSS statistical test. The techniques used in this testing are validity, reliability, simple linear regression and hypothesis testing. The research results show that variable X (Marketing public relations) and variable Y (Customer loyalty) have a positive value or are very influential with a value of 72.6%.]]>
<![CDATA[PENGARUH LIVE STREAMING ENGAGEMENT TERHADAP CONTINOUS WATCHING INTENTION ]]>
<![CDATA[Leiwakabessy, Abraham]]>;
<![CDATA[Kurnia, Kurnia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 1 (2023): AGUSTUS ]]>
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DOI: 10.55047/jekombital.v2i1.547
<![CDATA[The growth of YouTube as one of the live streaming platforms is also accompanied by the rise of the video game trend that utilizes this media as a means of broadcasting game content. Dyland PROS is one of the YouTubers known as a gaming content creator streamer in Indonesia. With 16.1 million subscribers, Dyland PROS channel holds a broadcasting grade of B+. This research employs a quantitative approach. In this study, the analysis is conducted using Partial Least Square (PLS) through the stages of measurement model testing, including validity testing with a minimum outer loading value standard of 0.70 and an AVE (Average Variance Extracted) value above 0.50 to be considered valid. Reliability testing is also performed by examining the Cronbach Alpha or Composite Reliability values, with a requirement of above 0.70 to be considered reliable. Based on the results of this research, it can be concluded that Live Streaming engagement has a proven positive influence on Continuous Watching Intention. To maintain a continuous viewing intention, Live Streaming content must be able to create engagement. Engagement in live streaming content can be achieved through: (1) Content and Form Aesthetics, Communication with Others, Emotional Reactions.]]>
<![CDATA[STRATEGI MARKETING PUBLIC RELATIONS DESA MANGROVESARI BREBES SEBAGAI DESA WISATA BERBASIS MANGROVE ]]>
<![CDATA[Destiara, Felinka]]>;
<![CDATA[Fauzi, Rizky]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v2i2.548
<![CDATA[This research wants to see how the marketing public relations strategy of Mangrovesari village as a mangrove-based tourism village. This research method was carried out using a descriptive qualitative approach. Informants in this study were from internal Mangrovesari villages, business partners, and tourists from Mangrovesari villages. The concept used in this study from Thomas L Harris consists of a Push strategy, a Pull strategy and a Pass strategy. Data collection was carried out by in-depth interviews and documentation from the internet as additional data or information. The data analysis techniques use coding techniques and data validity techniques use triangulation. The conclusion in this study is that the marketing public relations strategy carried out by Mangrovesari village with the concept of Push strategy, Pull strategy, and Pass strategy concepts are interrelated with each other and can help Mangrovesari village to manage, develop, promote and form positive public opinion as a village. mangrove-based tourism, thus making tourists more familiar with and interested in coming to Mangrovesari village.]]>
